Martinez Calderon Co.

BACKGROUND

Please describe your company and position.

I am the Restaurant Owner of My Canton Restaurant

Describe what your company does in a single sentence.

I own and operate My Canton Restaurant on 1772 Columbia Road North West, Washington, DC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martinez Calderon Co. to accomplish?

• I needed a website
• I wanted help with online ordering
• I need advises for marketing my restaurant

SOLUTION

How did you find Martinez Calderon Co.?

long time customer

Why did you select Martinez Calderon Co. over others?

• Close to my geographic location
• Company values aligned
• I like him he's smart

How many teammates from Martinez Calderon Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Said has helped with many things:

1. Website
2. Logo design (we are replacing our outdoor sign)
3. Social media profiles and content
4. Catering marketing
5. Online ordering!
6. Menu design
7. Scheduling with marketing signs vendors
8. Always advising on menu and marketing ideas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Said help with website very easy to use and he is helping take pictures of our menu to be found on Google. I feel good to know I own my customer data that buy from me, not Doordarsh. I can now see how many more people see and click and call our restaurant.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Said is best to answer on text. He knows I can text any time, but it's on Tuesdays that he has everything ready that I been asking.

What was your primary form of communication with Martinez Calderon Co.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Said is very smart. They sometimes don't know the answer, but a day or two later, they come back with the answer. I use him to make decisions about internet things like websites, buying online, and helping me to set up my online ordering app.

Are there any areas for improvement or something Martinez Calderon Co. could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Restaurant Owner of Zambrana

Describe what your company does in a single sentence.

We are a small family restaurant & catering business in Washington, DC, in the Petworth neighborhood. We serve Mexican and Central American dishes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martinez Calderon Co. to accomplish?

• We needed a more professional online presence.
• We needed an online ordering system.
• We needed help with our social media platforms.

SOLUTION

How did you find Martinez Calderon Co.?

Customer

Why did you select Martinez Calderon Co. over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Martinez Calderon Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Said helped us with several business essentials that, as a small business, we had never thought about. We want to really stop Grubhub and UberEats, so he helped set up an online ordering system where we own our data and can communicate with our customers directly and not have to lose our profits to 30% commission fees.

• Branding
• Website Design
• E-Commerce (merch coming soon)
• Marketing & Menu Design Collateral
• Online Ordering System
• Newsletter & SMS Marketing Automation
• Social Media Content Design
• Interior Art Design for our venue

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have started to take new orders from customers near us who never knew that we were open. In the first month, we added over $500 in new sales and we still haven't even started our Facebook ads. It's not a huge amount, but those sales happened simply because he updated our Google Business Page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Said is very patient with me. I don't do technology very well. We like Whatsapp and he made a group chat for me, my sister who also co-owns it, and him where we give him all photos and video and he give us many great ideas that we are still going to do. He explain everything.

What was your primary form of communication with Martinez Calderon Co.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Why he want to work with us? I was confused because he came to me one night and began to ask me about ubereats and commission and I did not know. My previous partner no longer with us, was who open ubereats for us. I like him. He speaks good English and he speaks good Spanish. Even can change from Mexican Spanish to Central American Spanish, like El Salvador because this is DC.

Are there any areas for improvement or something Martinez Calderon Co. could have done differently?

We had a big problem with ordering online system at first, but it was our internet connection. But I understand that he didn't know it was our internet.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & General Manager of Roof Roof & Construction LLC

Describe what your company does in a single sentence.

We provide premium residential roofing services for the Piedmont Triad, North Carolina area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martínez Calderón Co to accomplish?

• Stand out from the competition with our UVP.
• Ease of use to contact us for lead generation
• Professional look to compete with bigger companies.

SOLUTION

How did you find Martínez Calderón Co?

Referral

Why did you select Martínez Calderón Co over others?

• Great culture fit
• Referred to me
• Company values aligned
• He didn't try to sell his services right away

How many teammates from Martínez Calderón Co were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We thought we only needed a website and a logo, but through his sit-down with us, we found out that there was more to branding than that. So that initial conversation turned into how we present ourselves to the market and reinforced it through a website, logo, social media channel set up, calendar bookings, digital business cards, flyers, blog posts, and seo stuff to keep us on google page results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've started to get more calls from mobile site visits. Our clients are impressed by how professional we look and that experience is consistent from our website, to flyer, to digital cards, and the tees our field technicians wear with our logo on it. Q3 is a winds down a bit because folks are saving for the holidays, but we made shy north of $60K more.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The thing that made working with Said that much more of a relief is that he would give me milestones on what I could expect from him, and he'd give me access to his Trello board so we could see what was being done. That way our meetings had a clear agenda of our shared responsibilities and expectations from one another.

What was your primary form of communication with Martínez Calderón Co?

Virtual Meeting

What did you find most impressive or unique about this company?

Our values align. And though we serve all residents of the High Point area, we're both Hispanic business owners and that's where we knew that he gets us and helped us find our voice that leverages our cultural values and how we apply it to our work ethic and good client service.

Are there any areas for improvement or something Martínez Calderón Co could have done differently?

Overall he's great and we plan on working more together for the upcoming vehicle wraps. But sometimes he focuses too much on the technical jargon when all I want to hear is that the thing works or maybe be better at explaining it to nontech folk.

BACKGROUND

Please describe your company and your position there.

I'm a female Arab dj in the Washington DC area and provide music event services in the DMV area for private & corporate events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martínez Calderón Co, and what were your goals?

I needed to stand out in a loud & saturated city where anyone can call themselves a dj. My goal was to position myself as the go-to dj for Arabic pop. I hired Saïd to design my overall brand strategy and implement a fully functional website that funneled qualified client leads & an e-commerce store to supplement as an additional passive revenue stream where Arab pop culture merch is sold.

SOLUTION

How did you select this vendor?

My background is in academia and have no tech skills outside my dj software. Saïd was recommended by the owner of the bar where I'm a resident dj after he had also hired him for branding work & some other marketing projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

He sat me down and went over almost every touchpoint I could think of where I interact with my audience. We looked at other resident djs in the area to see how they were approaching their own audiences and tried to look for bottlenecks of where I could differentiate myself in a more competitive way. Once we had a better idea of what I was going to focus on as a dj, he helped me with naming, branding, and implementing the identity assets he created into my social media strategy.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Saïd. I understand he works with sub-contractors to delegate approved directions, but he's the creative lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My branding looks so damn professional across all my channels that whipped the competition because they're all trying to do it themselves instead of having invested in their business. After a few sets, a bar owner asked me to be a resident dj. I've gotten more inquiries for weddings & corporate parties (min $1.5K for five hours of work) where I've had to increase my rate to only keep more serious clients that won't haggle me on price. One of the funny things is that we're starting to see other djs copy some of the strategies we drafted in the brand audit session.

Describe their project management style, including communication tools and timeliness.

They held my hand throughout the entire process. He'd make our Zoom call flexible, the interview felt casual & natural, we had a Trello board to manage his deliverables and had clear communication of what he needed from me. I was never left in the dark for when I would hear from him because all tasks had clear deadlines.

What did you find most impressive or unique about this company?

One of the refreshing things about working with Saïd was that he was upfront on things he didn't specialize in. I needed some technical help on accepting payments and he didn't know either but his guess was just as good as mine and I was patient with him as he looked into it to help me figure it out. Now, I can also make it easy for my fans to tip me with their phones when they come out to my dance parties.

Are there any areas for improvement or something they could have done differently?

I'm a very hands-on person in terms of how I deal with my own clients, but Saïd was pushing for more automations when it came to funneling client inquiries. While we did a bit of it, I pushed back on most of the other more complex stuff since it felt too impersonal. I appreciate his energy, but he looked at scaling too quickly for me and I prefer much more organic growth. Maybe sometime in the future.