Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed2 - 9Heathcote, England
Services provided
See all 1 projectsPPC Managers Agency with combined 10 years of experience working at Google and piloting the Agency Premier Partners Program for UK and Ireland, whilst managing over 50 companies over quarterly
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$1,000+Undisclosed2 - 9
Services provided
See all 1 projectsStrategized Marketing helps service businesses grow through professional website design and Google Ads management. We build websites that make it easier for customers to understand your business and
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsViridi Marketing is a Perth-based digital marketing agency helping trade and service businesses across Australia win more jobs from their marketing. We specialise in Google Ads and SEO, backed by
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$1,000+< $25 / hr2 - 9Zephyrhills, FL
Services provided
Exploit SEO of Wesley Chapel is a small pay per click company. They provide Pay Per Click and Search Engine Optimization and were launched in 2018.
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$1,000+$25 - $49 / hr2 - 9Irvine, CA
Services provided
Founded in 2012, URPERSONA [GOLD] is a pay per click agency. The agency provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Sanaz Technologies is a SEO company. Their small team is headquartered in Noida, India. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Woodbridge Township, NJ
Services provided
Established in 2020, Bloody Brilliant is a pay per click agency. Their team offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr2 - 9
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Ärvis Marketing is a SEO company. Located in Klagenfurt am Wörthersee, Austria, the team provides Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
Launched in 2015, Garrin Evan Digital is a social media marketing company. The team provides Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr2 - 9Guwahati, India
Services provided
Digiwork Solutions is a PPC agency launched in 2020. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Biz Bridge Digital is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click, and the agency is in Fort Worth, Texas.
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UndisclosedUndisclosed2 - 9
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Based in Perth, Australia, Ad Hoc Digital is a pay per click company. They provide Pay Per Click and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9Baijnath, India
Services provided
Launched in 2024, Digitics Advertise is a PPC company. Headquartered in Baijnath, India, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Vex Digital Marketing is a PPC company. In Craiova, Romania, the team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
Founded in 2012, SEM SEO EXPERTS is a SEO agency. The small team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Small SEO services firm Blue Beam LLC, is headquartered in Houston, Texas. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Vlaškovo, Bosnia and Herzegovina
Services provided
Lixory Media, a pay per click agency, was launched in 2026. The team specializes in Pay Per Click and Ecommerce Marketing and is in Vlaškovo, Bosnia and Herzegovina.
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Undisclosed< $25 / hr2 - 9
Services provided
Marf Digital is a PPC company. In Dhaka, Bangladesh, the team provides Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
SG Property Marketing is a pay per click company. They were founded in 2026 and offer Pay Per Click and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Parque Bela Vista, Brazil
Services provided
Forecast Marketing Jurídico is a small Parque Bela Vista, Brazil-based pay per click company. Their services include Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Based in Karachi, Pakistan, Xclaim Solutions is a PPC company. Founded in 2024, the team specializes in Pay Per Click and Ecommerce Marketing.
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$5,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
HighNote Marketing is a SEO services firm headquartered in Sydney, Australia and South Melbourne, Australia. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Greensborough, Australia
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See all 1 projectsWeb Like Web provides website design and SEO services, as highlighted by their work with Oz Homewares. The overall feedback emphasizes the company's success in improving search engine rankings and increasing site traffic, with clients particularly impressed by their detailed and client-focused approach. Communication and project management are noted as strengths, with room for continual improvement in SEO and design techniques.
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$25,000+$25 - $49 / hr10 - 49Doha, Qatar
Services provided
See all 1 projectsX! Qatar offers comprehensive digital marketing services, including Pay Per Click (PPC) and Google Ads management. Reviews highlight excellent customer service, timely delivery, and effective lead generation, making them a highly recommended choice for businesses seeking cost-effective and result-oriented PPC and paid search solutions.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Splash Sol Tech - Software Development & Digital Marketing Agency, a branding firm, was established in 2015. The firm specializes in Branding and Social Media Marketing, and is small.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Digitized Verse is a Karachi, Pakistan-based branding firm. Founded in 2024, the team focuses on Branding and Marketing Strategy.
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Undisclosed$25 - $49 / hr10 - 49Surat, India
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Established in 2019, Zosh digitate is a SEO services firm. The team provides Search Engine Optimization and Mobile & App Marketing.
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$1,000+$50 - $99 / hr50 - 249Troy, MI
Services provided
Physician Referral Marketing is a Troy, Michigan-based Advertising company. They specialize in Advertising and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Arakere, India
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TumkurLab is a small Arakere, India-based SEO services firm. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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DigiMenial is a small Email Marketing company established in 2022. Their team focuses on Email Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hrFreelancerLondon, England
Services provided
PPC Order is a small Advertising and pay per click agency established in 2015. Their team offers Advertising and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Temse, Belgium
Services provided
PureAgency, a branding company, is based in Temse, Belgium. They provide Branding and Digital Strategy and were launched in 2023.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
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OneClick is a media planning and buying company. Founded in 2018, the team provides Media Planning & Buying and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9
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See all 3 projectsAvinu SEO is an SEO agency that grows businesses in Israel and the US on Google and in AI engines such as ChatGPT, Gemini and Perplexity. It was founded on October 16, 2007 by Avraham Regevsky and
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$1,000+$25 - $49 / hr10 - 49Tigre, Argentina
Services provided
In Tigre, Argentina, Agencia Mejor Digital is a small social media marketing firm. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
See all 1 projectsPixxcel provides social media management and marketing services, including campaigns on platforms like Facebook, Instagram, Google, and YouTube. Clients consistently report impressive outcomes, such as a 100x ROI on marketing efforts, and praise Pixxcel for their energetic and passionate team. The overall feedback highlights their effective workflow and dedication.
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$10,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsTez Traffic specializes in Search Engine Optimization (SEO) and leverages various paid tools to enhance website traffic and performance. Reviews highlight their professionalism, timely delivery, and expertise in the field. Clients commend their dedicated approach and effective communication, making them a recommended choice for SEO services.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Hawks Infotech, a PPC company, was established in 2015. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
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Pretty-Impressive Marketing, a Digital Strategy company, was established in 2012. The firm offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Madrid, Spain
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Agencia Agencia, a small pay per click agency, is based in Madrid, Spain. The team provides Pay Per Click and Graphic Design.
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$1,000+$150 - $199 / hr10 - 49Leesburg, FL
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Based in Leesburg, Florida and Andorra, That Company Internet Marketing is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Orangevale, CA
Services provided
InfoStar Productions is a SEO agency. They provide Search Engine Optimization and Social Media Marketing and were founded in 1993. The company is in Orangevale, California.
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$1,000+$100 - $149 / hr10 - 49Covina, CA
Services provided
Redefine Marketing Group, a Content Marketing company, is headquartered in Covina, California. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Advertising company White Snow Ads was established in 2021. The team specializes in Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Monterrey, Mexico
Services provided
Lionhead Marketing, a pay per click company, was founded in 2017. The team offers Pay Per Click and Branding and is in Monterrey, Mexico.
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UndisclosedUndisclosed250 - 999Bhubaneswar, India
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Topskill is a midsize SEO agency. They focus on Search Engine Optimization and Pay Per Click and were established in 2021.
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UndisclosedUndisclosed250 - 999
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Cybernetic Vision, a SEO services firm, was founded in 2022. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr250 - 999Malvern, PA
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Social media marketing agency The Webbuzz was founded in 2023. The team focuses on Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr250 - 999Mount Pleasant, SC
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WCBD-TV CountOn2Connects is a Mount Pleasant, South Carolina-based media planning & buying company. They specialize in Media Planning & Buying and Search Engine Optimization and were launched in
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$1,000+< $25 / hr250 - 999Gazipur, India
Services provided
Social media marketing company Ripan Tech Lab specializes in Social Media Marketing and Pay Per Click. They were founded in 2024.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.