Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$150 - $199 / hr2 - 9
Services provided
TopTalent is a PPC company launched in 2009. The firm provides Pay Per Click and Web Development, and is small.
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$1,000+$150 - $199 / hr10 - 49London, England
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Propel Digital, a pay per click agency, was established in 2018. The team focuses on Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+$25 - $49 / hr10 - 49Jhelum, Pakistan
Services provided
GoFlare, a PPC company, was founded in 2011. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsDigital Guru specializes in PPC and Google Ads, offering comprehensive online marketing strategies to maximize customer acquisition and conversions. Feedback consistently highlights their professional approach, effective communication, and ability to deliver significant returns on investment. Clients appreciate their deep understanding of market dynamics and innovative strategies that go beyond typical SEO services.
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$1,000+$50 - $99 / hr50 - 249Abu Dhabi, United Arab Emirates
Services provided
See all 2 projectsTechsaga Corporations offers services including project development, social media marketing, lead generation, and website management. Reviews highlight their effective project management, timely delivery, and strong communication. Clients appreciate their user-centric approach, efficient team coordination, and alignment with company values, which have led to significant progress and success in their projects.
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Undisclosed$25 - $49 / hr2 - 9
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See all 2 projectsWelcome to Ads By Akshar We're your go-to experts for digital marketing solutions. Specializing in Google Ads, Facebook Ads, Instagram Ads, Truecaller Ads, SMS Marketing, IVRS Marketing, and
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
See all 1 projectsWe manage Google Ads, LinkedIn Ads, and Meta Ads for B2B and B2C SaaS companies, then support each campaign with landing pages and lead nurturing built to turn paid traffic into customers.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+Undisclosed2 - 9
Services provided
See all 5 projectsPrecisionRise provides expert Pay Per Click (PPC) management services, specializing in Google Ads to improve lead generation and optimize Cost Per Click (CPC). Reviews consistently highlight their strategic approach, effective campaign scaling, and detailed reporting. Clients commend their ability to enhance conversion rates, reduce costs, and offer tailored solutions, positioning them as a highly responsive and proficient agency in paid search advertising.
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$1,000+< $25 / hr10 - 49
Services provided
See all 4 projects99Conversions offers a range of digital marketing services, with a particular emphasis on PPC, Google Ads, social network advertisement, and search engine keyword optimization. Client reviews consistently highlight the company's professionalism, strong communication, and significant improvements in website traffic and lead quality. The team is praised for their expertise in paid search campaigns and the ability to meet tight deadlines.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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Undisclosed< $25 / hr2 - 9Karachi, Pakistan
Services provided
See all 1 projectsAdModifer offers comprehensive management of Pay-Per-Click (PPC) campaigns, specializing in Amazon advertising to optimize click-through and conversion rates while managing costs. Their services include keyword research, ad campaign optimization, and continuous performance monitoring. Client feedback highlights their expertise in PPC and personalized campaign management, with notable success in lowering advertising costs and boosting sales and visibility.
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$1,000+< $25 / hr1,000 - 9,999
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See all 1 projectsYFS provides services in video marketing, social media marketing, and advertising, as evidenced by their work with a music label. The reviews highlight YFS's impressive work skills, timely response, and effective project management. Clients appreciate their high ratings, budget-friendly pricing, and strong cultural compatibility.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsA team of dedicated, data-driven marketers with 100% focus on Paid Media. We help other agencies grow by managing Google Ads campaigns for their clients. Let us handle PPC campaigns for your
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$5,000+$150 - $199 / hr10 - 49
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See all 1 projectsWe guarantee to double your ROI in 90 days—or we'll refund you and let you keep everything we've built! ---- Peak ROAS helps Amazon sellers double their advertising profits in just 90
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Undisclosed$100 - $149 / hr2 - 9Vaudreuil-Dorion, Canada
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Headquartered in Vaudreuil-Dorion, Canada, Webrunner Media Group is a PPC agency. Founded in 2010, the team offers Pay Per Click and Web Design.
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$1,000+$300+ / hr2 - 9
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Rungs is a pay per click agency. The team provides Pay Per Click and is located in.
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$1,000+$25 - $49 / hr2 - 9
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PPC Marketing Agency is a pay per click company established in 2011. The firm offers Pay Per Click and Branding, and is small.
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$1,000+$100 - $149 / hrFreelancerBelfast, Northern Ireland
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Established in 2018, Matt Shanks PPC, a small , is based in Belfast, Northern Ireland. Their services include.
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$1,000+$25 - $49 / hr2 - 9
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In Mission Viejo, California, Zen Advertising is a pay per click company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Leadstream is a small PPC agency located in Mount Pleasant, South Carolina. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$100 - $149 / hrFreelancerIrvine, CA
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Rhiko, LLC is a PPC company established in 2015. Located in Irvine, California, the team offers Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Satu Mare, Romania
Services provided
Pay per click agency AdVantagePPC offers Pay Per Click and Social Media Marketing. They were launched in 2019.
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$1,000+$25 - $49 / hrFreelancerBengaluru, India
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SRGROW is a PPC agency. Their small team of employees is in Bengaluru, India. Their team specializes in Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9LEEDS, England
Services provided
Lead Gen Agency - Lead Generation Company is a PPC company. They are located in LEEDS, England and have small team of experts. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hrFreelancerAhmedabad, India
Services provided
Viral Mavani is an Ahmedabad, India-based PPC agency. Their services include Pay Per Click.
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$1,000+$200 - $300 / hr10 - 49Greater, England
Services provided
Business Intel Pro™ is a PPC company. Their team is based in Greater, England and provides Pay Per Click and Content Marketing.
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$1,000+UndisclosedFreelancerSanta Rosa Beach, FL
Services provided
Schmelebeck Consulting is a pay per click agency. Their small team is in Santa Rosa Beach, Florida and specializes in Pay Per Click. The company was launched in 2019.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
In Sofia, Bulgaria, Digital Agency Sofia is a PPC company. They specialize in Pay Per Click and Conversion Optimization and were launched in 2019.
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$1,000+$150 - $199 / hrFreelancerInwood, NY
Services provided
EliteMediaTrax, a PPC agency, is based in Inwood, New York. They offer Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
Launched in 2011, GoTraffic - Google Ads Agency is a pay per click company. The small team offers Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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PPC agency Nano Digital was established in 2018. The team specializes in Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Malolos, Philippines
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A2Z Seller Care is a PPC company. They are headquartered in Malolos, Philippines. Their team provides Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sankt Pölten, Austria
Services provided
In Sankt Pölten, Austria, AMZ Ads is a small pay per click agency. The team provides Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
PPCbox, a pay per click company, is headquartered in Chennai, India. They provide Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Kolkata, India
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Sarte Group is a SEO services firm and pay per click agency. The midsize Kolkata, India-based team focuses on Search Engine Optimization and Pay Per Click. The agency was launched in 2021.
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UndisclosedUndisclosed2 - 9
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Pay per click company We Do PPC is in London, England and Manchester, England. Their services include Pay Per Click.
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$5,000+Undisclosed250 - 999
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Pay per click company Rups Infotech is based in Indore, India. Launched in 2016, the team offers Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Search Nonprofit LLC is a pay per click company. The Seattle, Washington-based company was launched in 2020. Their team specializes in Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9Bristol, England
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Established in 2020, Get Marketing Online is a small Johannesburg, South Africa-based pay per click agency. Their team provides Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Phoenix, AZ
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Pay per click company Whitelabeled Media is headquartered in Phoenix, Arizona. Launched in 2019, the team focuses on Pay Per Click and Email Marketing.
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Undisclosed< $25 / hr2 - 9Faisalabad, Pakistan
Services provided
Nexol is a small PPC agency founded in 2017. Their services include Pay Per Click and Email Marketing.
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$5,000+Undisclosed2 - 9Ocala, FL
Services provided
Small pay per click agency SmartAcos, is headquartered in Ocala, Florida. Their services include Pay Per Click and Other Digital Marketing.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
PPC Help is a pay per click company. They focus on Pay Per Click and were established in 2018. The company is based in Glasgow, Scotland.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Founded in 2022, Light Bubble Agency is a small Berlin, Germany-based pay per click agency. Their team specializes in Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Volume Digital Ltd. Is a PPC company. Based in Dublin, Ireland, the company was launched in 2020. Their team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Established in 2022, Uplevel AMZ is a pay per click company. The team focuses on Pay Per Click and Digital Strategy.
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Undisclosed$50 - $99 / hrFreelancerRoyal Leamington Spa, England
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Elevate PPC, a PPC company, was launched in 2021. The team provides Pay Per Click and is headquartered in Royal Leamington Spa, England.
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$5,000+Undisclosed2 - 9
Services provided
Osric Digital is a PPC agency founded in 2021. The company offers Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Clermont, FL
Services provided
Pay per click agency Pixelco LLC is based in Clermont, Florida. They focus on Pay Per Click and Branding.
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$5,000+$50 - $99 / hr2 - 9Guildford, England
Services provided
Launched in 2022, The Hive Agency, a small PPC company, is located in Guildford, England. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
WEDEX UK is a PPC company. The London, England-based agency was founded in 2013. Their services include Pay Per Click and Search Engine Optimization.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.