Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49Madhapur, India
Services provided
Content Marketing company ADing Digital Marketing Agency is located in Madhapur, India. They specialize in Content Marketing and Digital Strategy and were launched in 2017.
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$1,000+< $25 / hr10 - 49
Services provided
Brandwizz Communications Digital Studio is an Advertising company. Launched in 2005, their team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Social media marketing company All Stars Digital was established in 2018. The team focuses on Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Bondi Junction, Australia
Services provided
Founded in 2013, OMNI ONLINE is a small Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$25,000+< $25 / hr10 - 49Kochi, India
Services provided
Accolades Media and Communications, a small Advertising company, is in Kochi, India. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Subiaco, Australia
Services provided
Founded in 2017, Bloom Digital is a Digital Strategy company. The company focuses on Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Tangerine Creative Agency is a graphic design company. Established in 2015, the firm offers Graphic Design and Mobile App Development.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed10 - 49Miami Lakes, FL
Services provided
Branding company iluma Agency is headquartered in Miami Lakes, Florida. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lafayette, LA
Services provided
Klout 9 is an Advertising company. Established in 2012, the firm specializes in Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Henderson, NV
Services provided
FWA Marketing, a PPC agency, is located in Henderson, Nevada. They specialize in Pay Per Click and Search Engine Optimization and were launched in 2012.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Established in 2016, Digi Elephant is a SEO agency. The company offers Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+Undisclosed10 - 49
Services provided
Launched in 2012, Amplify Digital Agency is an Advertising company. The firm provides Advertising and Media Planning & Buying, and is small.
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Undisclosed< $25 / hr10 - 49Jaipur, India
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Digiadlab is an UX design company. Their small team is located in Jaipur, India and provides UX/UI Design and E-Commerce Development. The company was established in 2015.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
The Coast Creative is an Advertising company. Based in San Diego, California, the firm was founded in 2018. Their team offers Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Bradenton, FL
Services provided
Launched in 2016, Home Care Marketing Pros is a small Conversion Optimization company. Their team focuses on Conversion Optimization and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
IConquerors, a Content Marketing company, was established in 2008. The small team offers Content Marketing and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
GiddyUp is an user experience design agency. The team is located in Cape Town, South Africa, and their services include UX/UI Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Odessa, TX
Services provided
Epic Marketing Consultants Corporation is a graphic design agency. The Odessa, Texas-based team specializes in Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Simi Valley, CA
Services provided
Lilikoi agency is a Simi Valley, California-based Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$150 - $199 / hr10 - 49Durham, NC
Services provided
Instinctive Branding is a web design agency. Established in 2011, the team provides Web Design and Social Media Marketing. The agency is in Durham, North Carolina.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
DiggDigital is a SEO agency launched in 2014. Headquartered in Bengaluru, India, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
Founded in 2012, W3webschool is a social media marketing firm. The firm offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Content Marketing company Avail Consultants was founded in 2017. The agency offers Content Marketing and Public Relations.
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$1,000+< $25 / hr10 - 49Ciudad de México, Mexico
Services provided
Located in Ciudad de México, Mexico and Katy, Texas, iWebblue DMA&T is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Antiguo Cuscatlán, El Salvador
Services provided
Marketing Business Consultants, an Advertising company, was founded in 2006. The small team specializes in Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Navi Mumbai, India
Services provided
DigiMumbai Digital Marketing Agency in Mumbai, a SEO services firm, was founded in 2017. Based in Navi Mumbai, India, the team specializes in Search Engine Optimization and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Located in Chicago, Illinois and Orlando, Florida, Conversion Alliance is a Direct Marketing company. The team offers Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Campinas, Brazil
Services provided
Branding company Digitale was established in 2003. The firm focuses on Branding and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Brandon Township, MI
Services provided
Based in Brandon Township, Michigan, Finepoint Social is a small PPC company. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49București, Romania
Services provided
Launched in 2018, Marks Simplicity is a branding company. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Umm al-Fahm, Israel
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Sanapix - Web & Media Services is a social media marketing agency launched in 2010. The team provides Social Media Marketing and Email Marketing and is headquartered in Umm al-Fahm, Israel.
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UndisclosedUndisclosed10 - 49Buenos Aires, Argentina
Services provided
Conde Graphics SEO Agency is a small Marketing Strategy company headquartered in Buenos Aires, Argentina. The team provides Marketing Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Douala, Cameroon
Services provided
Digital Gong Technologies is a Digital Strategy company. They were founded in 2016, and their services include Digital Strategy and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49Lahore, Pakistan
Services provided
PPC company DigiXpertz specializes in Pay Per Click and Search Engine Optimization. They were established in 2017.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Located in Karachi, Pakistan, AL-Rehman Technologies is a small Content Marketing company. The team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2018, Lambourn Digital is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Best Web Solutions & Co. Is a small SEO services firm launched in 2008. Their services include Search Engine Optimization and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Ramona, CA
Services provided
Force0six, a media planning and buying agency, specialize in Media Planning & Buying and Pay Per Click. They were launched in 2015.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
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Launched in 2015, The Digital Age (tda!) is an user experience design company. Located in Edinburgh, Scotland, the team provides UX/UI Design and Digital Strategy.
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$25,000+$300+ / hr10 - 49New York, NY
Services provided
Rose & Company, a PR firm, offer Public Relations and Branding. They were launched in 2015.
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$10,000+Undisclosed10 - 49Oakleigh, Australia
Services provided
LeapFrogger, a PPC agency, was launched in 2016. The agency offers Pay Per Click and Search Engine Optimization, and is small.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Medico Digital is a London, England-based branding firm. They focus on Branding and Graphic Design.
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$5,000+< $25 / hr10 - 49Faridabad, India
Services provided
Softhics digital is a SEO agency. Their small team is based in Faridabad, India. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Markham, Canada
Services provided
Affiliate Marketing company SEO Executor | SEO Agency in USA & Canada is headquartered in Markham, Canada. They specialize in Affiliate Marketing and Pay Per Click and were established in 2020.
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Undisclosed< $25 / hr10 - 49Jaipur, India
Services provided
DIGITAL PILOTS is a PPC company based in Jaipur, India. They focus on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Vadodara, India
Services provided
Innowyn Business Solutions is an Email Marketing company located in Vadodara, India. They offer Email Marketing and Affiliate Marketing and were established in 2014.
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$5,000+$150 - $199 / hr10 - 49Puchong, Malaysia
Services provided
Latitude Innovation Sdn Bhd is a Content Marketing company. Headquartered in Puchong, Malaysia, their small team focuses on Content Marketing and Digital Strategy. The agency was established in
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UndisclosedUndisclosed10 - 49Newberry, SC
Services provided
EMILY Revolutionary Marketing Group, a branding firm, was founded in 2018. The small team specializes in Branding and Graphic Design.
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$1,000+< $25 / hr10 - 49
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Frolicape is a PPC agency. The Sheridan, Wyoming-based team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Denver, CO
Services provided
Basil Badwan Colorado is a custom software development firm. Their small team is based in Denver, Colorado. Their services include Custom Software Development and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.