Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr2 - 9Gainesville, FL
Services provided
Launched in 2016, Get Leads Group, a small Advertising company, is headquartered in Gainesville, Florida. Their team offers Advertising and Conversion Optimization.
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$5,000+$150 - $199 / hr2 - 9Doraville, GA
Services provided
7 Sided Cube LLC, a Digital Strategy company, was launched in 2004. Headquartered in Doraville, Georgia, the team provides Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9Sale, England
Services provided
In Sale, England, Our Digital Team is a small Digital Strategy company. The team provides Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Post Falls, ID
Services provided
Victory Alliance Marketing is a SEO company. Their small team is based in Post Falls, Idaho. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Uskudar, Türkiye
Services provided
Digital Strategy company Thelega Business Solutions was founded in 2015. The team provides Digital Strategy and Content Marketing and is based in Uskudar, Türkiye.
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UndisclosedUndisclosed2 - 9Bradenton, FL
Services provided
Located in Bradenton, Florida, Noble Webworks is a Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Based in Noida, India, Bluepixel media and entertainment pvt ltd is a media planning and buying agency. The team focuses on Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$5,000+Undisclosed2 - 9Lamia, Greece
Services provided
Social media marketing company lv8 Consulting was founded in 2020. Based in Lamia, Greece, the team offers Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Vilnius, Lithuania
Services provided
SEO services firm Sarmavicius.lt is based in Vilnius, Lithuania. Their services include Search Engine Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9São Paulo, Brazil
Services provided
Digital Strategy company Agência de Marketing Digital was launched in 2010. The team provides Digital Strategy and Social Media Marketing and is headquartered in São Paulo, Brazil.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Clover Marketing is a Digital Strategy company. They are located in Melbourne, Australia, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
Services provided
Based in Houston, Texas, TachZilla is a Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9London, England
Services provided
Illicit Digital is a small Content Marketing company. They offer Content Marketing and Digital Strategy and were launched in 2010.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Brand 2 Grand Promotions Pvt Ltd, a Digital Strategy company, is in Gurugram, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Plovdiv, Bulgaria
Services provided
Getseo, a SEO company, was established in 2018. The team specializes in Search Engine Optimization and Web Design and is headquartered in Plovdiv, Bulgaria.
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$10,000+$150 - $199 / hr2 - 9Chico, CA
Services provided
Peterson SEO is a SEO agency. They were founded in 2011 and specialize in Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Shanghai, China
Services provided
AICY CREATE, a Digital Strategy company, is based in Shanghai, China. They focus on Digital Strategy and Social Media Marketing and were founded in 2016.
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$50,000+$150 - $199 / hr2 - 9Greenville, SC
Services provided
Flare Media Agency is a small media planning and buying company. Established in 2019, the team focuses on Media Planning & Buying and Digital Strategy.
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$5,000+Undisclosed2 - 9Clark, NJ
Services provided
Splurge Media is a small Clark, New Jersey-based Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9Yamuna Nagar, India
Services provided
DigiAvenir is a Digital Strategy company. The Yamuna Nagar, India-based team provides Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Suceava, Romania
Services provided
WebCo Media Agency, a branding firm, was founded in 2016. The team offers Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Athina, Greece
Services provided
NextLevelBros is an Advertising company. Founded in 2015, the team offers Advertising and Market Research.
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$10,000+$100 - $149 / hr2 - 9Milton, Canada
Services provided
Sandbox Media, a web design agency, was established in 2008. The team provides Web Design and Digital Strategy and is located in Milton, Canada and Toronto, Canada.
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$1,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Founded in 2020, ouiflow.io is a small Digital Strategy company. Their services include Digital Strategy and Web Design.
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$1,000+< $25 / hr2 - 9Lagos, Nigeria
Services provided
Branding firm Prolanz Digitals was launched in 2006. The agency offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Red Route North Ltd is a branding firm. They are in Sheffield, England and have small team. They focus on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Bareilly, India
Services provided
Digi Friction: Website Development and Digital Marketing Company is a Digital Strategy company in Bareilly, India. They specialize in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Pimpri-Chinchwad, India
Services provided
Dexcel Digital Hub Pvt Ltd is a small SEO services firm headquartered in Pimpri-Chinchwad, India. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Bowling Green, KY
Services provided
Digital Strategy company Bowling Green Marketing Agency is in Bowling Green, Kentucky and Bowling Green, Kentucky. They offer Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Brampton, Canada
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Soshell is a social media marketing agency. They focus on Social Media Marketing and Web Design and are located in Brampton, Canada.
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UndisclosedUndisclosed2 - 9Hyderabad, India
Services provided
Epixel Web is a Digital Strategy company. Their small team is based in Hyderabad, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
In New Delhi, India, Digitaleralab is a social media marketing agency. They offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Founded in 2008, IPCS Global is a SEO agency. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Las Rozas de Madrid, Spain
Services provided
Callibree Marketing Solutions, a web design company, was launched in 2011. Based in Las Rozas de Madrid, Spain, the team provides Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Seoboast is a SEO agency. The small Dubai, United Arab Emirates-based team provides Search Engine Optimization and Social Media Marketing. The firm was established in 2020.
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$1,000+Undisclosed2 - 9Dunstable, England
Services provided
Established in 2010, Webster Digital is a web design agency. Based in Dunstable, England, the team offers Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Denver, CO
Services provided
In Denver, Colorado, NewStar SEO is a SEO company. Their services include Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Small branding agency Media Maniacs Group , is based in. The team offers Branding and Public Relations.
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Undisclosed$50 - $99 / hr2 - 9
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Upraise, a SEO company, provides Search Engine Optimization and Digital Strategy. The company is located in London, England and Alexandria, Egypt.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
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Established in 2005, All About Media is a media planning and buying company. The team offers Media Planning & Buying and Email Marketing.
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Undisclosed< $25 / hr2 - 9
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OK WebsiteZ is a web design agency. They offer Web Design and Search Engine Optimization and are based in Mumbai, India.
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$1,000+Undisclosed2 - 9
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Launched in 2005, Cahill Web Studio is a web design agency. Their team offers Web Design and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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Launched in 2019, Agence Web Marketing is a small SEO services firm in Marrakech, Morocco. Their team focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Biz Groovy - A Complete Website Services is a SEO services firm. The team is based in Hyderabad, India, and their services include Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Bareilly, India
Services provided
Established in 2019, Arrow Marketing 360 is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Pronova Designs is a Brownsville, Texas-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Augustine, FL
Services provided
10:23 Digital Marketing, a branding agency, is in St. Augustine, Florida. Established in 2019, the team offers Branding and Social Media Marketing.
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$5,000+Undisclosed2 - 9London, England
Services provided
Drivn is a London, England-based CRM consulting and SI company. Launched in 2013, the team focuses on CRM consulting and SI and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Capalaba, Australia
Services provided
Mate4tech is a Digital Strategy company. In Capalaba, Australia, the agency was launched in 2018. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
Established in 2022, digitalvarun is a social media marketing company. Their team focuses on Social Media Marketing and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.