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Octopus & Son Social Media Inc

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Marketing Strategy & Fractional CMO, Calgary

Know who you're selling to before you spend another dollar on marketing. Octopus & Son is a marketing strategy consultant and fractional CMO in Calgary, working with growth-stage B2B companies of 10 to 200 people across Canada and with Calgary owner-operators.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Calgary, Canada
  • Year founded
    Founded 2014

1 Locations

  • Calgary , Canada

Service Lines
Business Consulting
50%
Social Media Marketing
25%
Video Production
25%

No Focus Areas have been added yet…

Industries
Business services
40%
Information technology
40%
Advertising & marketing
20%
Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

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Our Story

Octopus & Son started in 2014 as a social media agency in Calgary. Over a decade of client work taught us where marketing actually fails: before the first post, when nobody has answered who the customer is and why they buy.

So we changed what we do. Today we are a marketing strategy consultant and fractional CMO for growth-stage B2B companies across Canada. We find the customer, fix the message, then use AI to reach them without wasting money. AI delivers. It doesn't decide.

What Sets Us Apart

We find the customer before we touch the message

Most marketing fails before the first post goes out, because nobody answered who the customer is and why they buy. Every engagement starts there, with research and interviews, and ends in one governing document your whole team can work from.

AI delivers. It doesn't decide.

We use AI to produce and distribute, never to choose the strategy. Every system we build is governed by the foundation and traceable back to it, so the output sounds like you and reaches the people you actually want.

Senior judgment, part time

Dario Hudon-Verrelli taught marketing at Mount Royal University for nearly nine years and has led marketing for growth-stage companies for over a decade. You get that judgment in the room when decisions are made, without hiring a full-time CMO.

Quick Facts

12 years in business

Commonly Asked Questions

Marketing Foundations for B2B companies of 10 to 200 people in software, AI and professional services, anywhere in Canada. Fractional CMO engagements where the marketing exists but nobody senior owns the decisions. In Calgary, strategy workshops for owner-operator teams of 5 to 50 people. We're not the right fit for execution-only work such as posting, ad management or design without a strategy underneath it.

A 20-minute call to hear the situation. If it fits, a four-to-eight-week Foundation: interviews with your customers and your team, a read of your numbers and your market, then one governing document that names who you sell to, what you say and where. Everything after that, including any AI system we build, is governed by that document.

Yes, for delivery, never for decisions. AI drafts, distributes and reports inside a system built on the Foundation, so output stays in your voice and traceable to the strategy. The thinking about who your customer is and what they need to hear stays human.

An agency sells you output. A fractional CMO sits on your side of the table, owns the marketing decisions part time, and tells your agencies and tools what to do. You get senior judgment in the room without a full-time hire.

Yes. Strategy and fractional CMO work runs remotely across Canada; Nexxt Ideas and most current clients are not in Calgary. Workshops and in-person sessions are Calgary-based.

Locations (1)

#600, 630 8 Ave SW Calgary, Canada T2P 1G6

Contact Octopus & Son Social Media Inc

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