Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr10 - 49Laxmangarh, India
Services provided
Vast Web India is a Logo company established in 2017. The team focuses on Logo and Web Design and is in Laxmangarh, India.
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$10,000+$50 - $99 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
Pentagon - SEO Agency Abu Dhabi is a SEO company. The team focuses on Search Engine Optimization and Web Development and is located in Abu Dhabi, United Arab Emirates and دبي, United Arab
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 85 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Small SEO company ProspaceMarketing, is located in New York, New York and Fulham Gardens, Australia. The team offers Search Engine Optimization and Web Development.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
DigiVision360 Technologies is a social media marketing company launched in 2019. The team focuses on Social Media Marketing and Search Engine Optimization and is headquartered in New Delhi, India.
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$1,000+$25 - $49 / hr10 - 49Zirakpur, India
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IosAndWeb Technologies, a Digital Strategy company, was founded in 2012. The company specializes in Digital Strategy and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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FSG APPS & TECH is a small application development company based in Dubai, United Arab Emirates. The team provides Mobile App Development and Digital Strategy.
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Undisclosed< $25 / hr10 - 49Lucknow, India
Services provided
Afluex Multiservices LLP is a small Advertising company established in 2017. Their services include Advertising and Custom Software Development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+Undisclosed10 - 49Delhi, India
Services provided
Wellconnect Digital is a SEO agency. Launched in 2019, the company is located in Delhi, India. Their services include Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
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Horitech Solutions is a small Advertising company located in Karachi, Pakistan. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$5,000+$25 - $49 / hr2 - 9
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Web development company blumerise was founded in 2019. The company provides Web Development and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr2 - 9Rotterdam, Netherlands
Services provided
See all 1 projectsWealth Lead Generation provides lead generation services, specializing in guiding prospects through the sales funnel using tools like Facebook Ads Manager, Google Ads, and Google Analytics. Overall feedback highlights their effective communication, expertise, and responsiveness, with clients praising their ability to exceed expectations and maintain a seamless workflow.
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$1,000+$100 - $149 / hr50 - 249Aurangabad, India
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See all 1 projectsSaaa Consultants Private Limited is a Private incorporated on 14 June 2021. It is classified as Non-govt company and is registered at Registrar of Companies, Mumbai. Its authorized share capital is
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$1,000+$50 - $99 / hrFreelancerToronto, Canada
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Headquartered in Toronto, Canada and Canada, Adam H Young is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were launched in 2007.
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UndisclosedUndisclosedFreelancerWest Fargo, ND
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Media Mix Ninja is a West Fargo, North Dakota-based SEO company. Launched in 2015, the team focuses on Search Engine Optimization and Web Development.
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$5,000+$25 - $49 / hrFreelancerBari, Italy
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Launched in 2017, Daniele Pignone - Pignasmile.it is a small Bari, Italy-based SEO agency. Their team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+< $25 / hr50 - 249Ahmedabad, India
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Can Dev Solutions is an Email Marketing company based in Ahmedabad, India. They focus on Email Marketing and Social Media Marketing and were launched in 2016.
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$5,000+$50 - $99 / hrFreelancerNanoose Bay, Canada
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Founded in 2015, BeFoundMore Digital is a Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$5,000+$50 - $99 / hrFreelancerAustin, TX
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PPC company Top of Search specializes in Pay Per Click and Search Engine Optimization. They are in Austin, Texas.
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$1,000+$25 - $49 / hrFreelancer
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Tejas Solanki is a Digital Strategy company founded in 2020. The firm specializes in Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerDubai, United Arab Emirates
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SEO agency Ranked.ae is headquartered in Dubai, United Arab Emirates. Established in 2020, the team provides Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hrFreelancer
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Digi12 is a SEO services firm. Their team is headquartered in Pune, India and focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr50 - 249Bengaluru, India
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Econz IT Cloud Service and Datacenters Providers is a Digital Strategy company. Founded in 2006, the company focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerDagenham, England
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Fahad Shafi SEO Consultant is a small SEO agency located in Dagenham, England. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Siliguri, India
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Social media marketing company Blue Minch was launched in 2022. The midsize team offers Social Media Marketing and Video Marketing.
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$1,000+< $25 / hr50 - 249
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Midsize Content Marketing company AI Media Labs, is headquartered in Mumbai, India and Dubai, United Arab Emirates. Their services include Content Marketing and Digital Strategy.
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Undisclosed< $25 / hrFreelancer
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Digitalness is a SEO services firm. Their team is in Fatehabad, India and focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Tallinn, Estonia
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Launched in 2021, Grentana International OU is an UX design agency. Based in Tallinn, Estonia, the team focuses on UX/UI Design and Search Engine Optimization.
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Undisclosed$100 - $149 / hrFreelancerBurlington, Canada
Services provided
Wayreach is a pay per click company located in Burlington, Canada. The team provides Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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Contech Corp., a social media marketing company, is headquartered in Karachi, Pakistan and Sheridan, Wyoming. They focus on Social Media Marketing and Content Marketing and were founded in 2019.
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$1,000+$25 - $49 / hr50 - 249
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Headquartered in , SEOPro.AE is a social media marketing company. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hrFreelancerCranford, NJ
Services provided
Interstellar Media is a small Digital Strategy company established in 2022. Their services include Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Negombo, Sri Lanka
Services provided
Creations Arena is a SEO services firm. The team is in Negombo, Sri Lanka, and their services include Search Engine Optimization and Branding.
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Undisclosed$25 - $49 / hrFreelancer
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Social media marketing company Arif Hasan is located in Jashore, Bangladesh. They provide Social Media Marketing and Search Engine Optimization and were founded in 2023.
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$1,000+< $25 / hr50 - 249
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Business Rankers LLC is an app development firm. Their midsize team is in Orlando, Florida and Kalispell, Montana. Their services include Mobile App Development and Social Media Marketing.
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$5,000+$150 - $199 / hr50 - 249Dubai, United Arab Emirates
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Qukon Tech is a midsize social media marketing company launched in 2016. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancerLas Cruces, NM
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Vescovo Marketing LLC is a SEO services firm. Launched in 2023, the firm is located in Las Cruces, New Mexico. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+< $25 / hr2 - 9
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Founded in 2016, Digiworld Solution Inc is a small Sheridan, Wyoming-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr50 - 249Brampton, Canada
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Launched in 2016, HexaClicks is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Ghaziabad, India
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Balj services, a SEO services firm, was launched in 2015. The team provides Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr2 - 9Stourbridge, England
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Great Ape Digital Ltd is a social media marketing company. They are headquartered in Stourbridge, England and have small team. They focus on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerDubai, United Arab Emirates
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Wameq Hussain is a social media marketing agency. The team is located in Dubai, United Arab Emirates, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Social media marketing agency The Marketing King focuses on Social Media Marketing and Marketing Strategy. They were established in 2012.
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$1,000+$150 - $199 / hrFreelancerSurfside Beach, SC
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Founded in 2024, Waterwheel Marketing is a public relations firm. The small team focuses on Public Relations and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Richmond, Canada
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Aspire Media Marketing is a midsize social media marketing firm headquartered in Richmond, Canada. Their services include Social Media Marketing and Web Development.
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$10,000+$100 - $149 / hrFreelancer
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Located in Leeds, England, Jonny Swift - Digital Marketing is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsElite Property Marketing Agency provides social media management, content writing, ad setup, and graphic design services. Reviews highlight their efficiency, creativity in advertising, and personalized service, resulting in increased leads and client satisfaction.
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UndisclosedUndisclosed10 - 49Lubbock, TX
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GriffinWink Advertising, a SEO agency, is headquartered in Lubbock, Texas and Amarillo, Texas. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
See all 1 projectsVantedge Studios offers services in SEO, mobile optimization, and marketing, with a particular focus on keyword research, on-page and off-page optimization, and technical SEO. The reviews highlight the company's exceptional value, responsiveness, and effective project management, leading to increased website traffic and enhanced brand visibility. Clients appreciate the feeling of having an in-house marketing team.
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Undisclosed$25 - $49 / hr2 - 9Lahore, Pakistan
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Social media marketing company One Visit Solution is located in Lahore, Pakistan. They provide Social Media Marketing and Content Marketing and were established in 2024.
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Undisclosed< $25 / hr10 - 49Yate, England
Services provided
Digiprosolution is an e-commerce development firm founded in 2019. Their services include E-Commerce Development and Web Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
35.9/40.017/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.