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Happy Brands Collective LLC

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More than an Agency. Your Growth Partner.

We integrate directly into your business as an extension of your team, leading strategy, content, social media, campaigns, and brand growth through a fractional marketing and CMO lens designed for long-term impact.
We are not a one-off project or short-term vendor. At Happy Brands Co., we operate as an extension of your team, bringing a fractional marketing department and strategic CMO lens to your business through long-term partnership and collaboration.

Our engagements are designed for sustainable growth, not quick wins. By partnering over 12 months or more, we’re able to build momentum, refine strategy, strengthen brand positioning, and create marketing systems that drive meaningful business results over time.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2022

Overview by:

Reviewer avatar
Stephanie Poulin
Founder & CEO About the Team

Service Lines
Social Media Marketing
30%
Advertising
20%
Content Marketing
10%
Digital Strategy
10%
Marketing Strategy
10%
Branding
5%
Email Marketing
5%
Event Marketing
5%
Video Marketing
5%

No Focus Areas have been added yet…

Industries
Non-profit
50%
Construction
20%
Business services
10%
Advertising & marketing
5%
Consumer products & services
5%
Financial services
5%
Government
5%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
50%

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Our Story

Happy Brands is a boutique, woman-owned marketing agency built on creativity, collaboration, and meaningful impact. Our team brings together experts in social media, digital advertising, design, content, and strategy to provide the expertise of a full marketing team with the personal attention of a boutique agency. We help organizations tell their stories, reach the right people, and grow through thoughtful, results-driven marketing.

Meet the Team

Stephanie Poulin

Stephanie PoulinFounder & CEO

Stephanie founded Happy Brands to create a strategic, creative, and personal approach to marketing. She leads agency strategy and business development, supported by a talented team of specialists who bring each client’s vision to life.

What Sets Us Apart

Your Marketing Team, Without the Overhead

We operate as an extension of your team, bringing together specialists in strategy, social media, content, digital advertising, and design. You get the capabilities of a full marketing department with the flexibility and personal attention of a boutique agency.

Strategy With Purpose

We don’t believe in marketing just to make noise. Every campaign starts with your goals and audience, combining creative storytelling with thoughtful strategy to build awareness, engagement, and measurable growth.

Boutique Attention. Big Agency Capabilities.

You’re never just another account. Our collaborative team provides hands-on support, responsive communication, and customized strategies while delivering the expertise and capabilities you’d expect from a larger agency.

Quick Facts

4 years in business

Team Breakdown

Marketing Strategy & Client Success (5)
Social Media & Content (3)
Paid Media (3)
Graphic Design & Creative (5) +1 Teams

Tools and Technology

Slack
Google Meet
Wrike
FigJam
Google Sheets
Google Docs
Vimeo
Canva
Google Workspace
Calendly
Google Forms
Google Drive

Commonly Asked Questions

Communication and transparency are at the heart of how we work. Happy Brands operates as an extension of our clients’ teams, so we prioritize clear, consistent communication and make it easy to stay informed without adding unnecessary meetings or complexity. Each client has a dedicated point of contact who oversees strategy, deliverables, timelines, and communication with our team. Depending on the engagement, we typically meet with clients monthly or biweekly to review priorities, upcoming initiatives, results, and next steps. Behind the scenes, our team uses project management and collaboration systems to keep deliverables organized, deadlines on track, and communication streamlined. Reporting is customized to each client’s goals and may include social media growth and engagement, website traffic, paid advertising performance, conversions, campaign results, and other relevant KPIs. We focus on making reporting easy to understand, not just providing numbers, but explaining what they mean, what’s working, and where we see opportunities to improve. Our approach is collaborative, proactive, and responsive. Clients always know what we’re working on, how their marketing is performing, and what we recommend doing next.

Our project management process is designed to keep projects organized, collaborative, and moving forward. We use Wrike as our central project management platform, think of it as if Asana and Trello had a baby! It allows our team to manage tasks, assign responsibilities, track deadlines, organize client projects, and maintain visibility across all deliverables. For internal communication, our team uses Slack for quick collaboration, updates, and day-to-day communication. Google Workspace serves as our central hub for files, documents, shared resources, email, and virtual client meetings. Each client has an organized workflow with clearly assigned team members, responsibilities, deadlines, and recurring deliverables. Our Marketing Manager oversees projects and works closely with our specialists to ensure work stays on schedule and meets our quality standards. The goal is simple: keep everything organized behind the scenes so working with Happy Brands feels easy, responsive, and seamless for our clients.

Our turnaround time depends on the scope, but Happy Brands is primarily a long-term strategic marketing partner rather than a one-off project agency. Most of our clients work with us on an ongoing monthly basis. We develop monthly content calendars and plan campaigns and initiatives in advance, while maintaining the flexibility to move quickly when opportunities arise. If a client needs a timely post, campaign idea, or response to something happening that day, our team can often provide a same-day turnaround. For website projects, timelines vary based on scope, but most can be completed in approximately 3–4 weeks. Our model combines proactive planning with the ability to be responsive when our clients need us. We’re best suited for organizations looking for a marketing team that understands their brand, builds long-term strategy, and grows alongside them.

We typically partner with 5–8 ongoing clients at a time. We intentionally keep our client roster focused so our team can provide the strategy, responsiveness, and personalized attention each partnership deserves. Our boutique model allows our specialists to become deeply familiar with each client’s brand, goals, and audience, operating as an extension of their internal team rather than simply an outside vendor.

Success looks different for every client, so we focus on measurable growth tied to each organization’s goals rather than promising a one-size-fits-all ROI. For example, we’ve partnered with a large nonprofit initiative for more than two years, with our partnership now extended for an additional two years. During our work together, we’ve helped grow Facebook from approximately 3,000 to 10,000+ followers, Instagram from 700 to 5,000+, launch and grow TikTok to nearly 2,000 followers, and build an email audience of 6,000+ subscribers. Our campaigns have generated 3.5M+ views and 73,000+ interactions, helping transform their digital presence and significantly expand awareness and engagement. For us, one of the strongest measures of success is both the results we produce and the long-term partnerships we build.

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Stephanie Poulin