Ask Digital Inc

BACKGROUND

Please describe your company and position.

I am the Director of Hyfit Ninja

Describe what your company does in a single sentence.

Web and Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Gurus Inc to accomplish?

• Traffic to website
• Increase Sale

SOLUTION

How did you find Digital Gurus Inc?

• Online Search
• Referral

Why did you select Digital Gurus Inc over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Gurus Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here is a summary of some key deliverables: 

• Search Engine Optimization (SEO): Conduct comprehensive keyword research and optimize website content to improve organic search rankings. Implement on-page SEO techniques, create relevant meta tags, and optimize URLs to drive more traffic to the website. 
• Pay-Per-Click Advertising (PPC): Create and manage targeted PPC campaigns on platforms like Google Ads and social media to drive immediate traffic and conversions. Monitor campaign performance, adjust bids, and optimize ad creatives to maximize ROI. 
• Content Marketing: Develop a content strategy focused on creating informative and engaging content related to fitness equipment. This can include blog posts, articles, videos, infographics, and more, to attract and retain the target audience. 
• Email Marketing: Set up and manage email marketing campaigns to nurture leads, promote new products, offer discounts, and maintain customer engagement. Personalization and segmentation can be used to improve the effectiveness of email campaigns. 
• Social Media Marketing: Create and manage social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn. Regularly post relevant content, interact with followers, and run targeted ad campaigns to grow the brand's social presence. 
• Conversion Rate Optimization (CRO): Analyze user behavior using tools like Google Analytics and optimize the website's layout, calls-to-action, and checkout process to increase the conversion rate and improve overall user experience. 
• Influencer Marketing: Collaborate with fitness influencers or industry experts to promote the website's products and increase brand awareness among their followers. 
• Affiliate Marketing: Set up an affiliate program to encourage influencers, bloggers, and website owners to promote the fitness equipment products in exchange for a commission on sales. 
• Website Design and Development: Ensure that the website is visually appealing, user-friendly, and optimized for mobile devices to enhance user experience and improve search engine rankings. 
• Analytics and Reporting: Regularly monitor the website's performance using various analytics tools and provide detailed reports to the client, showcasing key performance indicators (KPIs), areas of improvement, and the impact of marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +122.78% increase in website visitors 
• +62.12% increase in organic search traffic 
• +126.22% increase in the conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Digital Gurus Inc?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the outset, their team demonstrated unparalleled professionalism and a deep understanding of my business goals. They took the time to listen to my requirements and offered valuable insights to enhance my vision. Their expertise in website development was evident as they crafted a stunning and user-friendly website that perfectly encapsulated the essence of my brand. The level of dedication and attention to detail displayed by the agency throughout the entire process!!

Are there any areas for improvement or something Digital Gurus Inc could have done differently?

Not as such