Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hrFreelancerDubai, United Arab Emirates
Services provided
Wameq Hussain is a social media marketing agency. The team is located in Dubai, United Arab Emirates, and their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancerDhaka, Bangladesh
Services provided
Launched in 2024, Maruf Hossain - Grow Your Business is a small social media marketing company. Their team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hrFreelancerNew York, NY
Services provided
ShaffyCrate Solutions is a social media marketing firm. Established in 2022, the company is headquartered in New York, New York. Their team offers Social Media Marketing and Mobile & App Marketing.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Established in 2024, RC Designer is a small branding firm. Their team specializes in Branding and Social Media Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Launched in 2023, Gtoday is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$250,000+< $25 / hrFreelancer
Services provided
Prestige Creative Studio, a social media marketing firm, is based in Akure, Nigeria. They focus on Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Established in 2025, Shubiq Designs is a social media marketing agency. Their team offers Social Media Marketing and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosedFreelancer
Services provided
Minhashani is a small Perinthalmanna, India-based branding firm. Their services include Branding and Social Media Marketing.
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Undisclosed< $25 / hrFreelancerKarachi, Pakistan
Services provided
Eclipvion Tech, a social media marketing company, was established in 2025. The team provides Social Media Marketing and Search Engine Optimization and is based in Karachi, Pakistan.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosedFreelancer
Services provided
Shahbaz Ali, an Advertising company, was established in 2020. They focuses on Advertising and Branding.
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Undisclosed$25 - $49 / hrFreelancerWhitburn, England
Services provided
Outlaw Girl Services is a Whitburn, England-based social media marketing firm. Established in 2023, the team focuses on Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Founded in 2025, Darshan Parmar | Digital Marketing Executive | PPC Expert is a Digital Strategy company. The firm specializes in Digital Strategy and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hrFreelancerSaskatoon, Canada
Services provided
Established in 2025, JABCAT Web Design is a small Saskatoon, Canada-based Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerLahore, Pakistan
Services provided
Hamid Mahmood is a social media marketing company. The company is headquartered in Lahore, Pakistan. Their team focuses on Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Launched in 2023, Next age solution is a Digital Strategy company. The agency specializes in Digital Strategy and Social Media Marketing, and is small.
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$1,000+< $25 / hrFreelancer
Services provided
Located in Chennai, India, TK digital marketing agency is an Advertising company. They specialize in Advertising and Social Media Marketing and were founded in 2025.
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Undisclosed< $25 / hrFreelancer
Services provided
Social media marketing company sharudsha was established in 2025. Located in Kozhikode, India, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancerNagpur, India
Services provided
Social media marketing agency Sanket Singh focuses on Social Media Marketing and Email Marketing. They are located in Nagpur, India.
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UndisclosedUndisclosedFreelancer
Services provided
Emvision, a social media marketing agency, was launched in 2025. The firm provides Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Established in 2021, Ophelia Wren is a small Ikeja, Nigeria-based social media marketing firm. Their team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosedFreelancer
Services provided
Digital Strategy company Designer was established in 2021. The team focuses on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Innoclick Solutions is a social media marketing firm founded in 2025. Based in Pune, India, the team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancerPalanpur, India
Services provided
Avenix, a video production agency, specialize in Video Production and Social Media Marketing. They were established in 2025.
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$1,000+$25 - $49 / hrFreelancerঢাকা, Bangladesh
Services provided
Mahadi Digital Hub, an Advertising company, was established in 2025. The team offers Advertising and Branding.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Neha Studio, a social media marketing agency, was established in 2023. The firm specializes in Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosedFreelancer
Services provided
Growrizon is a PERINTHALMANNA, India-based branding agency. They specialize in Branding and Market Research and were launched in 2020.
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$1,000+UndisclosedFreelancerSpringfield, OH
Services provided
Tom Justice is a social media marketing company. Established in 2025, their team focuses on Social Media Marketing and Graphic Design.
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$1,000+< $25 / hrFreelancer
Services provided
Launched in 2024, Favored Multimedia is a social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Mic Motion, a video production agency, is headquartered in Cairo, Egypt. They specialize in Video Production and Advertising and were founded in 2024.
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$1,000+$50 - $99 / hr10 - 49Heredia, Costa Rica
Services provided
Established in 2012, Atom Soluciones is a software development company. Their services include Custom Software Development and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
See all 1 projectsBuyServiceUSA provides Social Media Marketing and Digital Marketing services, focusing on enhancing online branding and domain authority. Their reviews highlight effective results in increasing website traffic and online reputation. Clients appreciate their innovative strategies and timely communication, making them a valuable partner for small businesses seeking to enhance their online presence.
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UndisclosedUndisclosedFreelancerNorth Attleborough, MA
Services provided
Erin Sweeney Design is a graphic design agency based in North Attleborough, Massachusetts. They specialize in Graphic Design and Logo.
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$10,000+UndisclosedFreelancerKingston upon Thames, England
Services provided
Founded in 2017, Husaria Marketing is a Digital Strategy company. The small team provides Digital Strategy and Email Marketing.
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$1,000+$50 - $99 / hrFreelancerDix Hills, NY
Services provided
E-commerce and Digital Marketing Consultant | Alberto Carniel is a small Digital Strategy company launched in 2016. Their services include Digital Strategy and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
CITY FILM, LLC is a small video production company in Chicago, Illinois. The team provides Video Production and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Solon, OH
Services provided
Leads Bringer, a Digital Strategy company, was established in 2020. The agency specializes in Digital Strategy and Social Media Marketing.
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$75,000+< $25 / hr2 - 9Addis Ababa, Ethiopia
Services provided
Headquartered in Addis Ababa, Ethiopia, Wazema Digital Solutions is a small web design agency. The team provides Web Design and CRM consulting and SI.
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$1,000+$25 - $49 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
ICreate Media is a social media marketing firm launched in 2017. The firm offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Errachidia, Morocco
Services provided
Established in 2020, Yourdiz, a small social media marketing company, is headquartered in Errachidia, Morocco and Casablanca, Morocco. Their team focuses on Social Media Marketing and Logo.
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$1,000+$25 - $49 / hr10 - 496th of October, Egypt
Services provided
Web design agency Oxerv is headquartered in 6th of October, Egypt. They focus on Web Design and Web Development.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsThe Webs Coder offers design services including business logos, letterheads, and branded materials like business cards and T-shirts. Clients consistently commend the company for its flexibility, timely delivery, and ability to meet project specifications perfectly. High ratings and budget-friendly pricing are frequently highlighted as reasons for their selection.
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$5,000+$50 - $99 / hr2 - 9Ghaziabad, India
Services provided
SEO agency Insystribe Global Technologies LLP is located in Ghaziabad, India. Their services include Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
NH Infosoft, a web design agency, was launched in 2018. They provides Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Mumbai, India
Services provided
IDesign Digital Marketing Solutions For Your Business is a SEO company. They are headquartered in Mumbai, India. Their team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Kamatero, Greece
Services provided
Polymothy Digital is an UX company. Established in 2023, the agency offers UX/UI Design and Web Development.
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UndisclosedUndisclosed10 - 49Metairie, LA
Services provided
Established in 2009, Gambel Communications is a small PR agency located in Metairie, Louisiana. Their team focuses on Public Relations and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Techxore is a web development firm founded in 2021. The agency focuses on Web Development and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerLondon, England
Services provided
Two Spouts Media Limited is a London, England-based Advertising company. They specialize in Advertising and Digital Strategy and were founded in 2019.
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$1,000+$25 - $49 / hrFreelancerRhosesmor, Wales
Services provided
HDC Projects Digital Marketing is a SEO company. Founded in 2018, the firm is in Rhosesmor, Wales. Their team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hrFreelancerBengaluru, India
Services provided
Digital Azpire is a Content Marketing company established in 2018. The team focuses on Content Marketing and Graphic Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.