Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+Undisclosed10 - 49Charlottesville, VA
Services provided
Based in Charlottesville, Virginia, Marketing Mojo is a SEO agency. They offer Search Engine Optimization and Pay Per Click and were established in 2005.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
In Nairobi, Kenya, Inspired Thinking Kenya is a SEO agency. They provide Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed2 - 9
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Located in San Rafael, Costa Rica and Madrid, Spain, THE MASTER AF GROUP SRL / IMPERIUM356 is a small pay per click agency. The team specializes in Pay Per Click and Other Digital Marketing.
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Undisclosed$150 - $199 / hr10 - 49Auckland, New Zealand
Services provided
Digital Refinery is a SEO company. The agency is based in Auckland, New Zealand. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Canton, OH
Services provided
WRL Advertising is an Advertising company. Founded in 1952, the team provides Advertising and Branding. The agency is based in Canton, Ohio.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Co-Rank is a Content Marketing company. The small Delhi, India-based team offers Content Marketing and Conversion Optimization. The agency was founded in 2019.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
JustFind Media is a SEO agency. They offer Search Engine Optimization and Social Media Marketing and are headquartered in Dubai, United Arab Emirates and Ahmedabad, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr2 - 9Auckland, New Zealand
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Established in 2019, Sleepi Digital is a Digital Strategy company. The small team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Sydney, Australia
Services provided
SEO agency Whitehat Agency offers Search Engine Optimization and Branding. They were founded in 2013.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+Undisclosed2 - 9Davie, FL
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Blue Rhino Agency is a web design company launched in 2021. The team provides Web Design and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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Innovative Code Labs Pvt. Ltd., a custom software development company, is based in Mohali, India. They provide Custom Software Development and Web Development and were launched in 2019.
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$10,000+$50 - $99 / hr50 - 249
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Synlogics Inc, a cloud consulting & SI company, is located in Alpharetta, Georgia. Their services include cloud consulting & SI and E-Commerce Development.
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$5,000+$25 - $49 / hr10 - 49
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Onbyz Technologies LLC, a SEO company, is in Dubai, United Arab Emirates and Thiruvananthapuram, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerSilang, Philippines
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Praferosa Web Works is a Silang, Philippines-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Folsom, CA
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True Social Marketing is a web design company. Their team is headquartered in Folsom, California. The company offers Web Design and UX/UI Design.
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Undisclosed< $25 / hr10 - 49Surat, India
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See all 1 projectsSurat SEO Expert provides affordable SEO, GMB ranking, content writing, and website development services designed for Surat businesses to improve visibility, traffic, and local customer growth.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsRatelsDigital is a results-driven digital marketing agency in North Attleboro, MA, serving businesses across the USA. We specialize in SEO, Google Ads, web design, and niche marketing for home
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$1,000+< $25 / hr10 - 49
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See all 1 projectsWhitesite Software Solutions is a digital transformation and technology company specializing in Website Development, Mobile App Development, AI Automation, SEO, Google Ads, Social Media Marketing,
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsMarqent exists because most marketing is built to be admired, not to work. We're a global digital marketing partner for businesses that would rather have quiet, compounding results than a loud,
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Undisclosed$50 - $99 / hr10 - 49
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See all 2 projectsWhat sets us apart: AI‑Powered SEO & CampaignsWe infuse every strategy with advanced AI analysis—so your performance marketing (SEO, and paid traffic), website, and overall digital presence
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAK Digital Agency provides services such as Pay Per Click (PPC) and SEO, focusing on enhancing sales and website traffic. The reviews highlight their effective project management, timely delivery, and strong results in driving web traffic, making them a highly regarded agency in Surat, especially for E-commerce businesses. The agency is noted for offering good value for cost, aligning well with client budgets.
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsTrade Pulse Marketing, the Top Home Service Marketing Agency, empowers HVAC, plumbing, electrical, roofing, carpentry, landscaping, painting, and pest control pros. Our performance-based approach
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$1,000+$200 - $300 / hr10 - 49Kingscliff, Australia
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See all 1 projectsAt Tradie Web Guys, we help your trade business reach its goals by delivering high-quality leads and booked appointments through our unique sales and marketing system. Our customised digital
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UndisclosedUndisclosed10 - 49Kolkata, India
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See all 1 projectsDigitallyChalo is a results-driven digital marketing and web development agency based in Kolkata, India. Since 2015, we’ve been empowering businesses of all sizes with tailored online strategies
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$1,000+$50 - $99 / hr10 - 49Ivanhoe, Australia
Services provided
SMEgoweb is a SEO agency. Launched in 2013, their team provides Search Engine Optimization and Web Design.
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$1,000+$150 - $199 / hr10 - 49London, England
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KD Web Digital Agency is a small SEO services firm. They specialize in Search Engine Optimization and Web Design and were launched in 1996.
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Undisclosed$50 - $99 / hr10 - 49Seattle, WA
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N2Q Consulting, a pay per click company, is based in Seattle, Washington. They focus on Pay Per Click and Social Media Marketing and were founded in 2011.
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$5,000+$100 - $149 / hr10 - 49
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Launched in 2015, Kogneta is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Montréal, Canada
Services provided
SEO services firm AOD Marketing was founded in 2009. The company offers Search Engine Optimization and Marketing Strategy, and is small.
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$1,000+$100 - $149 / hr10 - 49Miami, FL
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Established in 2011, Rocket Marketing and Design is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49San Diego, CA
Services provided
Launched in 2003, Saba SEO is a small San Diego, California-based application development company. Their team specializes in Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Burnaby, Canada
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Small Digital Strategy company Snaptech Marketing, is in Burnaby, Canada and Vancouver, Canada. The team provides Digital Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Dallas, TX
Services provided
BuzzShift is a Digital Strategy company located in Dallas, Texas. The team focuses on Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Services provided
SEO company iNet Media is headquartered in Calgary, Canada. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Milton, Canada
Services provided
Established in 2014, Caseo is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Birmingham, England
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Lightbox Digital is a small social media marketing company founded in 2005. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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Optimal Targeting is a pay per click company. Their small team is headquartered in New York, New York. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Hamburg, Germany
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Founded in 2009, Lemundo is an e-commerce development firm. The agency specializes in E-Commerce Development and Pay Per Click, and is small.
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$10,000+$150 - $199 / hr10 - 49Garston, England
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Established in 2006, Yoma is a small Content Marketing company in Garston, England and Warrington, England. Their team focuses on Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49The Woodlands, TX
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Good Agency is a The Woodlands, Texas-based SEO company. They offer Search Engine Optimization and Pay Per Click and were founded in 2008.
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$5,000+$150 - $199 / hr10 - 49Charlotte, NC
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Punchmark, a SEO agency, was founded in 2008. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Ames, IA
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Established in 2000, Octadyne Systems, a small pay per click company, is in Ames, Iowa. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Founded in 2007, NXTFactor is a branding firm. Their services include Branding and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49La Grange, IL
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RyTech LLC, a social media marketing firm, was established in 2012. The team focuses on Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49
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Harris & Ward is a video production agency. Launched in 2011, the company is in Lexington, Kentucky. Their team offers Video Production and Web Design.
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$5,000+$50 - $99 / hr10 - 49Edinburgh, Scotland
Services provided
8 Million Stories is an Advertising company established in 2013. The small team focuses on Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Wixom, MI
Services provided
Smart Link Solutions is a web design agency. Located in Wixom, Michigan, their small team provides Web Design and Pay Per Click. The agency was launched in 1994.
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$5,000+$100 - $149 / hr10 - 49Boca Raton, FL
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Local Management is a pay per click agency established in 2010. The small team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Iași, Romania
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Launched in 2013, Sinaps is a small Advertising company. Their team offers Advertising and Email Marketing.
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$5,000+$150 - $199 / hr10 - 49Ottawa, Canada
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SEO TWIST is a Digital Strategy company. The small Ottawa, Canada-based team specializes in Digital Strategy and Pay Per Click. The agency was established in 2012.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.