Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+< $25 / hr2 - 9Jerusalem, Palestine, State of
Services provided
ADOM Online Services is a small Jerusalem, Palestine, State of-based e-commerce development firm. Their services include E-Commerce Development and Advertising.
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$5,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
Chora Digital Limited is an Advertising company. They are headquartered in Nairobi, Kenya and have small team. They focus on Advertising and UX/UI Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr10 - 49San Luis Obispo, CA
Services provided
See all 16 projectsMarcitors is a results-driven digital marketing agency specializing in SEO, social media management, content marketing, and website design. We help businesses grow their online presence, engage
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$25,000+$150 - $199 / hr10 - 49Bend, OR
Services provided
Launched in 2004, Avtec Media Group LLC, a small web development firm, is based in Bend, Oregon. Their team focuses on Web Development and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49
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See all 3 projectsEmpower your brand's identity with our expert logo design services. Our skilled team crafts unique and memorable logos that capture the essence of your business. With a focus on creativity,
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
See all 2 projectsDigital Sky 360 is a trusted digital marketing agency based in Ahmedabad, serving clients since 2019 with a growing team of 10–49 professionals. We help businesses across industries like
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
See all 1 projectsV2Infotech is a leading Digital Marketing Company based in Ahmedabad, established in 2010. We specialize in SEO services designed to drive business growth. Our comprehensive solutions include Search
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
See all 1 projectsRapid Digital Growth is a full-service digital agency in India with a global client portfolio. We deliver exceptional Website Design & Development services that breathe life into your brand's
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$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
See all 2 projectsNITRO PLUG Digital Marketing offers services in search engine optimization (SEO) and pay-per-click (PPC) advertising, focusing primarily on lead generation and improving online visibility. The reviews highlight their deep expertise in these areas, with clients noting significant improvements in lead quality and website traffic. The overall feedback underscores the company's professionalism, effective communication, and impressive industry-specific knowledge.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsSOCIAN LTD offers data analytics services, including automated analytics, sentiment analysis, and topic modeling, primarily leveraging social media data. The overall feedback highlights their passion, effectiveness, and the seamless workflow between teams, contributing to securing significant projects for clients. Their ability to meet demands and accept challenges is particularly noted.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
See all 1 projectsAwesome Resources Ltd specializes in digital reputation management, with services including producing relevant content to counteract negative information, identifying sources of attacks, and negotiating resolutions. Client feedback highlights their high-quality, imaginative work and exceptional responsiveness, resulting in restored reputation and improved business outcomes.
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$5,000+$25 - $49 / hr10 - 49
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See all 1 projectsGoMaxoo Digital offers a comprehensive suite of digital marketing services, including Pay Per Click (PPC) management, Search Engine Optimization (SEO), and website redesign. Reviews consistently highlight their effective strategies, timely project management, and strong communication, resulting in enhanced online visibility and lead generation. Customers commend their creative integration with technical expertise and dedication to client needs.
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$1,000+Undisclosed10 - 49Lagos, Nigeria
Services provided
See all 1 projectsKong Marketing Agency specializes in customer acquisition, paid conversion, and brand awareness through digital advertising, particularly using Facebook and Google Ads. Reviews highlight their effectiveness in achieving significant app downloads and user engagement, with particular praise for their understanding of clients' business models. Clients suggest potential improvement in reducing consultation costs.
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$5,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
See all 1 projectsDigitales PR Medios Pvt Ltd specializes in comprehensive digital marketing services, including SEO, Google Ads, social media management, content creation, and email campaigns. Reviews highlight their exceptional digital marketing expertise, industry trend adaptation, and transparent communication, resulting in significant increases in website traffic and conversion rates. Their client-centric and innovative approach is consistently commended.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsRagasoft Solutions Pvt Ltd specializes in web development services, particularly in developing ecommerce websites with features such as home page design, product catalog, checkout, payment gateway integration, and user and admin panels. The reviews highlight their strong project management led by technically proficient staff, timely delivery, clear vision, and alignment with client values, making them a reliable partner for similar projects.
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UndisclosedUndisclosed10 - 49Kochi, India
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Small e-commerce development firm Le Logiciel, is in Kochi, India. The team provides E-Commerce Development and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Ahmedabad, India
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JakBiz is a SEO agency. The small Ahmedabad, India-based team provides Search Engine Optimization and Pay Per Click. The firm was launched in 2011.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Amaron Software, a small e-commerce development firm, is in Delhi, India. The team focuses on E-Commerce Development and Web Design.
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Undisclosed< $25 / hr10 - 49Kharar, India
Services provided
IRIS Web Technologies is a branding agency. The Kharar, India-based agency was founded in 2014. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Launched in 2010, EnKonversations is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Sharjah, United Arab Emirates
Services provided
Web design company Almeka was established in 2006. The team offers Web Design and Web Development and is located in Sharjah, United Arab Emirates and Kerala, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
RG Infotechnology is a website development company. They are located in Noida, India and New Delhi, India and have small team. They offer Web Development and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Munn Rabot, a branding firm, was established in 1995. The agency specializes in Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
Services provided
Headquartered in Montréal, Canada, Sauterelle Design Inc. Is a small Advertising company. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Regina, Canada
Services provided
Bravo Tango is a branding agency. Launched in 2008, the company focuses on Branding and Logo.
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$1,000+$150 - $199 / hr10 - 49London, England
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The Outfit is a social media marketing firm. Their team is based in London, England. The firm offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Paris, France
Services provided
Armstrong is a branding company. They provide Branding and Content Marketing and were launched in 2008. The agency is in Paris, France and New York, New York.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
Launched in 2002, Watermelon Web Works is a web design company. The team specializes in Web Design and Web Development.
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$50,000+$150 - $199 / hr10 - 49Berlin, Germany
Services provided
In Berlin, Germany, The Adventures Of is an Advertising company. Established in 2014, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Montreal, Canada
Services provided
Founded in 2004, Zak Communications is a public relations firm. The team focuses on Public Relations and Graphic Design.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Custom software development company WebNet Creatives is in New Delhi, India and New Delhi, India. Launched in 2006, the team provides Custom Software Development and Mobile App Development.
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$10,000+$100 - $149 / hr10 - 49Langhorne, PA
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Vincodo is a small PPC agency. Launched in 2010, the team offers Pay Per Click and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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CoreApps Tech is a Content Marketing company. The team provides Content Marketing and Mobile App Development, and the agency is in Jaipur, India.
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$10,000+$100 - $149 / hr10 - 49Salt Lake City, UT
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Intrepid Agency is a PR agency. Headquartered in Salt Lake City, Utah, their small team offers Public Relations and Content Marketing. The firm was founded in 1995.
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$5,000+$25 - $49 / hr10 - 49Zapopan, Mexico
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Intagono is a small application development firm founded in 2010. Their team focuses on Mobile App Development and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Founded in 2013, Teez Agency is a Digital Strategy company. The company provides Digital Strategy and Social Media Marketing, and is small.
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$5,000+$25 - $49 / hr10 - 49
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Excite is a Digital Strategy company. Headquartered in Metepec, Mexico, the agency was established in 1999. Their team offers Digital Strategy and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Ciudad de México, Mexico
Services provided
Pachuco Digital is a Digital Strategy company. Established in 2011, the agency is based in Ciudad de México, Mexico. Their team specializes in Digital Strategy and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49
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Generation, a small social media marketing company, is in Brooklyn , New York. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Advertising company GrowthHive was established in 1986. The firm specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Plano, TX
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Advertising company Redonk Marketing was launched in 2002. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Calgary, Canada
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POD Marketing Inc. Is a Conversion Optimization company. The Calgary, Canada-based firm was established in 2014. Their team offers Conversion Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49London , England
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SEO agency Educate provides Search Engine Optimization and Social Media Marketing. They were launched in 2001.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
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Founded in 2013, OrganizeIn is a pay per click agency. The small team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
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Launched in 2012, Pixolab is an Advertising company. The team specializes in Advertising and Branding and is in Mexico.
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$5,000+$100 - $149 / hr10 - 49Bellevue, WA
Services provided
Established in 2004, VMG Studios is a branding agency. Their team focuses on Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Milford Charter Township, MI
Services provided
TMV Group is an Advertising company. The small Milford Charter Township, Michigan-based team offers Advertising and Branding. The agency was launched in 2006.
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$1,000+< $25 / hr10 - 49Noida, India
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Digicots is a Digital Strategy company founded in 2017. The small team focuses on Digital Strategy and Email Marketing.
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$5,000+$25 - $49 / hr10 - 49
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Medio Digital, a Digital Strategy company, is in Mexico City, Mexico. They offer Digital Strategy and Search Engine Optimization and were founded in 2013.
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$5,000+$100 - $149 / hr10 - 49Smithfield, RI
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Pro Products Web Development is an e-commerce development company founded in 1999. The firm offers E-Commerce Development and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.