Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49Vernon Hills, IL
Services provided
Elevate CG is an UX design company located in Vernon Hills, Illinois. Their services include UX/UI Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Robles Interactive Media, a Conversion Optimization company, was established in 2017. In Santo Domingo, Dominican Republic, the team provides Conversion Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed10 - 49Huechuraba, Chile
Services provided
BP Global Group is a branding company. Their small team is headquartered in Huechuraba, Chile and specializes in Branding and Digital Strategy. The company was launched in 2010.
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$1,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Launched in 2016, Elite Netsoft is a small website development firm. Their team specializes in Web Development and Web Design.
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$1,000+< $25 / hr10 - 49Cairo, Egypt
Services provided
Indigo Media, a media planning & buying agency, was founded in 2015. The firm offers Media Planning & Buying and Digital Strategy.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
E2webservices is a Noida, India-based pay per click company. Launched in 2005, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Rio de Janeiro, Brazil
Services provided
Galaxxia is an Advertising company. They were founded in 2008 and focus on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$150 - $199 / hr10 - 49Charlotte, VT
Services provided
Junapr is a Charlotte, Vermont-based public relations agency. Established in 2019, the team focuses on Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
In Chennai, India, Sv International Technologies is a branding agency. The team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+< $25 / hr10 - 49Peliyagoda, Sri Lanka
Services provided
Admoo Digital Marketing (Pvt) Ltd. Is a small SEO company. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2014.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
SEO services firm SM Global Digital was launched in 2016. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
BDA Technologies Private Limited is a SEO services firm founded in 2017. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Seoul, South Korea
Services provided
The Hoffman Agency Korea is a PR company established in 2000. Their services include Public Relations and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Trailblazer Innovation, a Content Marketing company, is based in Singapore, Singapore. They specialize in Content Marketing and Email Marketing.
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$10,000+$50 - $99 / hr10 - 49Nagpur, India
Services provided
36iNK ANALYTICS (P) LTD is a Digital Strategy company launched in 2016. The company specializes in Digital Strategy and CRM consulting and SI.
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$1,000+< $25 / hr10 - 49London, England
Services provided
IMultiChannel is a graphic design agency. In London, England and Beirut, Lebanon, the team specializes in Graphic Design and Social Media Marketing.
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$5,000+< $25 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Adlumino Sdn Bhd is a Mobile & App Marketing company established in 2016. The company specializes in Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Khadewadi, India
Services provided
Small Digital Strategy company EBC Solutions Pvt. Ltd., is in Khadewadi, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
Services provided
Crowds Reach is a Digital Strategy company. Located in Dhaka, Bangladesh, the agency was founded in 2019. Their services include Digital Strategy and Branding.
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UndisclosedUndisclosed10 - 49Chengdu, China
Services provided
Headquartered in Chengdu, China, Equus International Limited is a Market Research company. Launched in 2007, the team focuses on Market Research and Event Management.
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$1,000+$50 - $99 / hr10 - 49Parañaque, Philippines
Services provided
Founded in 2019, CULT: Marketing and Communications is a small Parañaque, Philippines-based Advertising company. Their team focuses on Advertising and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49Oslo, Norway
Services provided
Admirate Growth Marketing Agency is an Advertising company. The company is based in Oslo, Norway and Sundsvall, Sweden. Their services include Advertising and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, Israel
Services provided
PPC agency Intername Media Ltd was established in 2012. The firm offers Pay Per Click and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Cha-Chi Communications is a Gurugram, India-based branding agency. They specialize in Branding and Social Media Marketing and were launched in 2018.
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$5,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Qemy - Digital Markteting Agency Dubai is a Marketing Strategy company based in Dubai, United Arab Emirates. They provide Marketing Strategy and Digital Strategy and were established in 2018.
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$1,000+< $25 / hr10 - 49Surat, India
Services provided
Harikrushna Media is a SEO company. The Surat, India-based agency offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Flash Marketing Agency, a Marketing Strategy company, was founded in 2020. They offers Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49Campinas, Brazil
Services provided
Deltamac Technology is a Digital Strategy company. Headquartered in Campinas, Brazil, the firm was launched in 1988. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49
Services provided
éCLAIR Asia is a Marketing Strategy company launched in 2018. The team provides Marketing Strategy and Market Research and is located in Shanghai, China and Milan, Italy.
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$1,000+Undisclosed10 - 49Lapu-Lapu City, Philippines
Services provided
Mugna Passion Project is an Enterprise App Modernization company. They are headquartered in Lapu-Lapu City, Philippines, and their services include Enterprise App Modernization and Blockchain.
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$1,000+< $25 / hr10 - 49Plano, TX
Services provided
Web design agency Webly Connect was established in 2020. The team provides Web Design and Social Media Marketing and is headquartered in Plano, Texas.
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$1,000+< $25 / hr10 - 49İstanbul, Türkiye
Services provided
Launched in 2017, Mefug Digital Creative Agency is a social media marketing firm. The agency specializes in Social Media Marketing and Graphic Design, and is small.
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$5,000+Undisclosed10 - 49Ottawa, Canada
Services provided
Based in Ottawa, Canada, Aplo Group is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Digital Strategy company Shriya Innovative Solutions is headquartered in Mumbai, India. They provide Digital Strategy and Social Media Marketing and were launched in 2008.
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$25,000+$100 - $149 / hr10 - 49Firenze, Italy
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Krein is a Digital Strategy company. Headquartered in Firenze, Italy and Milano, Italy, the company was established in 2017. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Lahore, Pakistan
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DIGITERY is a small Digital Strategy company located in Lahore, Pakistan and Dubai, United Arab Emirates. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Gurugram, India
Services provided
Rbix Technologies is an e-commerce development firm founded in 2019. The team offers E-Commerce Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Woonsocket, RI
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SalesAmp is a Content Marketing company. They are based in Woonsocket, Rhode Island and have small team. Their team provides Content Marketing and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
KlickTheorem, a social media marketing firm, was launched in 2020. The agency offers Social Media Marketing and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Kirkland, Canada
Services provided
Graphic design agency Höski offers Graphic Design and Video Production. They are headquartered in Kirkland, Canada.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
RankRoar is a social media marketing company. Founded in 2025, their team provides Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49L'viv, Ukraine
Services provided
Dolphins agency is a PPC company. Their small team is based in L'viv, Ukraine. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Salem, India
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Octadigi is a Salem, India-based Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Digital Rhodium is a social media marketing agency. Their small team is located in Sugar Land, Texas and specializes in Social Media Marketing and Graphic Design. The company was launched in 2022.
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$5,000+$25 - $49 / hr10 - 49Riyadh, Saudi Arabia
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Dunesberry is a branding agency. Their small team is based in Riyadh, Saudi Arabia and specializes in Branding and Digital Strategy. The firm was founded in 2010.
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$1,000+$25 - $49 / hr10 - 49Crested Butte, CO
Services provided
Kryptonite Creative, a SEO agency, is based in Crested Butte, Colorado and Gunnison, Colorado. Launched in 2018, the team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49
Services provided
99INFOTECH, an Other Digital Marketing company, is based in Delhi, India. They specialize in Other Digital Marketing and Web Design and were founded in 2014.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Zomi Nexus is a SEO agency. The Karachi, Pakistan-based agency specializes in Search Engine Optimization and Web Development.
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$50,000+$150 - $199 / hr10 - 49Edmonton, Canada
Services provided
In Edmonton, Canada and Delhi, India, Kenzera Digital Services is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were launched in 2019.
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$1,000+$50 - $99 / hr10 - 49Deutsch-Brodersdorf, Austria
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Established in 2010, MeshCOM is a web design company. The firm specializes in Web Design and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.