What evidence can you share that demonstrates the impact of the engagement?
We get great reviews, especially within the real estate community. Agents always comment on how easy our site is to navigate. Information is easy to find, and our SEO is one of the biggest changes they’ve made.
Everything they designed is an improvement upon the old site. People look at us differently, and recognize us as a stable company in our area. The site shows both our longevity and our local presence in the right way. They have an amazing insight into what a consumer wants and needs, and they’ve shown our brand in a very different light.
How did Grafik Marketing Communications perform from a project management standpoint?
Their project management was great, and they were upfront about deliverables and issues they found with our old legacy site. We emailed back and forth quite a bit, met in person all the time, and used Basecamp for part of the project. They were very solutions-oriented, and it was refreshing to get their reports on what they had found and how they planned to fix everything.
What did you find most impressive about them?
They are one of the most thoughtful firms I’ve ever worked with, and they consider both the rational and the emotional sides of the customer journey. Not only do they care about our brand, they care about our community. We’re a very philanthropic organization, and they help with our charity events and attend our grand openings. They’re truly invested in the company and want to make sure our brand is showcased properly. I’ve never seen so many people from an agency attend a grand opening event before.
Are there any areas they could improve?
I would love to see them bring photography and videography in-house. Their creative directors have an amazing eye, and it would be nice to have that level of talent within the agency, without needing to contract a third-party photographer.
Do you have any advice for potential customers?
Let them go through their discovery process. They’re very thorough, and it’s worth every hour they spend. It was one of the most important things they do, and it will have an impact on the success of your project.