Great ideas should thrive.

We are a full-service user experience agency that designs and builds complex application interfaces. 

We get a rush from solving problems with design and technology and love working with smart people to make products that users will love. We do our best work on complex app interfaces and validate our results with user testing.

Every day, we help clients with their needs across the entire spectrum of user experience:

  • Concepting
  • Branding
  • Content strategy and development
  • Information architecture
  • Visual/UX/UI design
  • Front-end development
  • User research
 
$50,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2014
Show all +
Washington, DC
headquarters
  • Brave UX
    1705 DeSales St. NW 1st Floor
    Washington, DC 20036
    United States

Portfolio

Key clients: 

AOL, Discovery, Gensler, Royal Caribbean, Snagajob, WeddingWire

Upside

The Challenge: Travel for business has never been worse.

Before you even get to the plane, a maze of shifting flights, hotels and meetings awaits you. And there's no real incentive for anyone to try harder.

 

The Solution: Show users the formula, and reward them.

A model you can tinker with is paired with real savings and gift cards to empower and motivate users.

 

View the full case study here.

Felix

The Challenge: Get people to care.

Federal Occupational Health (a division of the Department of Health and Human Services) hired Brave to design a platform for government employees to feel better, fitter, and just plain happy.

 

The Solution: Make it awesome.

Working closely with FOH, we designed Felix, the most comprehensive and user-customizable wellness platform on the market today.

 

View the full case study here.

Recity

The Challenge: What’s going on?

Commercial real estate data is tough to find and even harder to understand. We had to make it meaningful and easy to use.

 

The Solution:

A unified view of numbers, plus context

 

View the full case study here.

Upfront

The Challenge: Hiring is a shot in the dark.

Inaccurate job postings. Inane requirements. Resumes that never get a reply. The hiring process for technical people is fundamentally broken on both sides.

 

The Solution: An honest meaningful platform.

Sane presets and prioritized data helps hirers and candidates meet each other halfway, all in a calming, thoroughly modern UI

 

View the full case study here.

Identity Automation

The Challenge: One UX for all.

We designed a platform that performs for users of all ages, from grade-school students and administrators to business owners and their employees.

  The Solution: A flexible, intuitive framework.

We simplified the platform’s structure to make it easier to manage software and data access across organizations.

 

View the full case study here.

Independent Journal Review

The Challenge: What is Independent Journal Review?

Social media drives more traffic to the Independent Journal Review platform than any other source. Our job was to decrease the drop-off rate and increase brand recognition.

 

The Solution: A cut above the rest.

The clean, cohesive, and fully responsive experience provides much needed clarity for the user and credibility for the publication.

 

View the full case study here.

Federal Occupational Health

The Challenge: One size does not fit all.

With the vast number of services that FOH offers, their online experience had to be dead-simple and easily navigable.

  The Solution: Health starts from within.

Thanks to meticulously planned information architecture and airy design, a system this complex has never seemed so clean and straightforward.

 

View the full case study here.

Gen Z

The Challenge: A fresh interface for both students and professionals.

How do you get millennials and anyone over 35 to agree that something is cool?

 

The Solution: A modern platform designed for all users.

Weaving in the best of modern trends with smart, intuitive information brings everyone together.

 

View the full case study here.

CityHealth

The Challenge: Laws are in the weeds.

Every city resident is affected by dozens of intersecting laws designed to hopefully improve their quality of life. But how do we evaluate which cities do this well?

 

The Solution: A report card that gets to the point.

A brand new medal system, with on-demand context and related cities help policymakers and residents alike quickly get the big picture.

 

View the full case study here. 

Upturn & Equal Future

The Challenge: Make it clear and simple.

Upturn needed a brand system that made their work—in law and technology—friendly and accessible, just like they are.

 

The Solution: Friendly, modern, and fresh.

We kept the tone and visual direction lighthearted and simple, letting Upturn’s personality shine.

 

View the full case study here. 

FieldOne

The Challenge: Make it easy to use.

FieldOne’s asset management suite needed a UX overhaul, including an easier interface with an modern design.

 

The Solution: Revamp the UX.

The Brave team designed and built user interface for FieldOne’s core product, including a number of big time improvements for the end user.

 

View the full case study here. 

&pizza

The Challenge:  Let it grow.

As &pizza grows, they need a partner who can grow with them, helping bring their best ideas and innovations to life.

The Solution:  Evolve in style. 

We evolved their unique perspective and culture into an ongoing, comprehensive UX strategy.

 

View the full case study here. 

State of Obesity

The Challenge:  Make the data interesting.

When the State of Obesity campaign communicates with policy influencers and medical professionals, they need their story to be clear, compelling, and accurate. We needed to create a long-form data visualization experience that showed the user the big picture, while giving them controls that let them dive deeper, to focus on the states, gender, or racial/ethnic segments most important to them.

The Solution:  Give users more control.

In State of Obesity’s state-level and special reports, we made the data simple enough to understand at-a-glance, but with detailed controls that let the user easily find what they want to see.

 

View full case study here. 

Clutch

The Challenge:  Compare hundreds of companies all at once. 

Deciding who to trust is hard enough. We wanted to make the decision easier, grounding it in validated customer reviews. 

 

The Solution: Make a list, check it twice. 

Users can navigate a clear path, moving from vertical/industry to company to their personal shortlist, where all their top picks are saved.

 

View the full case study here. 

HomeZen

The Challenge: Selling your home in 1-2-3

We set out to make the selling process so simple that any homeowner could do it.

 

The Solution: A simple UI that keeps users on track 

We designed an interface that gives users information, guidance, and instructions when they need them.

 

View the full case study here. 

Reviews

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UX/UI Design for Sales Training Platform

“It was well worth the investment in terms of both the quality and the speed of the work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2017 - Jan. 2018
Project summary: 

Brave UX designed the UX for a new application for a sales training organization. The app integrates with CRM systems and helps sales teams to implement their training techniques into their sales cycles.

The Reviewer
 
11-50 Employees
 
Arlington, Virginia
CPO, Sales Training Company
 
Verified
The Review
Feedback summary: 

Brave UX successfully designed the desired app. Users find the app highly intuitive and love the beautiful, user-friendly design. The team delivered fast, strong execution and impressed with their outstanding UX expertise, leading the app’s development with effective and modern design.

BACKGROUND

Introduce your business and what you do there.

I’m the chief product officer at an organization that is a roll-up of a number of sales training organizations. Our training offers sales skills and methodology programs and we work with clients to improve sales team performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We were launching a new app that is integrated with CRM systems like Salesforce, which is a way for organizations to continue to utilize our methodology to run complex B2B sales cycles.

We decided early on that we were going to work with best in class partners. We don’t have software developers, UX designers, or QA employed at our company.

SOLUTION

What was the scope of their involvement?

Brave UX partnered with us to design the UX for our new app.

What is the team composition?

On Brave UX’s team, their director was involved as the lead, and we also worked with a UX designer and their director of design to some extent.

How did you come to work with Brave UX?

They were a referral from two organizations. I talked to a number of people that had used them and said they did excellent work.

How much have you invested with them?

We spent around $250,000.

What is the status of this engagement?

We worked together from September 2017 – January 2018.

RESULTS & FEEDBACK

0What evidence can you share that demonstrates the impact of the engagement?

The Brave UX team hit the ground running with us. They quickly came up to speed on our core training programs and learned the core functions that were going to be required in this app.

It was extremely beneficial that they are experts in UX and bring all of the best practices and the best modern thinking to the table. They built a design and created a direction for the app that was much better and quicker than we ever could have done internally. The overall direction they set was incredibly valuable.

They designed a UX that works well for our users. We’re getting tremendously positive feedback on the app. Users are able to use the app without training. It’s intuitive enough that they start using it the way they’re supposed to. It’s working very well for us. We’re getting especially good feedback about the aesthetics of the design and, most importantly, the ease of use and functionality of the app.

How did Brave UX perform from a project management standpoint?

We worked closely together throughout the project. We worked on an agile cadence with weekly sprints. We agreed on the work effort and the priorities for the week. Then, we reviewed cycles at the end of the week. We provided timely feedback, and they accepted that feedback and adjusted from there.

The teams talked almost daily. They work at an extremely rapid pace, which is awesome. We were able to match that pace. As we were sprinting, they gave us their design, and we logged feedback to them within 24 hours. They were incredibly responsive about following up on the feedback. The next week, they filtered through the updates, took our feedback, and updated the design work. It was a great partnership.

What did you find most impressive about them?

They’re on top of the latest UX trends. They live and breathe best practices of UX design. It was well worth the investment in terms of both the quality and the speed of the work.

Are there any areas they could improve?

We could have all collectively done a better job of integrating the UX work with the app development work that was happening in parallel.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX App Design for Technology Amenity Management Company

“They’re an exceptionally talented team with a variety of personalities.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - Ongoing
Project summary: 

Brave UX is creating a UI/UX that’s intuitive to a wide range of demographics for a web platform and mobile app. They utilize software like Sketch and InVision to create wireframes and clickable prototypes.

The Reviewer
 
1-10 Employees
 
Washington, DC
Frank Taylor
Founder & CEO, Compound Technologies, Inc.
 
Verified
The Review
Feedback summary: 

Brave UX offers a level of productivity that’s remarkable. They reliably complete deliverables twice as fast as their industry competitors. This is made possible by a lean design team and proactive executive-level engagement. They’re UX experts, strong communicators, and valuable design partners.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Compound Technologies, Inc. We offer a technology-enabled amenity management solution for commercial office buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We're developing both a web platform and a mobile app that targets a wide variety of users. This means that people of different ages, demographics, and levels of technological proficiency will be using the app. Therefore, the UX needs to be seamless for each user that interacts with it. We wanted to bring in a design firm to help us accomplish this.

SOLUTION

What was the scope of their involvement?

Brave UX helps us with everything involving the platform’s frontend client-facing experience. They primarily design our information architecture and UI/UX, but also design wireframes, high fidelity files, and clickable prototypes. They mostly use Sketch and Abstract for version control. The prototypes are built with InVision and they also use the standard Adobe suite like InDesign, Photoshop, and After Effects. They’re not writing code for us, as we do the backend development and implementation of their designs. The mobile app is being built for iOS and Android. Additionally, they’re training one of our team members to perform high-level UX design work.

What is the team composition?

We primarily work with Lee (CEO, Brave UX) and Jordan (Director of UX, Brave UX). Their director of design and a UX designer have worked with us a fair amount as well.

How did you come to work with Brave UX?

I’ve known Lee and Jordan for years and have worked with them on many projects with different organizations. They’ve always done good work for me, so I keep coming back to them.

How much have you invested with them?

Overall, we’ve probably spent between $100,000 and $200,000 thus far.

What is the status of this engagement?

They started this project in June 2017 and we’re still actively working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re hands down the fastest UX agency I’ve ever worked with. Everything gets done twice as fast as you would expect and without a decrease in quality. That’s the biggest strategic advantage of working with Brave UX. They complete deliverables within a matter of weeks whereas most agencies have cumbersome processes or larger bureaucracies that set months behind schedule.

How did Brave UX perform from a project management standpoint?

Their whole process is well-defined and they’ve been great communicators throughout our experience. We always know how the project is processing and who’s accountable for certain tasks. If there’s ever disconnect between the status of a project and what we need to be done for the final product, they’ll react accommodatingly and reorganize the contract. As a result, they’ve always completed deliverables within the promised timeline.

What did you find most impressive about them?

They’re an exceptionally talented team with a variety of personalities. The unique team composition yields productivity and creative designs.

Do you have any advice for potential customers?

A lot of people want a full-service solution where they can get design and development within one vendor. I prefer the choice that Brave UX made to stop taking on complete development projects and I encourage potential clients to see the value in that as well. They've chosen good partners for their development needs and that allows them to focus on their primary talent for solving complex UX challenges. Ultimately, that enables them to do better work. If you’re interested in hiring design specialists, look no further than Brave UX.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It’s vastly more common for them to deliver something early than late.
  • 5.0 Cost
    Value / within estimates
    We’ve spent a lot of money with them and I don’t regret a single dollar.
  • 5.0 Quality
    Service & deliverables
    They’ve delivered everything we’ve asked and then some.
  • 5.0 NPS
    Willing to refer
    I refer them regularly.

UX Designs for Advertising Platform

“They positioned everything well and were able to relate to our business early on.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. - Dec. 2017
Project summary: 

Brave UX led an internal and external research initiative around platform engagement, produced wireframes, and created a high-fidelity UX redesign.

The Reviewer
 
51-200 Employees
 
Singapore
Brad Lindenberg
CSO, Rokt
 
Verified
The Review
Feedback summary: 

The redesign has been successful in driving engagement and advertising revenue. Astute industry knowledge and a professional approach strengthens their already exceptional project management. Brave UX’s small team is not a disadvantage—it increases client care and project focus.

BACKGROUND

Introduce your business and what you do there.

I’m the CSO of Rokt. We run a marketplace which introduces advertisers to new consumers in a post-transaction environment. We present customers with different offers after they’ve made an online purchase.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We were looking for a fresh perspective on our platform’s user interface and user experience. Our development and engineering skills are strong, but we aren’t as good with the user experience side of things. We were looking for someone who could bring in a new perspective and engage with us to deliver an upgraded user experience.

SOLUTION

What was the scope of their involvement?

We started with engagement research where Brave UX did a full series of interviews with key stakeholders within the business. They were trying to gain an understanding of various elements and ways that our business interacts with our product from an account management, sales, finance, and billing standpoint. They also did some external research where they contacted actual users to ask them about the platform’s various elements and how they use Rokt (i.e., key data points, product takeaways).

Afterwards, they came back to us with a report which broke down those findings and laid the groundwork for the next phase. We then broke the platform down into different elements and started a user experience redesign.

They effectively started working on different aspects of the platform and did a whole series of wireframes. They went out to Australia to meet with the product team and spent a lot of time working through different elements. They also set up a bi-weekly meeting schedule which involved many people from the product team as well as the CEO. These discussions worked through different core elements of the platform over time.

We then progressed from wireframes and designs to a high-fidelity design stage. The final deliverable was the full user experience in the form of a sketch which was handed over to the company to implement as our new UI.

What is the team composition?

We worked with about five people, including their co-founder and CEO. Their head of design led the project and had about four other people working for him along the way. We had a frontend designer, a user experience expert, and an assistant who helped with research, information collation, and project management. I worked with their CEO to coordinate the engagement around commercial elements.

How did you come to work with Brave UX?

Their initial pitch was unbelievable. They really thought about the business before they tried to get it.

How much have you invested in them?

We spent around $300,000.

What is the status of this engagement?

We began working together in August 2017 and wrapped the project up in December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve also been engaging with them on a bunch of customer-facing elements outside of the dashboard to optimize our user experience. Their CEO has been working with our team on other things that are proving valuable in terms of different options and designs that drive engagement and advertising revenue. We’ve seen some improvements around a bunch of those recommendations. They’re definitely delivering value there.

How did Brave UX perform from a project management standpoint?

They were exceptional. Their professionalism and industry knowledge blew us away. Their project management was great and everything was on time. There weren’t any discussions that took place around scope creeps or things like that. They really did a great job and we felt good about all of it.

What did you find most impressive about them?

They are a small firm with 8–10 people, which means they really care about each of the projects they undertake. They don’t take on too much work so they’re able to give clients the attention and focus a project requires. We saw this as a strength.

We went through a 140-slide deck with a significant amount of detail around the actual product. We gave them access to the platform and they logged in and broke out all the different problems we had. They positioned everything well and were able to relate to our business early on.

Are there any areas they could improve?

They’re unbelievable. We had a very good experience with Brave and I absolutely cannot fault them in terms of any project elements.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them.

UI/UX Designs for Elected Officials Software Company

"We've built an ongoing partnership rather than just hiring a contractor for a limited engagement."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Dec. 2017
Project summary: 

Brave UX led a one month discovery phase, then created the site architecture for a new CRM for elected officials, replacing outdated technology. Efforts focused on frontend design and user experience.

The Reviewer
 
11-50 Employees
 
Washington, DC
Michael Cohen
VP, iConstituent
 
Verified
The Review
Feedback summary: 

The new solution features an updated interface, incorporating user feedback. Brave's investment of thought and expertise speak volumes about end product quality. Expert project management and a solutions-oriented approach highlight their work.

BACKGROUND

Introduce your business and what you do there.

I'm the head of sales and product strategy for iConstituent, a technology firm primarily serving elected officials. Our core software tool is a customer relationship management [CRM] cloud solution, and we do IT support as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We were relying on technology and user experience software that was quite old, so we decided last year to substantially invest in new technology. With that came a commitment to understanding the customer experience and how we can do better.

With a short timeline, we needed to quickly find a team of frontend designers that could understand our product and help us design something new.

SOLUTION

What was the scope of their involvement?

To begin, we left the scope open-ended because we really wanted to tap into their expertise. We told them our limits when it came to internal resources and that we needed their assistance to define the next steps. They proposed a discovery phase, which has a lower upfront dollar commitment and results in a high-level information architecture.

They suggested we interview our customers and provided us a script and training. We conducted 90-minute interviews with about 16 customers. We gave Brave the recordings as well as written outputs from the core questions. We made the decision to build a totally new interface after hearing from the customers that there was nothing worth keeping in the frontend of the existing application.

Brave gave us a proposal for what ended up being a 16 week process to develop the full information architecture. They also delivered high-fidelity mockups of the core areas of the application. We essentially built the app while they were designing it, making decisions on functionality and layout throughout the process.

What is the team composition?

The initial point of contact was Lee Finkel [CEO, Brave UX]. After that, the core team we worked with was led by Jordan [DeVries, director of user experience, Brave UX]. The rest of the team consisted of a project manager, a UI [user interface] person during the information architecture phase, and a designer during the mockup phase.

How did you come to work with Brave UX?

We wanted to find a local firm that we could meet with in person. We talked to three companies and requested formal proposals from two of them. I was impressed with the way Brave structures the discovery phase, where all they ask for upfront is payment for the four-week process. After that, we could walk away with no further commitment if we decided it wasn't the right fit. Plus, we’d just brought on a new tactical leader whose former colleagues worked with Brave and spoke very highly them.

So from a financial perspective they were pretty low risk, and leadership felt they could satisfy our needs and do great work.

How much have you invested with them?

We spent $150,000.

What is the status of this engagement?

The project ran from August–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There aren’t numbers yet because we still have to code the product and get it approved by the government. However, we got much more from Brave than we were expecting. It wasn't just taking a list of requirements and drawing some mockups. They were an integral part of building an entirely new application that does different and better things, such as incorporating user feedback.

I have high confidence that we'll look back in a year and know that the 16-week process working with them was the defining moment in actually making this app happen. So we’re happy with the results so far even if we can’t put a financial number to it yet.

How did Brave UX perform from a project management standpoint?

They did a good job. The discovery phase really allowed them to learn a lot about us, what our customers need, and how our product works.

Brave hosted the meetings at their office, which forced my team to get away from their desks and really focus on the project. They kicked off every meeting by going over what the team needed to accomplish. They also hosted all the deliverables at a central site so they were easy to reference.

Another very helpful thing they did was to send recaps after every meeting and include homework for us. I don't think we would’ve gotten the app done on time otherwise.

The CEO stayed involved in the project throughout by checking in on how things were going and being available if we had any concerns. I only once had to escalate a concern to his level, when I feared their staff travel schedule would prevent us from completing the project on schedule.

They were responsive about my concerns and suggested pushing out the timeline by a week at no extra charge. So they took ownership and extended the project at their expense. They've also been willing to jump on the phone and answer questions—at no charge—after the formal end date of the project.

What did you find most impressive about them?

Brave staffs their team with specialists that are responsible for specific tasks. As you roll to different stages of the project, different people step up and take charge. They didn't just design a product. They learned exactly what it did inside and out in order to make recommendations for improving the user experience.

They’re really interested in how the project is going and want to see a demo when it's done. Brave wants to use some of the non-proprietary screens in their marketing materials. We've built an ongoing partnership rather than just hiring a contractor for a limited engagement.

Are there any areas they could improve?

They could delegate better across the team. The director of UX is probably one of the best UX guys in the industry, but he's only one guy and his time is stretched across multiple projects.

Do you have any advice for potential customers?

Commit to the discovery phase. Don't come in with a preconceived notion, just let them show you what they can do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Research & Design for Video Streaming Platform

“I’ve never received the level of service like I have with Brave UX.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2016 - Dec. 2017
Project summary: 

Brave UX engaged in an intensive research phase regarding the UX for three separate platforms. They helped create three information architectures and visual designs, and also provided marketing services.

The Reviewer
 
11-50 Employees
 
Gilbert, Arizona
Ryan Ermeling
CEO, Stretch
 
Verified
The Review
Feedback summary: 

Pre-launch presentations have already yielded client interest. Brave UX’s ability to deliver accurately by deadline was bolstered by their prioritized workflow and clear communication. Their level of dedication, along with an exceptionally talented team, made them feel like a true partner.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Stretch. We provide a customized, white label video platform to organizations that want a support-driven streaming experience. We currently specialize in collegiate athletics, although we’re rapidly expanding into other markets as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We’ve always been dedicated to providing an immersive, user-centric platform as part of our streaming service. As the streaming market has become more commoditized, we felt the need to expand and enhance our UX [user experience]. In the past, we hadn’t gone with a comprehensive UX firm to help us with our design and implementation. We decided we were going to invest in that process, which is what led to vetting and researching different UX partners around the country.

SOLUTION

What was the scope of their involvement?

We worked with Brave to redesign our entire product, which consists of three platforms. The primary platform we provide is for users who access video content on a customized portal. The second platform is a CMS [content management system] for our clients (i.e. the organizations we partner with), while the third platform acts as an internal lab for our team to support and manage the operations from a Stretch perspective.

Before we began architecture, we spent ten weeks researching our users, focusing on how we could strengthen the three parts of our platform. Brave delivered three full-fledged reports based on their findings and interviews, which we used as the foundation for six months of intensive information architecture and visual design.

The information architecture and design phases of the project were very collaborative. We usually had 2 to 3 90-minute sessions with them every week, as well as a couple of in-person trips to either Washington D.C. or here in Arizona. During each sesion we would review wireframes or mockups and have collaborative discussions to fine tune the product vision.

Rather than designing all three parts of the platform at once, Brave UX staggered the process, starting with the architecture for one platform, then designing it as we began architecting the next one. The final product is a platform built on custom HTML.

We also engaged with them to help us rebrand and build a new marketing website for us as well, which was an auxiliary side project that we embarked on towards the end of the main project.

What is the team composition?

We dealt with different people depending on what stage we were at. Early on, we interacted with the research coordinator. Once we finished the information architecture, we interacted with the UX architecture team which consisted of a couple of really focused people. Once we finished the visual design, we worked closely with a couple of designers.

We also worked with someone in their frontend web development department. We had experience working with everyone on the team throughout the process.

How did you come to work with Brave UX?

We did a web search for different UX firms and looked at 30–40 initially. We narrowed it down to 5–6 after discussing internally with a team of three people who made decisions, and then sent out inquiries. We had some initial conversations, demos, and presentations, after which we narrowed it down to two companies.

We wanted someone who felt like a true partner or an extension of our team, which eliminated the bigger companies with over 100 employees. We wanted more of a boutique agency. Cost was also a factor in terms of ROI [return on investment].

We had 3–4 calls with Brave UX before we decided to work with them. Lee [CEO, Brave UX] was more than happy to engage and bring in different team members for interviews based on the components we wanted to discuss.

How much have you invested with them?

In total, we spent just shy of $400,000 with Brave UX, and while it was a big investment, we think it was worth every penny.

What is the status of this engagement?

We began working with them after Labor Day in 2016 on the research, architecture, and design of the three platforms. We then had weekly meetings from September–October 2017 to complete the branding and marketing site.

At present, we’re interacting on a support basis. We’ve received the UX deliverables from them, and now our internal web development team is building out and coding the platforms. We’ll use them as a resource for some support or adjustments throughout the process.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve secured a few deals based on some high-level presentations and pitches with significant clients. We’ve been able to share visuals and designs and even created a six-minute, long-form video in collaboration with Brave UX, which helps us both. It markets what they did for us as a case study and also shows the degree to which we’re engaging UX in this next-gen platform.

That video and some of the visuals they’ve already provided have made a difference in helping us tell our story about where we’re headed. It’s hard to quantify things from a financial standpoint since we haven’t fully released anything yet.

How did Brave UX perform from a project management standpoint?

They almost work too quickly. They want to get ahead, which is probably a good thing because it prevents project paralysis. I sometimes want to mull over decisions for a while and think about them from various standpoints, but Brave UX doesn’t want to do that. They believe that priorities are always necessary and that it’s important to know what direction one is heading in.

They meet deadlines, and they’re very good at communicating. If there are changes or suggestions, or things that might impact budget or timelines, then Lee gave us notice. We never felt left out, and never had any unpleasant surprises.

What did you find most impressive about them?

We got extraordinarily lucky. In the beginning, we wanted someone who was going to feel like an extension of our team, and Brave definitely did that. The degree to which they were able to integrate with our team to understand our culture, goals, and what we were trying to do with this project was pretty impressive.

Even within a month or two of engaging with them, it felt like they were Stretch employees. The way they adopted and started to work with us made them feel like a true partner. Other boutique agencies can have the benefit of being small and having more personalized relationships with their customers, but I’ve never received the level of service like I have with Brave UX. Their commitment to becoming a part of our team was by far the most profound thing about them.

They’re all excellent. We didn’t work with a single person who wasn’t exceptionally talented, which was evident in the work they delivered.

Are there any areas they could improve?

They are fast-paced, but that’s probably normal for this industry. Other than that, there are no negatives. We had full access to the team, and they answered our questions immediately. They were willing to pivot and flex when needed, and also willing to stand up for themselves. Knowing what I know now, I would still decide to work with them again. There’s nothing about the decision that I regret.

Do you have any advice for potential customers?

Be ready to make decisions and be organized. Clients must be ready to move at their speed and be willing to get uncomfortable. They’re going to push clients to explore ideas, thoughts, and methods that are a bit out of the comfort zone, but in a good way. Be ready to commit to their prices and timelines. They’re not going to wait for clients to think over every small decision because they want to move forward.

5.0
Overall Score I feel very strongly about Brave UX.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're good communicators. We've never had any issues there.
  • 5.0 Cost
    Value / within estimates
    We might have been able to find someone cheaper, but we couldn't have found someone who would’ve delivered more value for what we paid.
  • 5.0 Quality
    Service & deliverables
    The proof is in the deliverables. The visuals and work they’ve given us were beyond our expectations.
  • 5.0 NPS
    Willing to refer

UI/UX Design for Startup Healthcare Platform

"They struck me as genuinely excited about the work they do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - June 2017
Project summary: 

Brave UX developed wireframes and designs to facilitate the development of a platform that helps patients manage their healthcare needs. 

The Reviewer
 
1-10 Employees
 
Washington, D.C.
Andy Rosenberg
Founder, Responsum Health
 
Verified
The Review
Feedback summary: 

Stakeholders in the industry are impressed by the contemporary and unique designs. Brave UX was enthusiastic about the project, which is evident in the end-product. Their thoughtful and disciplined approach resulted in a beautiful platform.

BACKGROUND

Introduce your business and what you do there.

Responsum Health is a startup company creating an online platform for accessing personalized information and organizing the healthcare needs of patients with a lung disease called idiopathic pulmonary fibrosis, or IPF. I’m the founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

I had done a research project for a conceptualized and preliminarily designed solution to a patient need. I needed to take this concept to the next level, flush out the design objectives, and rethink the way the platform was structured. I needed Brave UX to build it from scratch.

SOLUTION

What was the scope of their involvement?

There was a 6-week discovery phase, where they gave me a preliminary analysis of designing a solution. I didn't know the challenges of developing a product like this. They had to understand my objectives and provide a roadmap that I could comprehend and sign off on.

Part of the discovery phase was figuring out what should and shouldn’t be in the MVP. I stayed true to the research and concept, but they came at it with a fresh approach, which I appreciated and went with in the end. The delivery of the project was wireframes and PDFs of all the pages we had designed.

The design was then given to another company to implement and develop. We’re in that phase now and hope to have an actual project ready within a month. Brave UX did an incredibly comprehensive job, and they’ve been responsive in addressing any complications.

What is the team dynamic?

Lee [CEO, Brave UX] was my first point of contact and kept me up to date throughout the process. Then he handed everything off to Jordan [Director of UX, Brave UX], who manages and is the technology brain. He was part of every phone call and had a team of design folks.

How did you come to work with Brave UX?

I found them through word of mouth. I needed the right mix of vision, creativity, passion, technical skills, and willingness to take on a startup. I met with established firms that didn’t want a project this small. Brave UX was the real deal.

How much have you invested with them?

$100,000–$200,000.

What is the status of this engagement?

We started working together in February 2017 until June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brave UX brought a contemporary but inviting design aesthetic. I’ve shared it with patient groups, industry, and other stakeholders, who have been impressed with its cleanness, creativity, and comprehensiveness. There’s nothing like it that exists today. People are taking it seriously because it’s something I’ve talked about for years, and now it’s finally taking shape.

How did Brave UX perform from a project management standpoint?

They were incredibly disciplined and efficient. We had bi-weekly phone meetings. Jordan was well prepared for our calls and had clearly been involved in their internal deliberations.

What did you find most impressive about them?

They struck me as genuinely excited about the work they do. They were always ready to defend their proposal because they thought it was the best idea they had, but there was enough flexibility to entertain my vision and ideas. They spent a considerable amount of time understanding what I was trying to create. It was nice to be in tune with them.

Are there any areas they could improve?

Initially, I was not well versed enough to understand that they only did design, not a working product. That could've been better communicated. As with any vendor in this space, when dealing with an unsophisticated customer, they need to take the extra step to make sure everything is being understood as intended.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Platform Design for Urban Policy Company

"They were infinitely patient, flexible, thoughtful, and great at troubleshooting and problem-solving."

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Feb. 2017
Project summary: 

Brave UX translated statistical data into accessible, user-friendly content. They designed the look and feel of the site and collaborated with content experts to package the information in an engaging way.

The Reviewer
 
1-10 Employees
 
Washington, D.C.
Director, Cityhealth.org
 
Verified
The Review
Feedback summary: 

Brave UX contributed sophisticated aesthetic sensibilities combined with an understanding of the technical architecture their designs would interface with. The quality of the site has increased the professionalism of the brand as a whole. Their project management style is “polite but firm”.

BACKGROUND

Introduce your business and what you do there.

I am the director of a project called CityHealth, which is funded by the de Beaumont Foundation. We were a grant-funded project that engages services to help us with web design for a research report that we conducted.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

We had a large and complex concept. We wanted to do data analysis of the 40 largest cities in the United States and look at nine policies that may or may not exist in those cities, then evaluate those cities based on the number and quality of the policies that they had on the books.

We needed Brave to work with the project management system that is hosted by our legal analysts to create a user-friendly, accessible, visually appealing way for an educated lay audience to access all of this information and absorb it quickly. We wanted it to be broken down either by an individual policy topic, like high-quality pre-kindergarten, or by an overview of a city, like Washington, D.C., to understand what things look like, what “quality” means, and how can we compare across those different domains.

SOLUTION

What was the scope of their involvement?

We reached out to Brave to partner with the backend of our website. The legal analysts we worked with to do the data analysis have a content management system where they house all of those data, but it’s not pretty, and it’s not something that would make sense necessarily to the audience we were looking to engage, which are city policymakers, advocates, and researchers in different areas of health, education, etc. We reached out to Brave to bring them this concept and say, how can we take all of these data and arrange them in a way that will be quickly accessible and digestible to this audience where they’ll be able to navigate and understand the story that we’re trying to tell about these different policies, about these different cities and penetrate what all of that actually means?

So it was a big, complicated concept, very wonky, very dry, not something that is easily accessible, even to the type of audience that we would look to engage. We approached them with that challenge from the very beginning, and they were absolutely phenomenal. I cannot say enough good things about how quickly they understood the types of information that we were looking to house on this site, how to package it, how to arrange it, how to structure the content in a way that made it easily understood and told a beautiful story about it.

They transformed something that could have been kind of dry and wonky into something incredibly cutting-edge looking, particularly for the field of public health and policy. You just don't see information packaged and arranged the way that they were able to do. They created the whole look and feel and then worked with our legal team to manage the content management system to make it actually happen, which had a lot of challenges in and of itself. The content management system is not all that user-friendly and wasn’t necessarily created with the idea of cutting-edge design at the front of it. They were infinitely patient, flexible, thoughtful, and great at troubleshooting and problem-solving and thinking through, “How can we make the best out of the circumstances in front of us to create a beautiful product?” We were incredibly impressed with what they were able to create for us.

How did you come to work with Brave UX?

At the time I was working with an outside communications firm who had come across Brave’s work while bidding out a different project. I approached a few different firms for bids, and Brave rose so far above the others that it was hardly even a comparison by the end, just in terms of their sophistication of user experience, their incredible aesthetic sense, and their savvy and understanding how information architecture works with how people process that information. It ended up being a much easier process than we would have expected because they were so sharp.

How much have you invested with Brave UX?

At the end of the day, we invested between $100,000 and $150,000 with Brave.

What is the status of this engagement?

I want to say we began working with Brave about 18 months ago. I really don't know. I’d have to look that up. I’m not sure that I have a specific date. The project was launched in February 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I don't have all of the web analytics in front of me, but I can tell you about the more anecdotal and qualitative data. Before we started working with Brave, we were a relatively unknown product. The foundation that sponsored the project and the project itself are newcomers, relatively speaking, to the national field of public health and policy in a big, public-facing way. While the foundation has been around for almost 10 years, they haven't had a big national launch like this one, so there was a lot riding on this debut. When we came out with the site, which we previewed with a number of high-level influencers in the field — from other foundations to national nonprofits with significant standing in the field — everyone was blown away by it. We got nothing but accolades about how beautiful the site was, how smartly designed it was, the navigability of the information, how well-packaged everything was. That was an incredibly important opportunity for us to establish our reputation and standing. It was incredibly powerful how well it did, and it was important for the higher profile folks to see us playing in their league with a public-facing site.

How did Brave UX perform from a project management standpoint?

I’ve worked with a lot of contractors in my time, and I’m also an independent consultant, so I know what good client service looks like, and Brave is over-the-top great. They are organized and polite but firm about pushing the client to meet deadlines, because they know that they’ve promised a product to you, and so they want to be able to deliver. We were not the easiest team to deal with on that front. I had a lot of cooks in the kitchen, and a lot of them did not necessarily understand the urgency around deadlines. Brave was just phenomenal about keeping us to those deadlines and meeting our deadlines even when we approached them with a short turnaround. I will be honest, I don't think I've ever had project management like the one that Brave provided.

What did you find most impressive about Brave UX?

I would say that Brave’s sophistication and understanding about how to marry beautiful design with an understanding of how people approach web content. … It was an educational experience for me, and it was powerful to see the effects of that in the end product. Brave’s team, the ones who built our information architecture, were so smart in first educating us about how good information is organized and then in creating a product that matched that. At the end of the day, we saw it work, which was incredibly impressive to me. Brave are not public health policy experts — they wouldn't claim to be — for them to have so quickly penetrated and understood what it was that we were trying to do and then deliver to us such an impressive product, that was over-the-top awesome. I could not have been more satisfied with how they provided that service to us. 

Are there any areas Brave UX could improve?

I can't think of any ways Brave could improve. We were, from start to finish, wholly satisfied with their work. I think one of the other great endorsements for the work they did is that the foundation already has referred another project of theirs to reach out to work with them on web design. I had other outside entities who I was working with who said, “Wow. This is beautiful. Who did it? Can I get their name?” In terms of other people’s perceptions and my own,  I can't think of anything that I would have wanted to have happened that didn't happen.

5.0
Overall Score They were fantastic.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Not only did they meet their deadlines, but they also kept us to our deadlines, which was an important part of the process. I know that took a fair amount of client management that wasn't always easy for them, and they were gracious, patient, and polite.
  • N/A Cost
    Value / within estimates
    I don't know. I’m not sure, because I think we got a terrific product. I can't imagine having gotten a better one, but I don't know enough about how much someone else would have charged us to be able to make an accurate comparison.
  • 5.0 Quality
    Service & deliverables
    They delivered a beautiful, cutting-edge product on time without a single delay.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended Brave a number of times.

UX Design for Staffing Start Up

"They might be the most cutting-edge digital agency in DC."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June - Sept. 2016
Project summary: 

Brave UX designed the user flow and wrote copy for a web-based hiring marketplace. They created the information architecture and wireframes before passing to a development team.

The Reviewer
 
1-10 employees
 
Washington, DC
Founder, Upfront
 
Verified
The Review
Feedback summary: 

The wireframes have allowed the client to approach investors with a more tangible proposal. Brave's project management, UX expertise and overall talent were very impressive. Value for price was also a major highlight. The relationship will continue for the next phase of the project.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a traditional staffing firm focused on the East Coast market. We’re rolling out a completely brand-new product that we expect to turn out into a separate entity. It’s called UpFront. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave UX?

TeamUpFront.com is going to be an online hiring marketplace. There are a few other firms that already have gone into that space but we have some unique things in mind. One of the important things for us was to make sure it was well-designed. Last year, we did a beta test on a similar, non-branded product. The biggest issue we had with the test product was getting people to register and sign up easily. We found out that the process was a little complicated. The candidates and clients build profiles, so there’s a lot of information during the registration process. We need to save all that data. We also had to improve the usability and flow—making sure we ask for the right things at the right time so that we don’t push people away. Ultimately, we decided to engage an outside firm to help design this for us.

SOLUTION

What was the scope of their involvement?

I’ve never built a web product before, so that’s where we utilized Brave. In large part, it’s a web application and it’s a web product. There was the aesthetic aspect, but their work focused on providing the user content and flow. They did go above and beyond that, giving us some in-house artwork that they had done. Brave UX provided help with copy as well, which was above and beyond what we had paid for. Primarily, they helped us with the product design, user flow, and registration. First, they put together the information architecture and then the wireframes. They then worked together with us and some of our clients to make sure it made sense before we passed it off to the developer. This is what we are doing right now. It’s being developed currently.

How did you come to work with Brave UX?

I talked to Brave UX several times about helping us build a website or creating some tools for our current website. But ultimately, it came down to us designing a product. I was a programmer but I learned my lesson last year about trying to do it on my own. I thought I should engage a firm that actually knows what they’re doing and has a good portfolio. I looked at their past work and asked them about it. It takes a lot of trust to go into something like that, but I figured we’d give it a shot. Fortunately, it worked out.

How much have you invested with Brave UX?

We paid $100,000 for their services.

What is the status of this engagement?

It was a 16- to18-week project. We engaged them as early as May, then started June 1. The project was finished at the end of September, so it took about 5 months. I still email them because of the transition from designers to developers. Brave has been really helpful with that.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’re going to be launching the product in phases so that we can get some testing. We will be looking at metrics like how many people sign up, how many people use it, how often they’re online, and all that. Ultimately, we have to wait until we get it launched.

The reason I decided to move forward with the development and spend more money on it was because of the positive feedback we’ve gotten. We were accepted into 1776. We’ve shown some of the mockups to clients as well as the owners around Make Offices. Even though the product hasn’t been developed yet, having the wireframes is a whole different ballgame. We’re able to speak through the designs with potential investors and CEOs because we’re not talking about a concept anymore. We’re actually able to show the usability of the product.

On a side note, I’ve been trying to figure out the best way to test things and get the feedback. I showed this to the sales guys at our firm. They’ve never gotten excited about stuff because there are just a billion tools out there, but when I showed this to them, they were so excited. They just want to get it done so they can sell it. That was the first time I thought, “This is really going to work. Even my pessimistic sales guys are salivating over it.” That’s been the biggest indicator to me so far.

How did Brave UX perform from a project management standpoint?

They did very well. Jordan, their Director of UX, knows what he’s doing. They’re obviously a smaller boutique firm so they do things differently. There are times that we felt pressure to keep pace, but they do a good job of allowing for that while keeping it wrapped up. We started with 2 meetings a week and then it became 1 meeting a week after the information architecture was done. It was a pretty big project.

What did you find most impressive about Brave UX?

I haven’t worked with another firm on a project of this scale. It’s pretty fair to say that as a staffing firm, we know a lot of contacts at various firms. I think they might be the most cutting-edge digital agency in DC. Most agencies are traditionally old school agencies, where it’s about branding and advertising since they started as print and copy artists. The name itself, Brave UX, implies that their work is more about usability and user flow. I think a lot of people don’t really understand what that is or what that means. It’s probably best to explain it as they do digital stuff—they make digital products. They are digital first. Even though we haven’t worked with other people, I was impressed by their portfolio, the experience we had, and the end results of the product. I appreciated the ease we’ve had handing the product over to our development team. The development team even commented that they thought we got an extremely good value; they were surprised at how low the expense was for what we got. That speaks to something.

Are there any areas Brave UX could improve?

At the very end, we rushed a little through some stuff. It’s hard because they went above and beyond what the original quote was for, so we had to fit in a lot of stuff. It was a great experience overall.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We were always ahead of schedule. The only time we pulled behind was when we need to make a modification. They were pretty accommodating with that.
  • 5.0 Cost
    Value / within estimates
    From the comments I’ve heard, it sounds like we got a very good deal.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I already have and we’re going to use them again for the next part of the project.

UX Design for Clutch

"Brave delivers beyond expectations when it comes to explaining why specific changes matter and exactly how each change will benefit the user."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Brave UX was hired to optimize the client's rapidly growing website. The first phase involved strategy, information architecture research, and wireframe development, followed by a design sprint.

The Reviewer
 
11-50 employees
 
Washington, DC
Mike Beares
Founder at Clutch
 
Verified
The Review
Feedback summary: 

Brave's unique empathy and talented staff distinguish them from the majority of UX agencies. Their timeliness and dedication to providing tailored, thoughtful recommendations are also cited as major strengths.

BACKGROUND

Please describe your organization.

Clutch (the site you are on now) is a ratings and reviews site for businesses looking to hire a services firm or choose a software solution for their company.

What is your role at the company?

I am the founder.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Brave UX?

We have two main types of users on our site: buyers of services and vendors of services. The buyers are the primary audience that we target. However, our site was not fully optimized for the experience of these users.

We also have an extensive amount of data and content on our site, and we continue to accumulate more on a daily basis. We needed help prioritizing, organizing, and reformatting this vast amount of information so that we could display the most important information that buyers are looking for better. Additionally, we needed to update the design of our site and rethink the overall brand message that we present to visitors.

As a rapidly growing company, we needed a UX [user experience] agency that could help us with these immediate issues and could further equip our team with the knowledge and tools to improve the usability of our site in the future. Brave proved that they could meet both of these needs immediately.

SOLUTION

Please describe the scope of their involvement in detail.

The project followed a 12-week sprint format that included two meetings per week to discuss and give feedback. The first seven weeks included strategy, information architecture research, and wireframe development. The last five weeks included design and finalizing changes to the site. While Brave did not implement the changes directly on our site – we have our own development team – they did provide all of the necessary information and details to hand off to our developers. 

In terms of strategy, Brave took us through many activities to help us determine our main priorities and the overall branding message we wanted to display throughout our site. They recognized our current business goals and took the time to understand our future goals, confirming that any solution would accommodate future growth.

Information architecture is where Brave really excels. Many companies do not prioritize IA and, instead, primarily focus on design. Brave really shines when it comes to IA. They understand the importance of IA and take the necessary time to map out how the given information should be prioritized and then structured in a way that results in the optimal experience for the user.

We are still working through the design phase of our project. But, so far, Brave has exceeded all of our expectations.

Overall, Brave provided a comprehensive schedule that tackled our main issues through the seven weeks of information architecture and five weeks of design. Additionally, Brave provided coaching and guidance throughout the process, ensuring that our team will be equipped to address UX issues better in the future.

How did you come to work with Brave UX?

We first began working with Brave on a consulting basis, receiving feedback on specific features and user flows on our website. After a few months of intermittent feedback, we decided that to improve the usability of our site, we would need to work on a full UX engagement with Brave.

We previously received invaluable feedback from Brave, so when it came time to improve the overall user experience of our site, Brave was the absolute best choice. Brave understands our business model very well and, in addition to UX feedback, they were also willing to provide coaching and guidance to our team throughout the process.

Could you provide a sense of the size of this initiative in financial terms?

It was $50,000 to $100,000 to date, including consulting hours before the major UX redesign.

What is the status of this engagement?

The full redesign project began April 2016 and will wrap up around July 2016. We will definitely continue our relationship with Brave beyond the extent of this project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have full wireframe documentation of the pages that we want to change. The wireframes are done very well and render the information priorities that we have for our site appropriately. Additionally, the wireframes solve the issues that were laid out in the initial scope accurately. 

We will also have a new design to implement across the site. This design includes new colors, typography, and formatting, and a comprehensive pattern library to ensure the accurate design of new pages. 

We do not have any specific success metrics as we have not implemented the new design on our current site yet. However, from some of the feedback and advice we've received from Brave, we have seen quite an improvement in the way our team approaches user experience and in the way we produce content for our users.

What distinguishes Brave UX from other providers?

Brave is very unique in terms of their empathy and ability to understand their clients' needs. Brave UX delivers beyond expectations when it comes to explaining why specific changes matter and exactly how each change will benefit the user. They don't simply hand deliverables to their clients and then walk away. They explain the reasons for and the value of each change fully. They push beyond surface-level explanations and often describe the background, history, and/or psychology behind each idea, once again confirming that the client understands the value of the solution fully.

Brave truly knows more about user experience than the majority of agencies that say they are UX experts today. Each team member is an amazing problem solver and, no matter the issue at hand, someone on the team will be able to come up with the ideal solution. Their passion, expertise, and extensive capabilities make them an ideal partner and guarantee a successful outcome.

In hindsight, are there areas in which they could improve or things you might do differently?

Not at this time. I couldn't imagine a better redesign experience.

5.0
Overall Score They're very organized, productive, and collaborative. They took the time to understand our business needs completely and worked to find the best solution to satisfy our users and us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline has been met. They are very persistent about keeping on schedule which, in the end, saves us money and time.
  • 4.5 Cost
    Value / within estimates
    – They are expensive, but worth every penny.
  • 5.0 Quality
    Service & deliverables
    – Very high quality. If we weren't fully satisfied, they would rework until they found the optimal solution.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them to anyone looking to improve the user experience of their website.

UX Design for Real Estate App

"Brave is great to work with. They're great to collaborate with. They were true partners, which for an outside firm is probably the best compliment that I can give."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Brave UX helped clarify the concept of the client's minimum viable product and designed a simple, easy-to-navigate workflow to bring it to market.

The Reviewer
 
1-10 employees
 
Washington, DC
Kevin Bennett
Cofounder and CEO at HomeZen
 
Verified
The Review
Feedback summary: 

Brave UX's level of expertise, engagement, and efficiency are all cited as major strengths. They are considered true partners by the client and are recommended to small businesses that want a personal touch.

BACKGROUND

Please describe your organization.

HomeZen is a software startup that helps homeowners sell their homes without a real estate agent by providing them information and software tools that allow them to navigate each stage of the process with some customer support. Instead of paying thousands of dollars to a real estate agent, they simply pay a few hundred dollars to us.

What is your position?

I'm the cofounder and CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Brave UX?

We were thinking about our MVP [minimum viable product], the initial product we'd go to market with, and a set of tools that included a fairly complex workflow. It is a high-value infrequent transaction, so a transaction that the users would not know particularly well or be experts in and would have a reasonable level of anxiety. We needed a product and a software workflow that was simple, clean, that would portray competence and inspire trust, and would be easy to navigate for our first users.

SOLUTION

Please describe the scope of their involvement in detail.

They were both vertical and horizontal with us, which was fantastic. We had a sense for what we wanted in our model for workflows. We'd seen a few other industries that did this well. We had a sense that it was mostly fully baked in terms of the product and features. However, they asked us a number of probing questions that went to the user journeys, what the purpose of the product was, what the user would need throughout the process, and the set of tools we were using. They helped us clarify our thinking about the product and its features and design, and they brought a broad spectrum of experience and insights from different industries. That was helpful.

They were incredibly efficient and effective when it came to the interaction architecture, when it came to mockups and design, and obviously user experience. It was an incredibly efficient project. The cadence was great, and they were easy to work with. It was a high caliber team, and senior and junior members of the team were engaged and contributed equally. We were very pleased with our experience and the outcome.

How did you come to work with Brave UX?

We had interviewed a number of different firms, and a former coworker of mine told me to check Brave UX out. I reached out to them and we had an introductory call. We were able to negotiate a contract quickly and get started in a matter of days.

Could you provide a sense of the size of this initiative in financial terms?

$50,000 is about what we've spent.

What is the status of this engagement?

I think the initial project probably ran somewhere around six weeks. That began last July [2015] and ran into August. We re-engaged them in January for another two- to three-week project, and then again in March and April for another three to four weeks. We are currently not working with them at the moment because we don't have continuous work that needs to be done, but we do plan on working with them again in the future.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We are early stage. We just launched within an enclosed alpha, so a limited data set. However, the user acceptance testing, and the user interviews have been very positive. The initial users and the different target groups we've tested with have been very positive about the design, user experience, and navigation. They have generally been able to navigate through the product in the way that we intended them to, which is great.

How did Brave UX perform from a project management standpoint?

They performed well. They were good at setting a lead on their end, and we had a lead on our end. I think part of what was wonderful about working with them, and it allowed us to work very efficiently, is that they hit the deadlines they said they were going to hit, and we hit the deadlines we said we're going to hit. It was a mix of meetings and phone calls. Even though there was only one lead, whenever we had meetings, the entire team was engaged. We knew that while they were dividing up on their end we always had the full complement of resources that we expected working on the project.

What distinguishes Brave UX from other providers?

Certainly for start-ups, they are a great size to work with. They're talented, seasoned, and experienced, but not so large as to be bureaucratic or to be charging large amounts of overhead. I have actually recommended them to a number of different startups and folks I know who have been very pleased to work with them. My only hesitance to recommend them any further is I don't want them to get too busy.

Is there anything Brave UX could have improved or done differently?

I think they've been great. We had one slight hiccup in communication on the first project. It wasn't major. It was certainly remedied moving forward and in subsequent projects. I think they've shown not only great competence and to be a great partner, but also the ability to learn and grow, which is also important.

5.0
Overall Score Brave is great to work with. They're great to collaborate with. They were true partners, which for an outside firm is probably the best compliment that I can give.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Plus or minus hours, they hit every deadline, and we were able to hit our goals for every project we worked on with them.
  • 5.0 Cost
    Value / within estimates
    I think they're at that perfect point where they're as small a shop as you're going to get to work with that kind of talent, but not so large that you're getting charged for massive overhead.
  • 4.5 Quality
    Service & deliverables
    They're great. It's a tough scale. Five is perfection. They were excellent and certainly well above satisfactory.
  • 5.0 NPS
    Willing to refer
    I've already done so several times.