Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49
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Founded in 2004, Grafique, a small pay per click agency, is based in Atlanta, Georgia. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
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Content Marketing company Catalyst Media Marketing specializes in Content Marketing and Digital Strategy. They are headquartered in Philadelphia, Pennsylvania.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$10,000+$150 - $199 / hr10 - 49The Woodlands, TX
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The Woodlands is a PPC agency established in 2010. Based in The Woodlands, Texas, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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AVA Agency is a branding company. Launched in 2016, the company is in New York, New York. Their services include Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49
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Advertising company ROUTES 4 MEDIA is located in London, England. Their services include Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Greater Noida, India
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Vow Technologies is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were established in 2011. The company is based in Greater Noida, India.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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Ideas Money Art is a San Francisco, California-based Advertising company. They provide Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+$50 - $99 / hr10 - 49Delhi, India
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Ebullient Ventures Pvt. Ltd. Is an Advertising company. Located in Delhi, India, their team specializes in Advertising and Pay Per Click.
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$1,000+Undisclosed10 - 49
Services provided
Approach SEO - Los Angeles SEO Agency is a SEO agency. Launched in 2011, the team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$5,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
Established in 2016, Eastward Media is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click and is based in Vancouver, Canada and Toronto, Canada.
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$10,000+$50 - $99 / hr10 - 49Zagreb, Croatia
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Social media marketing company envy Croatia is located in Zagreb, Croatia and Frankfurt am Main, Germany. Their services include Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
Advertising company UNC Digital was founded in 2005. The agency specializes in Advertising and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hr10 - 49Sydney, Australia
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Strategic Online is a Digital Strategy company launched in 2014. The company offers Digital Strategy and Pay Per Click, and is small.
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$1,000+$25 - $49 / hr10 - 49Côte Saint-Luc, Canada
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Located in Côte Saint-Luc, Canada, Artlogic is a SEO company. Founded in 2001, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Indore, India
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Located in Indore, India, Made By Sparky is an Advertising company. Launched in 2017, the team focuses on Advertising and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
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Gr8 Services is a Content Marketing company. Established in 2013, the company is in Dubai, United Arab Emirates. Their team focuses on Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49ঢাকা, Bangladesh
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Brandmyth Digital is a small social media marketing company based in ঢাকা, Bangladesh and Kathmandu, Nepal. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Surat, India
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SEO Professionals is a SEO agency located in Surat, India. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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PPC company Webeaz Technologies Pvt. Ltd was established in 2008. The agency offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
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Knightsbridge Park, a Digital Strategy company, is based in New York, New York. Their services include Digital Strategy and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49
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Business Digital Marketing is a Conversion Optimization company. The Australia-based team focuses on Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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GROWTH KOLONY is a small Toronto, Canada-based Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Madrid, Spain
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Launched in 2010, Seogea is a small Madrid, Spain-based Content Marketing company. Their team focuses on Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Mogi das Cruzes, Brazil
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Mago SEO, a SEO company, is headquartered in Mogi das Cruzes, Brazil. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Philadelphia, PA
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Small Digital Strategy company Make Your Mark Digital LLC, is headquartered in Philadelphia, Pennsylvania. Their services include Digital Strategy and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Established in 2018, Mirtechs - Digital Marketing Agency is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Buckhannon, WV
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Problem Solver's Consultants is a small Digital Strategy company headquartered in Buckhannon, West Virginia. The team provides Digital Strategy and Email Marketing.
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$5,000+$25 - $49 / hr10 - 49Chandigarh, India
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Crap Solutions is a web design company. The Kitchener, Canada-based agency offers Web Design and E-Commerce Development.
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UndisclosedUndisclosed10 - 49
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Worldacquire is a big data analytics company founded in 2018. The company specializes in BI & big data consulting & SI and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
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Launched in 2012, Local SEO Work is an Advertising company. The company focuses on Advertising and Pay Per Click, and is small.
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$1,000+Undisclosed10 - 49Broken Arrow, OK
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OklaMedia Marketing is a Marketing Strategy company located in Broken Arrow, Oklahoma. Founded in 2013, the team offers Marketing Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Ciudad de México, Mexico
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Based in Ciudad de México, Mexico, Ovrmind is a small Content Marketing company. The team provides Content Marketing and Conversion Optimization.
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$1,000+$100 - $149 / hr10 - 49Manchester, England
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MountDigital is an Advertising company. The small Manchester, England-based team specializes in Advertising and Marketing Strategy. The firm was founded in 2016.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
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The SEO Los Angeles is a SEO services firm. They specialize in Search Engine Optimization and Pay Per Click and were established in 2010.
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$1,000+$50 - $99 / hr10 - 49Bhubaneswar, India
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Protechzi Digital Media Pvt Ltd is a SEO company established in 2016. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Pay per click agency RIFF APAC PTE LTD is headquartered in Singapore, Singapore. The team specializes in Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Graphic design company Full Boost Media is in Los Angeles, California. They provide Graphic Design and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Vasai-Virar, India
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DG7 Solutions Private Limited is a Digital Strategy company. The small Vasai-Virar, India-based team focuses on Digital Strategy and Pay Per Click. The firm was founded in 2012.
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$5,000+$50 - $99 / hr10 - 49München, Germany
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Founded in 2015, AMZ Controlling is a small Business Consulting company. Their services include Business Consulting and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Ljubljana, Slovenia
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In Ljubljana, Slovenia, ULTIMO IMPERIO is a Conversion Optimization company. Their services include Conversion Optimization and Digital Strategy.
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Undisclosed$50 - $99 / hr10 - 49Long Beach, CA
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Pay per click agency Ceemi Agency specializes in Pay Per Click and Search Engine Optimization. They are based in Long Beach, California.
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UndisclosedUndisclosed10 - 49Hucknall, England
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Web design company Air 66 Design is headquartered in Hucknall, England. They offer Web Design and Mobile App Development.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Skylite Web, a small PPC company, is based in Los Angeles, California. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Ciudad de México, Mexico
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Headquartered in Ciudad de México, Mexico, Wizerlink is a small Digital Strategy company. The team provides Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosed10 - 49King, NC
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Z5 Marketing is an IT managed services company. Located in King, North Carolina, the company was established in 2017. Their team offers IT managed services and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
Headquartered in Toronto, Canada, Boost Shop is a small Corporate Photography company. Their services include Corporate Photography and Digital Strategy.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Premium SEO India is a SEO company. They are headquartered in Ahmedabad, India. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Vadodara, India
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Founded in 2007, Whirlwind is a Content Marketing company. The small team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ilorin, Nigeria
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Small pay per click agency Digprom, is headquartered in Ilorin, Nigeria. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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Founded in 2019, Concept Digital is a Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.