Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsAt Algrow Media, located in Bandra West, Mumbai, We are leading Best Digital Marketing Agency in Mumbai and provide end-to-end Digital Marketing Solutions under one roof. Our services include Brand
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$5,000+$50 - $99 / hr10 - 49Baltimore, MD
Services provided
UX design agency Ignition72 was launched in 2008. The small team focuses on UX/UI Design and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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$5,000+$50 - $99 / hr10 - 49Seattle, WA
Services provided
Founded in 1995, Portent is a Content Marketing company. Located in Seattle, Washington and , the team specializes in Content Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Rockville, MD
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Auxilium Technology is a SEO services firm. In Rockville, Maryland, their team offers Search Engine Optimization and Web Development.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
Services provided
Established in 1998, Submit Express, a small SEO agency, is located in Glendale, California. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
SEO services firm AudienceBloom is based in Seattle, Washington. They specialize in Search Engine Optimization and Content Marketing and were launched in 2010.
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$5,000+$150 - $199 / hr10 - 49Fareham, England
Services provided
Koozai, a Content Marketing company, is based in Fareham, England and London, England. They provide Content Marketing and Public Relations and were launched in 2006.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+$25 - $49 / hr10 - 49
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SEO NUMBER 1 is a SEO agency in Lahore, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49West Palm Beach, FL
Services provided
Headquartered in West Palm Beach, Florida, Girard Media is an Advertising company. They offer Advertising and Direct Marketing and were founded in 2008.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 400 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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$5,000+Undisclosed10 - 49Cary, NC
Services provided
Branding agency Ignite Social Media offers Branding and Market Research. They are based in Cary, North Carolina and Birmingham, Michigan.
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UndisclosedUndisclosed10 - 49Horsforth, England
Services provided
Smart Insights, a Content Marketing company, was established in 2009. They specializes in Content Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 35 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+< $25 / hr10 - 49Athina, Greece
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ON.marketing is a Content Marketing company. Established in 2017, the agency is located in Athina, Greece. Their team provides Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Sharjah, United Arab Emirates
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One Sols, a social media marketing firm, was established in 2015. The team offers Social Media Marketing and Search Engine Optimization and is headquartered in Sharjah, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Madurai, India
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SEO Business Company is a Madurai, India-based social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were established in 1999.
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$1,000+$100 - $149 / hr10 - 49Noida, India
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Assert IT Solutions is a Digital Strategy company. Established in 2016, the agency is based in Noida, India and Noida, India. Their services include Digital Strategy and Mobile App Development.
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$1,000+< $25 / hr10 - 49
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Fourways Media is a small Motherwell, Fiji-based branding agency. The team offers Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Social media marketing company SEO Inventiv was established in 2009. The company focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
JubilantWeb is a SEO services firm. Headquartered in Miami, Florida and Medellín, Colombia, their small team offers Search Engine Optimization and Pay Per Click. The company was launched in 2007.
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$1,000+$100 - $149 / hr10 - 49Tijuana, Mexico
Services provided
Iskali consultoría integral is a branding agency. Located in Tijuana, Mexico, their team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49İSTANBUL, Türkiye
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DijitalPi is a İSTANBUL, Türkiye-based branding firm. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Duluth, GA
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Citationscheck is a small Duluth, Georgia-based social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49
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OneStep4ward is a Content Marketing company established in 2014. Their services include Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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CyberDudes Team, a branding firm, was launched in 2019. The company provides Branding and Search Engine Optimization, and is small.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Relives, a social media marketing company, is based in Bengaluru, India. They provide Social Media Marketing and Content Marketing and were established in 2023.
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$1,000+$25 - $49 / hr10 - 49
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Small social media marketing firm Global Marketing UK Services Ltd, is located in London, England. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Orlando, FL
Services provided
Faith eCommerce Services is a SEO services firm launched in 2010. The agency focuses on Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed< $25 / hr10 - 49Kozhikode, India
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Adstra Digital is a social media marketing firm. The team is located in Kozhikode, India, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9McKinney, TX
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Watson Marketing & Communications is a McKinney, Texas-based Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bandar Baru Bangi, Malaysia
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Small social media marketing company Marqetife Digital, is based in Bandar Baru Bangi, Malaysia. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
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SEO Markit is a small pay per click agency established in 2018. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Seo Local Bucuresti is a SEO services firm. Their small team is located in București, Romania and provides Search Engine Optimization and Pay Per Click. The agency was established in 2020.
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$1,000+Undisclosed2 - 9
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Irfanecom is a pay per click agency. In Islamabad, Pakistan, the company was launched in 2025. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Digital Elixir is a small SEO agency founded in 2007. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Rīga, Latvia
Services provided
Launched in 2025, CPCInsider, a small Marketing Strategy company, is based in Rīga, Latvia. Their team provides Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
SEO agency BCP Digital Marketing was established in 1999. The small team focuses on Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Lake Arrowhead, CA
Services provided
RoxxiStudios™, LLC is a web design agency. Founded in 2010, the team focuses on Web Design and Search Engine Optimization. The company is in Lake Arrowhead, California.
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$5,000+$25 - $49 / hr10 - 49
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Launching Experts is a social media marketing agency. They are in Dallas, Texas and have small team. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
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Vicariously Me Marketing, a social media marketing firm, was launched in 2019. The small team provides Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
See all 2 projectsPromotEdge offers an array of digital marketing services, including SEO and Pay Per Click (PPC) campaigns, aimed at enhancing online visibility and driving traffic. Reviews commend their professional expertise, transparency through regular reporting, and customized strategies tailored to client needs, positioning them as a value-driven choice for businesses seeking effective PPC and Google Ads solutions.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsCefnogi Solutions Pvt. Ltd. offers a range of services, including website development, graphic design, and digital marketing, with a focus on enhancing user experience and search engine optimization. Client feedback highlights their technological expertise, effective project management, and client-centric approach, resulting in positive outcomes such as increased website traffic and improved engagement metrics. The company's pricing and geographic proximity also contribute to their strong value proposition.
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$5,000+$50 - $99 / hr10 - 49
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Based in Hyderabad, India, The Blu Ideas is a small branding firm. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2015, Digiknown is a SEO company. The team focuses on Search Engine Optimization and Web Development and is located in Doha, Qatar and Karachi, Pakistan.
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$1,000+$100 - $149 / hr2 - 9Lenexa, KS
Services provided
KCV Strategic is a Lenexa, Kansas-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
IDigitize, a SEO company, was launched in 2016. Located in Mumbai, India, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
Services provided
BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Belleville, IL
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HY-Viz Marketing is a web design company. Based in Belleville, Illinois, the team specializes in Web Design and Advertising.
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$1,000+$50 - $99 / hr2 - 9Kingsburg, CA
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In Kingsburg, California, JP Solutions, LLC is a web design agency. Founded in 2014, the team offers Web Design and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9Antalya, Türkiye
Services provided
Çağlar Uğur - Digital Marketing, a Digital Strategy company, was established in 2013. The firm specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Craiova, Romania
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Located in Craiova, Romania, ITONWEB Media is a small SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Kondapur, India
Services provided
JGP Solutions is a Mobile & App Marketing company. The team is based in Kondapur, India, and their services include Mobile & App Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.6/40.019.8/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.