What evidence can you share that demonstrates the impact of the engagement?
Although we don’t have a formal process set up for measuring impact, I can say that the work they’ve delivered has been truly exceptional. Specifically, the demo reel they created for our last event was extremely well done. They did a fantastic job of coupling powerful music with the movement on the screen. We used the video to kick off the event.
How did 45RPM perform from a project management standpoint?
This is an area where I deal primarily with Patrick, and he’s very organized. He’s been in the business for a long time and knows all the different steps needed to pull off our events. There’s usually a lot of activity between our teams leading up to each event, and Patrick has been critical to the successful execution of our larger conferences. Coordinating people and following schedules is one of 45RPM’s strongest skill sets.
They’ve also consistently met our uploading deadlines. We're always looking to post videos to our YouTube channel within 24–48 hours after filming, and they’ve kept their editing and publishing process within that timeframe.
What did you find most impressive about them?
They’re incredibly customer focused, and they’ll work extra hours if you’re in a jam and need something turned around quickly. They’re also super creative and very good at understanding what is appealing to audiences. When you’re working with them, they’re not just looking to film and record content. They’re deeply involved in creating extra material to help your event look and feel excellent.
Are there any areas they could improve?
I’ve been working with them since they first started, and, in the early days, turnaround time wasn’t always as fast as I would’ve liked. In recent years, they’ve been able to bring in additional resources to meet aggressive timelines. In the past, I’ve needed to watch their process more closely, but now I’m confident that they’ll deliver what I need when I need it.
Do you have any advice for potential customers?
You need to make the investment upfront in thinking through the kind of experience you’re trying to create. Nail down the image you want to portray and how that fits in with your brand. Give 45RPM the direction they need to execute the job. If you do this, they'll be able to make your vision a reality.
Also, don’t fall into the trap of thinking that everything can be done right before the event. Block out plenty of time in advance to discuss the event in detail and give your opinions on what they propose for handling various elements. These events can be complicated, so do what you can to make sure that you’re on the same page.