UX Design and Strategy

Fuzzy Math is a leading user experience design, strategy, and innovation firm based in Chicago with clients worldwide. We make businesses healthier by ensuring their users are happier.

We apply our proven user-centered design process that embraces complexity, makes room for the creative, and delivers satisfying user experiences. Better your Experience ® with Fuzzy Math.

Our UX design and team organization services can help you better:

• Engaging and delight your users
• Win the market through design
• Aligning your internal teams
• Prioritize for growth
• Bringing efficiency to complex systems

 

Our firm boasts an impressive client list of Fortune 500 companies and national brands at the forefront of user experience, including Allstate, GE Healthcare, Hyatt, Microsoft, Mayo Clinic, and more.

Fuzzy Math’s team of experts design interactive applications and devices as well as services and spaces across various industries, including education, financial services, healthcare and more.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2009
Fuzzy Math
811 West Evergreen, Suite 305
Chicago, IL 60642
United States

Portfolio

Key clients: 

Allstate • SAP Fieldglass •  GE Healthcare • Hyatt • IBM • Mayo Clinic • Microsoft • Northwestern University • United Airlines • Wells Fargo • Al-Araby Al-Jadeed

Wonderlic

SaaS Human Resources Software

We worked with Wonderlic on a ground-up design of WonScore — a new SaaS platform for providing simple, responsive access to their suite of products from any device.

WonScore builds on a suite of assessments Wonderlic has provided for over 75 years to help naval officers, NFL scouts, and hiring managers around the world to quickly cull competitive candidates from an applicant pool, and make more informed hiring decisions.

Availity Enterprise Design System

Unifying enterprise under the banner of UX

To construct a robust, usable enterprise design system we first pored through the current Availity applications, taking note of every interaction pattern, visual style, and content piece that was there today. We identified all the pieces that needed to exist across all enterprise applications, as well as some of the key features that would be unique to specific applications, but still feel like part of the same family. Through discussions with their team, we learned not only how things were, but why they were that way, ensuring our suggestions would follow past successes, and avoid any known pitfalls.

We compiled all of these pieces into a comprehensive pattern library, which provided not only ready-to-use components for all of their enterprise applications, but also help and guidance for their internal teams in implementing the patterns, and example pages showcasing the patterns in action.

Interactive Health

Moving the needle on user satisfaction

By putting behavioral economics at the center of the product process, and empathy at the core of the customer journey, we’ve helped Interactive Health develop a framework for fostering innovation by focusing on the member experience.

Velocity EHS

Improving safety through Enterprise SaaS UX

Through our collaboration, we helped VelocityEHS iterate on its own product to make health and safety standards an empowering experience rather than a procedural pain point.

Reviews

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UX and UI for Education Company

“The quality is never rushed, and they clearly spend a lot of time and care on our projects.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Apr. 2017
Project summary: 

Fuzzy Math collaborates on a variety of projects with a higher education software provider. Initiatives include a compliance dashboard, analytics for publisher partners, and a complete UI overhaul.

The Reviewer
 
1001-10,000 Employees
 
Westchester, Illinois
Director, Education Company
 
Verified
The Review
Feedback summary: 

The most impactful project was the UI redesign, and campus feedback was instantly positive. Fuzzy Math is invested in project outcomes and functions as a partner. Their approach is both laidback and professional and they are easy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product management and development at software developer. My team oversees a software suite that supports higher education institutions and course materials management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We’ve used them for a few different projects. We initially brought them on to do a dashboard to track instructor submissions, but have since used them for two larger projects.

SOLUTION

What was the scope of their involvement?

In addition to the compliance dashboard project and an analytics dashboard for our publisher partners, one of the most important projects they worked on was a UI overhaul for one of our products. They took a holistic approach and analyzed our website. Once that was complete, they gave us an evaluation of what was working and what could be designed better.

We discussed our vision, and they came up with a few different versions of what they thought would benefit us. After we gave them feedback, they built updated wireframes and came up with a solidly consistent look and feel for us. It’s clean and concise, and includes a comprehensive pattern library. They created a fantastic, living document with embedded HTML. There is no guesswork on how to build each icon or button, all we have to do is grab it and insert it into the code whenever we want to make changes.

What is the team composition?

We interacted with a team of three or four people, including a project lead and a design lead. It was good to have a mix of people working on the project, since they each brought a different opinion and viewpoint to guide the process.

How did you come to work with Fuzzy Math?

My former boss discovered them and brought them in for the first projects we did with them. The first project was the single-page compliance dashboard, which they did a good job on. I liked their working style, so when the time came to redo my UI, I immediately reached out to them about the project.

How much have you invested with them?

I believe we’ve spent around $80,000 with them.

What is the status of this engagement?

We’ve worked with them on several projects, but the UI redesign started around January 2016 and ran through April 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest indicator of the impact is all the positive feedback we’ve received regarding the new UI. Previously, our feedback was mixed, which was one reason we decided to do this revamp. We immediately heard positive responses from the campuses and stores that have our products, so we know the project has paid off.

How did Fuzzy Math perform from a project management standpoint?

Deliverables are always right on target. They always stick to the timelines we agree upon in the statement of work and often deliver ahead of schedule. The quality is never rushed, and they clearly spend a lot of time and care on our projects.

We email regularly and have half-hour weekly meetings to go over touch points. Each project has a set of milestones that we establish at the beginning. As they complete each milestone, they check it off, send us previews of the work, and move on to the next part of the project.

What did you find most impressive about them?

Their approach is very professional, but also laidback and casual. I’m not a serious person, so that kind of blend appeals to me. Even though they’re not exclusively our partner, they’re fully invested in our projects and the final results.

Are there any areas they could improve?

I’ve had nothing but really good experiences with them. They do really well with project management and deliverables, and I can’t think of any criticisms for them.

Do you have any advice for potential customers?

If you work with any third-party vendor that isn’t physically in your office, keep the lines of communication open. We’re always most successful when we have weekly updates to keep the project on track. They process stayed focused and we didn’t have to go back and fix things.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX and Web Design for Healthcare Company

"Their organization and workflows are exceptional."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2017 - Ongoing
Project summary: 

Fuzzy Math is updating a website’s UX design and developing new features and functionality improvements. The team has wireframed visuals and is now aligning the responsive design to the brand’s aesthetic.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Sr. Manager of Web Services, Healthcare Company
 
Verified
The Review
Feedback summary: 

Although the design is not yet live, it has already received positive feedback from internal stakeholders that are eager for the launch. A close partner, Fuzzy Math is accessible and responsive to feedback. The team uses several project management tools that have aided the documentation process.

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Manager of Web Services for a Healthcare Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We noticed that our website had been speaking to our audience in a very generic way. The content’s tone was too legal and not resonating with the message we wanted to convey. Our team engaged a firm to research users and use cases. Once we discovered our users’ different personas, we hired Fuzzy Math to redesign our website in collaboration with the in-house development team that I lead. The improved UX design needed to meet the needs of the individual user personas.

SOLUTION

What was the scope of their involvement?

Based on the previous research, we had identified our users and the content priority for each type. Fuzzy Math updated the UX design to give our brand a consistent voice while catering to each user persona. The team worked on memory dashboards, claims ordering, ID cards, and search and eligibility verification functionalities. To complete these features, Fuzzy Math wireframed the visual designs and then developed with HTML and CSS to make the site mobile-responsive. The team also helped write content for the entire site.

What’s more, we hope the improved UX will reduce the number of incoming phone calls for enrollments and inquiries. Fuzzy Math is aiming to achieve this result by correcting our bad data. They’re creating calls to action in prominent areas of our website that ask users to update addresses and phone numbers. We’re also collecting contact information as well.

What is the team composition?

The core team, which has lasted throughout the partnership, includes a project manager and about five other people. At the start, we met with the same number of teammates twice per week. We’ve also interfaced with a developer and separate content and UX teams.

How did you come to work with Fuzzy Math?

I had worked with them about 10 years ago at a different organization. Due to that prior relationship, I included in this project’s RFP process. A group within our organization evaluated about four different candidate companies during a demo and presentation. We also considered cost and preparedness, among other criteria.

How much have you invested with them?

We’ve spent between $350,000–$400,00.

What is the status of this engagement?

We started working together in June 2017 and the partnership is ongoing. Fuzzy Math has wrapped up the first statement of work and will proceed with the other SOWs. In addition to HTML and CSS development, they will build additional functionalities including a backend administrative tool. The official launch will be in early 2019 when all the full website and its content are complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The UX design was responsive and functional across different devices. The redesign also matched our brand as far as readability and utilization of whitespace and color. For example, even the simplest action buttons are consistent in appearance throughout the website. We’ve already received positive feedback from our internal steering committee. Our team can’t wait for the responsive design to go live because 40% of our users already visit us via mobile devices.

How did Fuzzy Math perform from a project management standpoint?

Their organization and workflows are exceptional. We have two phone calls every week or two hours of meetings. They share files via Basecamp and design screens with InVision. We leave comments on the latter to complement communication via phone and email. Occasionally, we use in-person meetings to work through specific issues.

What did you find most impressive about them?

Their core team works closely together and as part of our in-house team. Communication is easy and everyone has a sense of ownership. In an impressive iterative process, the design team has created over 600 pages and received feedback from 15 people for each one. Furthermore, the project manager and senior leadership are always available by phone. That level of accessibility is phenomenal.

Are there any areas they could improve?

We’ve kept better track of progress over time. That issue stemmed from not having proper project management on our side. At this point, I don’t think there’s anything else to improve or change.

Any advice for potential customers?

Clients should work with the same team I have. That group has been fantastic; they’re very detail-oriented. I encourage new customers to form the same kind of relationship we have with Fuzzy Math.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design Work for Collaboration Platform

“I’ve worked with four startups and they are some of the best UI/UX people I’ve ever seen.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2017 - June 2018
Project summary: 

Fuzzy Math helps with UI/UX design for a SaaS company. Their most recent project together was a complex scheduling application within an existing app. They built wireframes and assisted the development team.

The Reviewer
 
11-50 Employees
 
West Palm Beach, Florida
Kevin Hutchinson
CEO, MyTaskit
 
Verified
The Review
Feedback summary: 

Fuzzy Math’s UI/UX work helped secure two major clients. They enter scrum processes and act as an extension of the team. They are honest about their skillset and understand the unique requirements of each project.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of MyTaskit. We are a work coordination software company that provides software as a service options to help companies coordinate daily tasks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We ran into design and usability hurdles in a product. We had a particular audience that needed a simpler UI/UX that worked with their level of technological ability. We wanted to strengthen our team and decided to bring in a UI/UX specialist.

SOLUTION

What was the scope of their involvement?

For each project, I talk through our high-level needs with their CEO. He makes sure he understands our business needs and scopes out all their services. They refine the requirements, make recommendations, and get up to speed on the application. We give a demo of the application as needed and they interview us and our existing clients to build a case document. We make changes and they build a low-fidelity wireframe. We agree on the functionality and they then work on high-fidelity designs. They’ll then either hand the product over to our developers or collaborate with us to complete the product.

Our most recent project was adding functionality to a scheduling system for human resources. They helped us build a variety of views. A user can look at the scheduling app within our app by day, by week, by month, by asset, by tech, and by customer. It’s a complicated system with a lot of moving parts.

What is the team composition?

I interact directly with their CEO and our product manager works with a point of contact on their team. I am not as involved with the process, so I only interact with a few people on their team.

How did you come to work with Fuzzy Math?

A contracted project manager of ours was looking for Chicago-based teams that were local to him. He did all the research and we chose them based on his recommendation. We were so impressed with their initial work with us that we had them build out our new pages and functionality for an application and they became our go-to UI/UX contractor.

What is the status of this engagement?

We started working together initially in 2014. The most recent project with them began in November 2017 and finished around June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had two clients who were waiting for us to complete the app before signing on with us. One joined us after we had the low-fidelity wireframes to show them and the other signed on after the high-fidelity capabilities were clear. They committed to us and became the two largest deals of the year.

How did Fuzzy Math perform from a project management standpoint?

We use a tool for project management and use agile and scrum methodology. They enter our scrum processes and become a part of our team. They attend each scrum session as it relates to their work. They have a specific set of skills, and are willing to recommend other companies if our needs don’t fall within their wheelhouse.

What did you find most impressive about them?

I can describe what I’m looking for and they just get it. It doesn’t matter what market we’re in, they understand what we’re after. They ask the right questions and get the answers they need. They grasp the unique requirements of each project and know their project management and UI/UX skillsets. We have our own UI/UX person now, but we still use them to augment our team and they’re very helpful with transitions. I’ve worked with four startups and they are some of the best UI/UX people I’ve ever seen.

5.0
Overall Score It would be hard to give them anything less than a five out of five.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They provide good ROI and stay within our cost estimates. They come at a cost but they are worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Wordpress Web Design for Print Brokerage

"I would strongly recommend them to anyone, and we will definitely work with them again in the future."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jul. 2017 - Jan. 2018
Project summary: 

Fuzzy Math designed the UX/UI of a new website for a print broker focused on featuring their customer’s artwork. The process lasted six months and utilized user feedback throughout.

The Reviewer
 
11-50 Employees
 
Evanston, Illinois
Alicia Diamond
COO, PrintNinja
 
Verified
The Review
Feedback summary: 

Fuzzy Math delivered a beautiful final product that has been highly complimented by internal users and an external development firm. The team’s focus on research and education stood out, making them the go to company for any future UX/UI needs.

BACKGROUND

Introduce your business and what you do there.

I am the COO of PrintNinja. We are a U.S. based print brokerage, which means independent creators come to us with ideas for comic books, children’s books, etc. and we handle the printing for them overseas to reduce costs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We were unhappy with our website and really believed that we were successful despite it instead of because of it. We had built it in-house and felt it was getting old and stale, and we were getting feedback that the user experience wasn’t great. We decided we needed help rebuilding the site that was focused equally on aesthetics and usability.

SOLUTION

What was the scope of their involvement?

The site is built on WordPress and Fuzzy Math handled all of the UI/UX for us. Everything we produce is totally custom for each of our customer’s artwork, so it was really important for us to showcase the work our customer’s have done. We wanted people to see that we work with illustrators and authors whose names they would recognize, and we believed showcasing their work would make the site inherently beautiful.

When we first met with Fuzzy Math we told them the things we thought did and did not work on our old site and left the rest of the design up to them to create. We eventually took what they created and handed it of to a development partner who said it was one of the cleanest packages they had ever received with beautiful HTML. Now we are waiting to finish up a few things before we officially launch.

What is the team composition?

We worked with a project manager and technical architecture expert and his visual counterpart who focused on the design. They both worked really well together to create a great final product. Fuzzy Math’s founder would also check-in about once a month to make sure everything was going well.

How did you come to work with Fuzzy Math?

We did an online search and used Clutch to find the best possible partners. When we started our search someone told us we were either going to find companies that are solely tech focused or design focused, which was largely true. However, Fuzzy Math seemed to be the best of both worlds, and we really liked how attentive they were to research. They made it clear that they would gain user input throughout the project so that we wouldn’t have a big reveal after a few months without having any feedback up to that point. Rather, they were focused on creating a lean, agile process that included feedback at each step, which really appealed to us.

How much have you invested with them?

We have spent $75,000.

What is the status of this engagement?

We began working with them in July 2017 and they handed everything over to us to pass on to our development firm in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We absolutely love the website. We think it is gorgeous and the feedback we have received from our colleagues and development firm has been outstanding.

How did Fuzzy Math perform from a project management standpoint?

They were available whenever we needed them and we never had any communications issues at all.

What did you find most impressive about them?

Fuzzy Math was really understanding of the fact that no one at my company had a UI/UX background, and they went out of their way to make these foreign concepts approachable. At each meeting they would explain what they were talking about so that we could really be involved in the conversation and give our input rather than have these tech terms thrown at us. I think that education component is what made them truly great partners.

I would strongly recommend them to anyone, and we will definitely work with them again in the future.

Do you have any advice for potential customers?

There is nothing I can think of other than the fact that you don’t know what this process is like until you go through it. I think because we were new to this type of project we thought things moved a bit slowly at first. However, they did a great job of laying out their methodology for us so that we understood each step and its purpose.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

User Experience Design & Consulting Projects

“Fuzzy Math really focuses on the UX while putting consideration into the technical implementation.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2010 - 2015
Project summary: 

Fuzzy Math formulated UX solutions for two B2B services platforms, researching customer needs, creating design documents, and wireframing for one; and advising on initial functionality for the other.

The Reviewer
 
501-1,000 Employees
 
Chicago, Illinois
Sean Chou
CTO, SAP Fieldglass
 
Verified
The Review
Feedback summary: 

Fuzzy Math’s 360-degree approach to UX sacrificed neither design nor execution. Their thoughtful and objective counsel was often put into practice, and proved to be the ultimate indicator of their own success. Had they had a larger team, their positive impact would likely have been much greater.

BACKGROUND

Introduce your business and what you do there.

I was the CTO and EVP at SAP Fieldglass, a platform allowing large companies to manage their non-employee labor and supply-chain associated with it, including contractors, consultants, offshore resources, and service providers. Large companies tend to have huge quilts of these people working for them, and our platform helps them manage the entire process.

I am currently CEO at Catalytic, a company providing a platform which helps companies streamline and optimize their processes through better codification, guidance for users, and automation of other tasks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

The need with my previous company was a combination of general interface uplift with a focus on refreshing and simplifying it. It was an enterprise software we’d grown over a long period of time, so the nature of the beast was that it had grown in complexity. We’d been entrenched in building the software for 8 years, so we needed a process that would challenge our approach. It made sense to bring in a fresh perspective to focus on UX.

We didn’t have enough work to hire someone who really understood UX and all the various pieces we needed to make this successful, which is why we went to an agency.

SOLUTION

What was the scope of their involvement?

In the first engagement we had a series of projects, the first of which had a pretty broad canvas and set the tone of our continued work with Fuzzy Math. We told them that it was our main product, so we wanted them to be relatively unconstrained in how they thought about a new version of it. We gave them the major components, some of the main use cases (which had to be available to everyone), some of the edgier ones, and some of the ones we considered redundant, which would be disposed of or moved to a more obscure part of the application. We then gave Fuzzy Math freedom in working with the product from a proposal perspective. We also gave them access to customers and had them participate in a couple calls.

Fuzzy Math had the chance to conduct their own studies, some of which we were involved in. They also got to talk to our services team, including the helpdesk, to get a perspective of what the current product problems were. We also engaged them with two of our customers that had their own UX teams, and were interested in helping us on this front. Those were great, forward-thinking companies, committed to simplifying the overall experience for their users.

We handled the implementation ourselves, but Fuzzy Math did create some live prototypes for us, as well as delivering some frontend JavaScript examples. They primarily returned design documents, including wireframes and a style guide. It was mostly static collateral, but this is what we needed.

We brought Fuzzy Math in very early with Catalytic, our second engagement, because we didn’t have many resources as a startup. Having someone work with us on a contract basis made a lot of sense since we needed many more people to focus on specific areas. Fuzzy Math worked on a part of our app that we didn’t have the resources to develop, but that needed to be started quickly. We wanted someone to put a lot of attention into what it might look like, what types of functionalities it should have, the API design, and how it would impact the main part of the app. All of these things can have a lot of interplay.

Fuzzy Math also helped us think through this part of our app and set it out from beginning to end. We had them involved in the core part of the app as we started to put out out engineering-heavy product. We involved a design director so it wouldn’t be so heavily focused on engineering, but he easily became overwhelmed having to manage an entire team alone, so we knew we needed help and a specialized UX perspective. Fuzzy Math offered a lot of feedback, which was great. They were acting as early potential users while also providing feedback from a UX standpoint. This all worked out very well.

What is the team dynamic?

The initial project was more of a heavy lift, and we had more people involved in it on a fulltime basis. I’m not sure how many people were involved behind the scenes, but we actively saw at least 3 people.

After the initial phase, we started focusing on specific areas for Fuzzy Math to target so that we could make incremental improvements. Once we went into that mode, we retained 1.5-3 resources. The scope tapered off from both our ends after the first engagement because we wanted them to come in and take bite-sized chunks.

How did you come to work with Fuzzy Math?

I went to a couple of my peers in the Chicago tech community and asked about a company that focused on UX. I didn’t want designers, but rather people who could work on user experience, making the product feel better instead of looking better. One of my initial impressions during the search process was that there wasn't a lot of differentiation between visual and user experience design.

Many of the initial people I reached out to were more focused on the aesthetics. A few of my friends came back with Fuzzy Math, which made me feel good about the choice. We also looked at another company, but the referrals and recommendations from the friends I trusted, and who’d actually had hands-on experience with Fuzzy Math, were the primary decision-making criteria.

I’ve had a similar experience with Fuzzy Math across my current company and SAP Fieldglass. The fact that I’ve used them across multiple companies probably says something in and of itself.

How much have you invested with them?

The SAP project took place a long time ago., so I can’t accurately recall the cost. It was a small part of our overall budget, and I may not have had a lot to do with the payment. Over the course of our multiple-year collaboration, the overall cost may have surpassed $900,000.

The project at our current startup is a more significant part of the budget, but overall, it’s still small.

What is the status of this engagement?

The initial project ran for 6 months, from the initial information-gathering and interview phase, to the design iterations. We then went into an ongoing mode, continuing to work with Fuzzy Math all the way into 2015. I'm not sure when we first engaged them, but the collaboration ran for at least 6 years.

The Catalytic project started in early 2016. Fuzzy Math worked with us for 2-3 months, after which we set up an in-house UX team. This approach is more central to what we do, and the differentiation we have as a company. We would definitely continue to use then if we didn’t have an internal team, and I will still probably reach out to them for augmentation. Fuzzy Math has been very helpful, despite the fact that we’re not using them officially right now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We did not quantify the impact with metrics, but perhaps the best indicator of success is that we incorporated quite a number of Fuzzy Math's recommendations into our product. With many consultants, their recommendations are often unusable or ignored for other reasons. With Fuzzy Math, most of their output was very practical and adopted.

How did Fuzzy Math perform from a project management standpoint?

If they had any problems delivering, we certainly didn’t get to see it, and Fuzzy Math generally delivered what we agreed to within the timelines. There may have been a few slips over the course of working together, but there was nothing that would make me think this company was not able to manage its workload. In general, Fuzzy Math did a good job managing everything. 

What did you find most impressive about them?

They work well holistically, and bring together an overall package which I find fascinating. It’s not design-heavy or centered on wireframes, and we ended up with a good, practical package. They thought through the technical implementations instead of having a pie-in-the-sky type of design that sounds good on paper, but would be impossible to implement. The work was well-balanced, and Fuzzy Math really focuses on the UX while putting consideration into the technical implementation. I like this about them, and I find it unique. I’ve not found too many service providers who can do a good job of balancing all these elements.

Are there any areas they could improve?

We could have given Fuzzy Math more work if they had excess capacity. They chose to grow at particular and small rates, functioning as a sort of artisanal brewer. I respect this, but it would be nice to give Fuzzy Math more work and have more things occur in parallel. Assembling a larger team would have been nice, but this is less of a criticism and more of a wish.

They do tend to want to do things their way. This isn’t a criticism, but when signing up with them, the best approach is to let Fuzzy Math go through their process. They have a balanced approach and are able to bring all things to the table, which are both strengths. However, there were parts of certain projects where my team tried to bring them in for specific tasks, and Fuzzy Math ended up working below the sum of their parts. They were essentially showing up as a designer, and they probably shouldn’t have performed these tasks. It takes away from their overall packaging, but it’s possible that Fuzzy Math doesn’t offer this anymore.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple UX Projects for Large Research Institution

Fuzzy Math has really amazingly consistent quality in the people they hire.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2010 - Ongoing
Project summary: 

Fuzzy Math has been a partner for over 10 projects that vary in size and scope. Core services are experience design, information architecture, user research, and digital strategy.

The Reviewer
 
1,001-5,000 Employees
 
Chicago, Illinois
Greg Lanier
SVP of Strategic Communications, NORC
 
Verified
The Review
Feedback summary: 

Fuzzy Math's products are so remarkable that they evoke jealousy from other internal departments and play a large role in creating a more modern brand. Their team of experts delivers quality work on schedule with a spirit of fun. The partnership has no end in sight.

BACKGROUND

Introduce your business and what you do there.

​NORC is an international research institution at the University of Chicago. We’re non-partisan and work in a variety of mostly public interest fields like healthcare and education and economics. I’m the senior vice president of strategic communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

 

We have quite a bit of creative direction and overarching web expertise in terms of web strategy here, but we don’t have information architects in-house. This specific need I was looking to hire for was an organization that could really think through in detail when we do large web launches and large system launches, a group that could really think through the user friendliness of the site and the overall usability.

SOLUTION

What was the scope of their involvement?

 

We've worked on probably ten or so engagements, but some of them have been small exploratory projects and some of them have been larger pieces. They helped us recently with the launch of a product called ForeGround. We had a new group in house that was doing an analysis of real estate economics. They were looking at how different trends and economic sources affect commercial real estate buyers’ decisions and the kinds of data and analysis that they need to do their job. Fuzzy Math helped us think through that entire process and the entire structure of how it’s organized, the user needs, how those are being met online, and how those can be best displayed.

 

Another project we worked on together was called The General Social Survey. It’s one of the largest social science data sets in the country, second only to the U.S. Census, just to give a sense of scale. We’ve been working on a project to make that data more available to the research community called the GSS Data Explorer. People are coming to this data set from a variety of different perspectives, whether they’re students, professors or analysts. The interface had to be intuitive enough to work for super experts all the way down to people are just getting started analyzing social science. It was a big challenge and Fuzzy Math did a great job.

 

In general, Fuzzy Math handles the frontend planning, strategy, wire framing, user needs, research, process flows and use cases, etc. It’s usually two to three people per project. Ben [Partner, Fuzzy Math] is usually our principal and that is great. Then we have different IA’s depending on the project and their availability.

 

How did you come to work with Fuzzy Math?

 

I don’t remember initially why I chose them other than I thought they were the right fit for us. The portfolio that we looked at really evidenced a wide range of things that we could engage them on, both small scale and larger scale endeavors. The second reason is that we just like them. One thing we really value at NORC is collegiality. We really believe work should be a fun, cool place where you enjoy the people you’re working with. Fuzzy Math has a good vibe and life is too short to not work with cool people.

 

How much have you invested with them?

 

Around $200,000-$400,000 over the course of time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The easiest metric I can give you is that different people across the organization hire them. When they do work for us, they create jealousy with the other teams. They help people realize that it’s not just about design, it's about being super well thought-through in terms of usability and user experience.

When my teams and I came in seven years ago, we rebranded the organization as a modern and fresh research institution rather than a tired and old organization. Fuzzy Math has really helped us contribute to that because so much these days is about not just how something looks, but how it makes you feel and what type of experience you had with it. They really contribute to our ability to do that for our stakeholders.

How did Fuzzy Math perform from a project management standpoint?

They’re always on time. There’s only been one issue that I remember and it was completely our fault. That doesn’t really happen anymore unless we add components or modules at the last minute.

They’re super good at hitting the marks they’re asked to hit. They’re one of the best firms I’ve ever worked with in that regard. We’ve always found them to be of really consistent quality, which is a little surprising. I came from the web development side of the house and it's common to see inconsistencies in resources, but Fuzzy Math has really amazingly consistent quality in the people they hire.

What did you find most impressive about them?

They’re fun to work with and they do great work. I keep hiring them over and over. I’m super picky, just to put a point on it.

There are a lot of different firms who do basically the same things, but I feel like Fuzzy Math is really good at giving you what you need. They’re good at cutting to the chase. They’re good at saying, “I hear your problem. What you guys really need is…” I feel like they don’t just sell services to sell services. They really like to solve the problem well and as elegantly and efficiently as possible.

Are there any areas they could improve?

That would have been in the earlier engagement. It’s harder for me now because we have a system and a process down now.

If I were to think back at the things that they could have been better at, it took them some time to understand our nomenclature and what we do. Given that our users are scientists, it's pretty hard to understand if you’re a layman. I don’t know that this dings them per se. That would be something anyone who is a non-expert would have to do. Now It’s such a long going relationship that it’s a well-oiled machine at this point.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design Projects for Allstate

"They’re just the nicest designers I’ve ever worked with."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2016 - Ongoing
Project summary: 

Fuzzy Math provides product and service ideation and design, digesting and synthesizing over 600 pages of brand research into cohesive narratives before preparing creative assets across different initiatives. 

The Reviewer
 
10,000+ Employees
 
Northbrook, Illinois
Annie Conway
Design Strategist, Allstate
 
Verified
The Review
Feedback summary: 

Internal leadership praised Fuzzy Math’s dynamic presentations, and their recent online reports attracted 85% open and click-through rates. The team’s accessibility, timely delivery, and eagerness to achieve continue to drive productivity. 

BACKGROUND

Introduce your business and what you do there.

I am a design strategist at Allstate, the insurance company. I’m part of the innovation group. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

Our team is responsible for designing new products and services, usually outside of insurance.

SOLUTION

What was the scope of their involvement?

We use Fuzzy Math to come up with product and service concepts based on a data platform we’ve designed to predict risks in claims. We needed to put those ideas into a deck that told a story from a user’s perspective.

I’ve used Fuzzy Math a few times, and we usually began with a kickoff meeting where they dove into any information we could give them. For this particular project, I sent them probably close to 600 pages of research. They were able to digest it all in a week, synthesize it so they knew where we were coming from, and kick off the ideation portion together in a workshop.

Our work has always been very iterative. We have ideation sessions together, and then they start working on the actual design assets over different projects. Some included concepts we’d already generated that they refined and synthesized into a story we could share with our leadership. We had about 4–5 people from Fuzzy Math working on our projects.

How did you come to work with Fuzzy Math?

I’d used them at a previous job and really liked the work they did, so I recommended them. For this project, we didn’t consider other companies.

How much have you invested with Fuzzy Math?

We’ve spent about $50,000.

What is the status of this engagement?

I think the first engagement was in September of 2016. That lasted a few months, and we’ve since hired them 2 other times. We’re just wrapping up a project now that we started probably 2 months ago. We foresee additional projects taking place with Fuzzy Math related to this work. They’re our go-to design firm. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

The presentations they’ve developed and that we’ve delivered to our leaders have always been well-received. They designed an online report that just went out to several hundred people we have in a study, and we had open and click-through rates of about 85%. I think that speaks to how well-designed, clear, and useful their work is.

How did Fuzzy Math perform from a project management standpoint?

They were easy to communicate with and available whenever we needed them. They always delivered everything on time. I think they used quite a few project management tools internally, but we mostly communicated via email. We can’t really use file-sharing stuff, but we did use Basecamp too.

What did you find most impressive about Fuzzy Math?

They’re just the nicest designers I’ve ever worked with. They’re smart and eager to jump into a new project. It’s really easy to hit the ground running with them.

Are there any areas Fuzzy Math could improve?

I wish their team was a little bigger so they had more designers. However, they’ve always delivered what we needed. I like that they do a pro bono project every year; that’s how I got in touch with them in the first place at my last job. I was impressed that they donated that much time on a large project. 

5.0
Overall Score They're great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’ve always charged us low rates.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I referred them to my new company.

UX Design for Regulatory Compliance SaaS Company

"They did a great job of being flexible with the different needs and personalities that we had within our company."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Sept. 2015
Project summary: 

A regulatory compliance software company hired Fuzzy Math to update the UX of their core platform. They began with user research, then produced wireframes and a style guide.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Mike Flynn
VP, VelocityEHS
 
Verified
The Review
Feedback summary: 

The client has utilized the style guide to improve the visual appeal of their other products, which has resulted in increased engagement. Fuzzy Math's diligent project management, transparency, and diplomatic communication skills were strengths.

BACKGROUND

Introduce your business and what you do there.

VelocityEHS is a software-as-a-service platform in the Environmental Health and Safety space. Our business model is to offer solutions that aid and support company’s need to manage complex reporting and record keeping obligations imposed by various state, federal and global regulatory agencies. These regulations are primarily in place to ensure employee safety and sustainability objectives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We needed to update our core product platform’s user experience and wanted to outsource that project to a specialized UX [user experience] firm as opposed to doing it in-house.

SOLUTION

What was the scope of their involvement?

We started with research, conceptualization, a design phase and a couple of wireframing sprints to lead us to a deliverable UX style guide and development framework that we could execute ourselves internally. We have a team that completed the interpretation of their deliverables and then our programmers moved forward with the development. We deliver most of our solutions in a desktop environment but parts of our solutions come through various mobile platforms. 

How did you come to work with Fuzzy Math?

We had an opportunity to walk through the process with 5 firms including Fuzzy Math. We went through a 6-month vetting process of 3 of the firms to identify who would be the right fit. We selected them for several reasons including their basic process of UX design.

How much have you invested with Fuzzy Math?

We spent between $50,000 to $200,000 for this project.

What is the status of this engagement?

We started the project in January 2015, and the work was completed in September 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We haven’t fully executed the results of that project, but we’re planning on it in 2017. The work is still very relevant to us today and will be a strong differentiator for us in the marketplace. We have implemented some of the Fuzzy Math work in one of our mobile products mostly from a visual style guide standpoint. The results have been very strong. We’ve had very good adoption and utilization. 

How did Fuzzy Math perform from a project management standpoint?

The Fuzzy Math team listened well and incorporated the input and experience of our team into their deliverables. From a project management perspective, they were precise in their planning and sticking to the agreed milestones and work deliverables. As something of an unintended outcome, our team’s practices improved through osmosis – we learned from their approach and have incorporated many of the techniques they used during our project.

What did you find most impressive about Fuzzy Math?

They did a great job of being flexible with the different needs and personalities that we had within our company. They stand out in their ability to listen and manage their client diplomatically. I think we had a better product because of their abilities. We were very satisfied with our relationship with Fuzzy Math.

Are there any areas Fuzzy Math could improve?

In general, there’s a bit of duress when outsourcing work so heavily dependent on industry expertise. To no fault of Fuzzy Math they had to really stretch in a compressed period of time to pick up our customer pain points, industry drivers, competitive references, and economic aspects of the business. Success becomes dependent on the UX firm (in this case Fuzzy Math) developing a communication and cadence with the client to bridge that lack of expertise. Fuzzy Math was very adept at picking up as much of the context of our business as time allowed. In the end, the outsourcing approach puts inevitable pressure on results long term because a successful UX plan isn’t a point in time exercise. It’s a constant ongoing effort where the dynamics of the customer’s experience with your products are continually changing and you have to adapt to those changes as they are discovered. But Fuzzy Math gave us an excellent True north orientation to move forward against.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They were competitive and transparent. It wasn’t abstract for us what the value we were getting for our investment was.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for Healthcare IT Company

"They need to feel that they can actually add to the user experience, otherwise, Fuzzy Math doesn't accept the project."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2006 - Ongoing
Project summary: 

Fuzzy Math conducted research, created wireframes, and produced UX templates for a healthcare IT website interface. They also redesigned the login experience for a Microsoft website.

The Reviewer
 
11-50 employees
 
Seattle, Washington
David Cerino
CEO, WiserCare
 
Verified
The Review
Feedback summary: 

Patient satisfaction at the IT company has increased by 30% and their Net Promoter Score has grown from 46% to 91%. Fuzzy Math is reliable, innovative, and skilled. The client admires their desire to tackle complex projects and will continue to use them.

BACKGROUND

Introduce your business and what you do there.

I am the chief executive officer of WiserCare, a healthcare IT software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We needed to develop initial user experience templates for our solution.

SOLUTION

What was the scope of their involvement?

Fuzzy Math has handled the broad, end-to-end user experience design for our patient-facing site. The process involved in-depth research that we used to develop a 0.5 version of the platform. We also refined the system as users started to actually use it. 

I initially used Fuzzy Math for another company, at which I was the COO. I needed to overhaul our existing look and feel for healthcare workers. This is different from a normal consumer experience. It included initial wireframes, layouts, and actual CSS. I have also used Fuzzy Math while working for Microsoft. They helped overhaul a complete login experience for average consumers on a particular area of the site.

How did you come to work with Fuzzy Math?

I was on the management team of a company that employed a couple of Fuzzy Math's initial members.

How much have you invested with Fuzzy Math?

The total cost of Fuzzy Math's services has been around $750,000. We have an interesting deal wherein I pay Fuzzy Math through money and equity in the company.

What is the status of this engagement?

My very first engagement with Fuzzy Math was 8 to 10 years ago, and we have an ongoing partnership.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When I started the company, we had a very basic version of the platform in play. Since then, our Net Promoter Score has gone from 46% to almost 91%. Our patient satisfaction scores have increased by about 30%.

How did Fuzzy Math perform from a project management standpoint?

I'm lucky to have known Fuzzy Math's team for long enough that they are available to me whenever I call. We have no issues—Fuzzy Math knows how I work, so we have clear expectations. I may have been unfair regarding turnaround times, but Fuzzy Math's team has done its best to meet my demands. We use Slack, Box, and a number of other project management tools.

What did you find most impressive about Fuzzy Math?

Fuzzy Math could've grown fast if they'd wanted it, but their team only takes on projects where the content is actually interesting to them. They need to feel that they can actually add to the user experience, otherwise, Fuzzy Math doesn't accept the project. They're after high quality, which is obtained through the working space itself.

Are there any areas Fuzzy Math could improve?

Overall, any consulting firm can strive to communicate more. Fuzzy Math has waited until the right time to tell me about delays, versus letting me know upfront. 

5.0
Overall Score Fuzzy Math is a very strong firm.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Fuzzy Math has done a good job, but there will always be inherent delays.
  • 5.0 Cost
    Value / within estimates
    I'm very in touch with market costs.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Research and Design for Health Benefits Company

"Their willingness to partner with us has been great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

Fuzzy Math conducted market and user research, then provided design templates in HTML and CSS to modernize the UX of a health benefits company's client-facing web platform.

The Reviewer
 
1001-5000 employees
 
Schaumburg, Illinois
Tim Hardy
CIO, Interactive Health
 
Verified
The Review
Feedback summary: 

The new interface has been extremely well received by existing customers. Fuzzy Math's research skills, adaptability to the client's methodology, and timeliness are all highlights of the project. They are extremely collaborative and have exceeded expectations.

BACKGROUND

Introduce your business and what you do there.

Interactive Health is a leading provider of outcomes-based wellness solutions to employer groups essentially creating healthier companies by creating healthier employees. I’m the chief information officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuzzy Math?

We had an existing web platform for the participants in our wellness programs that we wanted to modernize. We also wanted to bring life to the voice of our health management piece by making it more of a trusted advisor, friendly voice through the web.

SOLUTION

What was the scope of their involvement?

It was a UI/UX engagement of an existing experience and user interface through market research as well as user-facing research to determine UX/UI for our upgraded enhanced website. That included R&D, visual concepting, and HTML and CSS template delivery.

How did you come to work with Fuzzy Math?

They were recommended by a very trusted colleague. We looked at several other vendors as well. The reputation of the colleague who recommended them was a personal reason for me to choose them. They also had great strength on the softer side of UI/UX when it comes to research as well as the technical side in HTML and CSS. They had a strong willingness to work within the project framework that we were accustomed to as opposed to imposing their methodology.

How much have you invested with Fuzzy Math?

We’ve spent $50,000 to $200,000 with them so far in our relationship.

What is the status of this engagement?

We started working with them in the fall of 2015 and continue to work with them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We launched the new web tool three weeks ago. We’ve had an extreme amount of positive feedback from existing clients, which are large employers, and their employees on the ease of use of the website and the visual appeal. We’ve seen some pretty impressive engagement metrics, but it’s still early in the process. We have a service where we connect users with their physician, and they can provide the results of their wellness program through our website. That’s been 100% increase year over year which was a pretty impressive statistic for us. Through that process, we identify key moments in the users’ experience that we want to emphasize to someone that has health risks of the importance of engaging with their physician.

How did Fuzzy Math perform from a project management standpoint?

They were very adaptable to work within our project management methodology. Fuzzy Math was also very strong in meeting deadlines. In this project, we used Basecamp and JIRA.

What did you find most impressive about Fuzzy Math?

Their willingness to partner with us has been great. When we both have strong ideas, they’re willing to collaborate, listen to us, and do the best work for us.

Are there any areas Fuzzy Math could improve?

I can’t think of anything. Any issues in the project that I can think of were on our end.

5.0
Overall Score The project we worked on with them was one of the largest technical projects that our company has done. Looking back, it went smoother than I would have anticipated.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They adjusted to our schedule and met all the timelines and deliverables that we had agreed to.
  • 5.0 Cost
    Value / within estimates
    Relative to the cost the expertise they provided, the flexibility they showed and the end deliverable that we can integrate into our application, it was great.
  • 5.0 Quality
    Service & deliverables
    Based on feedback with the design work, we feel very positive about it. Also with the integration between their HTML delivery and our application development team, there were very few hiccups.
  • 5.0 NPS
    Willing to refer