Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49
Services provided
Talent Source is a Direct Marketing company founded in 2023. The company provides Direct Marketing and Social Media Marketing, and is small.
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$1,000+< $25 / hr10 - 49
Services provided
Lorphic is a Guilford, Connecticut-based Advertising company. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$100 - $149 / hr10 - 49
Services provided
MEDIAPOINT is an Advertising company established in 2012. Their services include Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Westlake, OH
Services provided
Sweeney is a Westlake, Ohio-based branding agency. They specialize in Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Citrus Heights, CA
Services provided
Atria Web Solutions is a small social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were established in 2003.
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UndisclosedUndisclosed10 - 49Gurugram, India
Services provided
Infipi is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2010.
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$1,000+< $25 / hr10 - 49
Services provided
Established in 2018, LIMITLESS - Financial Services Marketing & Advertising Agency is a social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$25 - $49 / hr10 - 49
Services provided
PILOTLAB LLC is a social media marketing agency. Founded in 2013, the firm offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
SheenSol Technologies is a social media marketing agency. They were established in 2008 and focus on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr10 - 49Mysuru, India
Services provided
Headquartered in Mysuru, India, Crisant Technologies is a branding firm. They focus on Branding and Social Media Marketing and were launched in 2018.
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$25,000+Undisclosed10 - 49Brookvale, Australia
Services provided
Hat Media, a Digital Strategy company, provide Digital Strategy and Social Media Marketing. They were launched in 2013.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Established in 2020, Unknown Group is a branding firm. The agency provides Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Vasai-Virar, India
Services provided
Koffeetech Communication, a social media marketing firm, specialize in Social Media Marketing and Content Marketing. They were established in 2016.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Extra Sales is a small social media marketing agency launched in 2017. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Horizon, a social media marketing agency, was founded in 2021. The agency offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Market Harborough, England
Services provided
Market Harborough Website Designers, a social media marketing company, was established in 2015. The firm offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
Services provided
BSTR – luova markkinointitoimisto, a branding company, is located in Seinäjoki, Finland. The team focuses on Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Zona Industriale, Italy
Services provided
Established in 2009, AleMar Web is a small Zona Industriale, Italy-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Casablanca, Morocco
Services provided
KamaWeb is a media planning and buying company. The team focuses on Media Planning & Buying and Digital Strategy, and the firm is located in Casablanca, Morocco.
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$1,000+$50 - $99 / hr10 - 49Pizarra, Spain
Services provided
Linkasoft is a social media marketing firm established in 2003. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
Services provided
Your Door Step is a social media marketing agency. Based in Delhi, India, the company was established in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Pernik, Bulgaria
Services provided
SFC Ltd. Is an user experience design agency. Based in Pernik, Bulgaria, the team provides UX/UI Design and Web Development.
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UndisclosedUndisclosed10 - 49South Brisbane, Australia
Services provided
Web Professionals is a small social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were established in 2023.
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$5,000+$100 - $149 / hr50 - 249Houston, TX
Services provided
Chief Outsiders is a midsize Advertising company launched in 2009. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Ahmedabad, India
Services provided
Blurbpoint Media is a SEO company. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2006. The agency is located in Ahmedabad, India and Mumbai, India.
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$1,000+$25 - $49 / hrFreelancerKuala Lumpur, Malaysia
Services provided
In Kuala Lumpur, Malaysia, Elevate Digital Sdn. Bhd. Is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Chennai, India
Services provided
CMO Axis is a Content Marketing company. Founded in 2008, the company provides Content Marketing and Web Design.
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$5,000+Undisclosed10 - 49New Delhi, India
Services provided
IWEBSPOT is an Advertising company located in Gurugram, India and New Delhi, India. They focus on Advertising and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Boyshero is a branding firm. Established in 2021, the company is located in Dhaka, Bangladesh. Their team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jhelum, Pakistan
Services provided
GoFlare, a PPC company, was founded in 2011. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Teqnoor is a website development company. The team is located in London, England, and their services include Web Development and Mobile App Development.
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$1,000+< $25 / hr10 - 49
Services provided
Thoughtful Design is a small Advertising company located in Hyderabad, India and Calgary, Canada. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
In Dubai, United Arab Emirates, Bitcom Valley is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$25,000+$50 - $99 / hr2 - 9Harish, Israel
Services provided
EMBOODO is a Marketing Strategy company launched in 2007. Their team provides Marketing Strategy and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Charlotte, NC
Services provided
Launched in 2024, sparkwebdesigns.com is an Advertising company. The company focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
Branding company Gogo-A Digital Marketing Agency is headquartered in Nairobi, Kenya and Nairobi, Kenya. They offer Branding and Marketing Strategy and were established in 2022.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 1 projectsJoy Consultancy Services provides expert services in Social Media Marketing, product branding, and recruitment support. Clients consistently praise their timely delivery, excellent design, and recruitment services. The company's ability to meet objectives and deliver good value for cost makes them a highly recommended choice for Social Media Management and Online Branding initiatives.
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$1,000+$25 - $49 / hr2 - 9Visakhapatnam, India
Services provided
See all 1 projectsGreyCat Digital is a proficient provider specializing in Social Media Marketing, Digital Marketing, and Online Branding services. Their reviews highlight high-quality deliverables, notably in logo design, and commend their professional and creative approach. Clients appreciate their ability to meet deadlines and offer innovative solutions at budget-friendly prices.
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$25,000+Undisclosed50 - 249Dubai, United Arab Emirates
Services provided
Founded in 2006, ASTUDIO is a social media marketing firm. The company provides Social Media Marketing and Video Production.
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$1,000+Undisclosed2 - 9Ogden, UT
Services provided
Headquartered in Ogden, Utah, SilverFox SEO is a social media marketing firm. They focus on Social Media Marketing and Content Marketing and were established in 2015.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Small Digital Strategy company SideCar Digital, is located in Washington, District of Columbia and San Diego, California. The team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Hammond, LA
Services provided
Brandcast Creative + Marketing is a graphic design agency based in Hammond, Louisiana. They offer Graphic Design and Public Relations and were established in 2013.
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$1,000+< $25 / hr2 - 9Palghar, India
Services provided
Established in 2015, PRODEVPLUS is a website development firm. The firm focuses on Web Development and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Aiana-de-cima, Portugal
Services provided
Founded in 2008, Dream Journey Studios is a small Aiana-de-cima, Portugal-based video production company. Their team offers Video Production and Content Marketing.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
Services provided
Varnish Media is a small Content Marketing company headquartered in Murfreesboro, Tennessee. Their services include Content Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9St. George, UT
Services provided
Red Digital Marketing Group is a pay per click company launched in 2018. The small team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
Digital Taktik is a Digital Strategy company founded in 2017. The team focuses on Digital Strategy and Conversion Optimization and is headquartered in Barcelona, Spain.
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$1,000+< $25 / hr2 - 9Pune, India
Services provided
Digisource is an Other Digital Marketing company. Launched in 2017, their team offers Other Digital Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Brampton, Canada
Services provided
UX agency Buzz Techies is located in Brampton, Canada. Their services include UX/UI Design and Social Media Marketing.
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$10,000+Undisclosed2 - 9Kyiv, Ukraine
Services provided
Kyiv Signals is an Advertising company. Their small team of employees is located in Kyiv, Ukraine. Their team specializes in Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.