Great ideas should thrive.

We are a full-service user experience agency that designs and builds complex application interfaces. 

We get a rush from solving problems with design and technology and love working with smart people to make products that users will love. We do our best work on complex app interfaces and validate our results with user testing.

Every day, we help clients with their needs across the entire spectrum of user experience:

  • Concepting
  • Branding
  • Content strategy and development
  • Information architecture
  • Visual/UX/UI design
  • Front-end development
  • User research
 
$50,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2014
Show all +
Washington, DC
headquarters
  • 1705 DeSales St. NW 1st Floor
    Washington, DC 20036
    United States

Portfolio

Key clients: 

AOL, Discovery, Gensler, Royal Caribbean, Marriott, Snagajob, WeddingWire

FourthWall Image

FourthWall

The Problem:

Your favorite show gets cancelled, or you see the same commercial 20 times. Traditional television doesn’t use data to understand the user in a modern way.

 

The Solution:

Give users - from studios to advertisers and everyone in between - transparency into trends overnight, instead of waiting months. Reveal meaningful connections between what users are actually interested in, so that

television watching is time well spent.

 

View the full case study here.

Royal Caribbean Image

Royal Caribbean

The Problem:

Cruising is growing fast. But to new cruisers, the options - 2600 rooms, a dozen decks, shows, dining - are overwhelming. It’s no wonder users skip the aging websites and try calling instead. How can we use the web to not just communicate, but curate a dream vacation?

 

The Solution:

We partnered with Royal Caribbean’s digital team to create an immersive, tailored booking experience

that responds to users from their desk to their phones. It’s unlike anything the cruise industry has seen before - but it lives up to what users have come to expect for modern travel.

 

View the full case study here.

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Sonar

The Problem:

Running a regional internet service in the US is an extremely challenging proposition – and that’s before you even get to the software. Juggling new accounts, system performance, technical issues and support staff can be a minute-by-minute challenge.

 

The Solution:

Sonar can’t just be a jack of all trades – it needs to master them. Our UX takes the elegant patterns from a dozen

industries and combines them into a master command center. A better experience for Sonar’s customers means a better experience for the families and companies that depend on reliable internet every day.

 

View the full case study here.

LifeCents Image

LifeCents

The Problem:

The majority of Americans feel financial stress, but they mistakenly believe that drastic changes - or huge windfalls - are the only thing they can do. Employers want to provide benefits, but feel powerless, or left in the dark.

 

The Solution:

We created a positive behavioral loop that goes beyond the numbers and into true financial wellbeing, including user mindset, user habits,

and user financial knowledge. Our UX meets the user at every level: day-to-day conversations, short-term habit improvements, and long-term engagement and growth.

 

View the full case study here.

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Stretch

The Problem:

The UI of every online broadcasting platform – YouTube, Twitch, Facebook Live, etc. – is weaponized for discovery, not loyalty. The one-size-fits all approach introduces an ocean of noise competing for the user’s attention.

 

The Solution:

Curate the best UX patterns from online platforms viewers are already familiar with, and empower content creators by simplifying the broadcasting

process. Together, sports teams across the country can invite viewership and participation that was previously exclusive to the giants of social media.

 

View the full case study here.

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Rokt

The Problem:

A lot of experience, sophistication and nuance has gone into Rokt’s methods for serving content users actually care about. How can we help users efficiently transition into this new way of thinking?

 

The Solution:

We mapped a new mental model that aligns deep data concepts with the marketing objectives that users already know and use, amplified with Rokt’s new brand and extended to

places like tablet and mobile.

 

View the full case study here.

Marriott Image

Marriott

The Problem:

Marriott is constantly innovating to stay ahead of where people stay. How can new amenities, like automated, self-service happy hours, prove to be a worthwhile investment?

 

The Solution:

Brave merged app UX with customer experience to create their brand-new, mobile Drink Pass. Guests can now unlock complimentary happy hour drinks with their phone - no NFC, QR or app install

required.

 

View the full case study here.

RewardStock Image

RewardStock

The Problem:

Credit card rewards can feel byzantine at best and predatory at worst. Users misunderstand the process for applying for the right credit card, and end up leaving valuable points on the table.

 

The Solution:

Responsibly using rewards cards can pay off in big ways. To help maximize spending, users get predicted scenarios and optimization tools, in a format that’s competitive against

the best travel engine search experiences.

 

View the full case study here.

Upside  Image

Upside

The Problem:

Travel for business has never been worse. Before you even get to the plane, a maze of shifting flights, hotels and meetings awaits you. And there’s no real incentive for anyone to try harder.

 

The Solution:

Show users the formula, and reward them. A model that you can tinker with is paired with real savings and gift cards to empower and motivate

users.

 

View the full case study here.

Felix  Image

Felix

The Problem:

Study after study shows that employee performance and physical health go hand-in-hand. The healthier our Federal employees, the more our taxpayers benefit. But for the US Department of Health and Human Services, getting employees engaged in wellness proved to be a significant challenge.

 

The Solution:

Working closely with the team at Federal

Occupational Health, we discovered that happiness was the key to wellness, and used research, behavioral science and user experience to create an interactive framework for lasting health.

 

View the full case study here.

Reviews

Sort by

Mobile & Software UX Design for Beverage Tech Startup

“They really tried to come up with solutions that accounted for everything.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
July - Aug. 2020
Project summary: 

Brave UX worked with a stealth-mode startup in order to on an iOS and Android design project. Their deliverables included user flows and wireframes. They also helped embed software on a hardware device.

The Reviewer
 
11- 50 Employees
 
San Francisco, California
Product Manager, Beverage Tech Startup
 
Verified
The Review
Feedback summary: 

Brave UX met expectations and delivered on project requirements. The team communicated effectively but could have been more involved by asking questions and interacting more closely with the team. They would be a great partner for larger companies with a solid idea of what they want.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager of a stealth-mode startup in the Bay Area. I’m working on a core technology that is set to revolutionize the beverage landscape. We’re trying to change the way people create and consume beverages through new advances in technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We’ve been making some big strides in developing our core technology, but now we needed to start thinking about applications and the best way to bring this to market. Brave UX’s task was to think through, ideate, and design one of the applications and channels that we were thinking of.

SOLUTION

What was the scope of their involvement?

They delivered user flows, as well as high-level, early wireframes. It was completely from scratch. They worked with our team to come up with the core requirements. We were targeting iOS and Android, and then we wanted to embed software on a hardware device.

What is the team composition?

The head of UX was project managing, and then there were a few more contributing to the project on their end. I think it was two full-time designers and then one lead designer.

How did you come to work with Brave UX?

I looked around and reviewed portfolios of several companies. We wanted a partner with a hardware and embedded software background. Brave UX did a small project that was along the lines of where we’re going with our project. It seemed fitting and they have the experience we needed.

We went with Brave UX over other large firms because we like the small, dedicated team. Then we liked how much they could do within our budget. Their approach to problems through a human-factors lens and that was very helpful.

How much have you invested with them?

We’ve spent $100,000.

What is the status of this engagement?

They started working for us in July and they wrapped up in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been working on several other projects, so we haven’t been able to implement the final designs yet. We’re lukewarm on the final deliverable. It’s definitely going to help us and move us forward in what we need to do, but it’s going to require heavy lifting internally in order to take it to the next level. That was our expectation because of the budget. We weren’t expecting that they would deliver something that was ready to be implemented. We wish they embedded with the team a bit more and spent more time asking questions.

I don’t think they’ve worked with a lot of early stage startups, so there was a learning curve for them to be comfortable with the ambiguity associated with that business. They’ve done a pretty good job navigating that. We shifted on what the project goal was an what we were targeting, but they managed that well.

How did Brave UX perform from a project management standpoint?

We had weekly calls in which they presented their work from the past week. And then I started communicating with them over email, but infrequently throughout the process.

What did you find most impressive about them?

There were a few noteworthy things. I really appreciated the rigor they put into thinking about edge cases. They really tried to come up with solutions that accounted for everything.

Are there any areas they could improve?

There is a caveat—they didn’t come up with anything inspiring or special. They delivered a conservative approach, but they did go through all the edge cases and had a holistic view in their designs. I would have liked a little more communication. We would have liked them to be embedded with our team. It felt like a client-agency relationship.

Do you have any advice for potential customers?

If you’re an early-stage startup, they might not be the best fit. But if you’re a larger company with a larger budget, they could be great with clear direction.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Branding & UX Design for Energy Compliance Company

“The amount of over-delivery provided by Brave UX was impressive.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. - July 2020
Project summary: 

Brave UX revamped a compliance and training company’s user experience. After creating a new logo and brand identity, they did a UX discovery. Deliverables included a series of mocks and schema templates.

The Reviewer
 
51-200 Employees
 
Decatur, Texas
VP of Brand, Energy Compliance Company
 
Verified
The Review
Feedback summary: 

The refresh created a level of internal engagement that exceeded expectations, and stakeholders are confident that Brave UX’s work will be met with success when they roll it out to the public. The team excelled at project management by with the utmost transparency, honesty, and organization.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We provide compliance, training, and technology to the energy industry. We have a SaaS that essentially allows workers that handle infrastructure, pipeline, and things of that nature to go online and qualify on various tasks by way of computer-based training or live training. We hold all of those records so that they can ensure they are compliant. Within our system, they're allowed to build custom training. We offer consulting services as needed. My role in the company is the VP of brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We have a very talented development team and technology side of the house. Unfortunately, unless you fully commit to updating your user experience and UI/UX, it ends up just slowly getting out of date, and then very rapidly, you find yourself upside down. That’s where we ended up; we were dated, and I didn’t feel that we could fix it internally with the scope of work that we already had. 

SOLUTION

What was the scope of their involvement?

When I initially reached out to them, the scope of work was a new logo and brand persona. That was the immediate driver; after that, we were going to move quickly into a UX discovery, which would decide the path we were going. The endgame was to get a series of mocks and overall schema templates to jumpstart our team to be able to implement that, and that's ultimately what they delivered.

We were leaning on them to bring a fresh set of eyes to the project and help us with what we didn't know. The industry that we service somewhat lagged compared to other industries. We were able to offer quite a bit of insight to help them; however, we knew they were the experts based on their portfolio and case studies, and we felt comfortable with them injecting what they do. We're a firm believer in doing what we do well and working with folks that do what they do well. 

What is the team composition?

Even before deciding to work with them, the interaction on some of our initial calls was great. We worked closely with Jordan (Director of UX), Jenna (Director of Design), and Lee (CEO & Founder) to figure out what we wanted to accomplish. Once we decided to go with them, they brought the human resources to accomplish the work.

Right from the jump, we know we had made a great choice. They were very knowledgeable. They came out and visited with us in person. Our leadership and their team met to really nail down our goals and give them a window into who we were, so that they could better develop and design the UX.

How did you come to work with Brave UX?

I did a search. I narrowed it down to 2–3 potential partners that I got a good vibe from. I did some R&D with each one. We partner with people that are very much on the same page as us: we push innovation, doing the right thing, and partnering with the right people, and I got that vibe right off the bat in some of the initial calls. Unfortunately, some of the other people I was going through the vetting process with did not put out that vibe. 

How much have you invested with them?

It was around $300,000–$350,000 for the 5–6-month engagement. 

What is the status of this engagement?

The initial engagement began in February 2020. We started with that discovery phase to go through brand, personality, and values. After that, we went through a discovery portion with our system itself, so that they could get a better understanding. Then, we kicked off a third leg to this engagement: UX templating, which lasted about 13 weeks.

We just wrapped up yesterday and did the official handoff. I believe that will probably be the breadth of what they do this year. If all goes well, we may re-engage in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first deliverable from them was really a new logo and brand personality, promise, and value. We have begun to implement that internally, and it’s been met with open arms. It's an excitement within our company that honestly has been lacking. We have a very young group in general, and they were really keen on the fact that our image and industry were dated. 

All of our teams are excited about upgrading. It's a huge undertaking for my team, in particular, to roll this into all of the collateral and assets that we currently have, but seeing that refresh come alive has really just motivated our staff beyond belief, even further than we hoped. 

We’ll know the full scope and breadth of their work once we release it to the public October 1. As it stands now, we're already seeing the results internally. The amount of engagement with our folks and the excitement is definitely through the roof. It will take us the better part of a year to roll the complete redesign out to the system itself, but I think we're going to be met with success on that.

How did Brave UX perform from a project management standpoint?

Their management style was very similar to ours, and that's with full transparency. You could tell they had a talented team and that they focused a lot of time on that side of it. They immediately set up a cadence of meetings twice a week, pulled in the right people, set expectations, and had a full schedule; all of the key elements from a PMO standpoint were in place. Again, that gave us confidence, because that's how we run our house as well. That was maintained throughout. They planned the work and worked the plan, and that's what we saw from day one all the way through to the final.

In terms of project management tools, we used DropBox to share things, and all meetings were recorded. We communicated probably daily through the project. There was a lot of communication, which helped the project move along.

What did you find most impressive about them?

Honesty comes to mind. There were plenty of times when we had to have tough conversations. In particular, around the beginning of March, I jumped on a call to deliver some tough news that they needed to process, and they were open to that. When there were things that we simply couldn't do because of time or cost, there was always a level of transparency and honesty that I respected. I've done business with a lot of people, and when it comes to sales, people often over-promise and then pick up the pieces along the way. I never got that vibe from Brave UX. 

The other thing I would mention is the amount of over-delivery provided by Brave UX was impressive. That’s something I picked up on early, and that's something we’re passionate about at my company as well; we don’t over-promise, but we tend to over-deliver when given the opportunity.

Are there any areas they could improve?

They are so smart at what they do that sometimes, what they said went over the heads of some of our executive leadership. That almost created surprises and backlash because people didn't really know what they were talking about in the moment. We’d have to meet afterward to catch them up on what everything meant. They could be more relatable to some companies that don’t have the same level of skill or understanding. We did address that as soon as I realized it, and they adjusted. Overall, I think as the project went on, they got better at that.

Any advice for potential customers?

I was honest up front regarding what our goals were and where we wanted to be at the end of it all. I provided anything I could to help Brave better craft what it was that we needed. I’m blessed to have a technology background, so that probably helped, but providing as much information as possible helped a lot as well. We did a lot of internal, passionate debate to decide we were going to do this, so we had a very clear vision of what that looked like for us; we just didn't know how to get there. That might be the hardest thing for some organizations to be able to provide, but I think it was vital to the success of this project.

5.0
Overall Score They were impeccable when it came to the collaboration.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They knocked that out of the park.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Tool Design for Government Contracting Firm

“I don’t think I’ll come across a better team – they were really wonderful to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Mar. 2020
Project summary: 

Brave UX provided comprehensive design services to a government contracting firm looking to build a project management and accounting tool. After a discovery process, they designed the tool from the ground up.

The Reviewer
 
1-10 Employees
 
Washington, D.C.
Sam Jahanbeen
CEO, Varus One
 
Verified
The Review
Feedback summary: 

Internal stakeholders deem Brave UX’s design work a major step forward for their industry. The team’s efficient and organized processes enabled them to come up to speed quickly and understand the requirements. They offered actionable insights and unique perspectives that added value to the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a government contracting firm in the intelligence community. This company is a spinoff of an existing company that we have. We are developing a project management and accounting tool specific to our industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

Ultimately, the industry is entrenched in some fairly Jurassic platforms. We were looking to take existing tools and apply new technologies to them. We felt that the biggest weakness in our industry was poor design and less so functionality; our goal was to enhance functionality a little bit, but mainly to really overhaul the design that our industry is used to. We wanted to catch our industry’s design up to what the rest of the market or world is dealing with.

SOLUTION

What was the scope of their involvement?

It was very design-centric. We looked at some of the tools that exist in the marketplace and discussed their functionalities. Then, we did several deep dives into what we’re trying to accomplish and what the issues are. They did ground-up design with the idea that the backend would eventually be developed around the design.

They teed things off and looked at things from a universal design perspective, which was key for us. We didn't want to get bogged down with our way of thinking, which was helpful; they really introduced a fresh set of eyes to how humans work in general, not necessarily how we're used to working in our industry. We were able to liberate some of the constraints and in-the-box thinking that we had been taking in our approach while keeping the components and functionality that we needed. 

Ultimately, they did take the lead on the design, and they took a lot of input into things we liked and didn't like. We leaned on them to educate us on how this was going to be designed, and they leaned on us regarding what the product was supposed to do. It was a fairly strong collaboration, and I think we've gotten a lot of success out of their approach.

What is the team composition?

We worked with 3–4 people consistently, including a project manager, a chief designer, and a lead architect, who laid out how the infrastructure would look per our discussions. They also brought people in, as needed, to address specific things like colors.

How did you come to work with Brave UX?

We shopped around. Because we were focused heavily on design, a colleague who used to work with Lee (CEO & Founder) highly recommended Brave UX. After some interviews with other candidates and companies, we decided to go with them.

What is the status of this engagement?

We did a 3–4-week discovery process in August–September 2019. We brought them on and kicked things off officially at the beginning of this year, and we ran through March 2020 on the design process.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The response from a design perspective has been very positive. We’ve received a lot of great feedback. It’s a huge step in the right direction for our industry; even our developers were impressed by how well it was designed. They thought it was very thorough, straightforward, and considerate to design requirements. Overall, I don’t think I can point out anything they missed or that is lacking; they really just did a fantastic job on everything.

How did Brave UX perform from a project management standpoint?

It was exceptionally efficient. They were highly organized, which allowed us to just dive right in. I’m used to leading these types of things, so it was nice to sit back and lean on their organization, structure, and processes. This is an industry and sector that they had no experience in, and their process allowed them to come in and get educated very efficiently on our work. 

They did a really fantastic job of getting what they needed to develop a really strong understanding of the project and then develop something that was more or less right on with what we needed. There were a couple of times when something didn’t work, and they were quick to realize they should flip their process around for that phase because they weren’t moving at the pace they wanted to be. They were quick to adapt and adjust.

What did you find most impressive about them?

They’re just really smart, and they know what they’re doing. My biggest concern ultimately was cost. I did get cheaper estimates, but I was consistently impressed with Brave UX during our initial meetings, the discovery phase, and throughout the design process. I don’t think I’ll come across a better team – they were really wonderful to work with. 

I often tell people that they actually educated me on my own product. They forced us to consider things from a different viewpoint, which ultimately made us smarter when we were discussing our own product and more intelligent to address concerns, questions, and challenges proposed by clients and customers. That was really where it became an impressive experience to work with them.

Are there any areas they could improve?

No; I generally like to give one thing, but I think it was an exceptional experience and service that they provided.

Any advice for potential customers?

What it takes is commitment from the end-user. You can’t just go in there and expect them to do everything; they need you there. If you walk out of those structured meetings with a little bit of homework to do, such as delivering answers or samples by a certain day, you need to commit to that. If you’re not willing to commit, you’re not going to get the results you want.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    I wish they were cheaper.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Screen Design for Data Science Software Firm

The speed at which Brave UX understands their customer was better than that of any other company I’ve worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
April - Jul. 2020
Project summary: 

Brave UX helped a data analytics company design their new product. The project specifically entailed screen designs, and a team of 4–5 designers handled all of the UX/UI components.

The Reviewer
 
1,001-5,000 Employees
 
Ann Arbor, Michigan
Chief Data & Analytic Officer, Data Science Software Firm
 
Verified
The Review
Feedback summary: 

Brave UX delivered flawless designs. Both the speed and quality of their work blew the client away. They demonstrated a keen sensitivity to their customers and their respective technologies. Their timeliness was also greatly appreciated. There aren’t any areas for improvement to note.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a software company that makes data science products so that the world can better utilize AI and machine learning. I’m the chief data and analytics officer here.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We were creating a new product, and they helped us design it.

SOLUTION

What was the scope of their involvement?

We were doing a screen design, and they spearheaded the UX/UI project around it.

What is the team composition?

A team of 5­–6 design professionals helped us with the project.

How did you come to work with Brave UX?

I consulted a number of sources, but I believe that Clutch was among them. I also considered their portfolio of prior work that's showcased on their website.

What is the status of this engagement?

We worked together in April of 2020 and the project wrapped up in June of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did a phenomenal job. Their work was very high-quality, and the speed of their turnaround was also great. They demonstrated their ability to understand the customer and the space they operate in.

How did Brave UX perform from a project management standpoint?

They were great — on time for everything they did. We had regular touchpoints every couple of days.

What did you find most impressive about them?

The speed at which Brave UX understands their customer was better than that of any other company I’ve worked with, in this space.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

They work very quickly. Be prepared when you engage them because they’re easily able to outpace you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Cybersecurity Company

"The team was full of unbelievably smart people who were very dedicated to learning our space..."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June - Dec. 2019
Project summary: 

Brave UX revamped the interface for a cybersecurity product to improve usability. Their services focused on design, and they worked through an iterative mock-up and feedback process.

The Reviewer
 
11- 50 Employees
 
Bethesda, Maryland
Brad Chiappetta & JP Bourget
VP Customer Success & Chief Security Officer, Syncurity
 
Verified
The Review
Feedback summary: 

Feedback from initial audiences is unanimously positive, and internal stakeholders were pleased with Brave UX’s attention to detail. Their commitment to regular communication and proactive communication ensured on-time delivery. Customers can expect a well-rounded partner with original ideas.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

JP Bourget: We are Syncurity, a security orchestration, automation, and response company (SOAR). We facilitate analyst workflow to handle alerts and respond to incidents. We also speed that process up with automation. I’m the chief security officer.

Brad Chiappetta: I’m the VP for customer success.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

BC: They re-evaluated our platform’s interface to make it more modern and feature-rich.

JP: We went five years without a UX person and had a stale and dated interface that caused a bunch of challenges. We outsourced to speed up the process of leveling it up and building something more pleasant to spend your day in.

SOLUTION

What was the scope of their involvement?

BC: Frist, we did a discovery period where we talked about our space, its challenges, and our competitors’ UIs to set the stage for what we wanted to do. Then, they submitted a proposal for the redesign.

JP: There were two large stages: discovery for one month and then a 15-week design phase. Through these, they created a set of deliverables we could implement into our products.

What is the team composition?

JP and BC: We had regular contact with five or six people throughout the project. Jordan (Director, Brave UX) was the technical expert. We also worked with Lee (Founder, Brave UX) as well as three resources that handled design mock-ups, research, and general support.

How did you come to work with Brave UX?

BC: We interviewed several organizations and chose to go with Brave because of their portfolio and the expertise they had in the area.

How much have you invested with them?

JP: We spent about $750,000 with them.

What is the status of this engagement?

JP: We worked together from June until December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BC: We’ve had success in showing the mock-ups and talking through the new design with clients, prospective clients and investors. Their feedback has been overwhelmingly positive. Everyone is excited about what we’re doing with it and the changes to the product we’re going to make based on the design Brave made.

JP: They haven’t left me much to be picky about. Their aesthetics are great and they addressed all my concerns.

How did Brave UX perform from a project management standpoint?

JP: We met with them twice a week for two hours. I’ve worked with a lot of outsourced companies and third-parties over the years and I can’t of anyone that’s been better than Brave UX. They kept the momentum, hit delivery targets, and ensured everyone was on track.

I’ve been a part of silly projects that failed because of bad management and accountability, but Brave was very professional. they were solution-oriented and never tried to move blame around. I actually learned some techniques from them about how to keep projects on the rails.

BC: We had daily emails and validations. They’d present their work during the first of our two weekly calls, and then we’d offer feedback during the second call. Overall, they drove us and kept us on schedule, making sure we set deadlines and kept a cadence. They even prodded us the appropriate amount. They never lagged behind on their side.

What did you find most impressive about them?

JP: They were able to dig into a set of complex topics, understand them, and create a simple interface that allows the average user to be productive.

BC: They’re the overall package. The team was full of unbelievably smart people who were very dedicated to learning our space through research into competitors. They also brought their own knowledge to the table.

Are there any areas they could improve?

JP: I can’t think of any. If I had another million dollars and a problem to solve, I’d go back to them.

BC: In all honesty, not really. It was a smooth process and we’re happy with it. There weren’t any roadblocks.

Do you have any advice for potential customers?

JP: Stop looking and start with them tomorrow. They blew my mind.

BC: You need to be committed to the project. Doing an extensive design can’t work with partial commitment. It takes time and resources with constant interaction with the design team. They need your feedback on mock-ups.

5.0
Overall Score BC: They’re an amazing organization. Everyone was easy to work with. There’s a load of talent there.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    JP: They were flexible with me even though they were jammed up with their schedule and timelines.
  • 5.0 Cost
    Value / within estimates
    JP: I couldn’t have done this on my own for anywhere near their cost.
  • 5.0 Quality
    Service & deliverables
    JP: They overdelivered on the service aspect. They’re a huge improvement over what we had before.
  • 5.0 NPS
    Willing to refer

UI/UX Design for Gambling & Gaming Interfaces

"We were very impressed by their ability to quickly synthesize information about an unfamiliar industry."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June - Aug. 2019
Project summary: 

After about a month-long discovery phase, Brave UX built UI/UX designs for a gaming company. They worked in sprints and shared screens with the client frequently in this iterative process.

The Reviewer
 
10,000+ Employees
 
Philadelphia, Pennsylvania
Joshua Auriemma
Director of Engineering, Penn National Gaming
 
Verified
The Review
Feedback summary: 

While still in its pre-launch phase, the demo product was ranked first on all metrics compared to more established competitors. The team worked efficiently, responding to requests for changes quickly and enthusiastically. Their ability to push the envelope was appreciated.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm Director of Engineering at Penn National Gaming. Penn owns and operates 43 facilities in the United States and Canada, many of them under the Hollywood Casino brand. Our Engineering headquarters is based in Philadelphia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave UX?

We engaged the Brave team to assist with designing a world-class UI/UX experience for our online and retail sportsbooks.

What were your goals for this project?

Our goal for this engagement was to produce a sportsbook product designed in such a way that advanced sportsbetters feel excited about using it while keeping it approachable for novice betters.

SOLUTION

How did you select this vendor?

We reviewed hundreds of portfolios for UI/UX companies and settled on the three best. We held meetings with each of the three and solicited RFPs. We felt the most confident in Brave's understanding of the project and their ability to effectuate our vision.

Describe the project in detail.

We initially went through Brave's 5-week discovery process to give them a good idea of what we were trying to build and why. After that we began design sprints scheduled one sprint ahead of our engineering sprints. We met at the beginning of the week to discuss initial designs for the screens that were scheduled that week, we'd comment, then we'd review changes at the end of the week.

What was the team composition?

We communicated with the entire team working on our project throughout the engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't launched the product yet but we held our first focus groups last week and our demo product was rated #1 on every single metric compared against the industry leaders.

How effective was the workflow between your team and theirs?

Our workflow was efficient and when we had suggested changes the team worked with us to effectuate them.

What did you find most impressive about this company?

We were very impressed by their ability to quickly synthesize information about an unfamiliar industry and suggest improvements to the current status quo -- which is exactly what we were looking for. Some of our other initial meetings involved people not really interested in pushing the envelope, which Brave was 100% on board with doing.

Are there any areas for improvement?

The time allotted for design revisions was too short for my liking but may be part and parcel of using a design firm. Ideally we would be able to take a legitimate stab at building the screens before the revision period ends but they obviously move a lot faster than our engineers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Redesign for Robust TV Analytics Platform

"We believe this upgrade will be a game-changer for our products and our company."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2018 - Mar. 2019
Project summary: 

Brave UX revamped the client-facing user interface of an analytics company’s data tool. After an extensive discovery phase, they led a multi-sprint effort to improve information architecture and visual design.

The Reviewer
 
11- 50 Employees
 
Sterling, Virginia
Bobby Coffey
Senior Product Manager, FourthWall Media
 
Verified
The Review
Feedback summary: 

Brave UX proved to be a capable and reliable partner, one that fit culturally and practically into the development process. Organized and communicative, they are efficient time managers who spare no effort to deliver practical solutions. Their work has received tremendous praise from stakeholders.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior product manager at FourthWall Media, a pioneering company at the intersection of technology, media, and data. FourthWall Media uses proprietary software to collect and process hundreds of millions of second-by-second viewing events every day, adding to our five years of historic data from millions of homes and nearly ten million set-top boxes sourced from more than a dozen distribution partners. Our Reveal Analytics Platform instantly matches households with first and third party data to visualize custom audiences with a click. This allows us to create groundbreaking insights into advertising, program, and network performance far beyond traditional methods. All of this is so our partners and customers in the TV and media ecosystems have the right tools to leverage their experience and knowledge to grow their businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

Our core competency has traditionally been in collecting, processing, aggregating, and analyzing large, complicated sets of data – and using that data to report analytics-based insights that support programmers, advertisers, and operators within the media industry. We know that our end clients need a modern, clean, and intuitive way to access and interact with that data, so that they can make sense of the data and unlock value to power their businesses. We needed to more effectively turn data into insights by re-energizing our UI.

We engaged Brave UX because we needed assistance with our client-facing UI called “Reveal." Our existing UI was somewhat lacking in several areas and needed to be revamped to unlock the full potential of its underlying datasets.

SOLUTION

What was the scope of their involvement?

We contracted with Brave UX to revamp the UI of our analytics platform. In doing so, we completely overhauled it with a sleek new design, more intuitive interactions, and additional reporting capabilities.

We began our engagement with a five-week discovery phase so that both companies could become mutually acquainted with each other’s team, processes, styles, businesses, and products. Through this, both companies became acclimated and set the stage for the engagement. Brave UX was able to develop a greater understanding of our existing product, where we were falling short, and where we wanted to go. Our teams then worked closely to determine the scope and a plan for execution. We planned for seven three-week sprints, with each sprint dedicated to equal parts information architecture and visual design. Our information architecture discussions centered on the fundamental data objects and the overall groundwork for each section of the UI, while the visual design work included packaging those pieces together and making them visually appealing and presentable through various colors, fonts, flow, and Brave UX’s own user experience techniques.

The goal was essentially to create usable, repeatable patterns and behaviors within the UI so that the user would be able to learn quickly, become accustomed to, and use these patterns throughout. Then the visual design aspect added the flare on top of that IA groundwork, which paired beautiful visual elements with the intelligent information system that was created. The result was stunning.

What is the team composition?

I worked with Lee (CEO & Founder, Brave UX) and Jordan (Director of User Experience, Brave UX) heavily throughout the project and more so initially, alongside their trusted team of capable and creative designers. Lee and Jordan were extremely engaged in the discovery phase and the early stages of the sprint work. As the project progressed, and the larger team felt comfortable with the work that was being delivered, we had increasing time and interaction with Brave UX’s lead information architects and designers – and less from Lee and Jordan personally. As a client, we felt that each and every member of Brave UX’s team (from the top down) was fully zoned into the requirements of what we needed to be accomplished, and they delivered each and every week of the months-long project.

How did you come to work with Brave UX?

We initially found them online. But we discovered that the process of sourcing and evaluating the right partner took many months of conversations on the phone and in person to determine who was going to be the right fit. Ultimately, we felt comfortable that Brave UX was going to be the best possible partner for us. We were not looking for incremental improvement but rather a quantum leap.

We evaluated over two dozen companies and met in person in a final round interview with three of them. Halfway through the meeting, I knew Brave UX was the one. They were miles ahead of the competition.

How much have you invested with them?

We spent around $300,000.

What is the status of this engagement?

Our engagement spanned September 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re gearing up for a full product launch. We have received promising feedback from all stakeholders in our company, from the executive team to the engineering team to our board of investors. We have been blown away by the quality of Brave UX’s work.

Similarly, we’ve presented teasers of different screens, applications, and reports within the new user interface to existing and potential clients, and their feedback has been just as positive. We believe this upgrade will be a game-changer for our products and our company. The work Brave UX has done for us is directly translating into positive business results and an upward trajectory.

How did Brave UX perform from a project management standpoint?

Brave UX makes effective use of all project management time. They’re engaged appropriately, meaning they were neither overbearing nor distant. We communicated with them several times per week, and they always managed to reply and give feedback promptly. We would also meet at least twice a week to discuss the work, course correct, and make sure we were still on the overall project timeline. Brave UX made sure never to waste our time.

In addition to sending emails and holding conference calls through Zoom, we communicated extensively through Dropbox and Adobe XD. They were very accommodating in terms of scheduling time and being available for us.

What did you find most impressive about them?

They fit very well into our culture. Brave UX has an extremely complementary skill set and set of core competencies. There was a gap that we needed to fill to take that quantum leap and become extremely competitive within our marketplace. Brave UX is proving that they can help us do that.

Are there any areas they could improve?

They have more work on their plate by the day. They’re a small boutique shop that has proven it can operate at this level, but it will be interesting to see if they decide to grow and how they handle that growth.

Do you have any advice for potential customers?

It’s vital to be open and honest with them about as much as you possibly can. We had to be very realistic about where we were with the product, where it was falling short, and where it had room for improvement.

5.0
Overall Score Without them, we wouldn’t be where we are today.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re able to create a balance between what is enough and what is too much involvement.
  • 5.0 Cost
    Value / within estimates
    They were more expensive than everyone else we talked to, but the ROI is a no-brainer.
  • 5.0 Quality
    Service & deliverables
    They proved time and again that their work is of the highest quality.
  • 5.0 NPS
    Willing to refer
    I’ve already started referring them to other people in my network.

Custom Software UI/UX Redesign for Software Company

"What impressed me the most is that they didn’t shy away from our ambitious ideas."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2017 - Apr. 2018
Project summary: 

Brave UX helped address complex user experience challenges present in a software company’s product. They tackled one issue at a time after identifying strategies and necessary updates to the design language.

The Reviewer
 
11- 50 Employees
 
New York, New York
Head of Product, Software Company
 
Verified
The Review
Feedback summary: 

Brave UX successfully eliminated the user experience problems, resulting in a more accessible and visually impressive product. The team graciously modified its preferred workflow to align with client preferences, and they fearlessly accepted all challenges and tasks.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of product for a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We were looking to solve some pretty complicated user experience challenges within a software product. Our interfaces are very data heavy and sophisticated, making usability and UX critical. We had a strong direction and idea of what we wanted to do. We had our in-house team but needed outside assistance to accelerate so that we could meet some time-sensitive objectives.

SOLUTION

What was the scope of their involvement?

Our project started with a two-week discovery phase so that they could familiarize themselves with our product and existing design language. Their typical process is to study the problem and return with some strategic recommendations. Our team, however, wanted to dive directly into the work—figuring out the design language and understanding the necessary updates.

Brave UX approved of our plan to address one area week-by-week. We were confident about the direction we wanted to go, and we relied on Brave UX’s team to help us improve our product one feature at a time. They were very flexible in terms of working in our preferred style.

What is the team composition?

I worked with Jordan (Director of UX, Brave UX) and Sean (UX Designer, Brave UX). I have nothing but great things to say about Jordan. He brought a lot of sound design principles to the table and helped give us options. Sean’s design skills took our ideas to a whole new level. We also worked with a project manager.

How did you come to work with Brave UX?

I was looking specifically for design firms that solve difficult information design and UX problems. I found an article where Brave UX was featured among other companies, and we reached out to a few of them. Brave UX seemed to rise to the task when we explained our problems during an intro call. They were intrigued by the kind of issues we were trying to solve, which was encouraging and why we decided to pursue them.

How much have you invested with them?

We spent $300,000.

What is the status of this engagement?

Our engagement spanned July 2017–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are quite pleased with what we’ve completed with Brave UX. They helped us solve a lot of the problems we were experiencing. We receive a tremendous amount of positive feedback regarding the product updates. One of the core parts of the application is what they helped us to redesign. We take more pride in our product now.

How did Brave UX perform from a project management standpoint?

They were flexible in their process with us despite the deviations from how they usually work. We held meetings three times a week and otherwise communicated through Slack, email, and Dropbox.

What did you find most impressive about them?

Their passion for the user experience and design principles is impressive. They could brainstorm with us and come back to the table time and again. We weren’t an easy client and had some very particular directions of what we wanted. What impressed me the most is that they didn’t shy away from our ambitious ideas. They arose to the challenge and helped us bring out the best of what we wanted.

Are there any areas they could improve?

We could have accomplished even more if we had worked together in person at times, but the project was successful nevertheless.

Do you have any advice for potential customers?

Make sure that you can articulate your vision of what you need.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We completed everything on time.
  • 5.0 Cost
    Value / within estimates
    We accomplished what we needed at a reasonable price point.
  • 5.0 Quality
    Service & deliverables
    They grew to be invested in the project's success.
  • 5.0 NPS
    Willing to refer

UI/UX Redesign for Software Company

"Their ability to understand how our customers would use the application was impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. - Oct. 2018
Project summary: 

Helping redesign an existing application, Brave UX worked collaboratively with an in-house team to design different types of user interfaces before delivering a final UI design.

The Reviewer
 
11- 50 Employees
 
Alberta, Canada
Simon Westlake
CEO, Sonar
 
Verified
The Review
Feedback summary: 

The in-house team is happy with the quality of the designs and finds it easy to implement them. Knowledgeable and insightful, Brave UX made valuable recommendations, helping the in-house team save time and speed up the development process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Sonar.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We wanted to rewrite our application. Our in-house team wasn't making much progress, so we started looking for a UI design firm to help us.

SOLUTION

What was the scope of their involvement?

First, we went through a discovery phase and a storyboarding process. We also discussed different types of user interfaces and how they'll work with our application. After that, we started wireframing the interfaces and the modules. Brave UX helped us brainstorm how our users would interact with the application based on those wireframes, making changes along the way. Finally, they built the actual UI and delivered it to us with the application.

What is the team composition?

We mostly worked with 4–5 of their team members.

How did you come to work with Brave UX?

We did a Google search and looked at some of the highly-rated companies on Clutch. Then, we reached out to about 10 companies and had in-depth conversations with them. Brave UX seemed more engaged than the other companies we talked to and we liked the fact that they had a smaller team and affordable rates. They asked a lot of good questions about our product and our goals, so we decided they'd be a good fit.

How much have you invested with them?

We spent about $500,000 CAD (approximately, $370,000 USD).

What is the status of this engagement?

We started working with them in April 2018, and the project was completed in October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our internal team is happy with Brave’s work and we're in the process of implementing the designs. Without their help, it'd take us a lot longer to figure out what our UI should look like and how our users should interact with it. Brave UX helped us speed up our development process tremendously and we're confident that the software will be a big success in the market. Our customers haven't used the new UI yet, but we shared some screenshots of it in the early marketing and received an extremely positive response.

How did Brave UX perform from a project management standpoint?

They delivered all the wireframes and the finalized designs on time. Also, they were very good at identifying potential issues and making sure we address them.

What did you find most impressive about them?

Their ability to understand how our customers would use the application was impressive. They understood all the complex technical pieces and came back to us with some great ideas.

Are there any areas they could improve?

No, everything went very well.

Do you have any advice for potential customers?

They're fantastic. I'd gladly recommend them to anyone.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline. They actually delivered some things ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    I don't have a good point of reference, but we felt that the cost was fair.
  • 5.0 Quality
    Service & deliverables
    The quality of their designs exceeded our expectations. It was very easy for us to turn them into a functional product.
  • 5.0 NPS
    Willing to refer

UX Design for Computer Software Firm

“Everything they came up with was fresh and beyond anything we would have considered on our own.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2019 - Mar. 2019
Project summary: 

Brave UX improved the UI and flow of an app for the e-commerce marketplace. After a quick discovery phase, they made innovative suggestions that fit brand objectives.

The Reviewer
 
1-10 Employees
 
Washington, DC
Jackson Geller
CTO, Computer Software Firm
 
Verified
The Review
Feedback summary: 

The partnership was a success, and all of Brave UX’s input matched the needs of the userbase. They were communicative project managers, strong designers, and personable collaborators.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We offer software to retailers to list their inventories online to sell multi-channel. Our software links to several marketplaces, including eBay, OfferUp, and Shopify. I'm the co-founder and CTO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We have a cloud-based software but didn't have a lot of design direction. Our existing app was bare-bones and needed better UX. We wanted to improve the flow and make it work better. We also wanted some guidance on brand direction within the app.

SOLUTION

What was the scope of their involvement?

From the moment we reached out, we did a lot of discovery. They went through and charted all the flows. The application is complicated and does a lot, and they picked up on that intricacy from a user standpoint fairly quickly.

We implemented everything they recommended. They really understood our use cases and our customers very well. They suggested UI elements on the app that we hadn't thought of. We liked all their input.

What is the team composition?

We worked with a sales lead, their head of design, two other designers, and a project manager.

How did you come to work with Brave UX?

I asked around our local market and looked them up on Clutch. Based on recommendations and their online reviews, I decided to work with them.

What is the status of this engagement?

We started working together around February 2019 and completed the project by the end of March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have any measurable results yet, but we're really happy with everything they did. I was pleasantly surprised by how quickly they understood our customers and our needs. Everything they came up with was fresh and beyond anything we would have considered on our own. They're great people and great designers. I would definitely recommend them.

How did Brave UX perform from a project management standpoint?

They were good project managers. I was in constant contact with them, and we knew exactly what they were working on from week to week.

We linked our Slack channels together to work through any questions. We also had weekly calls to discuss the next phases and talk about the progress.

What did you find most impressive about them?

I'm very happy with their design and their communication. Overall, we had a very positive experience.

Are there any areas they could improve?

Off the top of my head, I don't have any recommendations for improvements. We're very happy with our collaboration with them.

Do you have any advice for potential customers?

Working with them is fairly standard. Have everything planned up front and have clear goals. If you are prepared, they will hit everything out of the park.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer