What was the scope of their involvement?
Bixa Research created a discussion guide, which included writing three different narratives for the user research, conducting user interviews, and formalizing it all into a synthesis read-out, with actionable to-do items.
They conducted 10 usability interviews over the course of a week and then produced a high-level findings summary within 3–4 days. They also produced an Excel spreadsheet of 60 very detailed findings, with a level of effort scopes from the design team for each of them.
What is the team composition?
I primarily worked with Sarah (CEO & Lead Researcher, Bixa Labs).
How did you come to work with Bixa Research?
Bixa Research was recommended to us by a previous employee.
How much have you invested with them?
We’ve invested $185 per hour, for 40 hours per week, which lasted about a month.
What is the status of this engagement?
This project spanned from May–June 2019.
Revenue has increased markedly thanks to effective audience targeting. Bixa has proved to be quite adaptable and communicative. They staffed up quickly after onboarding and have since delivered intelligent recommendations and significant experience-based value.