Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosedFreelancer
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SEO services firm Amaze Media is headquartered in New Orleans, Louisiana. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerSmyrna, GA
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WSI eBiz Solutions is a branding firm established in 2004. The firm specializes in Branding and Public Relations, and is small.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosedFreelancerDublin, OH
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Dot The i Creative is an Advertising company established in 2010. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerWausau, WI
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Established in 2014, Breckshire LLC is a Digital Strategy company. Headquartered in Wausau, Wisconsin, the team specializes in Digital Strategy and Web Design.
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UndisclosedUndisclosedFreelancer
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Small branding agency Stokhaus Media, is located in Medford, Wisconsin. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosedFreelancerArlington, VA
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Griffin & Co. Marketing is an Email Marketing company. Founded in 2015, the agency specializes in Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Web design company Igor Gutemberg is based in Brasília, Brazil. They offer Web Design and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
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UndisclosedUndisclosedFreelancerEssen, Germany
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Bambule Webdesign is a web design company. Launched in 2009, the team provides Web Design and Business Consulting.
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UndisclosedUndisclosedFreelancerLivermore, CA
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Launched in 1997, Lonzo Designs is a small branding company. Their team focuses on Branding and Advertising.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Fabrizio Azzali is a SEO agency launched in 1994. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancer
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Small SEO company ViralMarketing.biz, is based in Allen, Texas. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Mario Cisneros is an user experience agency. Their small team is located in Allen, Texas. Their team provides UX/UI Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Bricks & Clicks Marketing is a web design agency. They are in Dunedin, Florida and have small team. Their team provides Web Design and Content Marketing.
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UndisclosedUndisclosedFreelancerRio de Janeiro, Brazil
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Filipe Souza is a small Content Marketing company founded in 2000. Their team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerBari, Italy
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Fenixo Studio is a web design agency. Established in 2008, the team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancerLititz, PA
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Digital Strategy company OwnerOwner Mason Digital Marketing was established in 2013. The team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosedFreelancerSmithville, AR
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Eclipse Marketing & Design, a web design agency, is located in Smithville, Arkansas. The team provides Web Design and Print Design.
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UndisclosedUndisclosedFreelancerTempe, AZ
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Dallas McLaughlin LLC is an Advertising company. Their team is based in Tempe, Arizona. The agency offers Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Nypto is an app development company. Their small team is located in Toronto, Canada. Their services include Mobile App Development and Blockchain Marketing.
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UndisclosedUndisclosedFreelancer
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Established in 2021, Jennifer Martin Coaching, a small Marketing Strategy company, is based in Houston, Texas. Their team provides Marketing Strategy and Event Marketing.
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UndisclosedUndisclosedFreelancer
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Combined Concepts Media, a small web design company, is based in Albany, New York. Their services include Web Design and Digital Strategy.
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UndisclosedUndisclosedFreelancerRochester, NY
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Investors Stock Daily, Inc. Is a Content Marketing company. The Rochester, New York-based firm was founded in 2000. Their services include Content Marketing and Advertising.
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UndisclosedUndisclosedFreelancerPattaya City, Thailand
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4 Colors Design is a branding firm. They specialize in Branding and Social Media Marketing and are in Pattaya City, Thailand.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Founded in 2020, Yo Crib Creative is a small Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAnkara, Türkiye
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Aironev Bilişim is a social media marketing agency. In Ankara, Türkiye, the company was established in 2019. Their services include Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosedFreelancer
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Social media marketing firm Ecom Ace was founded in 2022. The small team provides Social Media Marketing and Email Marketing.
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Small web design company KS Marketing Studio, is headquartered in Fort Worth, Texas. Their services include Web Design and Branding.
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UndisclosedUndisclosedFreelancerHarker Heights, TX
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Mike Snow Digital, LLC is a small social media marketing agency. Founded in 2015, the team focuses on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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So Lo Mo Is Digital is a branding firm. Their small team is headquartered in Frisco, Texas. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerChippendale, Australia
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Established in 2021, DEJI Agency is an Advertising company. The small team offers Advertising and Branding.
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UndisclosedUndisclosedFreelancerBondi Junction, Australia
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Digital Strategy company MarketingPush Pty Ltd was launched in 2012. Headquartered in Bondi Junction, Australia, the team offers Digital Strategy and Print Design.
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UndisclosedUndisclosedFreelancerBrandon, SD
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NuWave Digital Marketing is a SEO services firm. Their team is headquartered in Brandon, South Dakota and provides Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosedFreelancerPhoenix, AZ
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SEO services firm AZyokel.com, LLC. Is based in Phoenix, Arizona. They focus on Search Engine Optimization and Web Design and were established in 2007.
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Founded in 2020, The Edgewood Solution, LLC is a social media marketing company. Located in Little Rock, Arkansas, the team offers Social Media Marketing and Digital Strategy.
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Click Source SEO is a social media marketing firm. They are headquartered in Fayetteville, Arkansas. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerRogers, AR
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WeOutrank is a SEO agency founded in 2019. The firm offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerJonesboro, AR
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A State Data is a SEO company. They are based in Jonesboro, Arkansas. Their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosedFreelancerLouisville, KY
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Root of Pi LLC is a SEO agency. The Louisville, Kentucky-based agency offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerFresno, CA
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EnFuegoMedia | Lead Generation SEO Services Company is a SEO agency. They specialize in Search Engine Optimization and Content Marketing and were founded in 2020.
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UndisclosedUndisclosedFreelancerBaton Rouge, LA
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SEO agency SEO BTR Baton Rouge is located in Baton Rouge, Louisiana. Their services include Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Emerging Digital Solutions is a SEO services firm. They were founded in 2022 and provide Search Engine Optimization and Mobile App Development.
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SEO services firm APSEO, LLC. Was launched in 2018. The small team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAlbuquerque, NM
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Based in Albuquerque, New Mexico, Crecer Digital Social LLC. Is a branding agency. Established in 2022, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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JayMade is a small SEO agency located in Chattanooga, Tennessee. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerNew York, NY
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New York SEO Training Academy is a SEO services firm. Their small team of employees is based in New York, New York. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCherry Hill, NJ
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Initialize Digital is a branding agency in Cherry Hill, New Jersey. They specialize in Branding and Market Research.
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UndisclosedUndisclosedFreelancerAlbany, NY
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BloomView Marketing LLC. Is a social media marketing company. The Albany, New York-based firm was launched in 2023. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDaniels, WV
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Based in Daniels, West Virginia, NBVA is a branding firm. Their services include Branding and Market Research.
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UndisclosedUndisclosedFreelancerFairfax Station, VA
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SEO agency Bold Vision Marketing was established in 2023. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancer
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Mia Severson Copywriting, LLC is a Content Writing Services company. They were founded in 2019, and their services include Content Writing Services and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.5/40.019.8/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.4/40.019.6/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.1/40.018/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
35.7/40.018.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.