Teal Media

Introduce your business and what you do there.

I’m the VP of communications for ANCOR, the American Network of Community Options and Resources. We’re a nonprofit trade association with around 2,000 members nationwide that provide services to people with intellectual and developmental disabilities. We also have a 501(c)(3) charitable arm called The ANCOR Foundation.

What challenge were you trying to address with Teal Media?

We were in desperate need of an overhaul of both of our company websites: our main site and our foundation’s site. Both websites were woefully outdated and hard to navigate, and their information architecture wasn’t structured well. Thus, we wanted to create more user-friendly websites for our members and visitors, as well as websites that were easier to manage for our staff.

What was the scope of their involvement?

Teal Media has completely redeveloped our websites, integrating a new resource library that allows us to index and categorize reports and publications in a user-friendly and intuitive way so that users can search and filter content. This library also allows us to feature that content in various other parts of the site.

In addition to the website’s overhaul, we’ve worked with Teal Media to do a full integration of our association management system (AMS). Thanks to this integration, our member database is fully integrated into our websites, so all of our users can access them and log in through a single sign-on system.

As for the technology stack, Teal Media has built and completely customized both websites in WordPress. Additionally, we use NetForum as our AMS and Higher Logic as our member discussion forum. Teal Media has been in charge of developing the custom integrations needed so that the three platforms can be linked. Currently, they provide us with website maintenance and hosting services.

What is the team composition?

Altogether, we’ve worked with eight people from Teal Media. Around 5–6 people out of those eight were part of the project team during the development process, and we regularly communicated with Tiffany (Senior Project Manager) and Jeff (Senior Developer). Now, we work with Rebecca (Technical Project Manager) for the ongoing maintenance.

How did you come to work with Teal Media?

Alex (Senior Manager Director) is my friend and former colleague. When he started working at Teal Media, he moved from one city to another, and we got connected again. I happen to mention that we were looking for someone to help us build a new website, and he offered their services.

Initially, I didn’t think that Teal Media would be a good fit for us because we wanted to go in a different direction technology-wise. Still, Alex introduced us to some people on their team who helped us understand the realm of possibilities. After that, I decided to work with them.

How much have you invested with them?

The original project to rebuild both sites cost around $140,000. Now, we pay them around $10,000 per year for maintenance.

What is the status of this engagement?

We started working together in October 2021, and we launched the websites in September 2022. However, we continue to work with Teal Media for ongoing maintenance and hosting.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve heard from several members that our websites are visually stunning and much easier to navigate. In the past, our members had trouble finding things on our website, but we’ve never had that problem again since its redevelopment.

Before launching the websites, we did some user testing to identify their pain points. During that process, we found out that users were able to complete discrete tasks in about a fourth of the time they took to complete the same tasks on our former sites. This result was a clear indicator that the sites delivered by Teal Media had a cleaner UI and a much more well-structured information architecture.

How did Teal Media perform from a project management standpoint?

Teal Media’s project management is fantastic from all fronts. We launched the site on the day we planned to launch a year prior, and we came a little under budget, which was remarkable.

I’ve rebuilt other websites and worked with other service providers in the past, so I was anticipating a much more cumbersome process than it was. Still, Teal Media has done a really good job of alleviating our pain points and facilitating a smooth and easy process, which has surprised me.

During the development process, Tiffany was professional, communicative, open, friendly, and patient — she had all the qualities we wanted from a project manager. Although we haven’t worked with Rebecca as much, she seems to be fantastic as well.

As for collaboration tools, Teal Media uses Basecamp for project management and BugHerd for bug tracking. After the sites were delivered, we had a three-month period during which we populated them with content, using BugHerd to report the bugs we found along the way.

What did you find most impressive about them?

Teal Media is patient, kind, smart, creative, and thoughtful — I can’t say enough good things about them.

Are there any areas they could improve?

I can’t think of anything Teal Media could improve on. Even though I’m always a tough critic, I can’t think of a moment when I’ve felt unsatisfied with their services. The only instances when I felt frustrated or overwhelmed happened because we were working on so many other projects simultaneously.

Please describe your company and your position there.

Nonprofit, public foundation and I am the Communications Director.

For what projects/services did your company hire Teal Media, and what were your goals?

We have used Teal for several web-related projects but most recently worked with them to build a microsite featuring data from a research project. The site was created using their Archie platform. The project's goals were to create a site that could host data highlights, grantee stories, and allow the viewer to wade through complex information with ease.

How did you select this vendor and what were the deciding factors?

I have worked with Teal on multiple websites builds over my career. They are always professional, on budget, and on time while providing creative solutions to meet the project's needs.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the project's goals, set up a timeline and managed the project in basecamp. We then followed up with weekly progress meetings and check-in emails. There was a lot of space provided for feedback and changes.

How many people from the vendor's team worked with you, and what were their positions?

Three people from Teal's team worked with us. Developer, designer, and project manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the site, major donors reached out to us to share how impressed they were with the site and its usability. We heard positive feedback from multiple stakeholders who shared the microsite within their networks. The site itself has helped us bring in hundreds of thousands of donations.

Describe their project management style, including communication tools and timeliness.

Open communication and always timely in response and requests. They are very clear in their needs and the client's responsibilities to respond promptly to meet deadlines. The team's in-person communication is clear and direct -- I always left meetings knowing who was doing what and by when.

What did you find most impressive or unique about this company?

They are an incredibly talented team who does what they say they will do. Their staff is dreamy to work with and are experts in their fields. They think outside the box to create websites that meet the needs of organizations and work within an org's budget. That's incredibly necessary when working with nonprofits.

Are there any areas for improvement or something they could have done differently?

When we first launched, there was some funky graphic rendering, which they corrected immediately.

Introduce your business and what you do there.

I’m the director of operations at More Perfect Union.

What challenge were you trying to address with Teal Media?

We needed a company that could help us update and migrate our existing website.

What was the scope of their involvement?

I hired Teal Media to migrate our website from Webflow CMS to WordPress and expand our website pages. We initially had just a landing page and a home page, and they helped us build out subsequent pages to demonstrate our chapters and our blog posts. They also helped develop some of the images and textured graphics that we have on our site.

Aside from that, Teal Media helped us elevate our SEO by Integrating the plug-in Yoast into the site, allowing us to analyze our SEO. They also gave us recommendations for how to improve our SEO efforts and integrated various forms into the site. They connected our gravity forms to Zapier and then connected that to our CRM.

What is the team composition?

We’ve worked with Ellen (Designer), Jason (Chief Technology Officer), Jessica (Principal), Joey (Developer), Perry (Frontend Engineer), and Tiffany (Sr. Project Manager).

How did you come to work with Teal Media?

I had received proposals from a couple of different agencies. When I reached out to Teal Media, they seemed to be in the same approach that I was seeking, which was switching to WordPress. And when they had proposed their designs, they provided me with some examples and case studies that they had done in the past. 

Most of their work was really clean, mobile-friendly, and easy to use, and this was a really big part of why we chose to work with them for this project. I had also gotten referrals from some past clients that had worked with them in the past.

How much have you invested with them?

We paid $54,000 for the web development project. I have since hired them on a retainer basis.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Teal Media delivered everything on time and within budget. Our website works flawlessly, and there have been no concerns about the content of the work that's been accomplished.

How did Teal Media perform from a project management standpoint?

Teal Media has been extremely easy to work with. They’re very communicative, and I can tell that their organization within their company is top-notch. We use Basecamp to manage the project, which keeps me aware of their progress and what the next steps are. 

The project manager is also incredibly helpful and accessible — they always give me ample time to accomplish what I need to do and keep me up to date with any changes that might have happened. They’re also very flexible and accommodating to our changing needs.

We typically communicate through email and Google Hangouts.

What did you find most impressive about them?

Teal Media has been very transparent and flexible. There were definitely times when we went beyond the scope of the project, but they’ve never given us any additional charge. They’re also really quick to adjust designs when we aren’t happy with them. Just knowing that they’re always willing and able to adjust to our needs is an integral part of our relationship.

Are there any areas they could improve?

No, I don’t have any complaints.

Do you have any advice for potential customers?

Make sure to explain the needs of your organization from a macro perspective so that Teal Media can work towards that and not just accomplish what’s needed at the moment.

Introduce your business and what you do there.

I’m the VP of strategic communications at Americans United for the Separation of Church and State. 

What challenge were you trying to address with Teal Media?

We hired Teal Media to handle a complete rebranding of our organization.

What was the scope of their involvement?

At the beginning of our engagement with Teal Media, they evaluated our existing branding while working in conjunction with another vendor handling polling and messaging research for us. The research from our other vendor drove a lot of Teal Media’s branding process, which meant the branding process started several months after we brought on Teal Media. 

Once the branding process started, Teal Media began developing a new logo, tagline, and color palette for our organization. After three design iterations, our team finalized the branding, and then Teal Media delivered new branding materials, including stationery and social media templates. We did, however, develop several branding materials in-house using the branding Teal Media developed. 

Once the branding was complete, Teal Media designed and developed a new website for us, utilizing InVision and WordPress. The website’s purpose was to educate new users on our central messaging around the importance of supporting the separation of church and state in the US through nonprofit advocacy. We also requested Teal Media integrate a new CMS and migrate the thousands of pages of content from our previous site to the new one. Once the website was done, Teal Media helped us roll out the website and the new branding in one fell swoop. 

What is the team composition?

We worked with Tyler (Senior Project Manager), a research director, and several designers.

How did you come to work with Teal Media?

We put out an RFP and five companies bid on the project, including Teal Media. We researched each company and then hired Teal Media. Additionally, my former digital director had previous knowledge of Teal Media, and I’d received positive feedback about their work from one of their previous clients.  

How much have you invested with them?

We’ve invested around $220,000 with Teal Media. 

What is the status of this engagement?

Our engagement with Teal Media was from September 2020–March 2022. However, they’ll follow up with us in August 2022 for a six-month branding evaluation. 

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have any specific metrics about the success of the rebranding because we only rolled it out two weeks ago. However, everyone in my organization, from the CEO to the design manager, is happy with Teal Media’s work. 

How did Teal Media perform from a project management standpoint?

I’ve been working in communications for many years, and I’d say Teal Media was one of the top consultants I’ve worked with in terms of their project management. Their team kept us on track and communicated clearly — they ensured we stuck to timelines even though our very opinionated team often takes a lot of time to make decisions.

Teal Media managed the project in Basecamp, and we had at least one Zoom meeting a week to discuss the project. Most of our communication was through Basecamp, although we emailed as well. 

What did you find most impressive about them?

I appreciated that Teal Media listened to our needs. We presented them with a very complex rebranding project for an older, loyal audience who liked our old branding. However, Teal Media updated our dated branding to attract younger, more diverse audiences while still appealing to our original audience. Their team was exceedingly creative, patient, and sensitive. 

Are there any areas they could improve?

Teal Media could expand their in-house messaging capacity because it was sometimes a little difficult to coordinate the messaging development process between two vendors. 

Do you have any advice for potential customers?

I’d advise customers to hire Teal Media! Also, I’d suggest that customers learn how to use Basecamp as soon as the project starts to avoid miscommunication. 

Introduce your business and what you do there.

I’m the executive vice president of patient advocacy engagement and education for the National Patient Advocate Foundation. We work to provide people access to equitable, affordable, and quality healthcare.

What challenge were you trying to address with Teal Media?

We needed a company that could help us refresh our website. Our website was old — it was almost five years old and it did not reflect the depth and breadth of the work that we did. It was poorly organized, very difficult to navigate, and not engaging enough for an organization whose focus is on engagement and advocacy.

We decided that it was time for a total refresh of the website. We wanted to reorganize the content that we were presenting, and we wanted the site to mirror the work that we do instead of just being a repository for our materials.

What was the scope of their involvement?

Teal Media did a total redesign of our website, which involved changing the way people navigated the site, what the user experience looked like, and what content we wanted to highlight.

They redesigned the site on a WordPress platform. They also updated the site’s technology and content management system, making it easier for our team to load content on the site and keep it updated.

What is the team composition?

We worked with at least seven people from Teal Media. 

How did you come to work with Teal Media?
We sent out an RFP, but we actually found Teal Media through my niece, who had worked with them before. We chose Teal Media because we loved their thoughtfulness and the rigor with which they approached the RFP. Their responses were very personalized — they even showed us sample websites based on how they were planning on approaching the project.

We also loved the work that they had done before, and the chemistry with our team and theirs was excellent. They were very open, creative, and curious. Most importantly, they actually spent time learning about our organization prior to working with us.

How much have you invested with them?

We spent somewhere around $80,000.

What is the status of this engagement?

We worked on this project from March 2021-November 2021.

What evidence can you share that demonstrates the impact of the engagement?

After we launched the site, we saw more visitors than we had ever had before. The anecdotal feedback that we've been getting is excellent as well.

One of the things that we really wanted to do was drive more people to our homepage. We wanted people to not just get to the different parts of our website through a Google search, but to actually go through our homepage to see everything that we offered. With that in mind, we saw a significant increase in the number of visits to our homepage as well the time spent on it.

How did Teal Media perform from a project management standpoint?

Teal Media performed excellently in terms of project management. We stayed on schedule and everything was very well done.

We used Basecamp to manage the project. We also had regular meetings as well as learning sessions.

What did you find most impressive about them?

Teal Media listened to us. They tried to see things through our lens, and they used their expertise to take the goal that we articulated and turn it into action. I’ve done a lot of websites throughout my career, and oftentimes companies had just told me what they thought we should do based on their perspectives. But this wasn’t the case with Teal Media. Their biggest asset was the way that they listened carefully to us to be able to understand our perspective and goals.

Are there any areas they could improve?

I don’t think there’s anything that Teal Media could have done differently — everybody on our team was extremely happy with them and their work. In fact, we’ve already hired them again to do some more design and development work for us.

Do you have any advice for potential customers?

Make sure to really be clear about what you want, what your goals are, what issues you want to address. It is also your obligation to prepare for the project and commit the necessary time and resources for its success.

Introduce your business and what you do there.

I’m the president and CEO of Americans United for Separation of Church and State; we’re a nonprofit organization that advocates separation of church and state for religious freedom.

What challenge were you trying to address with Teal Media?

We wanted to rebrand our company, create a tagline, revitalize our mission and vision statements, and create a new website to modernize our cause and ensure that it resonated with a broader and more diverse audience.

What was the scope of their involvement?

Teal Media did rebranding and website design and development for us. Currently, we’re in the testing phase to ensure that everything is functioning properly.

What is the team composition?

We’ve been working with eight members of their team, including a project lead and project coordinator, which are our main points of contact.

How did you come to work with Teal Media?

They were referred to us, and we chose them because they had great reviews from their references. We also read that they understood the progressive movement, which enabled them to get concrete results from their collected data. Additionally, we clicked and connected with them during the pitch.

What is the status of this engagement?

We started working together in November 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re delighted with their work; they’ve provided us with incredible results on our website and the new look and feel of our cause. They’ve been helping us attractively present ourselves to a more diverse crowd without shaking our identity in a profound way for our old-time supporters. Overall, we appreciate their products and are delighted by their processes, and they’ve executed perfectly all along the way from step one — they’re pros on what they do!

How did Teal Media perform from a project management standpoint?

Their project handling is above the norm; they’ve always been on time, managed us gracefully and firmly, and reduced anxiety levels around what could’ve been a blow-up. 

They also make the process easygoing, enabling the product to be as good as possible — every person in our staff deeply appreciates and is aware of their expertise.

What did you find most impressive about them?

They know how to understand our cause to make it come alive in a beautiful and accessible way in modern times — they do all that exceptionally well.

Are there any areas they could improve?

I ask myself the same question all the time, but I don’t think there’s anything they can improve on — they’ve been responsive, cooperative with our other consultants, and have guided us gently but firmly. 

Do you have any advice for potential customers?

Talk to them to see if they’re aligned with your issue; they’re experts on their work, but them being all-in is an added bonus.

Introduce your business and what you do there.

I’m the VP of communications at The Colorado Trust, a private philanthropic foundation based in Denver with a statewide focus on Colorado.  

What challenge were you trying to address with Teal Media?

We had the same website for six years, and it was time to refresh its look and streamline the path to our popular pages. We were looking for someone to revamp our website. 

What was the scope of their involvement?

Teal Media conducted a comprehensive redesign of our website. First, we had planning meetings to figure out our strategy and approach. They spent a lot of time learning about our organization and target audiences. We also discussed what we were hoping to achieve with the redesign. 

From there, Teal Media created wireframes and conducted UX testing. After finalizing the design, they proceeded to develop our website.

We’ve already launched the site, and Teal Media currently provides us with post-launch support and maintenance. They’re working on some lingering QA items and post-launch enhancements.

What is the team composition?

We regularly work with six teammates, including Jessica (Principal), a project manager, designers, and programmers.

How did you come to work with Teal Media?

We had an RFP process and gathered 40 proposals from firms across the country. We had 8–10 finalists, narrowing it down to four. We ended up choosing Teal Media over their competition. 

How much have you invested with them?

We spent around $140,000.

What is the status of this engagement?

We’ve started working together in March 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Teal Media’s work has received nothing but positive feedback from all of our stakeholders. 

How did Teal Media perform from a project management standpoint?

Teal Media is outstanding at project management. I’ve been part of several website redesign projects at various jobs over the years, and they are the most efficient agency that I’ve ever worked with. They’ve stayed under budget and on schedule the entire time, and we’ve encountered a few surprises along the way.

We use Basecamp to collaborate. We’ve never had a meeting last longer than an hour — they come in with clear agendas. They are responsive to any questions and concerns we have. 

What did you find most impressive about them?

I’m stunned by how efficient Teal Media’s team is. The process they follow is clearly time-tested and well-honed that I never have to worry about anything. 

We never encounter curveballs — they’re confident with their abilities and good at listening to our concerns. They push back when needed, and they’re pretty much right about everything. They’re a well-oiled machine through and through. 

We find ourselves leaning into their expertise and advice whenever possible. It’s amazing how they guide us into different solutions that we have not been aware of. 

Are there any areas they could improve?

I can’t think of anything. We have nothing but positive feedback for Teal Media.

Do you have any advice for potential customers?

Trust Teal Media’s team — they really know what they’re doing. Be open-minded and respect their expertise. 

Introduce your business and what you do there.

I’m the digital lead organizer for I AM ALS, a nonprofit that works towards finding a cure for ALS. We empower and mobilize patients to lead in the movement for an ALS cure, and we also provide direct resources to those who are living with ALS and their loved ones.

What challenge were you trying to address with Teal Media?

We had a website from when we officially launched in January 2019. It allowed us to introduce ourselves to the community, but didn’t necessarily connect them with the services we offer. 

We wanted to build a really innovative, user-friendly hub where people could go and easily connect to the resources they need, while also still letting people figure out who we are.

What was the scope of their involvement?

Teal Media updated our branding and the visual design of our website, as well as carrying out the development for the new features to make it function in the way we wanted it to. The site is based on WordPress.

What is the team composition?

We worked with a total of about seven people, including Jessica (Principal) and Jason (CTO). We worked with Austin (Web Developer), Anna (Project Manager), and Liz (Director of Client Services), who helped do the initial research. We also worked with Ryan (Associate Creative & Experience Director), who informed us on UX and how we could improve our design elements.

How did you come to work with Teal Media?

We found Teal Media through one of our board members, who had worked with them previously. They were one of five different companies that submitted proposals to our RFP. 

At the end, it came down to two different teams, including Teal Media. We had a session with each team to really talk through our challenges and see who might be a better creative partner for us. 

We felt certain that Teal Media would be able to provide us not just with a really innovative solution, but also with an understanding of the community we were trying to serve. 

What is the status of this engagement?

They worked on the website from March–October 2020, but we’re still working together since they’re responsible for maintaining the site.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in our website traffic by over 200% percent this year. More people are coming to our website, and they’re staying there longer. 

Something that’s not quite as tangible is the positive feedback we’ve been getting from the community, who find the site to be an incredibly useful tool. 

Teal Media went above and beyond in creating something that’s making a difference in the movement. They helped us provide a different model in the rare disease space in how we can provide resources and develop tools to mobilize communities.  

How did Teal Media perform from a project management standpoint?

They were great. We had a deadline, and the team knew how important it was for us to meet it, and they ended up beating it. Teal Media put measures in place to keep the project on track and make sure we delivered ahead of time.

We typically communicate through Basecamp. 

What did you find most impressive about them?

Teal Media is a creative partner throughout the entire process. They came to us with ideas that allowed us to think outside the box. The team also did a really good job of taking our feedback in things that didn’t seem like the right fit and coming back with a solution that continued to innovate, but also met our needs. They were and continue to be incredible at that. 

Are there any areas they could improve?

I don’t think so. They’ve been excellent throughout the process.

Do you have any advice for potential customers?

Come with a clear understanding of what you’re trying to do, present them the problem, and ask them to come back with solutions. Teal Media will be able to come back with options that accomplish what you’re looking for.

Introduce your business and what you do there.

I am the digital project management specialist of The Mission Continues, a veterans nonprofit that works in communities to allow veterans the opportunity to serve again. We connect veterans with under-resourced communities across the US through a number of programs and initiatives, such as our Service Leadership Corps and Women Veterans Leadership Program. In my role, I work on a communications team and manage our website and its redesign.

What challenge were you trying to address with Teal Media?

We wanted to create a website to increase engagement, donations, and volunteer signup.

What was the scope of their involvement?

Teal Media did our market research and web design. They were responsible for the first half of our website redesign. During the discovery period, they went in-depth with a survey, some interviews, and website analytics. 

They also worked on the UX and information architecture, which involved the sitemap, the wireframe and its test sessions, and the visual design. Afterward, they handed all of the development over to our team.

What is the team composition?

We worked with Jessica (Principal) Tyler (Project Manager), Aruna (Creative Director), Peter (Director of Product), Ryan (Art Director), Liz (Director of Client Services), and a designer.

How did you come to work with Teal Media?

I did some online research for companies that work with nonprofits, so I had narrowed it down to a list of about 7–8 firms. I had a call with those firms and talked about our goal of increasing engagement for our organization. From there, we narrowed it down to three firms, and among those was Teal Media. They listened well and didn’t just try to present without understanding who we were. 

Compared to the other three firms, Teal Media really knocked their presentation out of the park. They broke down and brought to life the goals that we sent to them. Additionally, they introduced us to an interactive map, which was amazing in helping people to better see the impacts of our organization and events across the country. Because of that, we felt like they would be good partners in the process, and we went with them.

How much have you invested with them?

The project cost around $60,000.

What is the status of this engagement?

The engagement began in February 2020 and ended that May, but Teal Media was still available for questions after that.

What evidence can you share that demonstrates the impact of the engagement?

The major metric that we have right now is just the feedback that we’ve received. We’re still figuring out the overall impact with regard to different metrics, like an increase in donations. However, based on what we’ve heard from users, they’re able to find what they’re looking for more easily. People have loved the vibrant photos, the map, and the design itself, especially in comparison to our old website.

How did Teal Media perform from a project management standpoint?

The project management was awesome. We used Basecamp, and Teal Media really helped us stay on track. They had calls with our team almost weekly, and they were available for any questions when we didn’t understand something, or when we needed a couple more days to provide additional feedback.

Teal Media was very good at helping us get to where we wanted to be so that we could complete the website on time.

What did you find most impressive about them?

I would say the vibrancy — they added a lot of color and personality to the partnership. They also had a huge amount of understanding for us as well.

Are there any areas they could improve?

The only thing that we had some difficulty with was with the content preparation for our website, which was partly our fault and COVID-19’s. Simply put, we didn’t have the best material for content.

The awesome thing about Teal Media was that they asked me for feedback, and I appreciated that. I don’t think that should really be an issue in the future.

Do you have any advice for potential customers?

In general, if you’re not doing the development with Teal Media — only the design — have conversations with them about the functionalities of various buttons and elements, and what they’re supposed to be so that it transitions well. Overall, be open to new ideas, and let them be the experts.

Introduce your business and what you do there.

I am the acting VP of Digital at Voto Latino, a civic engagement organization that helps organize the Latino community to register to vote and participate in politics.

What challenge were you trying to address with Teal Media?

We were looking to register 500,000 new voters in 2020 and needed to reimagine our website as a tool in our voter registration and participation effort. Our goal was to target voters in a way that was welcoming and engaging.

What was the scope of their involvement?

Teal Media completely overhauled our WordPress website. The team walked us through the full process, including research on our target audience of young Latino voters who are unlikely to be active in politics already. They also evaluated what the staff wanted out of the website, conducted surveys of our audience as well as one-on-one interviews, and audited our current website. 

The Teal Media team created a user profile that we used to make all of our decisions about layout and content going forward. Their team was responsible for all fo the design and visuals, creating a color palette. Our team provided content but their team created the layout of the site, reorienting the site to be a civic engagement hub.

What is the team composition?

We worked with five members of the Teal Media team, including Liz (Director of Client Services, Teal Media), Ryan (Art Director, Teal Media), Jason (CTO, Teal Media), Jessica (Principal, Teal Media), and Tyler (Project Manager, Teal Media).

How did you come to work with Teal Media?

We had over 30 firms reply to our RFP, but, having worked with Teal Media before at a previous position, I knew they would do a good job.

How much have you invested with them?

We invested about $80,0000.

What is the status of this engagement?

Our engagement ran from August 2019–January 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The amount of people who have registered to vote through the site has increased significantly. Our new site is really oriented around our goals, which has helped us achieve them. The site also stands out from other political organizations, it’s not your standard red, white, and blue. Teal Media has a very in-depth research and discovery process which is exactly what we needed.

How did Teal Media perform from a project management standpoint?

Teal Media hit every deadline. It was very easy to work with them. Our teams communicated through Basecamp and they were very responsive.

What did you find most impressive about them?

The Teal Media team is incredibly thoughtful, conducting thorough research to help create the best possible solution. They always kept our end goals in mind and clarified what they were doing each step of the way.

Are there any areas they could improve?

No, we had a really good experience with Teal Media.

Do you have any advice for potential customers?

Hire them for their research skills and trust the results they give you. They’re focused on helping achieve your goals and provide valuable advice.