Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed2 - 9
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Skylink Nova is a website development company. The team provides Web Development and Web Design and is located in Dhaka, Bangladesh.
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$1,000+$25 - $49 / hr2 - 9Salta, Argentina
Services provided
In Austin, Texas and Salta, Argentina, Fica Team is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$25 - $49 / hr2 - 9
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BiftuDigital is a small Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were established in 2022.
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$1,000+Undisclosed2 - 9
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Teem Shah , a SEO agency, specializes in Search Engine Optimization and Email Marketing. The company is based in Sacramento, California.
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$1,000+$50 - $99 / hr2 - 9
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In Dubai , United Arab Emirates, Digi Converts is a Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
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MHT Digital is an Advertising company. Their team is located in London, England. The company offers Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Shoreside Digital is a software development firm. They focus on Custom Software Development and Web Development and were founded in 2020.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed2 - 9Porto, Portugal
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Scalit is an Ecommerce Marketing company launched in 2021. Their services include Ecommerce Marketing and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9
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Build Upon is a media planning & buying company. Founded in 2020, the team focuses on Media Planning & Buying and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+< $25 / hr2 - 9Kolkata, India
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Web design agency Webzive specializes in Web Design and Pay Per Click. They are located in Kolkata, India.
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$1,000+$100 - $149 / hr2 - 9Cluj-Napoca, Romania
Services provided
Headquartered in Cluj-Napoca, Romania, Green Katana is a small SEO agency. The team provides Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Altrincham, England
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How About Henry, an Advertising company, was founded in 2022. In Altrincham, England, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Based in Kunnamkulam, India, Spira Ads is a Market Research company. They focus on Market Research and Social Media Marketing and were established in 2021.
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Undisclosed< $25 / hr2 - 9
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DigiFunnel is a web design company. Established in 2022, the team offers Web Design and Marketing Strategy. The firm is in Lahore, Pakistan.
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$1,000+$50 - $99 / hr2 - 9Geel, Belgium
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Eddy Lekens is a small SEO agency in Geel, Belgium. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancerDowners Grove, IL
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Physicians Digital Services is a small branding firm headquartered in Downers Grove, Illinois. The team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dundee, Scotland
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Headquartered in Dundee, Scotland, Salon DGTL is a SEO agency. Their services include Search Engine Optimization and Web Design.
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Undisclosed$25 - $49 / hr2 - 9
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Brand Mappers Digital Marketing Agency is a web development company. In Kondapur, India and Vijayawada, India, their team offers Web Development and Branding.
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$1,000+< $25 / hr2 - 9
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Founded in 2015, LenoreTech Info Solutions - 360 Digital Marketing Agency is a small Jaipur, India-based SEO services firm. Their services include Search Engine Optimization and Ecommerce Marketing.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
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Mimico Marketing is a social media marketing agency. Founded in 2023, the team provides Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Digitaholics Ads Agency is a social media marketing agency. Founded in 2023, the team offers Social Media Marketing and Email Marketing.
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$5,000+$150 - $199 / hr2 - 9Greenville, SC
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Established in 2023, Marsupial is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization and is headquartered in Greenville, South Carolina.
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$1,000+$25 - $49 / hr2 - 9Petaling Jaya, Malaysia
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Established in 2022, Bold Bear is a social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Pioneer Digital, a SEO agency, was established in 2022. The small team specializes in Search Engine Optimization and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9
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Small social media marketing agency TYZO, is based in Gdańsk, Poland. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Noida, India
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Betaarrays is a web development firm. The Noida, India-based team specializes in Web Development and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9
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DecentFish is a small Advertising company in Harlow, England. Their services include Advertising and Media Planning & Buying.
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$1,000+$50 - $99 / hr2 - 9
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Fuse Digital is a small Petaling Jaya, Malaysia-based SEO services firm. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2022, Digi Optimo is a branding agency. The agency focuses on Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Lynnwood, WA
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Good On Digital , a branding company, was founded in 2022. The team focuses on Branding and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9
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NeonScale is a small media planning & buying agency established in 2022. Their services include Media Planning & Buying and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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SPN Marketing, a branding firm, is located in. The team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Social media marketing agency USP Digital Media was established in 2019. The team offers Social Media Marketing and Pay Per Click and is in Pune, India.
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$1,000+$150 - $199 / hr2 - 9Calgary, Canada
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Amo Agency , a branding company, was established in 2020. The team offers Branding and Marketing Strategy.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
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Ramiskon is a small SEO company. They provide Search Engine Optimization and Pay Per Click and were launched in 2023.
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Undisclosed< $25 / hr2 - 9Brahmanbaria, Bangladesh
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Tamim Hossain Arabi - A digital marketing Expert in BD is a social media marketing company established in 2019. Their team offers Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Orlando, FL
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B-1 Digital is a Marketing Strategy company. The company is based in Orlando, Florida. Their team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
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Sudoserv is a social media marketing agency. The firm is located in Cape Town, South Africa. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Bristol, England
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Marketable is a social media marketing company founded in 2022. Their team focuses on Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9
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Advertise24 is an Advertising company. They focus on Advertising and Search Engine Optimization and were launched in 2019.
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$1,000+$150 - $199 / hr2 - 9
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Digital Strategy company Socialtility LLC is in Seattle, Washington. They specialize in Digital Strategy and Social Media Marketing.
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$1,000+UndisclosedFreelancerAshkelon, Israel
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Kiril Grubman, a Digital Strategy company, was established in 2018. The agency offers Digital Strategy and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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Founded in 2023, Elite Labs is a pay per click agency. The firm provides Pay Per Click and UX/UI Design, and is small.
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Undisclosed$25 - $49 / hr2 - 9
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Adcitrus, a small Other Digital Marketing company, is based in New York, New York. Their services include Other Digital Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Noida, India
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SEO company Serp Technologies was launched in 2022. In Noida, India, the team offers Search Engine Optimization and Branding.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2022, ProSoftArt is a social media marketing firm. Their services include Social Media Marketing and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9
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Vizirise is a social media marketing firm. They are headquartered in. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2023, PixelRank Pro is a CRM consulting and SI company. The small team specializes in CRM consulting and SI and Other Digital Marketing.
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$5,000+$50 - $99 / hr2 - 9
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Flamma Media is a social media marketing firm founded in 2022. Based in St. Petersburg, Florida and Breda, Netherlands, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Dignitive is a social media marketing firm. They offer Social Media Marketing and Content Marketing and were launched in 2019. The agency is based in Beograd, Serbia.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.