Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Webclues Technology is a Mobile & App Marketing company. Their small team is based in Mumbai, India. Their services include Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Eduavenir Solution Pvt Ltd is a branding firm. Their small team is in Mumbai, India. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed10 - 49
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Pomelo Digital India is a small SEO agency. Launched in 2019, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Brand Rainmaker is a SEO agency. They offer Search Engine Optimization and Digital Strategy and were established in 2010.
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UndisclosedUndisclosed10 - 49Chandigarh, India
Services provided
Kreativan Technologies is a social media marketing agency. They are in Chandigarh, India, and their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Chandler, AZ
Services provided
Crushaders Tech is a social media marketing agency. The Chandler, Arizona-based firm was founded in 2014. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Fremont, CA
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Established in 2012, Dukami Enterprises is a SEO company. The team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed10 - 49Bangkok, Thailand
Services provided
Launched in 2018, Triumph Digital is a small Bangkok, Thailand-based web design company. Their services include Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr10 - 49Orlando, FL
Services provided
TenFold Group Inc is a SEO agency founded in 2014. The company offers Search Engine Optimization and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49Noida, India
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Entire Digital Solution, a Digital Strategy company, provides Digital Strategy and Search Engine Optimization. The firm is in Noida, India.
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$1,000+$50 - $99 / hr10 - 49Ludhiana, India
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Dizzibooster is a small social media marketing agency located in Ludhiana, India. Their services include Social Media Marketing and Mobile & App Marketing.
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$10,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Rayo Innovations Pvt. Ltd. Is an Ahmedabad, India-based website development company. They offer Web Development and Mobile App Development and were established in 2016.
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UndisclosedUndisclosed10 - 49
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Established in 2006, ClearWare is a small pay per click company. Their team focuses on Pay Per Click and Web Design.
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$1,000+$150 - $199 / hr10 - 49Troy, MI
Services provided
Based in Troy, Michigan, That Random Agency is a small social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Hyderabad, India
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Rudrasa is a social media marketing firm. Their small team is headquartered in Hyderabad, India and specializes in Social Media Marketing and Search Engine Optimization. The firm was founded in
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$25,000+$150 - $199 / hr10 - 49Montréal, Canada
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Business intelligence company Click & Mortar was founded in 2016. The team specializes in BI & big data consulting & SI and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49BRIERLEY HILL, England
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Quras Digital UK is a branding company. The BRIERLEY HILL, England-based team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ciudad de Guatemala, Guatemala
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Established in 2015, Blue Ark Solutions is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Uniqin.ai Pvt Ltd is a Business Consulting company. The team is based in Bengaluru, India, and their services include Business Consulting and Branding.
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$10,000+Undisclosed10 - 49Tallinn, Estonia
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Mind The Gap OÜ is a Marketing Strategy company. The Tallinn, Estonia-based company focuses on Marketing Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Peoria, IL
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X1 Marketing Inc. Is a social media marketing company. They are based in Peoria, Illinois, and their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Bengaluru, India
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Founded in 2012, SEO Bangalore is a small SEO company located in Bengaluru, India. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Established in 2024, Softiconex, a small SEO agency, is headquartered in Novi Sad, Serbia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Anand, India
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Om Info Solutions, a SEO agency, was launched in 2009. The firm provides Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr10 - 49
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Launched in 2016, Pixelz360, a small website development firm, is headquartered in Bowen Hills, Australia. Their team specializes in Web Development and Mobile App Development.
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$10,000+$25 - $49 / hr10 - 49Roma, Italy
Services provided
Launched in 2020, CULT adv is a Performance Marketing company. The agency offers Performance Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Pompano Beach, FL
Services provided
Dental SEO Services Company is a social media marketing firm. They offer Social Media Marketing and Ecommerce Marketing and are headquartered in Pompano Beach, Florida.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2020, MindGrid is a SEO agency. The agency provides Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
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Glich is an Advertising company. They provide Advertising and Conversion Optimization and are in Dublin 2, Ireland.
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$1,000+$25 - $49 / hr10 - 49Santo André, Brazil
Services provided
Agência RCA is a web design company. Based in Santo André, Brazil, the company provides Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
BrandNation, a website development firm, is based in Houston, Texas. They provide Web Development and Advertising and were established in 1998.
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$10,000+< $25 / hrFreelancer
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Established in 2015, Web Configure Technology - India is a Digital Strategy company. Their services include Digital Strategy and Mobile & App Marketing.
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$1,000+$25 - $49 / hrFreelancerViluppuram, India
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Wild Ads is a SEO services firm. Located in Viluppuram, India, their small team focuses on Search Engine Optimization and Pay Per Click. The firm was established in 2020.
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$1,000+$50 - $99 / hrFreelancer
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Dinesh Kumar VM is a small Content Marketing company based in London , England. The team offers Content Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancerIndore, India
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Freelance Digital Marketers is an Indore, India-based Other Digital Marketing company. Established in 2019, the team focuses on Other Digital Marketing and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancerRuthvoes, England
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Amanda White Digital is a SEO company. Located in Ruthvoes, England, their small team focuses on Search Engine Optimization and Pay Per Click. The agency was founded in 2019.
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$1,000+$25 - $49 / hrFreelancerA Coruña, Spain
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Web design company Juan Pardo Web Designer was founded in 2014. The firm provides Web Design and Pay Per Click, and is small.
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$1,000+$50 - $99 / hrFreelancerMaldon, England
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Scott Pearson Design is a social media marketing firm located in Maldon, England. They specialize in Social Media Marketing and Search Engine Optimization and were established in 2017.
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UndisclosedUndisclosedFreelancer
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DigiMarkr, an Advertising company, was established in 2023. They specializes in Advertising and Content Marketing.
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Undisclosed$150 - $199 / hrFreelancer
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Headquartered in Ipswich, Australia, Fusiongrowth is a SEO services firm. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
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Raja Muhammad Ali, a web development company, was launched in 2019. They provides Web Development and E-Commerce Development.
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$1,000+$50 - $99 / hr10 - 49Abuja, Nigeria
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Maocular Tech Expert is an e-commerce development firm. Based in Abuja, Nigeria and Akure, Nigeria, the team focuses on E-Commerce Development and Web Development.
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UndisclosedUndisclosedFreelancerChampa, India
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DS Marketing, a Digital Strategy company, was established in 2021. They offers Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hrFreelancerScottsdale, AZ
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Argent is a Digital Strategy company. They are headquartered in Scottsdale, Arizona. Their team offers Digital Strategy and Search Engine Optimization.
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$10,000+Undisclosed10 - 49Montabaur, Germany
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Public relations agency additiv. Is headquartered in Montabaur, Germany. They provide Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FL
Services provided
Established in 2018, Flux is a web design company. Their services include Web Design and Graphic Design.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsSparkleap Techsol specializes in email marketing and content marketing services, delivering personalized campaigns, strategic planning, and SEO-optimized content. Reviews highlight their professionalism, expertise, and dedication to understanding client needs, although some suggest improved clarity in project timelines would enhance their service. Overall, clients report strong satisfaction with Sparkleap Techsol's contributions to achieving their marketing goals.
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$25,000+$200 - $300 / hr50 - 249New York, NY
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Web design company Ironpaper is headquartered in New York, New York and Charlotte, North Carolina. The team offers Web Design and UX/UI Design.
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$1,000+< $25 / hr50 - 249Bloemfontein, South Africa
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Instant SEO is a Bloemfontein, South Africa-based SEO services firm. The team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hrFreelancerAthina, Greece
Services provided
In Athina, Greece, Georgios Kontos is a small Other Digital Marketing company. Their services include Other Digital Marketing and Pay Per Click.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.