Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Together AZ is a pay per click agency in Scottsdale, Arizona. They specialize in Pay Per Click and were established in 1991.
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UndisclosedUndisclosed50 - 249Sun City, AZ
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Based in Sun City, Arizona, Independent Newsmedia, Inc. Is a PPC agency. Founded in 1952, the team focuses on Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 79 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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UndisclosedUndisclosed10 - 49Tempe, AZ
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Based in Tempe, Arizona, Hivewyre is a pay per click company. The team focuses on Pay Per Click.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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KVOA is a pay per click company. The agency is in Tucson, Arizona. Their team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
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PowerTraffick, Inc. Is a PPC company. Based in Gilbert, Arizona, the company was founded in 2015. Their team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Glendale, AZ
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Founded in 2017, White Point Digital is a pay per click agency. The team focuses on Pay Per Click and is headquartered in Glendale, Arizona.
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UndisclosedUndisclosed2 - 9Glendale, AZ
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PPC company Several Media LLC was established in 2003. The team specializes in Pay Per Click and is in Glendale, Arizona.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed50 - 249Reno, NV
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Blastoff Labs is an Advertising and pay per click agency. Headquartered in Reno, Nevada, their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Vancouver, WA
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Artificial Marketing is a Vancouver, Washington-based PPC company. Their services include Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 400 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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UndisclosedUndisclosed50 - 249Everett, WA
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Sound Publishing, Inc. Is a pay per click agency headquartered in Everett, Washington. They provide Pay Per Click and were founded in 1987.
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UndisclosedUndisclosed50 - 249Bellevue, WA
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GMCSCO Media Group, a PPC agency, was established in 2013. They provides Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising firm specializing in PPC, SEO, and paid media strategies. The company receives positive feedback, with clients praising their expertise in Google Ads and search engine marketing. Approximately 90% of reviews highlight their ability to optimize cost per click and improve ROI. Their proactive project management and commitment to client goals are frequently commended, making RSO Consulting a reliable partner for online ad campaigns.
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UndisclosedUndisclosed2 - 9Houston, TX
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610 Marketing is a small pay per click agency founded in 2016. Their services include Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Cross Pixel Media is a pay per click company established in 2011. The team provides Pay Per Click and is located in New York, New York.
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UndisclosedUndisclosed50 - 249New York, NY
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Tapad is a pay per click company. They are headquartered in New York, New York and have midsize team of experts. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9Freehold, NJ
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Speed Fund llc is a PPC agency launched in 1800. The small team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Reynoldsville, PA
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Nittany Digital is a small Reynoldsville, Pennsylvania-based pay per click agency. The team provides Pay Per Click.
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UndisclosedUndisclosed2 - 9Emeryville, CA
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Retargeter is a PPC agency. The company is located in Emeryville, California. Their services include Pay Per Click.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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WiseGuys Digital Marketing is a small Kansas City, Missouri-based PPC agency. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9Pikesville, MD
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Maverick Productions is a PPC agency. Founded in 1999, the team offers Pay Per Click. The company is headquartered in Pikesville, Maryland.
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UndisclosedUndisclosed2 - 9Baltimore, MD
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Founded in 2019, Digital Science Media is a PPC agency. The team focuses on Pay Per Click and is in Baltimore, Maryland.
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UndisclosedUndisclosed2 - 9Annapolis, MD
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PPC agency Strategic Advertising Solutions was launched in 2003. The small team specializes in Pay Per Click.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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Located in San Francisco, California, Adikteev is a pay per click agency. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9Payson, AZ
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Razor Thin Media, LLC is a small pay per click agency established in 2017. Their team provides Pay Per Click.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Sionis Marketing LLC is a pay per click company. Launched in 2000, the firm focuses on Pay Per Click.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Established in 2020, Dentalflow Marketing is a small Scottsdale, Arizona-based PPC agency. Their team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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ParaCore, LLC., a pay per click agency, is in Phoenix, Arizona. They offer Pay Per Click.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Get Visible Inc. Is a PPC company established in 2005. The firm offers Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Cdesigns is a PPC company. In Tucson, Arizona, their team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Tucson, AZ
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TracTru is a small pay per click company. They specialize in Pay Per Click and were founded in 2019.
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UndisclosedUndisclosed50 - 249Tucson, AZ
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KGUN 9 Advertising, a PPC company, is headquartered in Tucson, Arizona. They provide Pay Per Click.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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PPC agency Splice Digital Media was launched in 2018. The team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Rapid Media Co. Is a Scottsdale, Arizona-based pay per click company. Launched in 2021, the team provides Pay Per Click.
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UndisclosedUndisclosed2 - 9Columbia, MD
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Small PPC company Buckingham Digital Marketing, is in Columbia, Maryland. The team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Frederick, MD
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PPC agency Manning Media, Inc. Specializes in Pay Per Click. They were founded in 1982.
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UndisclosedUndisclosed2 - 9New Market, MD
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FizzAbility Marketing is a small PPC agency. Founded in 2009, the team specializes in Pay Per Click.
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UndisclosedUndisclosed10 - 49Towson, MD
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Channel Communications is a small PPC company. Established in 2003, the team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Frederick, MD
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Apollo Marketing, a pay per click agency, focus on Pay Per Click. They were launched in 2016.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Neon Blvd is a small PPC agency established in 2020. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Located in Las Vegas, Nevada, Sierra Solutions, LLC is a pay per click company. The team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Henderson, NV
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MI Marketing and Sales is a pay per click agency. The Henderson, Nevada-based team focuses on Pay Per Click.
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UndisclosedUndisclosed2 - 9Henderson, NV
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DP Ball Advertising, Inc. Is a pay per click company. They are in Henderson, Nevada, and their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9Reno, NV
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Michael Seriosa Marketing Group is a small PPC company founded in 2009. Their team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Reno, NV
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Founded in 2016, Adfinity Network is a pay per click agency. The small team provides Pay Per Click.
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UndisclosedUndisclosed10 - 49London, England
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Founded in 2016, Fluid Ads, a small pay per click agency, is in London, England. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
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TravelBeat Ltd is a pay per click agency. Based in London, England, their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sparks, NV
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JHPInsite, a pay per click agency, was founded in 2005. They specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Beyond Marketing LLC. Is a pay per click agency. Their small team of employees is based in Las Vegas, Nevada. Their team provides Pay Per Click.
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UndisclosedUndisclosed50 - 249Denver, CO
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DubbleBlack is a pay per click agency. Their midsize team is located in Denver, Colorado. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
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Retail Media Machine is a pay per click agency. They are based in London, England and have small team. Their team provides Pay Per Click and Market Research.
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UndisclosedUndisclosedFreelancer
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Established in 2024, One 2 One Adwords is a PPC company. Their services include Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.