Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+Undisclosed2 - 9
Services provided
Lime Fresh is a social media marketing agency. The company is located in Namakkal, India. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
MedShouter is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were launched in 2024.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Im creative | Graphic & logo design Hyderabad is a social media marketing company. Launched in 2017, the firm offers Social Media Marketing and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Villach, Austria
Services provided
Marketing Strategy company Nordsteg OnlineMarketing was launched in 2009. The small team specializes in Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cheltenham, England
Services provided
Alice Violet Creative is a social media marketing company founded in 2021. Their services include Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9
Services provided
In Thornton Heath, England and Ahmedabad, India, WiseAcc Pvt Ltd is an Accounting company. Their services include Accounting and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Cáceres, Spain
Services provided
Netbulb is a social media marketing company. Founded in 2015, the team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9Okemos, MI
Services provided
Koshishindia is a social media marketing agency. Founded in 2012, the team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Magnafire Media Ltd, an Advertising company, focus on Advertising and Marketing Strategy. They were launched in 2014.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$200 - $300 / hr2 - 9San Jose, CA
Services provided
Robert Nicholson Consulting is a social media marketing agency. Launched in 2016, the company specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2010, BeTec Host is a small Lahore, Pakistan-based social media marketing company. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Retail-Media, an Advertising company, was established in 2016. The small team offers Advertising and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
IB Results - Digital Marketing Malta is a Direct Marketing company. Headquartered in St. Paul's Bay, Malta, the agency focuses on Direct Marketing and Digital Strategy.
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Undisclosed< $25 / hr2 - 9
Services provided
Established in 2017, JEENWEB TECHNOLOGISTS PVT LTD is a social media marketing agency. The team provides Social Media Marketing and Web Design.
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$1,000+< $25 / hr50 - 249
Services provided
Net2site Solutions, a website development firm, is based in Miramar, Florida. Their services include Web Development and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Riyadh, Saudi Arabia
Services provided
Branding company Perpetual Agency was established in 2013. The firm provides Branding and Digital Strategy.
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$10,000+$200 - $300 / hr2 - 9Springfield, NJ
Services provided
Launched in 2011, AKG Creative is a branding agency. The firm provides Branding and Social Media Marketing, and is small.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
See all 6 projectsBanao Technologies specializes in web and mobile app development, UX/UI design, and digital marketing solutions. Reviews consistently highlight their technical expertise, effective project management, and alignment with client budgets and values. Clients particularly commend their responsiveness, transparent communication, and ability to deliver high-quality, personalized products on time.
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$1,000+$50 - $99 / hr10 - 49Clovis, CA
Services provided
See all 2 projectsKemet Publishing & Media Inc offers services focused on lead generation and conversion optimization. Overall, clients praise the company for their effective strategies that significantly increase business revenue and for their prompt and collaborative project management. Their personalized approach and alignment with client goals are frequently highlighted as unique strengths.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
See all 1 projectsDigital Goal provides a comprehensive array of digital services with an emphasis on website development and exceptional after-sales support. Reviews highlight the professionalism of their team, which includes a dedicated account manager, developer, and designer. Clients commend Digital Goal for their impressive service quality and the wide range of digital marketing solutions they offer.
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Undisclosed< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsParvez Sheikh-Digital Marketer in Bangladesh offers comprehensive digital marketing services, including Social Media Management and Online Branding. Reviews highlight the company's effectiveness in increasing online sales and brand awareness, with clients appreciating the professional and timely delivery of services. The feedback consistently commends their dedication and exceptional results in social marketing efforts.
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$1,000+$25 - $49 / hr10 - 49Jeddah, Saudi Arabia
Services provided
Tatbiqaty, a Business Consulting company, was launched in 2004. The company provides Business Consulting and Social Media Marketing, and is small.
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$1,000+< $25 / hrFreelancerRawalpindi, Pakistan
Services provided
MoveX Digital, a social media marketing firm, is in Rawalpindi, Pakistan. They focus on Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr50 - 249Bengaluru, India
Services provided
Throwcode Software Solutions is a web design company founded in 2023. The company offers Web Design and Web Development, and is midsize.
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$1,000+$100 - $149 / hr2 - 9Jakarta , Indonesia
Services provided
See all 1 projectsDigiAgency specializes in comprehensive digital marketing services, including SEO, SEM, website creation, and social media management. The reviews highlight high customer satisfaction, noting the agency's ability to significantly increase client leads and revenue. Clients appreciate DigiAgency's timely project delivery, excellent communication, and value for money, emphasizing their proactive approach and alignment with company values.
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UndisclosedUndisclosed2 - 9
Services provided
Presnt, an Advertising company, was launched in 2023. The team focuses on Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr250 - 999Weston-super-Mare, England
Services provided
SEO agency Purplex Marketing is in Weston-super-Mare, England and London, England. They provide Search Engine Optimization and Web Design.
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Undisclosed$50 - $99 / hr250 - 999
Services provided
Axpert Accounting is an IT managed services company. In Everett, California, the firm was established in 2014. Their team specializes in IT managed services and Other Digital Marketing.
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$10,000+$100 - $149 / hr250 - 999
Services provided
Dubai SEO Company is a midsize Ecommerce Marketing company established in 2006. Their services include Ecommerce Marketing and Branding.
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$1,000+$25 - $49 / hr250 - 999Gurugram, India
Services provided
Branding company Adglobal360 India Private Limited offers Branding and Public Relations. They are located in Gurugram, India and Jaipur, India.
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$1,000+Undisclosed250 - 999Hoboken, NJ
Services provided
See all 1 projectsNYT Ghost Writing offers book writing and publishing services, demonstrating strong project management, timely delivery, and excellent communication skills. Reviews indicate high satisfaction, highlighting the company's attentiveness, responsiveness, and ability to guide clients through the ghostwriting and proofreading process effectively.
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$5,000+$150 - $199 / hr10 - 49West End, Australia
Services provided
ROMEO Digital is a Digital Strategy company established in 2015. The team specializes in Digital Strategy and UX/UI Design.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Naira Infotech - Best Software Company In Noida is an application development firm. Launched in 2019, their team offers Mobile App Development and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Adverb Communications is a social media marketing company. In New Delhi, India, the company offers Social Media Marketing and Content Writing Services.
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$1,000+$25 - $49 / hr10 - 49Nalta Sharif, Bangladesh
Services provided
Zillion Ten Agency is a SEO company. Their small team of employees is in Nalta Sharif, Bangladesh and Nalta Sharif, Bangladesh. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Bandung, Indonesia
Services provided
Foremery is a Bandung, Indonesia-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Elmhurst, IL
Services provided
JB Fam Solutions is a branding company. Their small team of employees is headquartered in Elmhurst, Illinois. Their team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digital Yug is a social media marketing firm. The team is located in Nashik, India, and their services include Social Media Marketing and Performance Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
See all 4 projectsMohcky Agency brings together experts in SEO, digital marketing, web design, development, and PPC advertising to deliver comprehensive solutions that drive traffic and convert visitors into loyal
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$1,000+$100 - $149 / hr2 - 9Manchester, England
Services provided
TheEword is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2006.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2016, Cobloom is a Conversion Optimization company. The small team focuses on Conversion Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Sacramento, CA
Services provided
OnPoint Internet Marketing is a pay per click agency. Founded in 2009, the company provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
TRUST is an Advertising company. The small New York, New York-based team focuses on Advertising and Branding. The company was established in 2006.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2007, Masterful Marketing, a small Content Marketing company, is located in Marlborough, Massachusetts. Their team provides Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gurugram, India
Services provided
Fielmente is a Digital Strategy company located in Gurugram, India. They provide Digital Strategy and Social Media Marketing and were established in 2020.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Marketing Access Pass is a social media marketing company. Founded in 2013, the team provides Social Media Marketing and Search Engine Optimization. The company is located in Chandler, Arizona.
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$100,000+$300+ / hr2 - 9
Services provided
Branding agency Ruby Media Group is headquartered in White Plains, New York. The team specializes in Branding and Public Relations.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
DiziTech Pro, a social media marketing company, is in Bhubaneswar, India. They specialize in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Sunnyvale, CA
Services provided
Donnan Creative Strategy, a small social media marketing agency, is based in Sunnyvale, California. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Social media marketing agency Growth Wealthh is in delhi, India. They specialize in Social Media Marketing and Content Marketing and were established in 2024.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.