What evidence can you share that demonstrates the impact of the engagement?
We’re still working with them because we’re really happy with their services. Tim was right about Google being a more efficient way of acquiring clients than Facebook. We’ve been tracking downloads, likes, registrations on the app, and the number of clients that complete the enrollment process. The numbers have skyrocketed. We measure these KPIs every week and have been completely satisfied with these numbers.
Due to the visibility that Tim has of our services, he’s able to understand how and why different strategies work. That has been very useful.
How did 45RPM perform from a project management standpoint?
Noriko has been excellent. My team has always expressed to me that she’s been an excellent partner. I’m not involved on a day-to-day basis, but they’ve told me that she is always available and solves problems quickly. My team has complained to me about other providers, and I know that it’s not easy to make them happy.
Also, I appreciate how Tim always attends our monthly meetings. I know that we’re a small client, but Tim is still willing to give a couple of hours every month to go deep into the analysis and insights of the project.
What did you find most impressive about them?
I’ve worked with similar companies in Mexico, and the majority of these firms have a limited, national view. 45RPM brings multinational experience to the table, which sets them apart.
Secondly, 45RPM is open to having success fees attached to their work. They believe in their work so much that they’re willing to stake their fees on it. This differentiates them as well.
Lastly, Tim is extremely knowledgeable and can understand our project from a design point of view and a technical point of view.
Are there any areas they could improve?
This is a minor thing, but there has been a bit of a language barrier. Our project manager speaks perfect Spanish, and we’ve benefitted from that day-to-day relationship. The problem is that Tim has many insights and ideas but isn’t completely fluent in Spanish. This tends to break up the energy and synergy of the group during meetings. Overall though, everything is working out very well.
Do you have any advice for potential customers?
My advice would be that, if they’re based in Mexico, they should connect directly with Tim and Noriko at the same time. If you have someone who’s fluent in English, that will make discussions easier.
Aside from that, let 45RPM do their work. Make sure that they understand what they’re doing, but also give them the freedom to explore their ideas. Don’t try to control everything, because that will stifle creativity, which is embedded in these services. Keep track of the numbers, but don’t forget to provide room for innovation.