That Company Internet Marketing

BACKGROUND

Please describe your company and position.

I am an executive of CEO

Describe what your company does in a single sentence.

We provide all includive holistic marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire That Company Internet Marketing to accomplish?

• SEO
• PPC
• Social Media

SOLUTION

How did you find That Company Internet Marketing?

• Online Search
• Referral
• Clutch Site

Why did you select That Company Internet Marketing over others?

Good value for cost

How many teammates from That Company Internet Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged this vendor to provide white-label digital marketing services, specifically in PPC, SEO, and social media management. The initial goal was to leverage their team for campaign management, client communication, and ad optimization to streamline operations and scale our agency efficiently.

Key deliverables included:

Google Ads & PPC campaign management
SEO optimization and GMB services
Social media strategy & execution
Client communication & reporting
Custom copywriting for ad creatives and email marketing
During the initial discussions, we aimed for a collaborative approach to onboarding, workflow integration, and campaign oversight. However, challenges arose regarding communication transparency, customization, and flexibility in processes, leading to a reevaluation of the partnership's fit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the engagement didn’t progress to full implementation, there were no measurable outcomes in terms of campaign performance, lead generation, or ROI. However, during the evaluation process, it became clear that the vendor's rigid processes, lack of customization, and unwillingness to accommodate key business needs would not align with our agency’s growth objectives.

The key takeaway from this experience was understanding the importance of transparency, flexibility, and partnership alignment when selecting a white-label provider. While their standardized approach may work for some agencies, it did not offer the adaptability and strategic collaboration we required for success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is a black box—you either accept their rigid, outdated system without question, or you’re not a “good fit.” They flat-out refused to allow meetings with client-facing team members, making it clear they don’t prioritize transparency or collaboration.

They also made it clear that they don’t adapt workflows—you follow their system or get lost. No integration with modern tools like Slack or Asana, no flexibility in onboarding processes, and no willingness to customize reporting.

This is not a true partnership—it’s a one-size-fits-all assembly line. If you want a provider who values communication, accountability, and adapting to client needs, this is not the team for you.

What was your primary form of communication with That Company Internet Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly? Nothing. There was nothing impressive or unique about this company—unless you count their ability to dismiss legitimate business questions as a “radical approach” to client selection.

If anything stood out, it was their absolute refusal to customize, collaborate, or even have basic transparency. They operate with a take-it-or-leave-it mentality, which might work for agencies that want a hands-off, low-expectation relationship—but for anyone who values accountability and strategic partnership, this is a dead end.

Their lack of transparency, unwillingness to customize, and refusal to communicate openly make them a terrible choice for any agency that values accountability or quality work.

Are there any areas for improvement or something That Company Internet Marketing could have done differently?

Their entire approach needs a reality check.

1. Total Lack of Transparency & Communication
They flat-out refused to allow meetings with their client-facing leads. That’s a massive red flag. If I’m trusting my clients and reputation with your team, I need to know who the hell they are—not just take your word for it.
Their custom project management system is a walled-off, outdated mess that doesn’t integrate with modern tools like Slack or Asana. If you’re going to force partners to use your system, at least make it functional and accessible.
They took four years to implement something as basic as meeting reminders. What does that say about their efficiency?
2. Rigid, One-Size-Fits-All Business Model
They don’t customize anything. Their attitude is: “This is how we do things, and if it doesn’t work for you, too bad.”
They won’t modify workflows, reports, or processes, even when it would objectively make sense. If you want flexibility? Look elsewhere.
They refuse to offer performance guarantees, which is another way of saying, “If we screw up, that’s your problem.”
3. Arrogance Over Service
Their response to legitimate business questions was defensive and dismissive, rather than professional and solution-oriented. Instead of answering, they decided we “weren’t a good fit” because I asked too many “serious procedural questions.”
They act like they’re doing you a favor by allowing you to work with them. That’s not how business works. I’m bringing you clients, revenue, and long-term growth—you need to prove you’re worthy of that trust.
4. No Accountability for Mistakes
They’ve had geo-targeting mistakes in ad campaigns that were caught by the client’s team, not theirs. That means they aren’t proactively monitoring their own work.
No clear escalation path, no structured quality control, and no safeguards to protect your clients from sloppy execution.
Final Verdict: They Need to Step Up or Step Out.
This company needs to wake up and realize that a true white-label partnership requires transparency, communication, and a willingness to adapt. Right now, they’re just an assembly line operation that expects agencies to fall in line without question. If you want a real partner, look elsewhere.