Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+Undisclosed50 - 249Patna, India
Services provided
Blue Whistle Advertising is a Patna, India-based Digital Strategy company. Launched in 2018, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Northglenn, CO
Services provided
Founded in 2020, Krivy LLC is a midsize Northglenn, Colorado-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed50 - 249Sheridan, WY
Services provided
Launched in 2022, Performance Marketing agency is an Advertising company. The firm specializes in Advertising and Branding, and is midsize.
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UndisclosedUndisclosed50 - 249Hyderabad, India
Services provided
Livasys IT Solution is a midsize Mobile & App Marketing company in Hyderabad, India. The team specializes in Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerBogor, Indonesia
Services provided
RMG SEO Agency Indonesia is a SEO company founded in 2021. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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The Techrics is a graphic design agency. Their midsize team is headquartered in Karachi, Pakistan. Their services include Graphic Design and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerAmsterdam, Netherlands
Services provided
Webaware Websites & Online Marketing, an Advertising company, offer Advertising and Social Media Marketing. They were launched in 2018.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr50 - 249
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APPSTRICE TECHNOLOGIES is a social media marketing firm. Founded in 2020, their team specializes in Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Kochi, India
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Social media marketing company Bright Communication was established in 2008. The team provides Social Media Marketing and Content Marketing and is located in Kochi, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed50 - 249Lisle, IL
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Tekboox, an IT managed services company, is headquartered in Lisle, Illinois. They provide IT managed services and Mobile & App Marketing.
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$1,000+< $25 / hr50 - 249
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Headquartered in Chandigarh, India and Chandigarh, India, Oceaniek Technologies is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Dera Ghazi Khan, Pakistan
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Innovative Sun, a SEO company, is located in Dera Ghazi Khan, Pakistan. They focus on Search Engine Optimization and Web Design and were launched in 2016.
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$1,000+$50 - $99 / hr50 - 249
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Website Design Zilla is a branding company. They are in Montville, New Jersey and have midsize team. They specialize in Branding and Direct Marketing.
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$1,000+$100 - $149 / hrFreelancerLargo, FL
Services provided
Launched in 2019, Direct Contact Marketing is an Advertising company. The team focuses on Advertising and Market Research.
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$1,000+< $25 / hr50 - 249
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Founded in 2014, Webchily.com is a midsize custom software development company. Their team focuses on Custom Software Development and Web Development.
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Undisclosed$25 - $49 / hr50 - 249
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VOOV is a Digital Strategy company founded in 2021. Their services include Digital Strategy and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249
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Voisun Telecom Pvt. Ltd. Is an answering service. Headquartered in Gnangara, Australia and Gnangara, Australia, their team specializes in Call Center Services and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Integrated Digitalization Marketing Agency is a social media marketing agency launched in 2022. The agency specializes in Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr50 - 249Palo Alto, CA
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In Palo Alto, California and Garland, Texas, Stellr IT LLC is a midsize social media marketing firm. The team specializes in Social Media Marketing and Custom Software Development.
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$1,000+$25 - $49 / hr50 - 249Langley, Canada
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DigitalG is a midsize Digital Strategy company. Founded in 2017, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Highland Park, Australia
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Established in 1996, Kmac Digital is a web development firm. Their services include Web Development and Email Marketing.
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UndisclosedUndisclosedFreelancerGlendale, AZ
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Hendrickson Digital Marketing is a social media marketing agency. Based in Glendale, Arizona, the company provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Ybrands Marketing and Advertising, an Advertising company, is located in Dubai, United Arab Emirates and Kochi, India. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249
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Branding firm Smart Med Marketing is located in Kew Gardens Hills, New York. They focus on Branding and Social Media Marketing.
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$1,000+UndisclosedFreelancer
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Located in Puebla, Mexico, Marketing Medico is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerLand O' Lakes, FL
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Small web design company Pink Fox Web Design, is headquartered in Land O' Lakes, Florida. The team focuses on Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Digital Junaid Khan is a social media marketing company. Headquartered in Thane, India, the firm was established in 2023. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Social media marketing agency Digital Samreen | Digital Marketing Freelancer in Mumbai was established in 2023. The small team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
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Sanishsoft Website Development Company in Chennai Tamilnadu India is a branding firm. Their midsize team of employees is based in Chennai, India. Their team offers Branding and Social Media
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UndisclosedUndisclosedFreelancer
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DigitalRohit is a social media marketing firm. Their team is located in Pune, India. The firm focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancer
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Established in 2016, Amazon Expert Services For Private Lable is a small PPC agency. Their team offers Pay Per Click and Ecommerce Marketing.
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$1,000+$25 - $49 / hr50 - 249Valley Stream, NY
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12th Spring is a Digital Strategy company. Founded in 2018, the team offers Digital Strategy and Social Media Marketing. The company is in Stafford, Texas and Valley Stream, New York.
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Undisclosed$50 - $99 / hrFreelancerBurscough, England
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Riott Agency, a SEO services firm, was launched in 2022. The small team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hrFreelancerBaton Rouge, LA
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Launched in 2010, Worth Powers SEO is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
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Target 8 Sales is a SEO agency. They were established in 2010 and offer Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr50 - 249Karachi, Pakistan
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Design Henge is a branding agency. Located in Chicago, Illinois and Karachi, Pakistan, the firm provides Branding and Digital Strategy.
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$1,000+$100 - $149 / hr50 - 249
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Software development company BBX INFOTECH PRIVATE LIMITED is based in Dehradun, India. The team specializes in Custom Software Development and API Development.
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UndisclosedUndisclosedFreelancer
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Launched in 2023, My smart services is a branding firm. The team focuses on Branding and Social Media Marketing.
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$1,000+$300+ / hr50 - 249New York, NY
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Expert Code Craft is a branding company. Founded in 2016, the company is in New York, New York. Their team offers Branding and Social Media Marketing.
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$100,000+$100 - $149 / hr50 - 249Milano, Italy
Services provided
Softproneo is a midsize artificial intelligence company in New York, New York and Milano, Italy. The team focuses on Artificial Intelligence and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
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Branding agency 2P Marketing was launched in 2016. In Dubai, United Arab Emirates, the team offers Branding and Public Relations.
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$1,000+< $25 / hr50 - 249
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Launched in 2020, Dezign Experts is a PPC agency. In Sheridan, Wyoming, the team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Squadra Media , a branding firm, was established in 2016. They specializes in Branding and Social Media Marketing.
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Undisclosed< $25 / hr50 - 249
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Webzia Infotech is a midsize Sahibzada Ajit Singh Nagar, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Lahore, Pakistan
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ECOMGRID is a social media marketing agency. The agency is located in Lahore, Pakistan. Their services include Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr50 - 249
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Midsize Conversion Optimization company Entelech, is located in Sydney, Australia and Bangkok, Thailand. The team focuses on Conversion Optimization and Search Engine Optimization.
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$1,000+Undisclosed50 - 249
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The Virtual Salt is a social media marketing agency. Their midsize team is based in Mumbai, India and Gurugram, India. Their services include Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosedFreelancer
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NAZAL DIGITAL is a social media marketing agency. The small Malappuram, India-based team offers Social Media Marketing and Search Engine Optimization. The agency was launched in 2018.
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$1,000+< $25 / hr50 - 249
Services provided
Digital Chevaal is an Advertising company. The Dubai, United Arab Emirates-based agency was founded in 2023. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Avidity india, a website development firm, was founded in 2018. The team specializes in Web Development and Mobile App Development and is located in Delhi, India and New Delhi, India.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.