Top UX Designers in Washington DC
From Capitol Hill startups to global NGOs along K Street, Washington DC’s digital scene demands user experiences that are both intuitive and compliant. Clutch’s data-driven directory makes it easy to surface the UX design studios that understand the District’s unique mix of federal standards, accessibility rules, and multicultural audiences.
Every agency listed here has been reviewed through Clutch’s rigorous, phone-verified process, so you can hire with confidence. Use the filters to sort by budget, client size, or industry specialty—whether you’re refreshing a civic tech portal or launching a B2B SaaS platform near Union Market.
Explore more resources:
- Baltimore UX Design Agencies
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr50 - 249Serves Washington, DCServices provided
See all 84 projectsGoji Labs is a versatile UX/UI design and development company known for its comprehensive services, including mobile and web app design, website development, and UX strategy. Across reviews, 100% of clients commend their professionalism, technical expertise, and collaborative approach. The company excels in understanding client visions, delivering high-quality products, and maintaining effective communication, making them an ideal partner for projects requiring user-centered design and development.
$25,000+$100 - $149 / hr50 - 249Serves Washington, DCServices provided
See all 84 projectsGoji Labs is a versatile UX/UI design and development company known for its comprehensive services, including mobile and web app design, website development, and UX strategy. Across reviews, 100% of clients commend their professionalism, technical expertise, and collaborative approach. The company excels in understanding client visions, delivering high-quality products, and maintaining effective communication, making them an ideal partner for projects requiring user-centered design and development.
$25,000+$150 - $199 / hr10 - 49Serves Washington, DCServices provided
See all 94 projectsMomentum Design Lab is a distinguished UX/UI design firm that excels in providing comprehensive user experience and interface design solutions. Reviews highlight their professionalism, efficient project management, and ability to deliver on time and budget, with a 95% adherence to timelines. Clients have praised their user-centered design approach and innovative solutions, while indicating a desire for more competitive pricing. Approximately 80% of reviewers commend their exceptional communication and collaborative process.
$25,000+$100 - $149 / hr10 - 49Serves Washington, DCServices provided
See all 37 projectsOrizon Design is a UX/UI design firm known for its professional and creative approach to user-centered design. With a 100% positive feedback rate, clients consistently praise their efficient project management, timely delivery, and ability to translate complex requirements into intuitive and visually engaging interfaces. Over 90% of reviews highlight their impressive collaboration and communication skills, emphasizing their commitment to meeting client needs.
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$50,000+$25 - $49 / hr10 - 49Darnestown, MD
Services provided
See all 2 projectsEmbarking OnVoyage Digital Solutions Pvt. Ltd. is a UX/UI design company recognized for its clarity in understanding requirements and proactive approach to user experience design. The company received 100% positive feedback, with clients appreciating their timely delivery and value addition in digital interface design projects. Their ability to complete projects before deadlines without issues is particularly commended.
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$25,000+$100 - $149 / hr10 - 49Baltimore, MD
Services provided
See all 8 projects64 Robots is a web development company specializing in UX/UI and user-centered design. Known for their agile development process and creativity, they deliver responsive, intuitive, and modular software platforms. Reviewers highlighted their rapid turnaround on advanced features, with 95% praising their project management and design alignment with brand guidelines. Their communication is prompt and effective, enhancing overall client satisfaction.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Serves Washington, DCServices provided
See all 34 projectsGlow Design Agency is a prominent UX/UI design firm specializing in creating user-friendly and visually appealing digital interfaces. With over 90% positive feedback, clients consistently highlight their ability to deliver high-quality, intuitive designs on time. Approximately 75% of reviews commend their effective project management and responsive communication, ensuring seamless collaboration and successful project outcomes.
$25,000+$150 - $199 / hr10 - 49Serves Washington, DCServices provided
See all 24 projectsSinglemind is a UX/UI design and development firm known for its strong partnership approach and technical expertise. They consistently deliver high-quality user-centered design solutions, with 100% of reviews praising their responsiveness and ability to meet project timelines and budgets. Clients highlight their cultural fit and comprehensive understanding of user experience design as key strengths.
$25,000+$100 - $149 / hr10 - 49Serves Washington, DCServices provided
See all 20 projectsROSSUL is a distinguished UX/UI design company known for its comprehensive approach to user-centered design and digital interface design. Across their reviews, ROSSUL consistently receives high praise for understanding complex requirements and delivering intuitive, aesthetically pleasing designs. Impressively, 100% of reviewers noted their ability to translate vague concepts into refined user experiences, with 90% highlighting their efficient project management and proactive communication.
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UndisclosedUndisclosed250 - 999Manassas, VA
Services provided
See all 6 projectsSynergetica is a UX/UI design company noted for its creative and responsive approach to app development, focusing on enhancing user experience and productivity. With 100% positive feedback, reviewers commend their ability to meet and exceed project milestones, emphasizing their honesty, creativity, and excellent communication skills in delivering user-centered design solutions.
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UndisclosedUndisclosed250 - 999Washington, DC
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User experience design company RWD Consulting, LLC was launched in 2004. The team focuses on UX/UI Design and Commercial Property Management.
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$50,000+$150 - $199 / hr2 - 9Fairfax, VA
Services provided
User experience design company Kuality Design offers UX/UI Design and Web Design. They are in Fairfax, Virginia.
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$1,000+$50 - $99 / hr10 - 49Fairfax, VA
Services provided
Vibeart is an UX design agency founded in 2022. The team focuses on UX/UI Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Hillcrest Heights, MD
Services provided
Headquartered in Dhaka, Bangladesh and Hillcrest Heights, Maryland, Byteliberty is a software development firm. Their services include Custom Software Development and Web Development.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Serves Washington, DCServices provided
See all 27 projectsFuzzy Math is a UX/UI design company specializing in User Experience and User Interface Design, offering services such as UX Discovery, user research, and design systems. Their reviews reflect overwhelmingly positive feedback, praising their professionalism, communication, and project management, with consistent on-time delivery and alignment with client values. Approximately 90% of reviewers commend their design talent, flexibility, and ability to adapt to client needs, showcasing expertise in User-Centered and Digital Interface Design.
$1,000+$100 - $149 / hr2 - 9Serves Washington, DCServices provided
See all 7 projectsMeticular is a user experience design company specializing in UX/UI design services, known for its comprehensive approach to digital interface design. Across the reviews, Meticular is frequently praised for its professionalism, expertise, and ability to seamlessly integrate with client teams, with 100% of reviewers mentioning their effective communication and responsiveness. Despite occasional delays, the overall client satisfaction remains high, emphasizing their commitment to delivering exceptional user-centered design solutions.
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UndisclosedUndisclosed2 - 9Arlington, VA
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WIXCreate is an UX agency and web design agency. Based in Arlington, Virginia, the company specializes in UX/UI Design and Web Design.
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UndisclosedUndisclosed2 - 9Greenbelt, MD
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PixelWorks is an user experience design agency. The agency is located in Greenbelt, Maryland. Their services include UX/UI Design and Graphic Design.
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$10,000+$50 - $99 / hr10 - 49Chevy Chase, MD
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Design For Context is an user experience design agency. The Chevy Chase, Maryland-based company was founded in 2006. Their team provides UX/UI Design and Product Design.
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UndisclosedUndisclosed10 - 49Reston, VA
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Headquartered in Reston, Virginia, CTW Solutions LLC | Informed XP is an user experience company. The team provides UX/UI Design and IoT development.
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$1,000+$50 - $99 / hr10 - 49Stafford, VA
Services provided
See all 2 projectsFlowmaze UX is a digital interface design company specializing in UX/UI services. According to client reviews, 100% of feedback is positive, highlighting their ability to create user-centered designs that improve user engagement and conversion rates. Clients praise their professionalism, timely delivery, and effective communication, with an emphasis on combining creative design with practical usability.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Based in Washington, District of Columbia, Polyuno is a midsize branding company. The team focuses on Branding and UX/UI Design.
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$25,000+$150 - $199 / hr10 - 49Reston, VA
Services provided
User experience design agency Atmosphere Digital was established in 2004. The firm provides UX/UI Design and Web Design.
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$50,000+$150 - $199 / hr10 - 49Washington, DC
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Launched in 2007, Durable Digital is a web development company. The small team specializes in Web Development and UX/UI Design.
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$25,000+$100 - $149 / hr50 - 249Chantilly, VA
Services provided
Founded in 1999, iENGINEERING Corporation is a web development company. Their team provides Web Development and UX/UI Design.
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$25,000+$150 - $199 / hr10 - 49Chantilly, VA
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See all 1 projectsTDMK Digital is a digital development company specializing in mobile app design and development. Feedback highlights their strong design capabilities and effective project management, with a 100% positive mention of their design quality. While the company experienced some challenges with data integration and time estimates, they maintained responsiveness and adaptability throughout the project.
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$1,000+$25 - $49 / hr2 - 9Columbia, MD
Services provided
See all 4 projectsBurhani Digital Inc. is a digital agency specializing in website design and development, particularly utilizing WooCommerce and WordPress. The company receives positive feedback for its professional service, with 100% of reviewers praising its design capabilities and client support. Clients highlight the agency's commitment to exceeding expectations and enhancing business outcomes, although some suggest improved proactivity in project status updates.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
User experience design company openbox9 is based in Washington, District of Columbia. Established in 1999, the team offers UX/UI Design and Branding.
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$25,000+$100 - $149 / hr2 - 9Leesburg, VA
Services provided
See all 3 projectsKollabio, Inc. is a versatile IT services company specializing in web and software development, as well as IT consulting and support. Overall, 100% of reviewers praise their communication, rapid response capability, and technical proficiency. Common themes include their thorough approach, strong project management skills, and ability to go above and beyond in delivering tailored solutions. However, some clients express a desire for enhanced technology advising.
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$10,000+$150 - $199 / hr1,000 - 9,999Fairfax, VA
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3Pillar is a software development firm. The Fairfax, Virginia-based agency provides Custom Software Development and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49Silver Spring, MD
Services provided
Website development firm Brightfind was established in 1986. The company focuses on Web Development and UX/UI Design, and is small.
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$25,000+$150 - $199 / hr10 - 49Alexandria, VA
Services provided
Element 84 is a custom software development firm. Their small team is headquartered in Alexandria, Virginia and. Their services include Custom Software Development and UX/UI Design.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Founded in 2011, LookThink LLC is a small user experience company. Their services include UX/UI Design and Branding.
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$10,000+$100 - $149 / hr250 - 999Reston, VA
Services provided
Mobile application development firm CapTech is headquartered in Richmond, Virginia and Reston, Virginia. The team provides Mobile App Development and BI & big data consulting & SI.
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$5,000+$50 - $99 / hr10 - 49Woodbridge, VA
Services provided
Teknohus, a web design company, provide Web Design and UX/UI Design. They were launched in 2018.
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$25,000+$50 - $99 / hr50 - 249Fairfax, VA
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Logo Trixx is a branding company headquartered in Fairfax, Virginia. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Located in Alexandria, Virginia, Sidekick Venture Group is a small user experience company. The team provides UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Headquartered in Alexandria, Virginia, Madisonfilm is a small video production company. The team provides Video Production and UX/UI Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Codavate is a small Advertising company established in 2017. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Fairfax, VA
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Design Media Land LLC is a small user experience company in Fairfax, Virginia. The team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Oakton, VA
Services provided
Based in Oakton, Virginia, NeevSys Inc is a small custom software development company. The team focuses on Custom Software Development and UX/UI Design.
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UndisclosedUndisclosed2 - 9Washington, DC
Services provided
Small Business Consulting company Achieva Partners, Inc., is headquartered in Washington, District of Columbia. Their services include Business Consulting and Web Design.
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$5,000+$100 - $149 / hrFreelancerKensington, MD
Services provided
Pactica, a Product Design company, is based in Kensington, Maryland. Founded in 2012, the team offers Product Design and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Herndon, VA
Services provided
Headquartered in Herndon, Virginia and Miami, Florida, Tier10 is an Advertising company. Established in 2008, the team offers Advertising and Public Relations.
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Undisclosed$150 - $199 / hr10 - 49Baltimore, MD
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See all 2 projectsAstriata is a branding and design agency specializing in comprehensive rebranding, website overhauls, and digital design solutions. The company consistently receives positive feedback, with clients highlighting their meticulous project management and ability to create impactful designs that elevate brand perception. Approximately 100% of reviewers commend Astriata's attention to detail and client-focused approach, noting the transformative impact of their design work on both external perception and internal morale.
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$1,000+< $25 / hr2 - 9Columbia, MD
Services provided
Located in Columbia, Maryland, Bonnie Heneson Communications (BHC) is a social media marketing company. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Rockville, MD
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Established in 2001, Interactive, Inc. Is a web design agency. The company offers Web Design and Web Development, and is small.
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$1,000+< $25 / hr10 - 49Fairfax, VA
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KautilyaX is a Digital Strategy company. Founded in 2015, their team specializes in Digital Strategy and UX/UI Design.
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$1,000+Undisclosed2 - 9Washington, DC
Services provided
Cartenio is a branding agency based in Washington, District of Columbia. Founded in 2024, the team focuses on Branding and Web Design.
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$1,000+< $25 / hr2 - 9Washington, DC
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Based in Washington, District of Columbia, Digital Website Expert is a small web design company. The team focuses on Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr10 - 49Elkridge, MD
Services provided
Established in 2008, Prolap Web LLC is a web design company. The team specializes in Web Design and Web Development.
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$1,000+$50 - $99 / hr50 - 249Ashburn, VA
Services provided
Designs Lord is a branding agency. Their midsize team is based in Ashburn, Virginia. Their services include Branding and Social Media Marketing.
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$250,000+$25 - $49 / hr50 - 249Herndon, VA
Services provided
EkSource Technologies, Inc, an UX agency, is headquartered in Herndon, Virginia and Pune, India. They focus on UX/UI Design and IT strategy consulting.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
Services provided
Founded in 2007, Actualize Studio is a branding company. The firm focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Washington, DC
Services provided
McIntosh & Moon Strategies, a small social media marketing firm, is based in Washington, District of Columbia. The team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Derwood, MD
Services provided
Branding firm Elevate Digital Solution was founded in 2020. The team specializes in Branding and UX/UI Design and is located in Addis Ababa, Ethiopia and Derwood, Maryland.
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$5,000+$100 - $149 / hr10 - 49Hyattsville, MD
Services provided
Crewits LLC is a website development firm launched in 2010. The team provides Web Development and Branding and is based in Hyattsville, Maryland.
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$10,000+$50 - $99 / hr10 - 49Vienna, VA
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Endeavor Pal USA, a custom software development firm, was founded in 2014. They specializes in Custom Software Development and Web Development.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Headquartered in Washington, District of Columbia, HWC is a Corporate Training & Coaching company. Established in 2005, the team specializes in Corporate Training & Coaching and Business Consulting.
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List of the Top 15 Washington DC User Experience (UX) Agencies
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$50,000+$200 - $300 / hr10 - 49Washington, DC
Ability to deliver
31.9/40.016.2/20 Reviews9.2/10 Clients & Experience6.5/10 Market PresenceService focus
90% UX/UI Design10% Other -
$25,000+$100 - $149 / hr10 - 49Tysons, VA
Ability to deliver
35.4/40.017.2/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% UX/UI Design50% Other -
$25,000+$150 - $199 / hr10 - 49Arlington, VA
Ability to deliver
28.3/40.015.6/20 Reviews7.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% UX/UI Design40% Other -
$50,000+$100 - $149 / hr50 - 249Vienna, VA
Ability to deliver
33.6/40.016/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
25% UX/UI Design75% Other -
$5,000+$50 - $99 / hr50 - 249Washington, DC
Ability to deliver
36.1/40.017.8/20 Reviews9.9/10 Clients & Experience8.4/10 Market PresenceService focus
15% UX/UI Design85% Other -
$25,000+$150 - $199 / hr50 - 249Washington, DC
Ability to deliver
36.3/40.017/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
10% UX/UI Design90% Other -
$10,000+$25 - $49 / hr250 - 999Washington, DC
Ability to deliver
34.7/40.017.8/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
34.2/40.016.4/20 Reviews9.8/10 Clients & Experience8/10 Market PresenceService focus
20% UX/UI Design80% Other -
$100,000+Undisclosed10 - 49Washington, DC
Ability to deliver
34.1/40.016.2/20 Reviews8.3/10 Clients & Experience9.6/10 Market PresenceService focus
20% UX/UI Design80% Other -
$10,000+$150 - $199 / hr10 - 49Alexandria, VA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% UX/UI Design90% Other -
$10,000+$100 - $149 / hr50 - 249Baltimore, MD
Ability to deliver
33.7/40.015.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
15% UX/UI Design85% Other -
$10,000+$100 - $149 / hr10 - 49Vienna, VA
Ability to deliver
33.1/40.016.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
20% UX/UI Design80% Other -
$25,000+$100 - $149 / hr10 - 49Arlington, VA
Ability to deliver
35.3/40.016.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr2 - 9Washington, DC
Ability to deliver
35.3/40.017/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
10% UX/UI Design90% Other -
$5,000+$25 - $49 / hr250 - 999Koratty, India
Ability to deliver
31/40.016.4/20 Reviews8.8/10 Clients & Experience5.7/10 Market PresenceService focus
15% UX/UI Design85% Other -
$25,000+$200 - $300 / hr50 - 249Falls Church, VA
Ability to deliver
32.6/40.015.6/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
15% UX/UI Design85% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
34.3/40.016.4/20 Reviews9.9/10 Clients & Experience8/10 Market PresenceService focus
10% UX/UI Design90% Other -
UndisclosedUndisclosed10 - 49Vienna, VA
Ability to deliver
31/40.015.6/20 Reviews8.5/10 Clients & Experience6.9/10 Market PresenceService focus
20% UX/UI Design80% Other -
$25,000+$100 - $149 / hr10 - 49Takoma Park, MD
Ability to deliver
32.8/40.015.8/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$100 - $149 / hr10 - 49Theale, England
Ability to deliver
28.3/40.013/20 Reviews8.8/10 Clients & Experience6.5/10 Market PresenceService focus
30% UX/UI Design70% Other -
$5,000+$100 - $149 / hr10 - 49Washington, DC
Ability to deliver
29.9/40.016.2/20 Reviews8/10 Clients & Experience5.7/10 Market PresenceService focus
20% UX/UI Design80% Other -
$1,000+$50 - $99 / hr10 - 49Washington, DC
Ability to deliver
26.1/40.017.8/20 Reviews3.7/10 Clients & Experience4.6/10 Market PresenceService focus
35% UX/UI Design65% Other -
$50,000+$150 - $199 / hr10 - 49Alexandria, VA
Ability to deliver
30/40.016.2/20 Reviews8/10 Clients & Experience5.8/10 Market PresenceService focus
15% UX/UI Design85% Other -
$10,000+$150 - $199 / hr2 - 9Alexandria, VA
Ability to deliver
28.2/40.016.4/20 Reviews7.2/10 Clients & Experience4.6/10 Market PresenceService focus
20% UX/UI Design80% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
28.5/40.016.6/20 Reviews5.3/10 Clients & Experience6.6/10 Market PresenceService focus
15% UX/UI Design85% Other -
$25,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
28.5/40.014.6/20 Reviews7.8/10 Clients & Experience6.1/10 Market PresenceService focus
10% UX/UI Design90% Other -
$5,000+$100 - $149 / hr10 - 49Blacksburg, VA
Ability to deliver
24.8/40.016.2/20 Reviews3/10 Clients & Experience5.5/10 Market PresenceService focus
25% UX/UI Design75% Other -
$5,000+$200 - $300 / hr2 - 9Washington, DC
Ability to deliver
26.5/40.016.2/20 Reviews4.5/10 Clients & Experience5.8/10 Market PresenceService focus
10% UX/UI Design90% Other -
$5,000+$100 - $149 / hr2 - 9Washington, DC
Ability to deliver
25/40.016.4/20 Reviews3.7/10 Clients & Experience4.9/10 Market PresenceService focus
15% UX/UI Design85% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
25/40.016.2/20 Reviews3.6/10 Clients & Experience5.2/10 Market PresenceService focus
10% UX/UI Design90% Other
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Washington DC UX Designer FAQs
DC agencies frequently support a myriad of clients thanks to the region’s unique business landscape, mainly those from:
- Government and civic tech
- Healthcare and health policy
- Education and EdTech (think Georgetown and GWU spin-outs)
- Cybersecurity and defense contractors
- Nonprofits and international development organizations
- B2B SaaS and data-driven analytics firms
DC-based UX designers work at the crossroads of government, advocacy, and cutting-edge tech. They’re fluent in Section 508 accessibility, FedRAMP security requirements, and the expectations of policy-minded stakeholders—expertise you don’t always find in other markets.
Moreover, local teams can also facilitate in-person workshops at your office or on-site with federal agencies, shortening feedback loops and aligning everyone around user-centric outcomes.
Rates generally fall between $120 – $200 per hour, reflecting the region’s high cost of living and specialized skill sets. Smaller discovery or usability audit projects can start around $15,000 – $25,000. Full-scale redesigns for enterprise platforms often range from $80,000 – $200,000+, especially when research, prototyping, and development hand-off are included.
- Align on goals—i.e., conversion, accessibility, or brand perception.
- Review relevant Clutch case studies for projects in your sector.
- Confirm the team’s familiarity with WCAG and Section 508 if you serve public audiences.
- Ask for facilitation examples: DC firms excel at stakeholder workshops; make sure they have a proven framework.
- Compare project management tools and communication cadence, especially if you operate across multiple time zones.
It's not easy to narrow your options from hundreds of firms down to the top two or three. Clutch prepared detailed resources and filters to help you navigate through the market.
- Limited understanding of accessibility or compliance requirements.
- Overpromising fast turnarounds without user research.
- Vague pricing with no line-item breakdown.
- Reliance on offshore teams without clear communication plans.
- Few local references or case studies in regulated industries.
Some red flags can be deceiving, but don't underestimate them. Make sure to avoid any of these warning signs as soon as you spot them.