Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Key Principles is a Content Marketing company. Their small team is located in Nottingham , England. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Founded in 2017, Vendo is a small UX company. Their services include UX/UI Design and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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ZaV Group is a small UX company established in 2009. Their services include UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed10 - 49München, Germany
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Webhelps! is a small public relations firm based in München, Germany. Their services include Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Caldwell, TX
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Taylored Ideas is an Email Marketing company. Based in Caldwell, Texas, the firm was established in 2010. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hucknall, England
Services provided
Stag Communications is a PR company launched in 2014. Their team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Logic Digital is a Content Marketing company based in Nottingham, England. They offer Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed10 - 49Beeston, England
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Headquartered in Beeston, England, Creationz Marketing is a Content Marketing company. They specialize in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Ilkeston, Nottingham–Derby Metropolitan Area, England
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Located in Ilkeston, Nottingham–Derby Metropolitan Area, England, Redcar Design is a small branding company. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed10 - 49Sheffield, England
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Small SEO company Quadd, is located in Sheffield, England. Their services include Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49Plovdiv, Bulgaria
Services provided
Located in Plovdiv, Bulgaria, Page Rules LTD is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Vision Global Marketing, a small Digital Strategy company, is located in Bogotá, Colombia. The team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Coral Springs, FL
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Content Marketing company Orient SEM was launched in 2017. The firm specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Sheffield, England
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Mantra Media is a Sheffield, England-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
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Web design agency Simplifi Technologies was launched in 2014. The firm specializes in Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
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Capisco Marketing is a graphic design agency. Launched in 2012, the agency offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Garden Grove, CA
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Web SoCal, Inc. Is a small e-commerce development firm. Established in 2010, the team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Rehovot, Israel
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PPC agency SEO Creative LTD was established in 2009. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bet Shemesh, Israel
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Anglo Media is an Email Marketing company. The team focuses on Email Marketing and Search Engine Optimization and is based in Bet Shemesh, Israel.
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UndisclosedUndisclosed10 - 49Medellín, Colombia
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Mirata Media is a small Email Marketing company based in Medellín, Colombia. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Santa Barbara, CA
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Digital Performance Marketing Group is a Santa Barbara, California-based Advertising company. The team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Sacramento, CA
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Sagent, an Advertising company, was established in 2004. The small team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Established in 2008, SADAF Technology Development is a small web design company. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Cape Coral, FL
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Florida SEO Hub is a small Content Marketing company. They offer Content Marketing and Mobile & App Marketing and were founded in 2005.
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UndisclosedUndisclosed10 - 49Ruddington, England
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SEO company Optillion Internet Marketing is located in Ruddington, England. They provide Search Engine Optimization and Advertising and were founded in 2005.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Headquartered in Nottingham , England, Spotlight Local Marketing is an Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Convert2Media is an Advertising company. They are in Orlando, Florida, and their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Gedling, England
Services provided
WeBoost is a Content Marketing company. They were founded in 2013 and provide Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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Pay per click company SEO.com.pk is based in Lahore, Pakistan. Established in 2004, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49București, Romania
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MoloSo Agency, a Conversion Optimization company, was established in 2014. The team provides Conversion Optimization and Digital Strategy and is headquartered in București, Romania.
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UndisclosedUndisclosed10 - 49Cedar Park, TX
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Search Pros is an Email Marketing company. Founded in 2010, the agency is located in Cedar Park, Texas. Their team specializes in Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Point Pleasant Beach, NJ
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Established in 1993, NuWav Marketing is a small e-commerce development firm in Point Pleasant Beach, New Jersey. Their team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed10 - 49#404A Wall, NJ
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Content Marketing company Hexnet Digital Marketing was established in 1998. The team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Toms River, NJ
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Launched in 2013, nj.digital, a small e-commerce development firm, is located in Toms River, New Jersey. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Miami, FL
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ZenChange Marketing is a web design agency. They were founded in 2002 and focus on Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Clark, NJ
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Advertising company FB Digital was established in 1994. The team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Alma, Canada
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Small software development company Eckinox, is located in Alma, Canada. The team provides Custom Software Development and Branding.
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UndisclosedUndisclosed10 - 49Menlo Park, CA
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Continuum Global is an Email Marketing company. Their team is located in Menlo Park, California. The firm focuses on Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Be'er Sheva, Israel
Services provided
ROI Escalator is a pay per click company launched in 2010. The agency focuses on Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
Services provided
Advertising company Rana Technologies. Was established in 2006. Headquartered in Lahore, Pakistan, the team focuses on Advertising and Mobile App Development.
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UndisclosedUndisclosed10 - 49Dublin 4, Ireland
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Conversion Optimization company Tinderpoint was established in 2002. The company provides Conversion Optimization and Public Relations.
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UndisclosedUndisclosed10 - 49Bnei Brak, Israel
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Based in Bnei Brak, Israel, WebGroup is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Ramat Gan, Israel
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Globaltrafficmedia Ltd. Is a PPC agency. The team offers Pay Per Click and Branding, and the firm is based in Ramat Gan, Israel.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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RYNO Strategic Solutions, LLC, a PPC agency, is in Phoenix, Arizona. They offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Success Engine, a Content Marketing company, is headquartered in Mesa, Arizona. The team focuses on Content Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Faisalabad, Pakistan
Services provided
Established in 2006, The Globe Tech is a Digital Strategy company. The team provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
Services provided
Onewood is an e-commerce development firm. Headquartered in Lahore, Pakistan, their team provides E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed10 - 49Batavia, IL
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Overtake Digital, a Content Marketing company, was established in 2017. The team provides Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
Services provided
In Montevideo, Uruguay, Verne is a small Advertising company. The team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bari, Italy
Services provided
Imature is a branding agency. They offer Branding and Email Marketing and are in Bari, Italy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.