Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Promatic Tech is a SEO services firm. The team offers Search Engine Optimization and Web Development, and the company is located in London, England and Lahore, Pakistan.
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$1,000+< $25 / hr10 - 49
Services provided
Based in Multan, Pakistan, Tricone Tech is a small social media marketing firm. The team focuses on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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$1,000+$25 - $49 / hr10 - 49
Services provided
In nizamabad, India and Nizamabad, India, Brand Magik is an Advertising company. Founded in 2019, the team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Anaheim, CA
Services provided
Anaeim SEO is a branding agency located in Anaheim, California. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Beta Byte Technologies is a Digital Strategy company headquartered in Sahibzada Ajit Singh Nagar, India. The team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Grayline Digital is a web development firm in Dubai, United Arab Emirates. The team specializes in Web Development and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
UAIT is a small branding company founded in 2022. Their team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 15 projectsLaunch Online is a distinguished digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Google Ads, and comprehensive digital marketing strategies. The agency consistently receives outstanding reviews, with a notable 100% of clients praising their project management and strategic approach. Over 90% of reviews highlight their effectiveness in increasing Return on Advertising Spend (ROAS) and conversion rates across various platforms. Clients frequently commend their alignment with company values and proactive communication style.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$5,000+$25 - $49 / hr10 - 49
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Reestify is a web development firm. Located in East Brunswick, New Jersey and ঢাকা, Bangladesh, their team offers Web Development and Branding.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Eternal HighTech is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were founded in 2020.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$5,000+$50 - $99 / hr10 - 49
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CraftDigitally is a SEO services firm. They are headquartered in Ahmedabad, India and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+< $25 / hr10 - 49
Services provided
Anamya Tech LLP is a social media marketing agency founded in 2023. The team focuses on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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$1,000+$25 - $49 / hr10 - 49
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Makma Productions LLP is a video production company headquartered in Mumbai, India and Mumbai, India. Launched in 2019, the team focuses on Video Production and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Zenora Marketing is a branding company launched in 2023. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Kochi, India
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Based in Kochi, India, Cloudwhiz is a small branding company. Their services include Branding and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
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Canberra Website Designer is a web design company. Launched in 2019, the agency specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Hurlad by The Eaglets is an Advertising company. Their small team is based in New Delhi, India. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing company Q.LAB is based in Dubai, United Arab Emirates. Their services include Social Media Marketing and Advertising.
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$10,000+$50 - $99 / hr10 - 49Wilmington, DE
Services provided
Headquartered in Wilmington, Delaware, Cybernate Design is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Ahmedabad, India
Services provided
United Design is a Digital Strategy company. The agency is headquartered in Ahmedabad, India. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Redshire Matrix Pvt Ltd, a social media marketing company, is headquartered in Faridabad, India and Delhi, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Littleton, CO
Services provided
Migration Digital is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2019.
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$5,000+$100 - $149 / hr10 - 49
Services provided
OmniFunnel Marketing is a SEO company. The team provides Search Engine Optimization and Artificial Intelligence, and the agency is located in Miami Beach, Florida.
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$1,000+$50 - $99 / hr10 - 49
Services provided
DigiKind Co (DKC), a SEO agency, was established in 2023. The company provides Search Engine Optimization and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Small Advertising company Ramraj Associates, is based in Jaipur, India. Their services include Advertising and Public Relations.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Based in Brisbane, Australia, John Ullman is a SEO company. They provide Search Engine Optimization and Digital Strategy and were founded in 2010.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
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Launched in 2021, Dr Aziz ur Rehman is a small SEO agency. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49
Services provided
Solution 4 Professionals is a Content Marketing company located in Brampton, Canada. Established in 2022, the team provides Content Marketing and Content Writing Services.
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$1,000+$25 - $49 / hr10 - 49Rai Durg, India
Services provided
Brilliant Brains is a Digital Strategy company. The team is located in Rai Durg, India, and their services include Digital Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49
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Launched in 2019, Pixel Insource is a social media marketing company. Their team focuses on Social Media Marketing and Mobile & App Marketing.
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$5,000+Undisclosed10 - 49Kuala Lumpur, Malaysia
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Social media marketing company Tin City Impact was established in 2019. Located in Kuala Lumpur, Malaysia, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49
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Founded in 2020, Digital Advertising Hub is a small San Luis Obispo, California-based social media marketing agency. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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SS Empires is a small دبي, United Arab Emirates-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Lewisville, TX
Services provided
The Pinnacle Web Design is a branding agency. The team specializes in Branding and Social Media Marketing, and the firm is headquartered in Lewisville, Texas.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Go Digital Web Solutions is a social media marketing company. They are headquartered in Delhi, India, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
Located in Singapore and Noida, India, Glowal IT Services Private Limited is a web development company. They specialize in Web Development and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
Ham Digital Marketing Agency is a social media marketing firm. The team provides Social Media Marketing and Graphic Design, and the firm is in Kampala, Uganda and Kampala, Uganda.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2015, Zephire Digital is a small Digital Strategy company headquartered in Mumbai, India and Dubai, United Arab Emirates. Their team focuses on Digital Strategy and Social Media
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UndisclosedUndisclosed10 - 49Puducherry, India
Services provided
Thinkbrandz is a social media marketing company. The agency is in Puducherry, India. Their team offers Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hr10 - 49Hitchin, England
Services provided
Web-Smart.Co, a Marketing Strategy company, was established in 2015. The small team offers Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Digihops is a social media marketing company. The Hyderabad, India-based agency was founded in 2021. Their team focuses on Social Media Marketing and Web Development.
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$1,000+< $25 / hr10 - 49
Services provided
Motion 8 Agency is a branding firm. The Ahmedabad, India-based team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49St Kilda, Australia
Services provided
Founded in 2021, Digital Assassin is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing and is located in St Kilda, Australia.
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$1,000+$50 - $99 / hr10 - 49Montréal, Canada
Services provided
Ezonsoft, a branding firm, offers Branding and Digital Strategy. The agency is headquartered in Montréal, Canada.
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$5,000+$50 - $99 / hr10 - 49
Services provided
K Media house, an Advertising company, was established in 2019. They focuses on Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Digital Strategy company Latitude Consulting was launched in 2012. The small team provides Digital Strategy and Email Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Began Digital Marketing Agency is a small Lahore, Pakistan-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49
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Advotis Agency is a Content Marketing company. Established in 2019, the agency offers Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Finance & Accounting Outsourcing (FAO) company Outsource Service Pvt Ltd is in Ahmedabad, India. Launched in 2023, the team specializes in Finance & Accounting Outsourcing (FAO) and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49New York, NY
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Branding company skycab is located in New York, New York. They provide Branding and Social Media Marketing and were established in 2018.
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$1,000+Undisclosed10 - 49Ramanathapuram, India
Services provided
Lead Lord is a branding company. They provide Branding and Marketing Strategy and were launched in 2020. The agency is based in Ramanathapuram, India.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.