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UX Services Pricing Guide April 2024

Updated November 17, 2023

UX Services Pricing Guide 2024

With the right UX services in place, you can create a seamless user experience and build customer loyalty. Our guide to UX service pricing will provide guidance on the best options to meet your business goals while also staying within budget.

User experience has become more relevant over the last few years. Many companies looking to launch web platforms and mobile apps have put a renewed focus on not just how their product looks, but how their target audience feels and uses their digital product.

UX and UI services are an element of design that focuses on the user. UX (or user experience) is the process that designers focus on in order to provide a meaningful experience for their users whereas UI (or user interface) design focuses on the looks or style of a digital product. Both of these design types are critical for a successful design experience.

While many web designers provide UX/UI design services, many businesses can choose to hire an agency that only focuses on the experience of their target users.

This UX design services pricing guide will provide insights into how much it costs to hire a UX/UI design agency as well as the costs associated with the top services.

UX/UI Design projects reviewed on Clutch typically cost

$10,000 - $49,999
< $10,000 $10,000 - $49,999 $50,000 - $199,999 $200,000 >

As shown in the chart above, the average cost for UX design services on Clutch ranges from a few thousand dollars to several tens of thousands. A lot of this relies on numerous factors, including the scale of the design project, the inclusion of web design and web development support, and the scope of services.

For businesses in this digital age, it is safe to assume that UX design services are a key aspect of their business strategy. A great user experience leads to attracting new customers and maintaining customer loyalty. It also helps businesses stand out from their competitors – potential customers are more likely to stick with your website if their user experience is flawless.

Superior UX design services ensure that your company’s site or app visitors will enjoy their user-friendly experience with minimal issues.

Explore your options for UX services to make your company a leader in your industry.

Types of UX/UI Design Services & Hourly Rates

In addition to other web design or web development costs, companies that aim to work with a UX/UI design agency must budget for those specific services and agency fees.

This table breaks down the pricing models for different types of UX services that go outside the traditional design work. Learn more about what your business can invest in when it comes to user experience.

Average Hourly Rate
After design work is finished, your company would want to see how users feel about the product. Usability testing involves real testing with real users to see where they experience confusion, encounter problems, or have no issues.

$25 - $49
User research is used by designers to understand the target personas through investigating their needs, behaviors, and motivations through qualitative and quantitative methods. This can be done through interviews, surveys, and evaluations set up by the agency.

$25 - $49
Before design work can begin, your team of designers need to have a plan. UX strategy involves designing a detailed plan or workflow to scope each area to meet the client’s goal.

$25 - $49

Note: Price ranges above are in U.S. dollars

What is the Real Cost of Hiring a UX Design Agency?

The average cost of hiring a UX/UI design agency on Clutch is between $25-$49.

Beginning a UX design project requires a solid understanding of what your company needs regarding design work. While clients themselves don’t need to be skilled designers, they need to have a general idea of what they’re looking for. Additionally, a successful UX design project relies on the input of target users since all planning directly impacts them.

What Services Do UX Design Companies Offer?

User experience designers help with the following in a design process:

  • Creation of prototypes and wireframes
  • UX research
  • Strategic planning & discovery
  • User testing & refining
  • Designing the final MVP with UI focus
  • Assisting with launch if needed

Keep in mind that some agencies are full-service and can lump UX design costs with other services, such as front-end or back-end development, user interface design (UI), product design, software development, or social media work. If you’re looking for a design team that can expand the scope of the project in one of these ways, it’s likely to increase project costs, but you’ll get exactly what you’re looking for in the end.

Before hiring a UX or UI designer, it’s important to outline your needs, your customer needs, and needs for a design partner. For instance, some companies need UX help for e-commerce website design, while others require support during a mobile app development project. The design tools and resources required to make app design costs different from web app dev pricing.

Show up to conversations with potential providers with your requirements to get the most accurate estimates. The cost of working with a UX design company depends on various factors like industry experience, location, and more.

What Impacts UX Design Costs?

UX prices are dictated by a number of factors, but the most frequent needle movers are as follows:

  • Scope of work
  • Timeline
  • Team size/experience level
  • Agency location

The largest impact of UX design agency costs is the scope of work. If a business is hiring a UX design agency to help with a simple redesign, their services will cost less than a full UX project that includes user testing, research, prototyping, new functionalities, and several design iterations before the final deliverable.

In relation, the scope of work will also impact deadlines and timelines. The more work, the more time-consuming the UX design process will be. If a business has a strict deadline, the cost might be higher due to an increased workload and the need for more manpower.

It’s important to factor in the size if your team at the design agency as well. Is it only designers working on your work, or are you outsourcing a project manager and business analyst as well. The larger the team, the less amount of time tasks will generally take. However, this does also increase costs.

UX designers have different experience levels – if the design agency is full of experienced workers, they will likely charge more. Outside of UX design agencies, businesses can invest in a freelance UX designer or one-man teams if their design needs are small for a cheaper hourly rate.

Another major factor determining the pricing of UX services is where the agency is located. UX/UI design agencies located in certain areas where the cost of living is higher generally will charge more.

2024 UX/UI Design Pricing by Location

Browse hourly rates for UX/UI Design companies by popular locations.

CountryAverage Cost per Hour
United States of America$100 - $149
United Kingdom$150 - $199
Canada$100 - $149
Australia$100 - $149
Phillippines$25 - $49
Ukraine$25 - $49
Poland$50 - $99
Spain$50 - $99
Mexico$25 - $49

* Countries ranked by Clutch traffic

Generally, UX design services in the UK and North America tend to be slightly higher than from service providers in other areas of the world, like in Eastern Europe and Asia.

If a business is still lost on who to hire for UX design services, reviewing online testimonials can help, along with requesting quotes for their initial shortlist of UX design companies. Company information regarding their UX design costs can benefit final decision-making.

Develop a Budget Before Locating a UX Design Agency

There are many factors involved in design besides brainstorming and creating the final product. To break down the elements of a UX design project while factoring in agency fees, creating a budget will keep your business on the right track.

Know your business goals and how they align with your UX design budget to provide guidance on who to hire.

Hire the Perfect UX Design Agency for Your Business

Without the support of your target audience, your business will be in trouble. Hire a UX/UI design agency to ensure that all of your digital products deliver a seamless user experience that meets their expectations.

The perfect UX designers will understand your business and hit all of your goals while remaining on target with deadlines and budget. The expertise of the right UX design agency will provide the best creative solutions for your company.

UX services and their pricing will vary, but hiring the right UX design company will be the correct initial investment.

Explore Clutch's list of the top UX/UI designers

Find the right UX/UI agency for your business