Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosedFreelancerKathmandu, Nepal
Services provided
Deepak Shrestha is a branding agency. The Kathmandu, Nepal-based team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Prague, Czech Republic
Services provided
Appteria Digital Agency, a social media marketing firm, focus on Social Media Marketing and Search Engine Optimization. They were established in 2023.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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$1,000+< $25 / hr10 - 49Sandy Springs, GA
Services provided
Headquartered in Sandy Springs, Georgia, American Design Agency LLC is a social media marketing agency. Their services include Social Media Marketing and Mobile & App Marketing.
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$25,000+$200 - $300 / hr10 - 49Cremorne, Australia
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Launched in 2020, Creative Converters is a social media marketing agency. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
TYBWORK is a website development company. In Islamabad, Pakistan, the team focuses on Web Development and Branding.
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$1,000+$100 - $149 / hr2 - 9
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PixGrowth Marketing is a Marketing Strategy company. Founded in 2024, the company is headquartered in Delhi, India. Their team offers Marketing Strategy and Content Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Social media marketing agency LevelUp Society & Co. Was established in 2025. The team specializes in Social Media Marketing and Marketing Strategy and is headquartered in Miami, Florida.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 31 projectsPassion Digital is a digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services. They consistently deliver high performance and cost-effective PPC results, with 100% of reviewers praising their professionalism, proactive communication, and tailored strategies. Their expertise in managing Google Ads and optimizing cost-per-click (CPC) strategies has significantly enhanced client traffic and lead quality while reducing acquisition costs by up to 88%.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+$50 - $99 / hr2 - 9Lakewood, CO
Services provided
Founded in 2023, Prism is a small web development firm located in Lakewood, Colorado. Their team specializes in Web Development and Digital Strategy.
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$1,000+< $25 / hr2 - 9İstanbul, Türkiye
Services provided
Regola is a branding agency. Based in İstanbul, Türkiye, the team offers Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 401 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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$1,000+$50 - $99 / hr2 - 9Noida, India
Services provided
See all 1 projectsTheseo13 offers comprehensive website development and SEO services, including front-end and back-end development, server-side operations, and security measures. The overall feedback highlights their professionalism, effective project management, and exceptional commitment to understanding and promoting client brands. Clients commend Theseo13 for their punctuality, responsiveness, and ability to deliver tailored solutions that enhance user engagement and drive business growth.
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$1,000+$25 - $49 / hr2 - 9Valencia, Spain
Services provided
Founded in 2016, AgenciaSEO.eu | HRL Marketing y Comunicación, S.L. Is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 35 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. With over 90% of reviews praising their expertise, impressive project management, and ability to enhance lead quality and conversions, they consistently achieve and surpass KPIs. Clients appreciate their strategic approach, timely delivery, and cost-efficient solutions, with 85% highlighting their proactive communication and innovation in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+$100 - $149 / hr2 - 9Virginia Beach, VA
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Customer Magnetism, a social media marketing agency, was founded in 2000. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Wokingham, England
Services provided
Social media marketing agency MarrDigital was established in 2017. The team offers Social Media Marketing and Search Engine Optimization and is based in Wokingham, England.
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$1,000+$25 - $49 / hr2 - 9Stellenbosch, South Africa
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19 Digital is a small Stellenbosch, South Africa-based SEO services firm. The team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Webbed Feet UK is a web development company. Established in 2001, the company specializes in Web Development and Web Design.
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$1,000+$150 - $199 / hr2 - 9Auburn, AL
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SEO company Inner Spark Creative was founded in 2014. The agency provides Search Engine Optimization and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9
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SEO services firm SayMe Marketing was established in 2022. The agency focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Mahishadal, India
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Ecoder Technology, a SEO agency, is based in Mahishadal, India and Kolkata, India. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
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Founded in 2022, Bastian Lewis, a small Digital Strategy company, is headquartered in Amsterdam, Netherlands. Their team specializes in Digital Strategy and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
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Launched in 2021, Benji's Digital is a small SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsWeb Design Dock offers services including website design, banner designs, and social media page designs. The reviews indicate dissatisfaction, highlighting issues with project delays and unmet expectations, despite the company's responsiveness. There is a significant concern about their ability to deliver promised services effectively, with clients suggesting the need for improved listening and service execution.
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$1,000+$25 - $49 / hr10 - 49
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Aim Global Digital is an Advertising company. Based in Bengaluru, India, the team provides Advertising and Branding.
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$5,000+Undisclosed2 - 9Easton, MA
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Whirlwind Media is a small Easton, Massachusetts-based Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Lightning Steel Tech limited is a web development company. Launched in 2024, the agency is in Lagos, Nigeria. Their services include Web Development and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Nivå, Denmark
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SEO services firm Cooley Digital ApS was founded in 2019. The small team offers Search Engine Optimization and Conversion Optimization.
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$10,000+$200 - $300 / hr10 - 49Richmond, VA
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See all 1 projectsXponent21 - Brand Strategy, SEO, SEM, Video Production & Sustainability Marketing in Richmond, VA Xponent21 is a top-tier Richmond digital marketing agency dedicated to helping businesses grow
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$1,000+< $25 / hr10 - 49New Delhi, India
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King of Digital Marketing is a Content Marketing company. The team provides Content Marketing and Search Engine Optimization and is based in New Delhi, India and India.
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$5,000+< $25 / hr10 - 49Hyderabad, India
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Bradsol, a SEO agency, was founded in 2014. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
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Founded in 2009, anova London Limited is a Conversion Optimization company. The team focuses on Conversion Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Kakkanad, India
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SpiderWorks Technologies Pvt. Ltd. Is a software development firm based in Kakkanad, India. Established in 2005, the team offers Custom Software Development and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Bonn, Germany
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Rheinwunder GmbH is a Content Marketing company established in 2012. The company specializes in Content Marketing and Affiliate Marketing.
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$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Headquartered in Philadelphia, Pennsylvania, 215 Marketing is a Marketing Strategy company. They provide Marketing Strategy and Digital Strategy and were founded in 2013.
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$5,000+< $25 / hr10 - 49Delhi, India
Services provided
App development firm Sevenstar Websolutions is located in Delhi, India. Their services include Mobile App Development and Web Development.
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$1,000+$25 - $49 / hr10 - 49Khanammet, India
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The Next Big Thing - Digital Marketing Agency is a small Content Marketing company founded in 2015. Their team focuses on Content Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Dallas, TX
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Triad B2B Agency is a web design agency. In Dallas, Texas, their team specializes in Web Design and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Las Vegas, NV
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Geary Company Advertising is a small Las Vegas, Nevada-based PR agency. Their services include Public Relations and Web Development.
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$1,000+$100 - $149 / hr10 - 49Suwanee, GA
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BrightFire is a web design company. Their team is headquartered in Suwanee, Georgia and offers Web Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Comnio, a Content Marketing company, is based in Austin, Texas. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Providence, RI
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Headquartered in Providence, Rhode Island, Trailblaze Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Crystal Lake, IL
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5 Fold Agency is a Crystal Lake, Illinois-based web design agency. The team provides Web Design and Content Marketing.
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$1,000+< $25 / hr10 - 49دبي, United Arab Emirates
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Online Marketing, a SEO agency, was founded in 2020. The company offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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SEO services firm Emet Digital is located in Los Angeles, California. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bellevue, KY
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Belltower Advertising is an Advertising company. They offer Advertising and Marketing Strategy and are in Bellevue, Kentucky.
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$10,000+$200 - $300 / hr10 - 49San Francisco, CA
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Firebrand Communications is a Content Marketing company. Their team is based in San Francisco, California and offers Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Dayton, OH
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SEO company Wilderness Agency offers Search Engine Optimization and Pay Per Click. They were launched in 2016.
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$5,000+Undisclosed10 - 49Spokane Valley, WA
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Advertising company Brand It Advertising is in Spokane Valley, Washington. The team offers Advertising and Marketing Strategy.
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$25,000+$100 - $149 / hr10 - 49Ottawa, Canada
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Web design company Soshal provides Web Design and UX/UI Design. They are headquartered in Ottawa, Canada.
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UndisclosedUndisclosed10 - 49Rochester, NY
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J&E Media Corp is an Email Marketing company. Established in 2002, the agency is headquartered in Rochester, New York. Their team focuses on Email Marketing and Branding.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Marshall Advertising, a media planning and buying agency, is based in Tampa, Florida. Their services include Media Planning & Buying and Advertising.
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$100,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Exverus Media is a Los Angeles, California-based media planning and buying agency. They offer Media Planning & Buying and Conversion Optimization and were founded in 2012.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.6/40.020/20 Reviews9.7/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.