What evidence can you share that demonstrates the impact of the engagement?
LightMix is very creative, and their skills have helped us differentiate our products and services. They’ve given us good support for our social media strategies and implementation. I provide the strategy in terms of target markets, and I give them a lot of guidance on the product we want to put out. They strategize on items like customer segmentation and the applicability of certain designs. They’re very good at this, and they’ve been helpful in implementing new types of opportunities we’ve come up with, like organizational memberships. We’re well-known for individual memberships for our organization, but organizational ones are a new program that LightMix is working with me to implement from a marketing and design standpoint.
They worked with me to understand the very strong differences between international audiences, in terms of general formats, differences in language, and differences in the healthcare spaces. We’ve accommodated these cases and brought them forward.
LightMix not only listened to what we wanted but also gave feedback based on their general experience, which led us to create new programs or improve existing ones. They’ve crossed the entire spectrum, from websites to social media, email promotions, and so on.
How did LightMix perform from a project management standpoint?
They’re always available, and they’ve been able to keep up with our steadily increasing volume of work. We have a time zone difference, and they’ve been able to accommodate it. They’re very good in terms of frontend design and information, as well as backend development. All in all, their project management has been good and responsive across the entire process.
What did you find most impressive about them?
I’ve compared their pricing structure and business model with other providers, and LightMix definitely stands out for being affordable. They’re not the least expensive in the world, but, at the same time, they have a good affordability element, for people looking for more services at a reasonable price. The more complete package of services from them has helped us. They offer backend development and system engineering, along with combining different parts of the online functionality and e-commerce side, the informational side, and integration with social media, SEO, and SEM. There’s also the creativity part. LightMix has an entire portfolio at a reasonable price, and they stand out for being responsive.
Are there any areas they could improve?
No, we’re very satisfied.
Do you have any advice for future clients of theirs?
Clients should try to utilize them in multiple facets of their marketing, and not in just one aspect. LightMix brings a portfolio of opportunities to create a much wider impact and more scalability for the business. Simply addressing one channel or one way of promoting or designing may miss different applications.