What was the scope of their involvement?
LightMix does all of our design work. They do everything from our largest client event branding to small one-off projects, say a white paper or an email campaign. For larger events, we work with them on a concept and a theme and they come back to us with a few ideas. We would narrow it down and choose the logo and the branding. Then they will do the event website, signage, program guide, name badges, collateral. Basically, every branded aspect of that event is produced by LightMix. That's something we do approximately 2 to 3 times a year with them. Our largest client events have over 400 attendees each.
On a day-to-day basis, they produce all of our marketing collateral across 4 lines of business plus any corporate materials. That includes layout and production of white papers, brochures, smaller 2 to 4-page articles, that type of thing. We also have digital campaigns such as webinars, email blasts, and our website. Anytime we need a graphic component for that, we work with the LightMix team. They come up with a concept design and then filter that down through every piece of graphic articles that are needed. I've probably worked on more than 300 projects over the course of the 3 years that I've been here and I talk to them several times a day.
They also do the keynote address slides from the president of my company. This speaks to the trust we have in them as an organization. Basically, I give them a very rough outline and our expectations. They come back with great materials that I'm comfortable with, my boss is comfortable with, all the way up to our vice president of marketing.
How did you come to work with LightMix?
They actually predated me. We have worked with LightMix for over 10 years now and I've been here for about 3 years.
How much have you invested with LightMix?
We have spent probably $200,000 to $1 million on their services.
What is the status of this engagement?
LightMix has worked with my company for over 10 years.