Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr10 - 49Smithfield, RI
Services provided
Pro Products Web Development is an e-commerce development company founded in 1999. The firm offers E-Commerce Development and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
Grayscale Marketing is an Advertising company. The Nashville, Tennessee-based team specializes in Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$10,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
SEO services firm Avohi was established in 2015. The firm focuses on Search Engine Optimization and Social Media Marketing, and is small.
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$10,000+$100 - $149 / hr10 - 49Sansum, Türkiye
Services provided
112dijital is a branding agency located in Sansum, Türkiye. They specialize in Branding and E-Commerce Development and were founded in 2016.
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$5,000+$100 - $149 / hr10 - 49Rīga, Latvia
Services provided
MCloud Global is an Advertising company. The Rīga, Latvia-based firm was founded in 2006. Their team focuses on Advertising and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
Services provided
Bizee.co is a Cambridge, England-based Back Office Outsourcing company. Their services include Back Office Outsourcing and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Small user experience company Frank Studio, is located in Milano, Italy. The team specializes in UX/UI Design and Branding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr10 - 49Melbourne, Australia
Services provided
12Three, a PPC company, is located in Melbourne, Australia and Sydney, Australia. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Goose Design is a branding firm established in 2008. The team focuses on Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Small SEO company Spark Factory, is in Philadelphia, Pennsylvania. The team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oslo, Norway
Services provided
Semway is a social media marketing agency. The Oslo, Norway-based team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Campinas, Brazil
Services provided
Solo Propaganda is a Campinas, Brazil-based branding firm. They offer Branding and Digital Strategy and were launched in 2002.
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$5,000+$50 - $99 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Emperikal is a Digital Strategy company. Their small team is based in Kuala Lumpur, Malaysia and specializes in Digital Strategy and Pay Per Click. The firm was launched in 2017.
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$5,000+$100 - $149 / hr10 - 49Herzliya, Israel
Services provided
Daze - B2B Digital Marketing is a Content Marketing company. They were launched in 2010 and focus on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49HCMC, Vietnam
Services provided
Founded in 2011, OhYeah Communications is a small Digital Strategy company. Their team provides Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Services provided
Ideoviral, a small branding firm, is located in Bogotá, Colombia. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
Services provided
Sellnow Marketing, a branding company, is in Guadalajara, Mexico. Founded in 2009, the team specializes in Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49دبي, United Arab Emirates
Services provided
Headquartered in دبي, United Arab Emirates, Above Digital is a SEO company. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Techpertz IT Solutions is a New Delhi, India-based SEO company. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Itech Fast Web Solution, a SEO services firm, is based in Noida, India. Founded in 2015, the team focuses on Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
Services provided
Located in Cairo, Egypt, BSocial Egypt is an Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Nairobi City, Kenya
Services provided
TDS Marketers is an Advertising company. The team focuses on Advertising and Search Engine Optimization and is headquartered in Nairobi City, Kenya.
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UndisclosedUndisclosed10 - 49Umhlanga, South Africa
Services provided
The No Nonsense Group is a Content Marketing company founded in 1996. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
Services provided
In Cape Town, South Africa, Turn Left is a Marketing Strategy company. Established in 2016, the team focuses on Marketing Strategy and Digital Strategy.
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$1,000+Undisclosed10 - 49Manama, Bahrain
Services provided
Perpetual Strategic Services is a Conversion Optimization company. The Manama, Bahrain-based team offers Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
Services provided
Founded in 2013, Eminent Rankers is a small Cairo, Egypt-based Advertising company. Their team provides Advertising and Web Design.
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$1,000+Undisclosed10 - 49Maadi, Cairo, Egypt
Services provided
Launched in 2010, Marketing Misr is an Email Marketing company. Their services include Email Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Social media marketing agency Winssol - Web Designing and Development company in Lahore Pakistan is in Lahore, Pakistan. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Wilks Communications Group is a small PR agency. Founded in 1995, the team focuses on Public Relations and Branding.
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$1,000+Undisclosed10 - 49Dallas, TX
Services provided
Founded in 2019, Sangria Media is a small Dallas, Texas-based UX agency. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Bridge of Don, Scotland
Services provided
Azzurro-Blu is a graphic design company. The small Bridge of Don, Scotland-based team offers Graphic Design and Search Engine Optimization. The agency was launched in 2015.
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$5,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
Small graphic design agency MARAMEL, is located in Montréal, Canada. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Zoom Digital is a SEO agency. Based in دبي, United Arab Emirates, their small team provides Search Engine Optimization and Social Media Marketing. The firm was founded in 2015.
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$10,000+$50 - $99 / hr10 - 49Antipolo, Philippines
Services provided
C9 Digital Marketing Agency is an Antipolo, Philippines-based web design agency. Their services include Web Design and Custom Software Development.
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Undisclosed< $25 / hr10 - 49
Services provided
Spyrosys is a Content Marketing company in India. They provide Content Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Udaipur, India
Services provided
Zeiko Technologies is an Udaipur, India-based Advertising company. They specialize in Advertising and Custom Software Development and were established in 2018.
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UndisclosedUndisclosed10 - 49Fort Worth, TX
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Ride For The Brand is a Digital Strategy company. Their team is in Fort Worth, Texas. The company provides Digital Strategy and Email Marketing.
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$25,000+$300+ / hr10 - 49Miami, FL
Services provided
BENAMOR is an Advertising company. They offer Advertising and Marketing Strategy and were established in 2009.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Iluminere is an Advertising company based in Dallas, Texas. Established in 2016, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Founded in 2014, Exprezo Digital is a Content Marketing company. The team provides Content Marketing and Digital Strategy.
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Undisclosed$50 - $99 / hr10 - 49Bakersfield, CA
Services provided
Deprigo, Inc. Is a branding firm launched in 2017. The team focuses on Branding and Graphic Design and is based in Bakersfield, California and.
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UndisclosedUndisclosed10 - 49Gilbert, AZ
Services provided
Reed Hill is an Advertising company. In Gilbert, Arizona and , the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wilmington, DE
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Established in 2010, Famous WSI Results is a small Email Marketing company headquartered in Wilmington, Delaware. Their team offers Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
We! Interactive is a Content Marketing company. Founded in 2009, the agency is located in Singapore, Singapore. Their team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Clearfield, UT
Services provided
Oz Marketing, a small Advertising company, is headquartered in Clearfield, Utah. The team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Montville, NJ
Services provided
3E Public Relations, a public relations firm, was launched in 1986. The small team focuses on Public Relations and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Brimfield, IL
Services provided
Resonate Marketing Studios, an Advertising company, is located in Brimfield, Illinois. They offer Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Knoxville, TN
Services provided
Advertising company Big Slate Media is located in Knoxville, Tennessee. The team provides Advertising and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Nogor Solutions Limited is a Direct Marketing company. Based in Dhaka, Bangladesh, the agency specializes in Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Buffalo, NY
Services provided
Headquartered in Buffalo, New York, Mr. Smith Agency is an Advertising company. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.