Fuzzy Math

BACKGROUND

Please describe your company and position.

I am the SVP Product of an it services company

Describe what your company does in a single sentence.

Building SaaS solutions for life sciences industries

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuzzy Math to accomplish?

• Overhaul of UI/UX framework for SaaS product

SOLUTION

How did you find Fuzzy Math?

Online Search

Why did you select Fuzzy Math over others?

• Great culture fit
• Strong proposal

How many teammates from Fuzzy Math were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Phase 1: UX Discovery 
  • User Research Observation Studies: 
    • Research plan & Session Guide 
    • Finding Report 
  • Assessments: 
    • UX Audit 
    • Comparative Analysis 
    • UX Scorecards 
• Phase 2: Design System 
  • Mood boards 
  • Revised Visual Foundation 
  • Style Guide 
  • Interaction Pattern Library: 
    • Patterns o Usage Rules 
    • Governance & Change Management 
• Phase 3: UI Design 
  • Process Flows 
  • Information Architecture: 
    • Site Map o Navigation System 
  • User Validation Research: 
    • Research plan & session guide 
    • Concepts & prototypes 
    • Finding Report 
  • Wireframes & Prototypes 
  • Visual Design Compositions ! ! UX REDESIGN SOW December 8, 2021 | Statement of Work 4 of 7 
  • Design Production Notes 
  • Delivery to Engineering 
  • Design Quality Reviews

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of redesign features

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very communicative and organized. 
• Proactive in managing time and budget. 
• Open communication channels to align approach

What was your primary form of communication with Fuzzy Math?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Well organized Innovative 
• Willing to learn domain knowledge to better support the project

Are there any areas for improvement or something Fuzzy Math could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Donor Society Clubs of Chicago Zoological Society/Brookfield Zoo

Describe what your company does in a single sentence.

We are a nationally recognized zoo that connections people and communities with wildlife and nature.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuzzy Math to accomplish?

• Wireframe out a app for the zoo
• Build out framework and design for zoo app

SOLUTION

How did you find Fuzzy Math?

• Referral
• Current relationship

Why did you select Fuzzy Math over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fuzzy Math were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brookfield Zoo was contemplating creating a phone/tablet app for zoo guests. Fuzzy Math approached us with a wonderful offer we could not refuse to create the design and wireframe work for the first three phases of the app's rollout. This all occurred during the COVID-19 pandemic, so there was a lot of virtual meetings to accomplish our goals. 

Fuzzy Math and their team made sure all the right zoo staff were involved in the project, and they successfully completed their portion of the project for the zoo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fuzzy Math delivered more than expected at the completion of their portion of our app development project. They were able to provide their work to another organization to continue the actual development of the app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuzzy Math was extremely open about their process from introductions, to information gathering, to providing an end product. They more than were on time and were always receptive to our needs. As a nonprofit, we naturally move slower than for-profits, and they understood that. They were also very open to how we needed to engage with our different constituents about gathering survey information from them to help guide the app's development.

What was your primary form of communication with Fuzzy Math?

Virtual Meeting

What did you find most impressive or unique about this company?

Their continued positive work ethic was impressive. They all came to every virtual meeting with a smile and good attitude!

Are there any areas for improvement or something Fuzzy Math could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

VP of Product in charge of new product releases for e-Commerce Product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuzzy Math?

We hired Fuzzy Math to help with process flows, design kit and wireframes for our next generation e-Commerce product.

SOLUTION

How did you select this vendor?

We searched online and interviewed a half dozen firms

Describe the project in detail and walk through the stages of the project.

The project had three stages: Discovery, Process Flows and Wireframing.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 team members. Project Manager, Head of Design, Company Owner and a design associate.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We couldn't have been more pleased with how project turned out. Mark engaged at the beginning to make sure that the SOW was detailed and the timeline was thoughtful and representative of the work that we would complete. The time spent pre-contract resulted in a project that was delivered on time and on budget. The team members were A+ and adjusted to what the needs of project where and we not afraid to regroup and revise our sprints when needed. I know we will have future projects with Fuzzy Math.

How effective was the workflow between your team and theirs?

Very effective. Our project manager was a great communicator and organizer. She also was amazing at taking constructive criticism and adjusting the project

What did you find most impressive or unique about this company?

We were impressed with the entire process and results. From Mark putting in the hours pre-contract to set project up to success to the do-ers providing us with great deliverables. The team impressed at every level.

Are there any areas for improvement or something they could have done differently?

Not for this project

BACKGROUND

Introduce your business and what you do there.

My organization is a nonprofit in the healthcare space. We develop educational content and support programs for people living with chronic disease.

I am the director of technology and data services. My job is to manage all of the technology aspects of the work that we do.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

Fuzzy Math provided UX/UI support for our smartphone app which is focused on data collection from patients.

SOLUTION

What was the scope of their involvement?

We’d developed the Android- and iOS-compatible app several years prior, and Fuzzy Math went through a design process with us for a new version of the app, which would include added features. The team also conducted user interviews, testing, and market research to get more information about our user base.

From there we had a discovery portion, where we did a full review of the product as it existed. We looked at features, marketing materials, and surveys of existing users. Next was a vision and planning section where Fuzzy Math took their findings from the user research and did some interaction concepting and refinement. They did feature audits as well as UI design.

The UI design portion included information architecture, looking at the visual foundation, navigation, and all of that kind of thing. There were several sprints of wireframes and visual design composition. The final deliverable was like a clickable prototype of the wires, static wireframes for each of the wires, and a production and style guide document.  

That included all of the bits of the user interaction in the app, data visualization, and workflows for existing users, legacy users, and new users.  

What is the team composition?

I work with four people. I work directly with Mark (Co-Founder) on planning and costs. He has several folks on the UX front that I work with, as well as project management, and one or two people that focus on the design.

How did you come to work with Fuzzy Math?

We initially found them on Clutch, but we were looking for recommendations from other partners. We did quite a bit of research and wound up finding several candidates for the project.  We set up some interviews with key stakeholders within the organization. 

We compared and contrasted the proposals, competencies, and our confidence in them. In the end, we felt that Fuzzy Math would be the best fit culture-wise, as well as skillset-wise. At the time, we felt it would work well, and at this point, I would say that we made the right decision.

How much have you invested in them?

We have worked on projects ranging from about $80,000–$130,000, as well as some smaller projects that were about $20,000–$25,000.

What is the status of this engagement?

We brought them on officially in October 2019 for one project. We worked with them in the 1st  quarter of 2020 on another project, and then the 3rd quarter and 4th quarter of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of the work we did was for informing internal decision making. However, the work on the app, which is customer-facing, is still in the implementation phase so we don’t have hard metrics in terms of actual app usage. 

What we do have is qualitative information from user interviews with regards to experience with the app versus the concepts that we did. We had some of our user base weigh in on the concepts and the designs; the navigational system, the look and feel, as well as the feature set. The response was overwhelmingly positive from our patient community. It was pretty evident that we were going in the right direction.

How did Fuzzy Math perform from a project management standpoint?

Fuzzy Math does a pretty good job. We haven’t had any issues with delays or costs. We have been on budget for all our projects. 

The team is very good at shifting gears when we need a little bit more time to get feedback internally or are otherwise delayed getting back to them. In those cases, they’ll go work on something else in order to keep the cadence and the project going at a good pace. 

They use Basecamp as a project management tool. For the most part, communication is either through Basecamp or through weekly scheduled meetings. They have always been available to me when I have needed them to. 

As our relationship with Fuzzy Math has matured, it’s continued to be extremely positive. They have become more effective now that they have been able to ingest a lot of our internal business practices, the needs, and all of that kind of thing.

What did you find most impressive about them?

I found Fuzzy Math’s methodology to be very effective. The team was very focused on their process and method during the interviewing process. 

They have a wide range of skills and expertise. They’ve worked in the healthcare space as well as the corporate space. They have data visualization experience, but really where they shined was in the user testing and user interviews. 

For every round of testing and every major feature set and milestone, we made sure that we had actual patients give their input to make it a really user-centered design. The concepting that they came up with all stemmed from the user research that they performed. They weren’t looking to fix a problem that wasn’t there. They were pretty flexible, and they have always been adaptable to any feedback that we have provided.

Fuzzy Math doesn’t rely on thinking or guessing. They actually sought clarifications, feedback, and data from our users in order to inform their choices.   

Are there any areas they could improve?

I can’t say that I have anything specifically. As we are going along, we are getting more and more effective. I can’t think of any particular downsides. The working relationship has been very positive and congenial, and the work product has been stellar. So far, all the internal stakeholders are very pleased with their work.

Do you have any advice for potential customers?

Prepare for a robust onboarding process. The more you involve them in some of the earlier decision-making processes or the more communication you have, the more effective they are going to be. If you are going to use a firm like Fuzzy Math, the more information you arm them with, the better the outcome will be.

BACKGROUND

Introduce your business and what you do there.

I work at DePaul University, where a nonprofit educational institution of higher education in the Chicago area. But we serve the world basically via online education, too. And my position as associate director of digital experience and analysis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We were talking a lot about journey mapping and how students find out about our university and work through our digital channels, specifically for graduate school. So we wanted to make sure that our communications and processes were effective for our prospective audience. So we brought Fuzzy Math in for a user research project, focused on the journey of prospective students.

SOLUTION

What was the scope of their involvement?

We started by providing them with a list of students who had recently applied and enrolled, so they were in our communications funnel and were familiar with our digital channels. Then we worked with Fuzzy math to come up with questions that would help us understand how our students were seeing us. Then we did a competitive review and they provided a report. They expanded that to include some aspirational competitors as well to show where we sit in the market. That helped us reframe some of the questions for incoming students. Then we synthesized that and created another journey map.

After that we met with them again, they showed recommendations where we can improve. So that included opportunities within the user journey where we could improve. We reengaged them to have a workshop to discuss design and brainstormed where we could improve those offerings.

Ultimately, they presented us with the findings from interviews and a visual journey map.

Originally, we worked together for one school, but expanded the project for another school as well.

What is the team composition?

We worked with about five people across each project.

How did you come to work with Fuzzy Math?

They're a Chicago consultancy. And one of the founders is actually a DePaul alum. We had a normal procurement process so we requested an RFP across a bunch of different vendors. Ultimately, Fuzzy Math put in a submission and won the project.

How much have you invested with them?

We’ve spent between $100,000–$150,000.

What is the status of this engagement?

We started talking to them in February 2018 and we wrapped up in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At least one of the suggestions and recommendations that we got from them, ultimately paid for the work itself. Fuzzy Math saw an opportunity for us and highlighted it. Once we were able to implement changes, enrollment went up significantly. That’s why we brought them on for another school as well. We’re net positive on the work and they showed their value immediately.  

How did Fuzzy Math perform from a project management standpoint?

It was great. They followed up with us very rapidly. We worked on a bunch of different projects at the same time, so they were on top of everything and reminded us when we need to give things to them. They were also responsive to our feedback. We had a symbiotic relationship. It was really good communication. We worked together on like a project plan, but they also gave us milestones and deadlines in order to keep the project on track.

We mostly used email and Dropbox for deliverables.  

What did you find most impressive about them?

They’re definitely experts in their field and provided us with various suggestions. They recommended a few strategies that would make the project easier, without charging extra.  They thought about things strategically to make sure the outcome is what we wanted. Then they helped us take action by hosting a workshop that outlined our next steps.

When they came in to present their findings, they also adjusted to suit who was listening. For example, admissions doesn’t understand the digital experience the same way as our leadership does.

Are there any areas they could improve?

We don’t have anything negative to say about them. We had to adjust a bit to figure out how to communicate with an outside vendor. For example, some people on our team wanted to see the impact this had on marketing, but that wasn’t part of the scope. Otherwise, everything else went very smoothly.

Do you have any advice for potential customers?

Pay attention at the beginning of the process and make sure that you’re communicating effectively about the outcomes and goals for the project.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of client solutions at a talent management platform and managed service provider. We help clients manage their contingent and non-full-time employee workforce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We have a platform that our clients use to manage their non-full-time employees, so contractors, professional services, resources, or people that are assigned or attached to a statement of work. For example, a consulting firm might do some work for an information security project for a client. There are people that are part of that project that belong to the consulting firm, but they’re actually doing work on behalf of the client. We help manage those resources, and our platform basically helps manage the requisition to check process, so identifying and then helping hiring managers hire temporary workers, and also ensuring that they get paid.

We needed to update our platform, and we hired Fuzzy Math to help us understand what the market was looking for. 

SOLUTION

What was the scope of their involvement?

Fuzzy Math conducted stakeholder and business leader interviews with our client to understand what they were looking for from our technology. Fuzzy Math did a lot of homework to understand what business the client was in and what they were trying to achieve. An impartial third party conducted the interviews based on Fuzzy Math’s knowledge of the space of the industry and their previous work. 

They also provided a series of recommendations that we could leverage as we tried to enhance our overall platform and UX. These recommendations largely derived from the feedback they received in the stakeholder meetings. We sought to make our UX frictionless, and they provided some concrete examples of how end-users of our system thought the application was hard to use. They made a series of recommendations on how to potentially solve for a better experience with those specific examples. The recommendations allowed us to consider how we were going to enhance our platform in future releases. If you’re familiar with the software industry, every platform goes through feature function improvements, and the recommendations that they gave us were focused on what our client wanted to see us do in terms of those improvements.

What is the team composition?

We worked with three folks from their team: Ben (Co-Founder) and then two of his colleagues. What was interesting to me was that there didn’t seem to be a hierarchy; they all rolled up their sleeves and got the work done. They probably received direction from Ben, but I think that given their previous experience, they knew what to do and the types of questions to ask.

How did you come to work with Fuzzy Math?

I’d worked with Fuzzy Math at a previous company that was in the same space and used similar technology. I knew from this experience that they’d provide the feedback we really needed to make improvements to the platform. I needed some additional executive buy-in, so I introduced them to my company’s CIO, and they had a couple of discussions. My executive team and I agreed that this was the right time for the kind of structure, approach, and culture that Fuzzy Math brought to the table in order to get a deliverable that would make sense.

How much have you invested with them?

My company spent around $40,000.

What is the status of this engagement?

We began working with them in July or August 2019, and it was a two-month project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The guideposts that we used to measure their impact included how receptive the client and our senior leadership were to them. I shared their report with key leaders at my client, and it was very well-received. We’ve been able to incorporate a lot of their recommendations into the UX development we are doing as part of a feature release. My technical leadership identified 3–4 significant items to incorporate into the platform moving forward. Some of it's been implemented, and some of it is planned and under development.

How did Fuzzy Math perform from a project management standpoint?

Fuzzy Math was fantastic. They communicated often and well. They were very clear about where they were in the project and what was coming up next. We’d agreed to a certain budget, and Ben was able to show me that we were on the right track and that we wouldn’t go over budget. When he ran into issues with the client or someone on our team in terms of scheduling, he was very forthcoming. They were very regimented behind the scenes; whenever I asked questions about timing or cost, they were always on top of it and had the answer. 

They were very open to receiving guidance from me. I let them know what we were trying to accomplish with our platform and with our client, as well as things we’d heard that just didn’t work. The guidance was completely neutral and meant to provide some kind of context as they walked into the meetings. One of the things I really liked about how that team of three worked was that they appreciated my perspective, but they also really dug into the details with the client to get their perspective. That's really why we had hired Fuzzy Math: to go in and find out what the pain points were, validate some things that we knew, and uncover some new things for us to consider. That team of three folks really worked well together. 

What did you find most impressive about them?

Their ability to find creative solutions in a space that lacks creativity sets them apart. They were able to help us understand where we stood vis-à-vis our competitors, but then they didn’t allow us to settle for good enough. Their combination of creativity and aspirational goals really made the difference for us. As a company, we want to get ahead of the curve, and they gave us the opportunity to see how to do that.

Are there any areas they could improve?

No, I don’t think so. They were given a lot of loose guidance, and they were able to focus well and get stuff done. They were always very responsive.

Any advice for potential customers?

Provide appropriate context and visibility into the actual client problems, but also allow the Fuzzy Math team to go in and ask the questions that they need to ask. There’s no sense in hiring a company and people of that quality to hamstring them. Let them know what you’re trying to achieve, but ask them to determine whether that’s feasible. Empower them to ask hard questions. I could’ve very easily set an agenda and told them what I wanted them to find, but I allowed them to exercise independence and leverage their market expertise for a better-quality product.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of analytic product development for a company that provides sales tracking services to the general merchandise industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We wanted to rebuild our web-based application. We not only had a number of user complaints about usability but also the look and feel. It was difficult to navigate through the screens and select products. The final reporting was also difficult because we had two reporting modules that existed in two separate applications. If we went from one to the other, users had to reset the module.

SOLUTION

What was the scope of their involvement?

Fuzzy Math conducted internal and external client interviews to collect feedback on their largest pain points. They reviewed the application to understand how it worked and its challenges. Then, their team created a design document that listed style guidelines, which covers how the app should look and feel. Their team reviewed the past and created the visual design for our new application. They redesigned the basic navigation for the application and designed pages. Their team combined the capabilities of two applications based in Tableau into one application based in HTML.

What is the team composition?

In total, four people worked against our project.

How did you come to work with Fuzzy Math?

Members of my team had previous experience working with Fuzzy Math. We interviewed them and one other vendor. We had a good rapport with their team and decided to engage them.

How much have you invested with them?

All told, we spent around $100,000.

What is the status of this engagement?

The project had two phases. The initial phase started in April 2019 and went through to July. Their team followed up in September to review our current status and completed their work in October.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We reviewed their work internally when we considered the app's ease of use and users' abilities to find content that couldn’t be found before. The internal feedback has been tremendous. We’re just getting to the external feedback now.

How did Fuzzy Math perform from a project management standpoint?

We used Basecamp to communicate. Their team included a point person who orchestrated all of the check-ins and posted information on a shared site. They ran meetings and sent agendas over to us ahead of time. Fuzzy Math was excellent.

What did you find most impressive about them?

Fuzzy Math translated what we said into proposed designs well. They listened to our feedback on the initial designs, so the process was collaborative and open. They listened to us and translated our ideas into creative designs that met our needs.

Are there any areas they could improve?

We wish that we could've moved faster. They had to complete tasks to ground themselves in the existing app, which probably took longer than we wanted. However, I know that they were necessary to move forward.

Do you have any advice for potential customers?

Be clear about what you want and concise with your feedback. Fuzzy Math won’t know what you want to accomplish unless you communicate that to them.

BACKGROUND

Please describe your company and your position there.

The New Arab or Alaraby Aljadeed is all news websites Arabic and English, based in London, UK. Both publish news around the clock. The Arabic site is one of the leading news source in the Middle East. I'm the Head of Digital at The New Arab

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuzzy Math?

Fuzzy Math were contracted to to redesign both websites and create new UX designs for both websites.

What were your goals for this project?

We have expanded our content and services, and we had plans to grow vertically and horizontally. Since we als place a great value for user experience, we needed a design that fulfills that goal and at the same time allows us to add more services, and we content and micro-sites.

SOLUTION

How did you select this vendor?

It took us nearly 9 months to land Fazzy Math. We have created a criteria for the UX design agency. The main weight was a vendor with extensive experience in UX design. We have received nearly a dozen of offers. We then shortlisted them, Fuzzy Math stood out amongst all vendors, given that they are specialists in UX design.

Describe the project in detail.

First the current status of the sites needed thorough evaluation. A user research was needed as part of the process of understanding the current audiences opinions and how can we attract new audiences categories. FM has planned and executed a massive research using both questionnaires and focus groups. The as well as meeting with stakeholders to understand their point of view for the project. That was the first part of the project. At that point we had a holistic view of our audiences as well as websites analysis which allowed us to identify and refine our needs. Based on that they helped us to outline the design framework and they have done it impressively in terms of communications, and quality of design and timing. They always delivered sprints within the time frame they have set.

What was the team composition?

We had a team of 3 initially in addition to the project manager. And then 2 more joined briefly depending on the project stage. But our impression was that every member of the team knew exactly what is their role and successfully managed their tasks with a fantastic level of communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Arabic website was due to launch on the 6th anniversary of the website, which was yesterday, but given the current situation around the world (the coronavirus pandemic) the management took the decision to postpone it for a few weeks. But we have a soft launch to a selected groups of audiences, the impression so far is very positive. Also stakeholders and all editorial teams are quite happy with it. We are hoping to be able to inform you about the performance after the launch. I'll be able to share with you the results in 6 months from now

How effective was the workflow between your team and theirs?

Since we had one point of reference at our end and a platform to share all communications from FM end, I can't recall that in any point we missed or misunderstood or misinterpreted any communications. Same when FM team communicated with the development team. I never imagined as the project owner, that we will complete the project without hiccups. But indeed that what happened, clean complete projects. (2 projects)

What did you find most impressive about this company?

Where I should start from! They are all highly professional and they know exactly what they are doing. Committed, well-knowledged. I'd highly appreciate their flexibility, understanding and patience. Impressively, I they managed to keep the time frame they committed to although the delays occurred were from our end entirely. Most importantly the the cost of the project were only increased based on our additional requirements. Apart from that they kept it within the budget.

Are there any areas for improvement?

It would be rather on our side not theirs. It's worth mentioning that this project was mainly for an Arabic website and also a smaller English website. It was effectively their first one on that massive scale. I must say they executed it as if they are native Arabic speakers. Absolutely impressive!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product development at a medical device startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

Since we're a startup, we had zero in-house branding. We needed an outsource team to create an ergonomic, intuitive UI that can be used by different users in different settings. I wanted the UI to be consistent with our branding. We wanted to have something quickly done to go to the tradeshow with it.

SOLUTION

What was the scope of their involvement?

We designed the software application with a specific tool in mind that can translate from a Photoshop or Sketch drawing into a usable interface. Fuzzy Math created the UI and image assets for the page. We then imported it into our application and completely restructured the UI. It’s an embedded device that will eventually be a kiosk application.

It’s still running on exclusively on Windows. We program everything in C++ and we’re using a Qt framework for the UI. Fuzzy Math had never worked with Qt, but they quickly adapted to it and learned how to convert their sketch files into metafiles that we could import into the framework.

We also wanted to have a logo and theme for the company. They investigated how we feel about our company and what our brand should represent, formalizing the brand idea and creating a concrete deliverable with branding and style guidelines. They found the right fonts and colors for us.

What is the team composition?

They had several people working on the project. There was a lead UX designer, a secondary UX designer, and a visual designer. The visual designer helped with creating the brand and styles. One of the co-founders acted as a project coordinator. He helped keep the project going and answered questions. I mostly worked with the designers.

How did you come to work with Fuzzy Math?

We looked at different large design companies. We found Fuzzy Math through a Google search for a UX designer in Chicago. We had a few calls with them, and we wanted a local company so we could have in-person meetings.

How much have you invested with them?

Overall, we’ve invested $50,000.

What is the status of this engagement?

We started working together in August 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve finished the initial phase of creating the UI for the tradeshow. We had such a good experience with Fuzzy Math that we want to continue and push this project forward. We’ve asked for their help in finishing the UI and the final product. I told my CEO that they may be the best contractors I’ve worked with.

How did Fuzzy Math perform from a project management standpoint?

They were professional and supported us by working independently when needed. When they needed feedback from us, they asked for it. They kept us on task as well, which was very much appreciated. We had several in-person meetings.

What did you find most impressive about them?

Their professionalism was very impressive. We have a very complex workflow, but Fuzzy Math was able to understand the workflow immediately and even make suggestions to improve it. They picked it up very quickly.

Are there any areas they could improve?

There’s nothing I can think of that needs improvement.

Do you have any advice for potential customers?

Trust them. They know what they’re doing. They’re experts in UX design.