Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9
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Click Marketing, a Marketing Strategy company, was launched in 2015. They offers Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ocoee, FL
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Reality Marketing Group is a small Ocoee, Florida-based branding company. The team focuses on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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Apex Sales Consulting Inc. Is a Corporate Training & Coaching company. Launched in 2023, the company is in Toronto, Canada. Their team offers Corporate Training & Coaching and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Orlando, FL
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NSG Consulting Inc. Is a small public relations company founded in 2011. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Golden Vision Training is a Corporate Training & Coaching company established in 2010. The small team specializes in Corporate Training & Coaching and Advertising.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Advertising company Abacus Agency is headquartered in Toronto, Canada. Founded in 2016, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Junction Digital Inc. Is an Advertising company in Toronto, Ohio. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9
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Isaac Frank, a SEO agency, was launched in 2011. The small team offers Search Engine Optimization and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Easton, CT
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Axiomdigita Marketing is a small Easton, Connecticut-based Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Located in Kansas City, Missouri, Karuna Digital is a small branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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In Dallas, Texas, Dallas Web Studios is a small SEO agency. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Boonton, NJ
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Headquartered in Boonton, New Jersey, Cornerstone SEO is a small Market Research company. Their services include Market Research and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Englewood Cliffs, NJ
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Headquartered in Englewood Cliffs, New Jersey, NJ Website & Graphic Design is a social media marketing agency. Established in 2021, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
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Real People Real SEO is a SEO services firm. Launched in 2017, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9London , England
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Astute Technologies UK is a social media marketing agency. Their small team is based in London , England. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Ormi Media, a Conversion Optimization company, is headquartered in Boston, Massachusetts. The team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9White Plains, MD
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E-Internet Marketing Services is a SEO company. Their small team is headquartered in White Plains, Maryland. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Denver, CO
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Crowd Digital Marketing is a SEO services firm. Based in Denver, Colorado, their team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Norwalk, CT
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TrueVoice Growth Marketing™ is a Direct Marketing company. Headquartered in Norwalk, Connecticut, the firm was founded in 2008. Their team offers Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Branding firm BL Digital Roma focuses on Branding and Social Media Marketing. They are in Roma, Italy.
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UndisclosedUndisclosed2 - 9Bergamo, Italy
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WMDStudio is a Bergamo, Italy-based web design agency. They offer Web Design and Social Media Marketing and were established in 1999.
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UndisclosedUndisclosed2 - 9Peterborough, Canada
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WCKD Marketing, a branding agency, is in Peterborough, Canada. They provide Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Established in 2016, Click Star Marketing is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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The PPC Machine Ltd is a Marketing Strategy company launched in 2016. The company offers Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Conversion Optimization company Mortar Metrics was launched in 2023. The small team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Whitby, Canada
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Conversion Optimization company Grapevine Media is located in Whitby, Canada. Founded in 2016, the team specializes in Conversion Optimization and Search Engine Optimization.
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Valoom Media is a social media marketing firm. The small Toronto, Canada-based team focuses on Social Media Marketing and Conversion Optimization. The agency was established in 2019.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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DGTL Marketing Experts is a social media marketing firm. The team is based in Vaughan, Canada, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Hopatcong, NJ
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Shapiro Consultants & System Services is a software development firm. They focus on Custom Software Development and E-Commerce Development and are in Hopatcong, New Jersey.
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C+J Creative Services is a Content Marketing company in Baltimore, Maryland. Established in 2021, the team offers Content Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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SEO Web Labs, LLC is a SEO services firm. The Fredericksburg, Virginia-based agency was launched in 2018. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Roava Digital Marketing is a small Digital Strategy company established in 2020. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Venezia, Italy
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Located in Venezia, Italy, Striketing is a branding firm. The team focuses on Branding and Digital Strategy.
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Backswing Marketing is a small Indiana-based social media marketing company. The team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
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Muse Marketing, LLC is a Content Marketing company. Established in 2012, the agency is headquartered in Denver, Colorado. Their services include Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
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Massive Pockets is a Conversion Optimization company founded in 2018. The team focuses on Conversion Optimization and Market Research.
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UndisclosedUndisclosed2 - 9Grand Junction, CO
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Founded in 1996, Extreme Exposure Promotions, a small SEO agency, is located in Grand Junction, Colorado. Their team offers Search Engine Optimization and Market Research.
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UndisclosedUndisclosed2 - 9Penol, France
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Archipicture is a SEO company. Their small team is in Penol, France. Their services include Search Engine Optimization and Web Design.
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Social media marketing firm Root + Spear is in Columbus, Ohio. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Gorilla Digital is a social media marketing company launched in 2023. The company provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Key West, FL
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Headquartered in Key West, Florida, Southernmost Digital is a social media marketing agency. They provide Social Media Marketing and Content Marketing and were launched in 2018.
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S3 Marketing Solutions LLC is a social media marketing firm. They are based in Coral Springs, Florida and have small team. They focus on Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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BBEX Marketing is a small Boca Raton, Florida-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lakeland, FL
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Good Intents Marketing LLC., a web design company, was launched in 2019. The team specializes in Web Design and Market Research and is headquartered in Lakeland, Florida.
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UndisclosedUndisclosed2 - 9London, England
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TheSmartLEAD Ltd is a Sales Outsourcing company. Their small team of employees is located in London, England. Their team offers Sales Outsourcing and Marketing Strategy.
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Unbuttoned Media is a branding agency. Located in Toronto, Canada, the firm was founded in 2015. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vimercate, Italy
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Headquartered in Vimercate, Italy, Brand039 Srl is a small social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Viacore Media is a social media marketing company. Their small team is located in Toronto, Canada. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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WSI Marketing Upside is a social media marketing agency headquartered in Lawrenceville, Georgia. Launched in 2017, the team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Link Socially is a social media marketing firm. Founded in 2015, the agency specializes in Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.2/40.016.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.