CTRL Pictures

CTRL Pictures is a premium content, video and photo production company based in Vilnius, Lithuania, working with brands across Europe and beyond. We combine film-grade production craft with the speed and volume modern brands actually need — producing reactive, always-on content for product launches, campaigns, social, retail and events, alongside the hero Key Visuals the rest of a brand's channels are built from.

Our work spans some of the world's most recognisable names — including Netflix, Audemars Piguet, Bugatti, FIFA and Esprit — across fashion, luxury, entertainment and lifestyle. We are also one of very few production partners equipped to deliver compliant, high-performing content in the most restricted categories, including tobacco and alcohol, where creative and regulatory rigour are non-negotiable.

What sets us apart is range without compromise: the craft of a high-end production house, the responsiveness of an in-house team, and the discipline to keep a brand's content calendar full all year — not just once or twice per campaign.

Services include:

• Video & film production — commercials, campaign films, brand and product content
• Photography — beauty, fashion, product and lifestyle; studio and location -
• Always-on & social content — reactive content at volume for every drop, moment and activation 
• Key Visuals & campaign creative — hero assets designed to adapt across every channel
• Full-service delivery — concept, pre-production, production and post (edit, grade, retouch, versioning) 

From a single shoot we build a full library of channel-ready assets — produced fast, on-brand and to a global standard. Global clients, Vilnius-based.