Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosedFreelancerDenver, CO
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Established in 2019, Latino Web Studio is a small web design agency in Denver, Colorado. Their team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Made in Trenbania is a social media marketing company founded in 2010. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosedFreelancerCork, Ireland
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Double Marvellous is a web design company. Launched in 2012, the company focuses on Web Design and Graphic Design.
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UndisclosedUndisclosedFreelancerFigline Valdarno, Italy
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Digitaliagency is an Email Marketing company. Their small team of employees is in Figline Valdarno, Italy. Their team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCava de' Tirreni, Italy
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Founded in 2014, Alessandro Nicoli is a social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerGrottammare, Italy
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Launched in 2017, Walter Di Martino is a Digital Strategy company. Their services include Digital Strategy and Sales Outsourcing.
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UndisclosedUndisclosedFreelancerSigna, Italy
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Strategy Plus srls is a Digital Strategy company. The company is located in Signa, Italy. Their team offers Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
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UndisclosedUndisclosedFreelancerMoret-Loing-et-Orvanne, France
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Founded in 2019, Webindme is a SEO company. Their services include Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosedFreelancerEvergreen, CO
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Established in 2014, Zyorca, a small SEO agency, is headquartered in Evergreen, Colorado. Their team specializes in Search Engine Optimization and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosedFreelancerHialeah, FL
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Web Design by Niva Corp is a branding agency. The Hialeah, Florida-based agency was established in 2014. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosedFreelancerGreat Warley, England
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In Great Warley, England, Online Business Solutions is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerWynnum West, Australia
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Marketing for You, a Marketing Strategy company, is located in Wynnum West, Australia. Founded in 2022, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerReggio Calabria, Italy
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Nicola Condoluci is a branding agency. Their small team of employees is headquartered in Reggio Calabria, Italy. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Conversion Optimization company Peak 8 Marketing is headquartered in Minneapolis, Minnesota. They provide Conversion Optimization and Search Engine Optimization and were founded in 2016.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Multimedia Marketing Solutions, a small Direct Marketing company, is in Las Vegas, Nevada. The team specializes in Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Timothy J Melody Web Design SEO is a SEO services firm. They are based in Las Vegas, Nevada. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerNashville, TN
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Digitabe is an Advertising company. Their small team of employees is located in Nashville, Tennessee. Their team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerEaston, CT
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Get Noticed 360 is a Marketing Strategy company headquartered in Easton, Connecticut. Established in 1980, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerMadison, CT
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Soundview Creative LLC is a web design company. In Madison, Connecticut, their team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerNorthlake, TX
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Tribble Digital, a social media marketing company, was established in 2021. The team specializes in Social Media Marketing and Market Research.
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UndisclosedUndisclosedFreelancerFrench Lick, IN
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QC's Web Design & SEO, a SEO company, is in French Lick, Indiana. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerEvansville, IN
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Evansville SEO is an Evansville, Indiana-based SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancer
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Spread Gather Digital Marketing is a social media marketing company. They are located in Paris, Tennessee and have small team. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerPortland, OR
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Search Commander, Inc. Is a SEO company. Headquartered in Portland, Oregon, the company specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerPoznań, Poland
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Web design agency iREBU Agencja Interaktywna is headquartered in Poznań, Poland. They specialize in Web Design and Web Development and were launched in 2016.
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UndisclosedUndisclosedFreelancerLos Angeles, CA
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Coolwebdesigns2go is a web design agency. The Los Angeles, California-based agency was launched in 2008. Their team focuses on Web Design and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Access Communications is a social media marketing firm. Located in Stamford, Connecticut, the company was established in 2003. Their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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KK Media Digital is a web design agency. They provide Web Design and Search Engine Optimization and were launched in 2016. The company is in San Jose, California.
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UndisclosedUndisclosedFreelancerPortage, MI
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Established in 2015, Webistries Marketing & SEO is a small SEO agency. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerFlushing, NY
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Web Design at NY is a branding agency. The team focuses on Branding and Social Media Marketing, and the firm is headquartered in Flushing, New York.
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UndisclosedUndisclosedFreelancerNew York, NY
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Web Designer 23 is an Advertising company. They focus on Advertising and Branding and are in New York, New York.
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UndisclosedUndisclosedFreelancerPainted Post, NY
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Founded in 1997, Orlando Web Services, LLC is a web design company. The small team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerParla, Spain
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SEOs Marketing, a web design agency, was founded in 2015. The small team offers Web Design and Web Development.
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UndisclosedUndisclosedFreelancerNorcross, GA
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Cloud Website Solutions, a SEO services firm, provides Search Engine Optimization and Web Design. The agency is located in Norcross, Georgia.
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UndisclosedUndisclosedFreelancerJoplin, MO
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Established in 2016, Tier 9, LLC is a SEO company. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerMelbourne, FL
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Florida Man SEO is a SEO company headquartered in Melbourne, Florida. Founded in 2014, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerSunny Isles Beach, FL
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Seopya is a SEO services firm. They were founded in 2015, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancer
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Based in Elche, Alicante, Spain, Seo Elche is a SEO agency. Launched in 2021, the team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerKharkiv, Ukraine
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SEO agency SEOinar was launched in 2008. The small team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBari, Italy
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Launched in 2018, Piergiorgio Zotti is a SEO company. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosedFreelancerCarrollton, GA
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Compass Solutions is a web design company. The team is headquartered in Carrollton, Georgia, and their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerSnellville, GA
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Snellville Websites, a web design agency, is in Snellville, Georgia. Established in 2011, the team offers Web Design and Social Media Marketing.
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UndisclosedUndisclosedFreelancerNans, France
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Sit-web.fr is a web design agency. Headquartered in Nans, France, the agency offers Web Design and Social Media Marketing.
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UndisclosedUndisclosedFreelancerArlington, VA
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SEO agency Alden Lane Partners, LLC is headquartered in Arlington, Virginia. The team specializes in Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancerRinggold, VA
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McDarmont Web Design, a Content Marketing company, is headquartered in Ringgold, Virginia. Established in 2005, the team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Small SEO company Right Stuff Web Development LLC, is located in Front Royal, Virginia. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerBaltimore, MD
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Web Works Consulting LLC is a small web design company based in Baltimore, Maryland. Their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancerFrederick, MD
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Small social media marketing firm SEO Dentals, is based in Frederick, Maryland. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerPuyallup, WA
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Zech Design is a SEO agency. The Puyallup, Washington-based team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancer
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WebWhale Inc. Is a web design company. They are based in Toronto, Canada and have small team. Their services include Web Design and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.5/40.019.8/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.4/40.019.6/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.1/40.018/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
35.7/40.018.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.