Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsSaifullah Saif- Digital Marketer in Bangladesh specializes in enhancing digital presence, brand awareness, and revenue generation. Reviews highlight significant improvements in customer engagement and sales, with clients praising the timely delivery, effective communication, and exceptional dedication to achieving project goals. The firm’s services have proven crucial for businesses striving to establish solid market positions in competitive environments.
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$1,000+$50 - $99 / hr2 - 9Hod Hasharon, Israel
Services provided
Metropolis Digital is a small PPC company established in 2019. Their team offers Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Graphic design company Ardea Concept is located in Ahmedabad, India. They specialize in Graphic Design and Pay Per Click.
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$1,000+< $25 / hr2 - 9Chennai, India
Services provided
Smartladders Marketing Solutions, a social media marketing agency, provide Social Media Marketing and Search Engine Optimization. They were founded in 2013.
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$5,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Ecliqs Consulting is a SEO services firm. They are located in Jaipur, India. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Digister Marketing Solution Pvt Ltd is a SEO services firm founded in 2022. In Gurugram, India and Leverkusen, Germany, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Cloud Digital is a small web design company. They provide Web Design and Search Engine Optimization and were established in 2017.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
Kevsam Solutions is a web design agency. The team offers Web Design and Web Development, and the company is in Nairobi, Kenya.
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$1,000+$300+ / hr2 - 9Toronto, Canada
Services provided
Mortgage on Fire is a social media marketing agency. The team focuses on Social Media Marketing and Conversion Optimization and is based in Toronto, Canada.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr2 - 9Beograd, Serbia
Services provided
Launched in 2019, DIGITAL Direct is a web development firm. The team specializes in Web Development and Advertising.
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$1,000+$25 - $49 / hr2 - 9Ganeshpur Rahmanpur, India
Services provided
A2INDIAN TECHNOLOGY SERVICE is an Advertising company. They were established in 2019 and specialize in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Branding company Verb Strategy & Creative Inc. Is based in Toronto, Canada. Established in 2001, the team offers Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Elite MarketingCo, an Advertising company, is located in LaGrange, Georgia. Their services include Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Branding agency SocialTag is headquartered in Mumbai, India. Established in 2020, the team focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Rawalpindi, Pakistan
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Media Initiation, a Digital Strategy company, provides Digital Strategy and Social Media Marketing. The firm is located in Islamabad, Punjab, PK, Pakistan and Rawalpindi, Pakistan.
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$1,000+$50 - $99 / hrFreelancerJaipur, India
Services provided
Kulbhushan Pareek is a SEO agency founded in 2012. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Northampton, England
Services provided
Duality Studio is a small social media marketing company established in 2015. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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F5 Digi Solutions, a Digital Strategy company, was founded in 2018. The agency focuses on Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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See all 2 projectsSEOChum offers a range of digital marketing services, including SEO, social media promotion, keyword research, and on-page setup. Clients consistently highlight their effective communication, professionalism, and agile methodology. Reviews indicate increased brand awareness and organic website traffic as key outcomes.
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Undisclosed$25 - $49 / hr10 - 49Porto Alegre, Brazil
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See all 1 projectsENGLOBE - Gestão Digital e Tecnologia LTDA specializes in creating websites and implementing effective marketing strategies, particularly through Google Ads. Reviews highlight their professionalism, quality, and transparent workflow, which have significantly contributed to the business growth of their clients. Clients appreciate their human-centered approach, although there's a suggestion for more thorough competitor research.
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Undisclosed$25 - $49 / hr10 - 49
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The Real Social Company is a web design company. Launched in 2002, the team focuses on Web Design and Advertising. The agency is in Columbus, Ohio.
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$5,000+$100 - $149 / hr50 - 249Houston, TX
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Website development firm IT Concepts was established in 2008. The midsize team provides Web Development and Custom Software Development.
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$5,000+$100 - $149 / hr50 - 249Coral Springs, FL
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Digitally is a Marketing Strategy company. Launched in 2015, their team provides Marketing Strategy and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
Services provided
Gecko Agency Ltd is a website development firm. Based in Edinburgh, Scotland and Chester, England, the firm focuses on Web Development and Web Design.
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$1,000+$50 - $99 / hrFreelancerWestmead, Australia
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Established in 2022, Micael Roche is a small Westmead, Australia-based PPC company. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hrFreelancerPacific Pines, Australia
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Digital Bloc, a pay per click agency, was launched in 2021. The team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Established in 2025, OKtraffic online, a small Digital Strategy company, is headquartered in Vaasa, Finland. Their team offers Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
EcomLounge, an Ecommerce Marketing company, is located in Hazmiyeh, Lebanon. They specialize in Ecommerce Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
ELITE DESIGN MASTERS DIGITAL AGENCY is a small Digital Strategy company launched in 2021. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Softbuzz Innovation Indore, a Digital Strategy company, is based in Indore, India and Indore, India. The team offers Digital Strategy and Advertising.
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$1,000+Undisclosed250 - 999
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See all 1 projectsBanglore SEO - Brainmine provides website development, search engine optimization, and social media management services. Reviews highlight their punctual project management, personalized service, and effective strategies that drive quality clients. Clients appreciate their alignment with business values and consistent efforts to improve their offerings.
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$1,000+Undisclosed250 - 999Ciudad de México, Mexico
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ABCW , a Digital Strategy company, provides Digital Strategy and Social Media Marketing. The company is located in Doral, Florida and Ciudad de México, Mexico.
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$10,000+$25 - $49 / hr250 - 999Evans, GA
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Cynna Technologies Pvt Ltd, a social media marketing agency, is in Evans, Georgia and Noida, India. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr250 - 999
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Social media marketing company Digitally Bird Private Limited provides Social Media Marketing and Content Marketing. They are headquartered in Delhi, India and New Delhi, India.
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UndisclosedUndisclosed250 - 999
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Midsize branding agency Brandigee, is in Ahmedabad, India. The team provides Branding and Public Relations.
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$1,000+< $25 / hr250 - 999Karachi, Pakistan
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Salesolutions4u is a web development company. Established in 2000, the firm is in Karachi, Pakistan. Their team focuses on Web Development and Mobile App Development.
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$1,000+$100 - $149 / hrFreelancerMounds View, MN
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Webbiquity LLC is a Content Marketing company founded in 2017. The team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerKathmandu, Nepal
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Deepak Shrestha is a branding agency. The Kathmandu, Nepal-based team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
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SEO company Leads Ireland was founded in 2026. The firm focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Hokksund, Norway
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Venturis AS is a social media marketing agency located in Hokksund, Norway and Oslo, Norway. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Bilaspur, India
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Techtopost is a SEO company. They provide Search Engine Optimization and Digital Strategy and were launched in 2021. The company is in Bilaspur, India and Bilaspur, India.
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$1,000+$25 - $49 / hr10 - 49Prague, Czech Republic
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Appteria Digital Agency, a social media marketing firm, focus on Social Media Marketing and Search Engine Optimization. They were established in 2023.
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$1,000+$150 - $199 / hr10 - 49Atlanta, GA
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EverSpark Interactive is a small SEO services firm headquartered in Atlanta, Georgia. The team offers Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Burnaby, Canada
Services provided
Smartt is an IT managed services company. Their small team of employees is in Burnaby, Canada. Their team provides IT managed services and Web Development.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Good2bSocial is a Content Marketing company established in 2011. The small team specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Lyon, France
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Small SEO services firm 1ere Position, is in Lyon, France and Paris, France. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Freelancers HUB, Canada is a SEO services firm. Their small team is based in London, Canada and offers Search Engine Optimization and Web Development. The agency was established in 2015.
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$1,000+$50 - $99 / hr2 - 9Vancouver, Canada
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Lara Spence Web Design, a SEO company, was launched in 2003. They focuses on Search Engine Optimization and Web Design.
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$10,000+$25 - $49 / hr2 - 9Bakı, Azerbaijan
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SEO services firm Jugaad digital is located in Bakı, Azerbaijan. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr2 - 9Hounslow, England
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Content Marketing company WebSwiggy was founded in 2016. Located in Hounslow, England, the team specializes in Content Marketing and E-Commerce Development.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.