So Shall We

So Shall We is a paid growth agency for companies spending $50K–$1M+ per month on ads who want acquisition to compound instead of stall. We are not just a media buying shop.

Media buying moves maybe 20% of your growth. The other 80% sits in creative, landing pages, lifecycle, and tracking. We own the whole engine under one senior team so every dollar is easier to justify. 

We call it the Compound Growth Engine. Four parts:

Traffic Engine – channel mix, creative strategy, production, and testing tied to your real constraint.

Conversion Engine – offer pages, landing pages, funnel architecture, and on-site CRO.

RevOps & Lifecycle – nurture, no‑show and reactivation automation, lead routing, CRM hygiene.

Constraint Map – one scorecard from click to closed‑won to LTV, so your CFO trusts the number.

Every engagement starts with a 90‑day Activation. We score nine areas of your account, fix what fails, and relaunch under our structure with tracking that holds up. We do not scale a broken account.

We work with mid‑market B2B SaaS ($5M–$100M ARR), B2B professional services with call‑based sales, and subscription ecommerce brands with strong margins.

Our pricing is base plus performance on net‑new revenue above an agreed baseline, never on ad spend.

You pay the greater of the base or performance, never both.

We don’t offer guarantees. Instead, we start with a free Growth Engine Audit and tie upside to your revenue, not your budget.

A few disqualifiers.

We are not cheap: base starts at $10,000 per month. We cap new partners at three to five a month and turn down most applications.

Brands under $40K a month in ad spend, or anyone shopping for a low‑touch media buyer, are not a fit. Our team is 50+ people, with senior operators who have led growth at companies like Netflix, Amazon, Meta, Google, Accenture, and McKinsey.

We have deployed over $550M in ad spend. 

We also build you out of needing us. We install the systems, prove the model, then help you hire and run it in house.