Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hrFreelancerKanpur, India
Services provided
Technical Yatra is a small web development firm. Launched in 2019, the team focuses on Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Established in 2018, Bizcat is a small social media marketing company. Their team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
F5 Digi Solutions, a Digital Strategy company, was founded in 2018. The agency focuses on Digital Strategy and Search Engine Optimization.
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$50,000+$25 - $49 / hr250 - 999Dhaka, Bangladesh
Services provided
Net Max is a Market Research company in Dhaka, Bangladesh. They offer Market Research and Marketing Strategy.
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$1,000+$50 - $99 / hr250 - 999
Services provided
Livraison Tech is a social media marketing company founded in 2022. The team focuses on Social Media Marketing and Mobile & App Marketing and is headquartered in Sheridan, Wyoming.
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$5,000+$50 - $99 / hr2 - 9Chester, England
Services provided
Maley Digital PPC is a Chester, England-based PPC agency. Established in 2018, the team focuses on Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Jaipur, India
Services provided
See all 1 projectsBraverising offers a range of digital marketing services including Social Media Marketing, social media post design, and logo design. The overall feedback highlights their effective social media management, online branding, and ability to increase sales and client engagement. Clients appreciated their guidance, detailed approach, and notable expertise in identifying target audiences on platforms like Instagram and Facebook.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr10 - 49Kampala, Uganda
Services provided
Redial Media is an Advertising company. Headquartered in Kampala, Uganda, their team focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Zagreb, Croatia
Services provided
House of Code is a software development company. The Zagreb, Croatia-based firm was established in 2010. Their team focuses on Custom Software Development and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
DOCUNINE is a Recruiting company. The team focuses on Recruiting and Web Development and is in Ahmedabad, India.
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$1,000+Undisclosed2 - 9
Services provided
DIGITAL AD ASTRA is a web design company founded in 2018. The small team offers Web Design and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Services provided
See all 1 projectsWelcome to oyolloo design and marketing agency! We are a top-rated design and marketing agency in Bangladesh, providing clients with a wide range of services worldwide. Our team consists of 24+
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Undisclosed< $25 / hr10 - 49
Services provided
See all 1 projectsDigital Ratz offers Social Media Marketing services, including the creation and management of various social media accounts, such as Facebook, LinkedIn, TikTok, Instagram, and Twitter. The reviews highlight their effective project management, timely delivery, and competitive pricing, contributing to increased online visibility and engagement for clients. The company is praised for its customer service and efficient communication.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsSEO Center USA provides services such as SEO, website design, and Google Ads management. The reviews highlight their excellent project management skills, effective website marketing, and ability to generate leads and increase website traffic. Clients appreciate their 24/7 availability and recognize the company as providing good value for cost. Overall, SEO Center USA is recommended for its ability to improve online visibility and business results.
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$5,000+$50 - $99 / hr2 - 9Sunrise, FL
Services provided
Nbma.io is a Sunrise, Florida-based web design agency. Their services include Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
Services provided
Visage Temps is a small Atlanta, Georgia-based video production agency. The team offers Video Production and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Amz Web Designs is an user experience company. Their team is located in Los Angeles, California and focuses on UX/UI Design and Graphic Design.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Genuinely Digital is a small pay per click agency. They focus on Pay Per Click and Search Engine Optimization and were founded in 2019.
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$5,000+$150 - $199 / hr2 - 9Calgary, Canada
Services provided
Profilio is an UX agency. Their team is headquartered in Calgary, Canada and offers UX/UI Design and Web Design.
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Undisclosed< $25 / hr10 - 49
Services provided
In Chandigarh, India, Digital Bonjour is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
PC Media Branding and Advertising is a Digital Strategy company. Headquartered in Hyderabad, India, their team focuses on Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Stellar Technologies, a small social media marketing company, is headquartered in Lahore, Pakistan. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Kreative Marketing Insights is a social media marketing firm in Alpharetta , Georgia. They specialize in Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
TOJO Global is a web design agency founded in 2021. The team offers Web Design and Graphic Design and is based in Dhaka, Bangladesh.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Diego Lujan Studio is a small El Paso, Texas-based graphic design agency. The team offers Graphic Design and Web Development.
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$1,000+$150 - $199 / hr2 - 9Tampa, FL
Services provided
Triangular Studio Inc is a branding company founded in 2017. Their services include Branding and Web Design.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsAhmedia Marketing offers comprehensive digital media transformation services aimed at increasing brand awareness and reach through social media and digital platforms. Clients consistently praise their ability to exceed expectations, exceptional teamwork, and the significant business growth achieved through their efforts. Ahmedia Marketing is highly regarded for its effectiveness and strong client relationships.
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$5,000+$100 - $149 / hr2 - 9
Services provided
SEO company GoAccel was launched in 2009. The team focuses on Search Engine Optimization and Pay Per Click and is based in Charleston, South Carolina.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Techshark Technologies is a small application development company located in Chennai, India. The team focuses on Mobile App Development and Web Development.
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$1,000+$300+ / hr10 - 49Dhaka, Bangladesh
Services provided
Launched in 2016, Libanza is a small Dhaka, Bangladesh-based Advertising company. Their team specializes in Advertising and Branding.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Growth Link is a web design company. They provide Web Design and Social Media Marketing and were launched in 2020.
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$1,000+$25 - $49 / hr10 - 49
Services provided
BrandVestorz is a branding firm. They are based in New Delhi, India and New Delhi, India and have small team. They specialize in Branding and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
B Square Visuals is a Lahore, Pakistan-based video production company. They specialize in Video Production and Branding and were established in 2021.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
See all 1 projectsFulgid Software Solutions Pvt Ltd offers web development and eCommerce platform services, utilizing technologies such as WordPress and Slack for project management. The reviews highlight their user-friendly deliverables, effective communication, and prompt responsiveness, with minor initial bugs that were quickly resolved.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsNventive Communication provides web development services, including the creation of mobile-friendly websites with features such as WooCommerce integration and blogging capabilities. Reviews highlight their effective project management, strategic brilliance in web development, and successful delivery of well-designed platforms that meet clients' goals. Clients report high satisfaction with the quality and functionality of their deliverables.
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Undisclosed$25 - $49 / hr2 - 9
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GW Digital Marketing is a Digital Strategy company. The small Amsterdam , Netherlands-based team specializes in Digital Strategy and Pay Per Click. The agency was established in 2017.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
State Services is a web design agency. They specialize in Web Design and Web Development and were established in 2016.
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$1,000+Undisclosed2 - 9Riyadh, Saudi Arabia
Services provided
Seven Dimensions is a small branding firm located in Riyadh, Saudi Arabia. Their services include Branding and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Spyland India is a small Bengaluru, India-based mobile app development company. The team focuses on Mobile App Development and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Bekasi, Indonesia
Services provided
Based in Bekasi, Indonesia, Lepiza Digital is a web design agency. Their services include Web Design and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249Bakı, Azerbaijan
Services provided
Global Technology Service is a Content Marketing company. The midsize Bakı, Azerbaijan-based team offers Content Marketing and IT managed services. The agency was founded in 2016.
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$1,000+$25 - $49 / hr2 - 9Brașov, Romania
Services provided
Branding agency Magicos Studios is in Brașov, Romania. The team offers Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Pietermaritzburg, South Africa
Services provided
Avuiremedia is a Pietermaritzburg, South Africa-based Content Marketing company. They focus on Content Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr2 - 9Ahmedabad, India
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CloudstackGroup is a cloud consulting & SI company. The company is headquartered in Ahmedabad, India. Their services include cloud consulting & SI and IT strategy consulting.
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$1,000+Undisclosed2 - 9Cape Town, South Africa
Services provided
Lake Productions, a video production agency, is based in Cape Town, South Africa and València, Spain. They focus on Video Production and Social Media Marketing and were founded in 2016.
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$1,000+$25 - $49 / hr2 - 9Morawaka, Sri Lanka
Services provided
W3Inventor(Pvt.)Ltd. Is a social media marketing agency headquartered in Morawaka, Sri Lanka. Founded in 2018, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Faisalabad, Pakistan
Services provided
Rank Planners, a SEO company, was launched in 2015. The company specializes in Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+Undisclosed2 - 9London, England
Services provided
Business Consulting company Axiom Foundry was founded in 2022. The agency provides Business Consulting and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2020, Metaphor Marketing Agency is a small branding agency. Their services include Branding and Market Research.
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Undisclosed$200 - $300 / hr2 - 9Smithtown, NY
Services provided
Podcast Launch Pro's is a social media marketing agency. The Smithtown, New York-based company was launched in 2014. Their team focuses on Social Media Marketing and Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.