45RPM

What evidence can you share that demonstrates the impact of the engagement? 

 Mission accomplished. The visuals on the site really pop. We’re really happy with the work they did. We’ve launched the site to a group of beta customers, and the feedback has been very positive. The tone of the website has been very positive, the visuals, everything we would hope to get from that feedback, we got. The feedback from our potential investors has been great as well.

How did 45RPM perform from a project management standpoint?

Project management was fantastic. There were some challenges on our end, but they were always super flexible and available. It didn’t matter what time it was, they always rallied to get it done.

We gave them access to Jira and our Google Docs. Other than that, we primarily emailed or used Google Hangouts.

What did you find most impressive about them?

Beyond the quality of the branding and the imagery, I can’t say enough about how responsive they are. They’re truly a great partner.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Get the same team as me—they’re great.

What evidence can you share that demonstrates the impact of the engagement? 

One project's still in production but our brand's extremely happy with 45RPM's progress. The project has gone well. We had to put certain projects on pause because of the COVID-19 pandemic, but our brand was impressed.

On the first project, their team created the content for a tradeshow, which went well. It got a positive response from the team who was at the booth and the people who interacted with that team.

How did 45RPM perform from a project management standpoint?

We communicated via phone calls, texts, and e-mails. We’re in different locations but have web access. Their team’s organized and the schedule’s regimented, which is what I like about them. They tell us what they’re going to deliver, and they deliver on time. They adjust well to curveballs, which get thrown into projects all of that time. Their team's excellent and makes sure that nothing gets dropped. 

What did you find most impressive about them?

The authenticity of their content sets them apart from the competition. In marketing, we try to achieve content that exudes authenticity, not something that feels like a commercial. 

Are there any areas they could improve?

There aren’t any issues that stand out to me at this stage. I like what they do.

Do you have any advice for potential customers?

Most large corporations have an old school marketing philosophy and may approach a company like 45RPM with a traditional idea for their content. 45RPM can deliver on those ideas but allow 45RPM to guide content according to current best practices. Keep an open mind and let their team develop content based on their knowledge of what's successful now.

What evidence can you share that demonstrates the impact of the engagement?

We’re still working with them because we’re really happy with their services. Tim was right about Google being a more efficient way of acquiring clients than Facebook. We’ve been tracking downloads, likes, registrations on the app, and the number of clients that complete the enrollment process. The numbers have skyrocketed. We measure these KPIs every week and have been completely satisfied with these numbers.

Due to the visibility that Tim has of our services, he’s able to understand how and why different strategies work. That has been very useful.

How did 45RPM perform from a project management standpoint?

Noriko has been excellent. My team has always expressed to me that she’s been an excellent partner. I’m not involved on a day-to-day basis, but they’ve told me that she is always available and solves problems quickly. My team has complained to me about other providers, and I know that it’s not easy to make them happy.

Also, I appreciate how Tim always attends our monthly meetings. I know that we’re a small client, but Tim is still willing to give a couple of hours every month to go deep into the analysis and insights of the project.

What did you find most impressive about them?

I’ve worked with similar companies in Mexico, and the majority of these firms have a limited, national view. 45RPM brings multinational experience to the table, which sets them apart.

Secondly, 45RPM is open to having success fees attached to their work. They believe in their work so much that they’re willing to stake their fees on it. This differentiates them as well.

Lastly, Tim is extremely knowledgeable and can understand our project from a design point of view and a technical point of view.

Are there any areas they could improve?

This is a minor thing, but there has been a bit of a language barrier. Our project manager speaks perfect Spanish, and we’ve benefitted from that day-to-day relationship. The problem is that Tim has many insights and ideas but isn’t completely fluent in Spanish. This tends to break up the energy and synergy of the group during meetings. Overall though, everything is working out very well.

Do you have any advice for potential customers?

My advice would be that, if they’re based in Mexico, they should connect directly with Tim and Noriko at the same time. If you have someone who’s fluent in English, that will make discussions easier.

Aside from that, let 45RPM do their work. Make sure that they understand what they’re doing, but also give them the freedom to explore their ideas. Don’t try to control everything, because that will stifle creativity, which is embedded in these services. Keep track of the numbers, but don’t forget to provide room for innovation.

What evidence can you share that demonstrates the impact of the engagement?

The biggest impact has been the success of the site. 45RPM implemented features when they said they would, and they have always hit the target. We still rely on them for different development tasks; they’re convenient and easy to work with.

How did 45RPM perform from a project management standpoint?

They assign resources effectively and complete work on time. Information about the work they’re doing is readily available.

What did you find most impressive about them?

The combination of skill sets within the organization sets 45RPM apart. They are client-oriented and brand-focused with great technical capabilities.

Are there any areas they could improve?

This was a long time ago, but we experienced some challenges in a project that we did with 45RPM and a design firm. Although I’m not sure this is attributable to 45RPM, we had issues assigning ownership to various elements of the project.

Any advice for potential customers?

I don’t have any specific advice, but they’re a great team that is easy to work with.