Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$50 - $99 / hr50 - 249València, Spain
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See all 1 projectsWeStart Marketing offers a comprehensive range of services, including SEO, web design, and social media management. Reviews highlight their ability to significantly enhance website visibility, user engagement, and social media growth. Clients commend their personalized approach, responsiveness, and commitment to delivering results, although more frequent early-stage communication and detailed performance metrics were suggested for improvement.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
See all 1 projectsCandidsky offers a range of digital marketing services, including Pay Per Click (PPC), SEO, and content creation. Reviews highlight their impressive expertise in achieving significant increases in revenue and visibility through targeted PPC and SEO strategies. Clients praise Candidsky's quality of work, effective project management, and alignment with client values, making them a highly recommended partner.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Website development firm Cheval Middle East is based in Dubai, United Arab Emirates. They provide Web Development and Branding and were founded in 2022.
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Undisclosed$25 - $49 / hr2 - 9
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Roc Pro Marketing is a pay per click company and SEO services firm. Established in 2019, the team specializes in Pay Per Click and Search Engine Optimization. The firm is in London, England.
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$1,000+$100 - $149 / hr2 - 9Bend, OR
Services provided
Launched in 2007, Production Clicks, a small PPC agency, is based in Bend, Oregon. Their services include Pay Per Click and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9
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Established in 2021, Ambitive Digitalagentur is a small Digital Strategy company in Erfurt, Germany and Gotha, Germany. Their team offers Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Cleveland, OH
Services provided
Established in 2012, Acclaim Communications LLC is a small Advertising company based in Cleveland, Ohio. Their team specializes in Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+< $25 / hr2 - 9Antalya, Türkiye
Services provided
Antalya Dijital Pazarlama is a PPC agency established in 2017. The small team specializes in Pay Per Click and Digital Strategy.
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$5,000+$200 - $300 / hr10 - 49Long Beach, CA
Services provided
TLG Marketing is a Digital Strategy company launched in 2005. Their services include Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$5,000+$150 - $199 / hr10 - 49Norwest, Australia
Services provided
PPC agency Click Click Media focuses on Pay Per Click and Web Development. They are in Norwest, Australia.
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$5,000+$150 - $199 / hr10 - 49Karachi, Pakistan
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Digital Strategy company Interactive Media was established in 2002. The team provides Digital Strategy and Social Media Marketing and is headquartered in Karachi, Pakistan and Karachi, Pakistan.
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$1,000+$50 - $99 / hr2 - 9Ljubljana, Slovenia
Services provided
Blue Amber Digital is a pay per click company launched in 2023. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
Services provided
Brain Buzz Marketing is a PPC company. They are in Brandon, Florida and have small team. They offer Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Yardo Agency is an Advertising and PPC agency located in Lviv, Ukraine. Founded in 2020, the team focuses on Advertising and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Brooklyn , NY
Services provided
See all 1 projectsIG PPC offers services in managing PPC, conducting keyword research, and optimizing campaigns, specifically focusing on platforms like Amazon. The overall feedback highlights their efficacy in reducing CPC and increasing sales, with clients praising their dedication and responsive communication. IG PPC is recognized for effectively enhancing paid search strategies, leading to significant business improvements.
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$1,000+$50 - $99 / hr10 - 49Austin, TX
Services provided
See all 1 projectsTasty Placement is an SEO agency that was engaged to enhance organic traffic through various strategies, including social media improvement and SEO optimization. However, the feedback is overwhelmingly negative, with 100% of reviewers highlighting issues such as the use of fake followers and low-quality backlinks, leading to an early termination of their services.
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$1,000+$50 - $99 / hr2 - 9Manchester, England
Services provided
Web design company Spotlight Studios specializes in Web Design and Web Development. They are located in Manchester, England and Bradford, England.
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$5,000+$25 - $49 / hr50 - 249Lemesos, Cyprus
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See all 2 projectsSEO iGaming is a team of seasoned professionals helping iGaming brands strengthen their online presence and drive highly targeted traffic. We craft transparent, result-oriented strategies combining
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Undisclosed$50 - $99 / hrFreelancerWesterville, OH
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Founded in 2020, Protection Advertising LLC is a PPC agency. The firm specializes in Pay Per Click and Search Engine Optimization, and is small.
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$1,000+Undisclosed1,000 - 9,999Allentown, PA
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Lauer Media Company, a PR company, is based in Allentown, Pennsylvania. Their services include Public Relations and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Pune, India
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Digital ROI is a pay per click agency. They were launched in 2018 and provide Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
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Salt Water Digital is a pay per click agency. They are headquartered in Vancouver, Canada and have small team. They specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Midwest City, OK
Services provided
See all 1 projectsOKC Digital Marketing Agency specializes in generating leads through platforms like Craigslist and HomeAdvisor and offers services such as social media profile management. Their clients, such as Jimmy the Plumber, report receiving significantly more business and praise the agency's smooth workflow and effective results, although they note the overwhelming volume of leads generated.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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Social media marketing firm Doers Empire Media (Pvt) LTD is located in Karachi, Pakistan. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr50 - 249Chennai, India
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Deepsense Digital Solutions is a social media marketing firm. The Chennai, India-based company was founded in 2016. Their services include Social Media Marketing and Pay Per Click.
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$75,000+Undisclosed250 - 999Seattle, WA
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Media planning and buying company New Engen was launched in 2016. The firm specializes in Media Planning & Buying and Digital Strategy, and is midsize.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
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The Branding Agency, a small SEO company, is based in Charlotte, North Carolina. Their services include Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9
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E-MKTG LAB is a PPC company established in 2016. The firm provides Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Launched in 2014, My Dijital Marketing Agency is a SEO services firm. Based in İskenderun, Türkiye, the team focuses on Search Engine Optimization and Performance Marketing.
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$1,000+$100 - $149 / hrFreelancerBucurești, Romania
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Founded in 2010, AndreiVisan.com, a small pay per click agency, is in București, Romania. Their team focuses on Pay Per Click and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Saint Paul, MN
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Uproer is a Saint Paul, Minnesota-based SEO agency. Established in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Budapest, Hungary
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Toptarget Marketing Ügynökség, a social media marketing firm and PPC company, was launched in 2014. They provides Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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See all 3 projects29 Digitals offers services in website development and digital marketing, including PPC and SEO strategies. Clients have reported significant improvements in website traffic and portray the company as reliable and efficient. The agency is praised for its quick and unique service delivery.
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$1,000+$100 - $149 / hr10 - 49Keene, NH
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SEO company Freitag Marketing focuses on Search Engine Optimization and Pay Per Click. They were launched in 2023.
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$5,000+$25 - $49 / hr250 - 999North Sydney, Australia
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Founded in 2019, SEO North Sydney & Web Design is a Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization.
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$25,000+$150 - $199 / hr250 - 999Bengaluru, India
Services provided
Hiveminds, a branding agency, was founded in 2010. The company provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Sofia, Bulgaria
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Launched in 2016, Green.Click Bulgaria, a small PPC company, is in Sofia, Bulgaria. Their team specializes in Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Silver Spring, MD
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Deans Media is a small Silver Spring, Maryland-based PPC company and SEO services firm. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Boulder, CO
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Established in 2019, Agexa is a pay per click company. The team offers Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49New York, NY
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AlwaysOn Digital is a small social media marketing company and PPC company located in New York, New York. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
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Headquartered in Fort Lauderdale, Florida, Jalapeño Digital is a PPC company. They provide Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Greater Noida, India
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Digital Dhanu Private Limited is a SEO agency and PPC agency based in Greater Noida, India. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Stockholm, Sweden
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Established in 2019, Leads Sverige AB is a SEO agency and PPC agency. The small team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49București, Romania
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Pixer Agency is a pay per click agency. They are located in București, Romania. Their team focuses on Pay Per Click and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49
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Established in 2006, PPC & Co is a PPC agency. The firm provides Pay Per Click and Search Engine Optimization.
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$100,000+Undisclosed10 - 49New Milford, CT
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NerdVision is an Advertising and pay per click company. Founded in 2018, the team provides Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Wallasey, England
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DGTL Network is a social media marketing company and PPC agency established in 2018. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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WEB ALTERNATIVE is a PPC company. Their small team is headquartered in Clearwater, Florida. Their services include Pay Per Click and Web Development.
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$1,000+$150 - $199 / hr10 - 49Sacramento, CA
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Strive Marketing is a PPC agency. Launched in 2019, the agency is in Sacramento, California. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Coimbatore, India
Services provided
PEOPLE MAGNET is a Performance Marketing and PPC agency. The team is in Coimbatore, India, and their services include Performance Marketing and Pay Per Click.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.