Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed2 - 9Colombo, Sri Lanka
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Dsynit (Pvt) Limited is a branding company. Founded in 2010, the agency is located in Colombo, Sri Lanka. Their team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Headquartered in Birmingham, England, Elevate Dental Agency is a small web design agency. The team focuses on Web Design and Branding.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9
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Based in Fayetteville, North Carolina, Eleven11 Digital is a small Marketing Strategy company. The team offers Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9
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ELM Creative is a Digital Strategy company. They are headquartered in Los Angeles, California and have small team. They specialize in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Loganholme, Australia
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Headquartered in Loganholme, Australia, Pixel Bird Pty Ltd is a small web design agency. The team specializes in Web Design and Artificial Intelligence.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Fotex Labs is a branding agency. Located in San Diego, California, the company provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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Graeme Gorrie Marketing Consultancy is a branding agency. Their small team is based in Glasgow, Scotland. Their team focuses on Branding and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
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UndisclosedUndisclosed2 - 9Bognor Regis, England
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Headquartered in Bognor Regis, England, Improve Position is a SEO company. Founded in 2013, the team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Zetland, Australia
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Inc Digital, a branding agency, was established in 2020. The firm specializes in Branding and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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Social media marketing company Krejta solutions s.r.o. Was founded in 2016. The small team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Mantra is a branding company. They are located in Merida, Mexico and have small team. Their services include Branding and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Petaling Jaya, Malaysia
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Medianetic is a branding firm located in Petaling Jaya, Malaysia. The team provides Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Northumberland, PA
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Established in 2013, Mediastead is a web design agency. The firm offers Web Design and IT managed services.
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UndisclosedUndisclosed2 - 9Leicester, England
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Branding firm Pencil and Coffee Ltd was founded in 2015. Headquartered in Leicester, England, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Burbank, CA
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Polaris Marketing & Consulting is a small branding agency launched in 2019. Their team offers Branding and IT managed services.
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UndisclosedUndisclosed2 - 9Denver, CO
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RUKA Dental Marketing is a SEO services firm. The small Denver, Colorado-based team specializes in Search Engine Optimization and Advertising. The company was founded in 2021.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Rich&Co Ltd, a small branding company, is based in Auckland, New Zealand. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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Speed Of Light Digital, a branding company, offer Branding and Digital Strategy. They were launched in 2018.
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UndisclosedUndisclosed2 - 9Parker, CO
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Suite Three Studio, a branding firm, provides Branding and Content Marketing. The agency is in Parker, Colorado.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Sales Outsourcing company Traffick Digital Medi is located in Louisville, Kentucky. They offer Sales Outsourcing and Social Media Marketing and were launched in 2019.
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UndisclosedUndisclosed2 - 9Cheltenham, England
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Valorous is a branding agency. They are headquartered in Cheltenham, England. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Unscrewed Marketing is a web design company. They are located in Houston, Texas and have small team. Their services include Web Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9London, Canada
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Founded in 2026, Amcan Media is a small London, Canada-based SEO agency. Their team provides Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9
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Tech is a Digital Strategy company launched in 2025. Their services include Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Bahawalpur, Pakistan
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Solvetrics is a CRM consulting and SI company. Established in 2026, the company focuses on CRM consulting and SI and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Digirank is a Digital Strategy company. Launched in 2024, the company is headquartered in Bengaluru, India. Their team offers Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancer
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Social media marketing company ThinkShore Media LLC was founded in 2011. The team specializes in Social Media Marketing and Search Engine Optimization and is in Lees Summit, Missouri.
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$5,000+$100 - $149 / hrFreelancerLake Park, FL
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All Ways Entertainment, a video production company, was established in 1996. The team focuses on Video Production and Branding.
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$1,000+$25 - $49 / hrFreelancer
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See all 1 projectsTechnical Yatra specializes in designing and developing websites, offering comprehensive services with a focus on PHP-based solutions and easy-to-manage admin panels. Reviews consistently praise the company for its exceptional professionalism, timely communication, and the personal involvement of the CEO, resulting in increased traffic and leads post-launch.
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UndisclosedUndisclosedFreelancerMolfetta, Italy
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See all 1 projectsTailored, innovative and effective Digital Marketing Strategies.INGEMATIC is a Google Partner Certified Agency , synonymous with experience and a guarantee of reliability. Entrust us with the
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UndisclosedUndisclosedFreelancer
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See all 1 projectsPulseSpark ai is a forward-thinking digital marketing agency based in Scottdale, PA, serving Pittsburgh and beyond. We specialize in harnessing the power of cutting-edge technology, including
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$10,000+$150 - $199 / hrFreelancerYorkshire , England
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Positive Signal is a small web design company based in Yorkshire , England. The team focuses on Web Design and Web Development.
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$10,000+$150 - $199 / hrFreelancerLeeds, England
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Small web design agency Better Call Paul, is in Leeds, England. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hrFreelancerHouston, TX
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Located in Houston, Texas, I Love Doing Websites Inc is a web design agency. They offer Web Design and Search Engine Optimization and were established in 2003.
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$1,000+$50 - $99 / hrFreelancer
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JoeBalestrino is a Content Marketing company. The small -based team specializes in Content Marketing and Conversion Optimization. The firm was established in 2004.
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$10,000+$100 - $149 / hrFreelancerChanhassen, MN
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Mancini Digital is a Digital Strategy company launched in 2013. The agency specializes in Digital Strategy and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hrFreelancer
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Xtra Mile Marketing is a small branding agency headquartered in Nashville, Tennessee. The team focuses on Branding and Public Relations.
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$5,000+$100 - $149 / hrFreelancerNew Orleans, LA
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Performance First Digital is a SEO services firm. Their team is based in New Orleans, Louisiana. The company provides Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hrFreelancerDublin, Ireland
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SEO Company Dublin is a SEO agency. They are located in Dublin, Ireland. Their team specializes in Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosedFreelancerPanamá, Panama
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Brains team is a branding agency. Their small team is based in Panamá, Panama and provides Branding and Graphic Design. The company was founded in 2018.
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UndisclosedUndisclosedFreelancerDubai, United Arab Emirates
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Small SEO services firm Shahid Maqbool, is headquartered in Dubai, United Arab Emirates. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerFargo, ND
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Social media marketing agency MediaOnQ specializes in Social Media Marketing and Video Production. They are located in Fargo, North Dakota.
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UndisclosedUndisclosedFreelancerDallas, TX
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Knox Creative Agency is a small branding company established in 2017. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerPocatello, ID
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Kudzoomedia is a graphic design company. They specialize in Graphic Design and Business Consulting and were established in 2004. The firm is located in Pocatello, Idaho.
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UndisclosedUndisclosedFreelancerIdaho Falls, ID
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Keen internet marketing is a Marketing Strategy company. The firm is headquartered in Idaho Falls, Idaho. Their team offers Marketing Strategy and Web Design.
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UndisclosedUndisclosedFreelancerSpokane, WA
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Heather Wood is a Spokane, Washington-based graphic design company. They provide Graphic Design and Web Design.
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Undisclosed$200 - $300 / hrFreelancer
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Marketing By Kevin is a SEO services firm. In Homewood, Illinois, the team offers Search Engine Optimization and Content Marketing.
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$1,000+$150 - $199 / hrFreelancerOttawa, Canada
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Social media marketing firm Peller Media is based in Ottawa, Canada and Canada. Established in 2019, the team offers Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosedFreelancer
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YlliB, Inc is a Content Marketing company. Their team is based in Rochester, New York. The agency specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerSan Jose, CA
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Located in San Jose, California, WSI Smart Web Marketing is a small Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.5/40.019.8/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.4/40.019.6/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.1/40.018/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
35.7/40.018.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.