The Right Idea

Grafik is a Washington, D.C. based branding and marketing agency helping clients around the globe better understand and engage their audiences in meaningful ways. From strategic positioning and customer experience design to marketing automation and lead generation, we’re here to build and grow your brand. Because your business depends on it.

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Alexandria, VA
  • 625 North Washington Street, Suite 302
    Alexandria, VA 22314
    United States


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Rebranding & Marketing for Home Builder

“They are one of the most thoughtful firms I’ve ever worked with.”

Willing to refer: 
The Project
$1,000,000 - $9,999,999
Aug. 2017 - Ongoing
Project summary: 

Grafik Marketing Communications supports rebranding for a homebuilding firm. The effort included a complete site reboot, with HubSpot marketing, Pimcore CMS, and unique community pages.

The Reviewer
51-200 Employees
Ashburn, Virginia
Glenn Forester
VP of Marketing, Van Metre Homes
The Review
Feedback summary: 

The new site is easy to navigate and receives positive feedback. Grafik Marketing Communications was solutions-oriented, forthcoming with reports, and quick to make improvements. Their insight into consumer needs is strong, and they’ve helped differentiate the brand within the market.


Introduce your business and what you do there.

Van Metre is a homebuilder of condos, townhomes, and single-family homes. I am the VP of marketing.


What challenge were you trying to address with Grafik Marketing Communications?

We started a rebranding effort for the entire company and for each division. We wanted to differentiate ourselves and tell our unique story. I joined the company partway through this initiative, and Grafik came on at the beginning. The project was designed to give a voice to our new homes division and to illuminate our values as a local company that has been in business since 1955.


What was the scope of their involvement?

They did a top-to-bottom reboot of our website design and content, brought HubSpot into our backend to help with marketing, lead flow, and lead generation, and did a lot of independent community branding. The backend content management system is built in Pimcore, and is one of the biggest changes for us. We had thousands of images and content blocks that needed to be structured.

Each community within our network has its own individual page, with its own look and feel, theme, and storyline. Each page is unique, with individualized word marks to match.

What is the team composition?

Our main point of contact is their SVP of client services. We also work with two of their principals: their head of client strategy and a creative director.

How did you come to work with Grafik Marketing Communications?

They were hired before I joined the company, but I know they were selected because of their breadth of experience in other industries. Our leadership wanted an agency that didn’t focus solely on real estate or home building that could bring a different perspective to our brand. Their creativity, strategic ideas, and scope of work were all factors in hiring them.

How much have you invested with them?

We’ve spent $1.5 million–$2 million.

What is the status of this engagement?

Our collaboration started in August 2017 and is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

We get great reviews, especially within the real estate community. Agents always comment on how easy our site is to navigate. Information is easy to find, and our SEO is one of the biggest changes they’ve made.

Everything they designed is an improvement upon the old site. People look at us differently, and recognize us as a stable company in our area. The site shows both our longevity and our local presence in the right way. They have an amazing insight into what a consumer wants and needs, and they’ve shown our brand in a very different light.

How did Grafik Marketing Communications perform from a project management standpoint?

Their project management was great, and they were upfront about deliverables and issues they found with our old legacy site. We emailed back and forth quite a bit, met in person all the time, and used Basecamp for part of the project. They were very solutions-oriented, and it was refreshing to get their reports on what they had found and how they planned to fix everything.

What did you find most impressive about them?

They are one of the most thoughtful firms I’ve ever worked with, and they consider both the rational and the emotional sides of the customer journey. Not only do they care about our brand, they care about our community. We’re a very philanthropic organization, and they help with our charity events and attend our grand openings. They’re truly invested in the company and want to make sure our brand is showcased properly. I’ve never seen so many people from an agency attend a grand opening event before.

Are there any areas they could improve?

I would love to see them bring photography and videography in-house. Their creative directors have an amazing eye, and it would be nice to have that level of talent within the agency, without needing to contract a third-party photographer.

Do you have any advice for potential customers?

Let them go through their discovery process. They’re very thorough, and it’s worth every hour they spend. It was one of the most important things they do, and it will have an impact on the success of your project.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer