What evidence can you share that demonstrates the impact of the engagement?
We have a much easier way of loading content onto the site, multimedia slideshows, video capacities, podcasts and better search functions. The layout and readability of our site are profoundly better, not even comparable to the old one. Although the content we’re producing is of the same high quality as before, the site previous site did not look high-quality.
We only get one chance to make a first impression, and looking at something which doesn’t seem high-quality will make people assume that the content on it is also not of high quality. Immediately after the rebrand, this changed.
We received huge feedback after relaunching the site. Quite literally, everywhere we went, with every interaction we had, people were complimenting the site, the new name, the look and functionality. This continues—I will talk to people I haven’t interacted with in a while, and they will tell me the rebrand was amazing. Even though our work was the same, the look became so much more professional. It automatically got us attention from larger publications citing the work. There were several articles written up about the rebrand, and there’s also an incalculable amount of legitimacy it brought us.
If the best product ever made has a shoddy package, people won’t buy it. Once the box is changed to something more appropriate for the level of quality, people will look at it differently.
How did Teal Media perform from a project management standpoint?
Teal Media gave us a fair budget, and stuck to it. They always told us beforehand about approaches which might affect that budget. We never found out anything after the fact, and there was no huge amount of overhead built in. They were incredibly responsive.
We had weekly calls, but we interacted all the time. When spoke whenver there were questions, task check-ins, work reviews, etc. We used a project management tool which enabled us to communicate securely. We also used email and had weekly calls and in-person meetings with the board and with our staff, at certain critical junctures. I can’t imagine the process being any better. I would work with them in a heartbeat.
What did you find most impressive about them?
The fact that they are incredibly talented, but are also the most down-to-earth people you can imagine. Teal Media is a pleasure to work with.
Are there any areas they could improve?
I didn’t have any issues with how things went. The process was smooth, and any problems which arose, did so on our end.
Advice for prospective customers?
People tend to think that large firms are better, just because they’re big. This isn’t necessarily the case; I think that there are different kinds of firms for different purposes, and the ability to communicate clearly and honestly with people is very important. I would be reluctant to hire someone I felt wasn’t able to communicate issues, problems or concerns upfront. I had a sixth sense about Jessica, and knew we’d be able to enter into this as partners. She wanted us to succeed as much as we wanted to succeed. She really listened to what we needed.
There are many firms which can work with non-profits like our own, and do a nice web redesign, but dealing with a publication is a profoundly different thing. She understood this, and I didn’t get the sense that the other people we were talking to did.