What evidence can you share that demonstrates the impact of the engagement?
Fuzzy Math captured the differences between our brands using creative elements from the style guidelines. They were innovative without deviating too far from our image. While slightly bending the rules, they stayed true to the core aspects of what our brand stands for.
Fuzzy Math designed our property sites to help users easily find all the useful information we've always had in place. Their designs improved and simplified the navigation tremendously. Some of their ideas have started to make their way into our print material.
When we launched the new website for the first brand, we immediately received a lot of positive feedback. End users love the new sites and find them much easier to use without getting lost. Our individual brand managers are delighted with the designs.
Another huge win was increased web traffic for our dining and entertainment sites, especially the special events sections. We've also seen more user engagement like filling out requests for quotes or more information.
One property’s general manager said they’re getting more requests for meetings and events. In 2017, there were 12–14 requests total. Within the first month and a half of 2018, we secured more than 30 requests through the tool. This was a huge bonus we were pleased to see.
How did Fuzzy Math perform from a project management standpoint?
The team's design method fit perfectly with our Agile development process. They were very flexible with us. We had a standing review meeting every week. I always looked forward to seeing the designs for each new branded template. It was exciting to watch them bring our concepts to life.
Communication was fantastic. The project lead was always in constant communication with our director of UX, who was leading the efforts. They were responsive to all our questions.
We had a cyclical schedule. As they completed the design of the brand, we moved that design to our development team. Then, our development team started creating the template within Adobe Experience Manager for that brand. As it was being developed, Fuzzy Math stayed involved for questions and supported us in figuring out the design challenges around those questions. Fuzzy Math was wonderfully attentive as questions popped up.
What did you find most impressive about them?
Throughout the project, we always felt like their number one client. They worked with other clients during our project, but it didn’t impede or infringe upon the velocity or quality of work we were getting from them.
The overall engagement from their team members was great. Every week, when we’d meet with them, we looked forward to hanging out with them. They’re great people to work with. That goes a long way when you have a long, grueling project.
Are there any areas they could improve?
Do you have any advice for potential customers?
Be as open and transparent as possible. They will be empathetic to your needs, but no one can read your mind. We immediately felt an inherent trust in Fuzzy Math, so we included them in a lot of discussions. Understanding us enabled them to step up and pitch in. They felt like an extension of our team.