Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr10 - 49Deutsch-Brodersdorf, Austria
Services provided
Established in 2010, MeshCOM is a web design company. The firm specializes in Web Design and Social Media Marketing.
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$1,000+Undisclosed10 - 49Tirana, Albania
Services provided
BoldCrest is a small Tirana, Albania-based branding firm. The team offers Branding and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+Undisclosed10 - 49
Services provided
Geevosys Infosystems Limited, a social media marketing agency, is headquartered in London, England and London, England. Established in 2019, the team offers Social Media Marketing and Web
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$1,000+$25 - $49 / hr10 - 49Siliguri, India
Services provided
Ecoodia is a social media marketing company founded in 2021. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Hyderabad, India
Services provided
Aptsol4u, a SEO company, was founded in 2021. The team provides Search Engine Optimization and Pay Per Click and is headquartered in Hyderabad, India.
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$5,000+$50 - $99 / hr10 - 49Hong Kong, Hong Kong
Services provided
Mosaic Digital Group HK is a Hong Kong, Hong Kong-based web development company. They focus on Web Development and Social Media Marketing and were founded in 2015.
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$1,000+$100 - $149 / hr10 - 49Hamilton, New Zealand
Services provided
The Launch Agency, a social media marketing agency, is headquartered in Hamilton, New Zealand and Christchurch, New Zealand. Their services include Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2022, Madex Group Sdn. Bhd. Is a web development company. Their services include Web Development and Search Engine Optimization.
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$10,000+Undisclosed10 - 49Ikeja, Nigeria
Services provided
Ragital , a Digital Strategy company, was launched in 2021. They offers Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
Services provided
Tap For Tech Best IT & Digital Marketing Company is a small Mobile & App Marketing company launched in 2022. Their team offers Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Digigeeks, a SEO agency, specializes in Search Engine Optimization and Branding. The company is in Jaipur, India.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
DigiMarketAgency, a social media marketing company, was founded in 2020. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Innover Sol is a web design agency launched in 2015. The team focuses on Web Design and Logo and is in Dallas, Texas and Karachi, Pakistan.
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$5,000+< $25 / hr10 - 49Ibadan, Nigeria
Services provided
Small Other Marketing company Next Moonshot Gems, is in Ibadan, Nigeria. Their services include Other Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Ampro Techvalley is a small Chennai, India-based social media marketing firm. The team offers Social Media Marketing and Custom Software Development.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Rosella is a social media marketing company. Located in Germany, the agency was founded in 2020. Their services include Social Media Marketing and Branding.
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$25,000+$50 - $99 / hr10 - 49Petaling Jaya, Malaysia
Services provided
RA Marketing (Rose Attractions Sdn Bhd) is a social media marketing agency. Established in 2018, their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Sandton, South Africa
Services provided
Established in 2006, eNew Media is a small Chicago, Illinois-based Advertising company. Their team specializes in Advertising and Web Design.
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$1,000+< $25 / hr10 - 49West Babylon, NY
Services provided
Https://feenixlab.com/ is a West Babylon, New York-based SEO company. They provide Search Engine Optimization and Digital Strategy and were founded in 2015.
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$1,000+Undisclosed10 - 49
Services provided
Convergen Agency is a Digital Strategy company. Based in La Goulette, Tunisia, the agency was launched in 2019. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Weblytiks Marketing is a social media marketing agency. Their small team of employees is headquartered in Pune, India. Their team specializes in Social Media Marketing and Content Marketing.
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$10,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Established in 2019, Wacmediya is a web design agency. The team offers Web Design and Web Development.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
Services provided
OwePro is a public relations agency based in New Delhi, India. Their services include Public Relations and Web Development.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Small SEO services firm SEMA Brands, is based in دبي, United Arab Emirates. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jodhpur, India
Services provided
SEO agency MicroClick IT Solutions Pvt. Ltd was founded in 2022. The team focuses on Search Engine Optimization and Ecommerce Marketing and is located in Jodhpur, India.
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UndisclosedUndisclosed10 - 49
Services provided
Hero Design is an Advertising company. Their small team is located in Brisbane, Australia and specializes in Advertising and Branding. The firm was launched in 2021.
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$1,000+< $25 / hr10 - 49
Services provided
Kanopus Web Solutions is a small social media marketing firm. Founded in 2020, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Amber Business Solutions, a web design agency, is located in Ruislip, England and Ruislip, England. They provide Web Design and Search Engine Optimization and were launched in 2021.
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UndisclosedUndisclosed10 - 49Chennai, India
Services provided
Small SEO agency EC4You Digital Marketing, is headquartered in Chennai, India. The team focuses on Search Engine Optimization and Conversion Optimization.
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Undisclosed< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
SEO agency Prep Digitals is in Dhaka, Bangladesh. Their services include Search Engine Optimization and Ecommerce Marketing.
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$5,000+$25 - $49 / hr10 - 49Sri Lanka, Sri Lanka
Services provided
Launched in 2022, Sunset Road is a social media marketing company. The team provides Social Media Marketing and Graphic Design and is based in Sri Lanka, Sri Lanka and Colombo, Sri Lanka.
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$5,000+< $25 / hr10 - 49Kakkanad, India
Services provided
Xynosoft Solutions is a social media marketing agency headquartered in Kakkanad, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Virtual India is a small Mumbai North West, India-based web development company. The team focuses on Web Development and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Lalitpur, Nepal
Services provided
Launched in 2017, Hypeyeti Marketing is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
Services provided
Digi Rush Solutions LTD is a social media marketing agency. The London, England-based firm was founded in 2018. Their services include Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Web Cream (Digital Marketing Agency) is a New Delhi, India-based PPC agency. The team focuses on Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Launched in 2019, Digital Adventure is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
Services provided
Brandcoil is a Bengaluru, India-based Conversion Optimization company. Their services include Conversion Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Bayshore Communication, a web design company, was established in 2018. The team focuses on Web Design and Social Media Marketing and is located in St. Petersburg, Florida.
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$1,000+< $25 / hr10 - 49Maadi, Egypt
Services provided
Website development company App Blender is based in Maadi, Egypt. Launched in 2021, the team offers Web Development and Mobile App Development.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Indizeal Software Solutions, a branding agency, was launched in 2015. The firm provides Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Casper, WY
Services provided
PPC company eBrandX specializes in Pay Per Click and Conversion Optimization. They are in Casper, Wyoming.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Pekaabo is a social media marketing agency based in Mumbai, India. The team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Salmiya, Kuwait
Services provided
Launched in 2023, BSI Advertising & Marketing is a small Salmiya, Kuwait-based e-commerce development company. Their services include E-Commerce Development and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Mumbai, India
Services provided
Founded in 2019, Kril Digital, a small Advertising company, is headquartered in Mumbai, India. Their team offers Advertising and Branding.
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$1,000+Undisclosed10 - 49
Services provided
Founded in 2020, Vadss is a small Ecommerce Marketing company. Their services include Ecommerce Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Lekki, Nigeria
Services provided
Houz Creative Media is a Lekki, Nigeria-based Advertising company. Their services include Advertising and Market Research.
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$1,000+$25 - $49 / hr10 - 49Thane, India
Services provided
Launched in 2014, Binate IT Services Private Limited is a branding agency. Their team focuses on Branding and Social Media Marketing.
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$100,000+$150 - $199 / hr10 - 49
Services provided
The AI Agency is an artificial intelligence development company. They are located in Sheridan, Wyoming, and their services include Artificial Intelligence and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Odense, Denmark
Services provided
MedTech Marketing Experts is a social media marketing company. The Odense, Denmark-based team offers Social Media Marketing and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.