SoftDoes

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of North Bridge Legal

Describe what your company does in a single sentence.

North Bridge Legal provides clear, strategic legal advice to individuals, families and businesses across Canada. From everyday legal matters to complex disputes, we help our clients understand their options, protect their interests and move forward with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• We needed to modernize an internal application we had relied on for years without replacing the whole system. SoftDoes focused on the parts that were actually slowing our staff down, and after the work, some larger case files that used to take around 20 seconds to open were loading in under 6 seconds, while document preparation time was reduced by roughly half. The application was still doing its job, but as our team and the amount of information in it grew, everyday tasks were becoming noticeably slower and more frustrating. A full replacement would have meant retraining staff, moving data, and disrupting a system people were already used to working with. We hired SoftDoes for enterprise app modernization because we wanted to keep what was working and improve the parts that were no longer keeping up.

SOLUTION

How did you find SoftDoes?

Referral

Why did you select SoftDoes over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SoftDoes were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first few weeks were mostly spent understanding how the existing application worked and how our staff actually used it. SoftDoes spoke with the people who work in the system every day and looked at the areas where they were losing the most time.

They then updated the application in stages. The case and document sections came first, followed by search, user permissions, and several workflows our staff uses regularly. SoftDoes also cleaned up parts of the application that had become slow over time and connected a couple of processes where our team had previously needed to move information manually.

One of my main requirements was that this could not turn into a six-month disruption for the firm. Most of the work happened behind the scenes, and the updated parts were introduced gradually. Our staff continued using the application throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The difference was pretty obvious once the main updates went live. Opening and finding larger case files used to take around 20 seconds in some cases, and that is generally under 6 seconds now.

A document package that could take someone 20-25 minutes to prepare is now closer to 10-12 minutes because several repetitive steps have been removed. We also compared internal complaints and support requests related to the application, and those dropped by roughly 30% during the first month after the main release. 

For a system our staff uses throughout the day, those small improvements add up quickly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I did not want our team spending a lot of time in development meetings, and that was not necessary. We had one regular point of contact at SoftDoes. They brought us in when they needed a decision, clarification, or someone to test a change, but otherwise they handled the work themselves.

That setup worked well for us because our staff could stay focused on their normal work while the modernization was happening in the background.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SoftDoes was willing to work with what was already there. We spoke to other people who immediately started talking about replacing the entire application. SoftDoes spent time figuring out which parts were actually worth keeping and which parts needed serious work. From my perspective, that was a much more sensible use of our budget and our team’s time.

Are there any areas for improvement or something SoftDoes could have done differently?

I would have liked a little more documentation for our internal administrator when the first updates were released. We asked for it, and the documentation improved with the later releases, so it was not an ongoing issue.

BACKGROUND

Please describe your company and position.

 I am the Founder of a medical company 

Describe what your company does in a single sentence.

Certified life coach and hypnotherapist. I offer individual private counseling in Hypnosis and as a Life Coach

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• We had a process that worked well one-on-one, but it took quite a bit of my time to prepare everything for each person. Some of the information was collected through forms, some came from conversations, and then I had to put it all together manually. I discussed this with SoftDoes, and we decided to turn part of that process into a small web-based tool. The idea was to make the preparation easier while keeping the final decisions in my hands.

SOLUTION

How did you find SoftDoes?

• Online Search
• Recommendations

Why did you select SoftDoes over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SoftDoes were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes developed a web tool that collects information through a structured questionnaire and helps me prepare an individual plan. The tool organizes the answers, applies the rules we agreed on, and creates a draft that I can review and adjust. I can save different versions, add my own notes, and export the final document. We spent quite a bit of time on the questionnaire itself. Some questions that seemed perfectly clear to me were confusing when other people tried them. SoftDoes helped us simplify the wording and change the order, which made the whole experience much easier. There is also a small admin area where I can update the questions and some of the content without asking a developer to make every change.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest difference is the time we spend preparing each individual plan. Before, it could take us around 45 minutes to go through the answers, organize everything, and put the document together. Now the first draft is ready in about 10 minutes, and we can spend that time reviewing and personalizing it. We've also had fewer incomplete questionnaires since changing the structure. The completion rate went from roughly 65% to 82%, which means I don't have to follow up with people as often. Around 120 people have used the tool so far. It's still a relatively small number, but for my business, being able to handle that volume without adding more administrative work is a meaningful improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was involved quite closely, especially when we were working on the questionnaire and the logic behind the recommendations. We had regular calls, but a lot of the feedback was just me testing the tool and sending screenshots with comments. I would sometimes change my mind after seeing how something worked, and SoftDoes was good at explaining what could be adjusted and what would affect the timeline. There were a few small changes during development. We agreed on the priorities, and the project was delivered within the revised schedule.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm not a technical person, and I didn't always know how to describe what I wanted in software terms. I could show them how we normally prepare a plan, explain where we spent the most time, and they would come back with a working solution. I also appreciated that they didn't try to make the tool more complicated than it needed to be. They made a time-consuming part of our work much easier, and we can now handle more requests without having to spend more hours on the preparation.

Are there any areas for improvement or something SoftDoes could have done differently?

I think a little more time on the initial questionnaire would have helped. We discovered a few things during testing that could probably have been caught earlier. It wasn't a major issue, and SoftDoes made the changes without any problems.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of a pest control company. 

Describe what your company does in a single sentence.

We sell pest control products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• Our technicians were still doing quite a bit of paperwork after finishing a job. Photos, notes, signatures, and service details had to be entered into different places, and sometimes that meant doing the same work twice. We asked SoftDoes to build a mobile app that would let our team complete those steps while they were still on-site, even when the internet connection wasn't reliable.

SOLUTION

How did you find SoftDoes?

• Online Search
• Referral

Why did you select SoftDoes over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SoftDoes were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes developed a mobile app for our field team and connected it to our existing scheduling and customer management system. Technicians can open their assigned jobs, review the service history, add notes and photos, complete a checklist, and collect a customer's signature. Once the job is finished, the information is sent back to the office. The offline functionality was important. Some of our service locations have poor reception, so the app needed to save everything locally and sync it once the connection came back. We spent a good amount of testing time on that part. They also built a small admin interface for managing checklist templates and reviewing submissions that need attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the first two months of using the app, the average time spent completing a service report went from about 18 minutes to 7 minutes. We also reduced reports that needed corrections or missing information by approximately 32%. Around 85% of our field reports are now submitted before the technician leaves the service location, compared with roughly 40% before. Our office staff has noticed the difference too. They're spending less time calling technicians to ask for missing photos or details.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had regular check-ins, but most of the useful feedback came from our technicians testing the app in the field. They'd tell us things like, "This button is too small when I'm wearing gloves," or "I need to add a photo after I've already finished the checklist." We'd pass that along, and SoftDoes would make the changes in the next build. There were a few adjustments during testing, but the main release was delivered on schedule. Communication was good throughout.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to test the app under the same conditions our technicians deal with. A feature can look fine on a laptop and still be awkward when someone is standing outside trying to finish a job. SoftDoes took that feedback seriously, and it made the final app much more practical.

Are there any areas for improvement or something SoftDoes could have done differently?

We probably should have involved more technicians in the first round of testing. A few usability changes came up later that we could have caught earlier. SoftDoes handled them well, though. I'd recommend SoftDoes. The app has made our technicians' day easier, and we're getting more complete information back to the office without all the extra follow-up.

BACKGROUND

Please describe your company and position.

I am executive at Ulala

Describe what your company does in a single sentence.

Its a production company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• A lot of our customers were coming back, but the experience on mobile wasn't making that particularly easy. They had to search for products again, remember what they'd bought before, and go through the same steps each time. We had been discussing an app for a while. Eventually we decided to build one that would make repeat purchases quicker and give us a better way to stay in touch with customers who already knew us.

SOLUTION

How did you find SoftDoes?

• Online Search
• Referral

Why did you select SoftDoes over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SoftDoes were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes developed the mobile app and connected it to our existing online store. Customers can browse products, save favorites, view previous orders, and reorder items without starting from scratch. We also added personalized recommendations based on browsing and purchase history, along with push notifications for order updates and selected offers. The checkout was an important part of the work. We went through several versions because small things, like how an address is saved or how quickly someone can change a quantity, make a difference on a phone. SoftDoes also built the backend connections needed to keep product information, stock availability, customer accounts, and orders synchronized with our existing systems

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app has been live for a few months now, and repeat customers are using it more than we initially expected. The average time to complete a repeat purchase has gone from around 4 minutes on our previous mobile flow to just under 2 minutes in the app. Our repeat purchase rate among active app users is about 19% higher than it was for the same customer group before launch. We also saw the mobile checkout completion rate improve by approximately 14%. The app is still a relatively new channel for us, but it's already accounting for a meaningful share of returning customer orders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a shared project board and a call every week or two, depending on what was happening. The part I appreciated was that we could test things early. We'd get a build, try it on our own phones, and send back comments. Sometimes the feedback was very specific, like changing the order of two screens or making a button easier to reach. SoftDoes kept track of those details and didn't make us repeat the same requests. The launch happened within the agreed timeframe.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood that people don't spend much time thinking about how an app works. They just expect it to be easy. There were a few features we originally thought were important that became less of a priority once we started testing. SoftDoes helped us make those decisions without making the product feel unfinished.

Are there any areas for improvement or something SoftDoes could have done differently?

There is nothing important that I can mention here. I'd recommend SoftDoes to a company that wants to build a mobile product and needs a team that can handle both the technical work and the small details that affect how customers actually use it.

BACKGROUND

Please describe your company and position.

 I am the CEO of a blogging school. 

Describe what your company does in a single sentence.

This is a blogging school. We teach people how to become bloggers, start their own blogs, gain popularity, and increase their income.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• Once someone joined one of our programs, there was still a lot we handled manually. Access, materials, reminders and individual questions were spread across different places, and my team had to keep track of who had received what. It was manageable, but not very convenient. SoftDoes helped us turn that part of the experience into a simple web portal.

SOLUTION

How did you find SoftDoes?

Referral

Why did you select SoftDoes over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SoftDoes were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes built a private portal that people can access after registration. Users can see the materials available to them, upcoming tasks, important dates and previous activity in one account. We can also send updates there instead of relying on email for everything. On our side, there is a small admin area. My team can add or remove access, upload materials, update information and check basic user activity without asking a developer to do it. They also connected the portal with our existing website and payment flow, so access is created automatically after a successful purchase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clearest difference was in the amount of manual work after a purchase. Before the portal, my team was spending around 12-15 minutes per new registration setting everything up and sending information. Now it's usually 2-3 minutes, unless there's an unusual request. Questions about access and where to find materials have dropped by roughly 40%. We also had over 80% of active users log into the portal during the first month, which was a good sign for us because we didn't want to build something people would ignore.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pretty easy from my side. I gave most of my feedback directly on the working version rather than writing long specifications. Sometimes it was literally a screenshot and a few sentences explaining what felt confusing. They were good at working that way. I didn't have to translate every idea into technical language, and I always knew what they needed from me. We launched on time.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm sure we could have added another 20 features, but we're a small company and wouldn't use half of them. SoftDoes was actually quite good at saying, "You probably don't need this yet." I appreciated that. The final product is simple, and that's one of the reasons people are using it.

Are there any areas for improvement or something SoftDoes could have done differently?

I can't remember nothing special. I would recommend SoftDoes. They were easy to work with, understood what made sense for a business our size, and delivered system we can manage without relying on a developer every time.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of an education company 

Describe what your company does in a single sentence.

We are a distinctive platform featuring hundreds of teachers globally and its proprietary online education system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• Matching students with teachers was taking more time than it should. There are quite a few things to consider: availability, level, schedule, preferences and sometimes very specific requests. Our team knew how to make those decisions, but a lot of it was still manual. We asked SoftDoes to automate part of that process inside our existing platform.

SOLUTION

How did you find SoftDoes?

• Online Search
• Recommendation

Why did you select SoftDoes over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SoftDoes were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes worked with our existing platform: they developed a matching system that uses information we already have about students and teachers to suggest the best available options. Our team can review those suggestions and make the final choice when needed. They also worked on scheduling. The system checks availability before suggesting a match and can flag situations where someone's regular schedule is likely to become difficult to maintain. There were some smaller changes on the admin side as well. We can see why a particular match was suggested, change the priority of certain criteria and track cases that still need someone from our team to step in.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before this project, a new match could take our team around 15 minutes when the request wasn't completely straightforward. It's now usually under 5 minutes. About 72% of new matches are currently completed using one of the system's first three recommendations, without our team having to search manually. We've also seen teacher changes during the first month of lessons decrease by approximately 18%. For me, that last number matters the most because a faster match isn't very useful if it isn't a good one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We tested this a lot. SoftDoes would release a version, our team would use it with real cases, and then we'd send back examples where the recommendation didn't make sense. Some weeks we had quite a few of those. They were never defensive about it. They looked at the examples, explained what was happening and adjusted the logic where necessary. The main work was completed on time, and we had regular communication throughout the project.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SoftDoes's team didn't treat AI like it had to make every decision. Early on, they suggested keeping our team involved in cases where the system wasn't confident enough. That turned out to be the right approach. We automate most of the easy cases now, but our people still handle the unusual ones. They found a practical place for automation in our existing process, and we're saving time without giving up control over the decisions that still need a person.

Are there any areas for improvement or something SoftDoes could have done differently?

The first test version probably gave us too many recommendations at once. We simplified that after feedback from our team, and the current version is much easier to use.

BACKGROUND

Please describe your company and position.

 I am the Director of a hospitality & leisure company 

Describe what your company does in a single sentence.

We are a Home Healthcare Agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

One of the hardest parts of our day was dealing with schedule changes. A caregiver might become unavailable, a client could need an extra visit, or the hours for an existing case could change.
The information itself wasn't complicated, but coordinating it across calls, messages, calendars, and separate records took far too much staff time. We hired SoftDoes to build an internal system that would give our coordinators a live view of client coverage and caregiver availability instead of constantly reconstructing the schedule manually.

SOLUTION

How did you find SoftDoes?

• Online Search
• Referral

Why did you select SoftDoes over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SoftDoes were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main deliverable was a browser-based operations system for our office team. The schedule is at the center of it. Coordinators can see upcoming visits, assigned caregivers, open shifts, availability conflicts, and changes that still need confirmation. If someone calls out, we can work from the open shift instead of checking several calendars to figure out who may be available.
Each client also has an operational record with their recurring schedule, service requirements, assigned caregivers, contacts, important notes, and recent visit history. On the caregiver side, we can track availability, current assignments, completed visits, and documents that need attention. SoftDoes added alerts for things such as an uncovered shift or an upcoming document expiration so those issues don't depend on somebody remembering to check them.
They also built a matching view that helps coordinators narrow down possible caregivers based on availability and the requirements of the client. The final assignment is still made by our team; the software just makes the information much easier to compare.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We looked specifically at schedule changes because that was where we felt the most friction before the project. For an ordinary same-day replacement, our coordinators used to spend around 25-30 minutes checking availability and contacting people. After the new workflow had been in use for a while, we were usually getting to the right group of available caregivers in about 10-15 minutes.
We also saw roughly a 40% reduction in the internal calls and messages related purely to confirming who was assigned where. Another improvement was uncovered shifts.
During the first two months after rollout, the number of cases that were still unresolved by the end of the previous business day was about 30% lower than during the comparable period before launch. Those are operational numbers, but they matter to us because less time spent chasing the schedule means more time speaking with clients and caregivers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A lot of our feedback happened while looking at an actual weekly schedule. We would pull up a situation from the previous few days and ask, essentially, “What would we have done here?” That exposed problems much faster than reviewing feature lists. There were several occasions where SoftDoes changed something that was technically working because our coordinators were taking too many clicks to complete a common action. They were very practical about that.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't try to automate every decision. Caregiver scheduling includes judgment. Two people can both be available and still not be equally appropriate for a particular client. SoftDoes understood that distinction.
Instead of building a system that pretended to make the decision for us, they made the relevant information easier to see and left the final call with our coordinators. I appreciated that because it made the software fit the way home care actually works rather than forcing the team into a rigid workflow.

Are there any areas for improvement or something SoftDoes could have done differently?

The mobile experience for our office staff could have been addressed earlier. Desktop was our main priority, so that is where most of the early work went. Once we started using the system, we realized that coordinators also check schedules from their phones more often than we had expected. SoftDoes improved the responsive version later in the project, but I would put that higher on the priority list if we started again.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of a marketing agency.

Describe what your company does in a single sentence.

Marketing angency working with package inserts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• Our problem was the handoff between marketing, partner management, and campaign operations. A campaign could be commercially agreed but still be waiting on artwork, tracking details, a partner confirmation, or a different version of the offer. Everyone knew their own part, but getting the full picture usually meant asking around. We brought SoftDoes in to turn that process into an actual product instead of continuing to manage it through a mix of spreadsheets and messages.

SOLUTION

How did you find SoftDoes?

• Online Search
• Referral

Why did you select SoftDoes over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SoftDoes were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The platform follows a campaign from setup to distribution. When we create one, the team adds the advertiser, offer, campaign dates, required formats, tracking information, and the partners or placements involved. From there, each part has its own status, so we can tell immediately whether something is ready or what is holding it up. SoftDoes also created a partner directory that keeps previous and current campaign activity together. That was important for us because we work with recurring partners and needed more than a simple contact database. Creative management is built into the workflow as well. Files have versions and approval states, which means the team isn't relying on filenames like “final_final_v2” to decide what should actually go out. They added reporting views for the marketing team and a restricted external view where partners can pick up the materials intended for them or provide what we are waiting for. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before this, preparing a campaign for distribution could easily stretch over two or three working days even when nothing was technically wrong. A lot of that time was just waiting for someone to confirm which version, partner, or tracking setup was correct. For our standard campaigns, that is now usually done within a day. We also used to spend around four hours a week reconciling campaign information before reporting. That is closer to 60-90 minutes now. The other number I personally watch is asset corrections. We had several cases in the quarter before launch where an outdated file had to be replaced after it was already shared internally or with a partner. In the following quarter, we only had one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They released the product in pieces, so marketing could use a new workflow while the next one was still being built. Sometimes we changed our minds after trying something with a real campaign, and they were fine adjusting it. There wasn't much ceremony around the process, which suited us.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were good at separating what sounded important in a meeting from what actually mattered when someone was trying to launch a campaign at 4 PM. One example was the campaign overview. Our first instinct was to show almost everything there. After watching how we used it, their team pushed us to keep only the information that answers three questions: what's ready, what's blocked, and who needs to do something.

Are there any areas for improvement or something SoftDoes could have done differently?

I would probably involve one of our partner managers earlier if we were doing it again. Most of the initial feedback came from marketing and operations, so a few partner-specific details surfaced later than they needed to. SoftDoes handled the changes without a problem, but we could have saved a round of revisions by bringing that person into the first workshops.

BACKGROUND

Please describe your company and position.

I am the Digital and Experience Designer of The Outlook

Describe what your company does in a single sentence.

We make immersive and impactful events that bring together creatives, innovators, and product leaders to connect, learn, and grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

We had too many separate places where work was being managed. A person might check one system for a document, another for an approval, and then message someone to find out the current status. By end of 2025 this was eating up a surprising amount of time every week. We brought SoftDoes in to put the main parts of that process into one web platform and clean up some of the older workflows at the same time.

SOLUTION

How did you find SoftDoes?

• Online Search
• Clutch Site

Why did you select SoftDoes over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SoftDoes were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes created the main web portal, moved our existing records into it, connected several tools we still needed to keep, and set up different access levels for our team. Projects, documents, approvals, notifications, and reporting all sit inside the same system now.
We also added custom dashboards during development because different people on our team needed very different information when they logged in. The data migration was probably the least visible part of the project, but it was a big one for us. We had quite a lot of historical information and couldn't afford to lose or mix anything up during the move.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We compared a few things about two months after launch. Routine tasks that used to take around 15-20 minutes were averaging closer to 9-10 minutes. That's roughly a 40% improvement. We also saw internal questions related to access, status, and finding documents drop by about 35%.
Across the team, we're saving approximately 8-10 hours a week on work that was basically just looking for information or moving it from one place to another. Those numbers were better than we expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a weekly call, a working version to test, and a clear list of what was coming next. If we found something during testing, we'd send it over and usually get a response pretty quickly. We added a couple of things after development had already started, including the dashboards. SoftDoes gave us the impact on timing and cost, we made the call, and the work continued. No drama around it.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Probably how quickly they understood the annoying little parts of the process. A few things we mentioned almost casually during calls ended up being fixed in the product because their team understood why they were causing problems. Those weren't necessarily the biggest features, but people on our side noticed them immediately.

Are there any areas for improvement or something SoftDoes could have done differently?

Nothing I'd call out. We were happy with both the work and how the project was handled.

BACKGROUND

Please describe your company and position.

I am the OPS admin Team Lead of WIX

Describe what your company does in a single sentence.

Website creation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftDoes to accomplish?

• Too many routine updates were landing in the engineering backlog. Our internal teams regularly needed to create new pages, update existing materials, change layouts, or publish time-sensitive content. Even minor requests required developer involvement, and some of them waited several days before anyone could get to them. We asked SoftDoes to build a web- based tool that would give approved team members more control over this work.

SOLUTION

How did you find SoftDoes?

• Online Search
• Referral

Why did you select SoftDoes over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SoftDoes were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftDoes built a browser-based management tool for creating, editing, reviewing, and publishing content. Different teams have different permissions, so contributors can prepare changes, managers can review them, and only authorized users can publish. The system also keeps a version history, supports reusable components, and shows exactly what changed between drafts. SoftDoes connected the tool to several services already used by our teams and created a preview environment where changes can be checked before they go live. The interface had to remain simple because many of its users are not technical. That part took several rounds of testing, but the final version is easy to learn.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The effect on our engineering queue was clear within the first two months. Requests for routine content updates dropped by approximately 45%. The average turnaround time for publishing approved changes went from two or three business days to a few hours. Our internal teams now complete about 70% of these updates without developer support. We have also been able to reassign engineering time to larger product work that had previously been delayed by smaller requests.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked in short development cycles and reviewed a usable version at the end of each one. That made feedback fairly simple. We could point to a screen, explain what felt confusing, and usually see the correction in the next build. Their team responded quickly and kept a clear record of decisions, open items, and upcoming releases.

What was your primary form of communication with SoftDoes?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very good at deciding what should stay simple. The permission system and publishing logic became fairly complex behind the scenes, but users do not have to think about any of that. Most people can open the tool and understand what to do without a long training session. That balance was difficult to get right, and SoftDoes handled it well. I would recommend SoftDoes without hesitation; they delivered a reliable tool that reduced our engineering workload and SoftDoes? gave our internal teams much more control over everyday updates.

Are there any areas for improvement or something SoftDoes could have done differently?

No. We do not have any questions or concerns about the project or the way it was delivered.