Top Digital Marketing Agencies in Los Angeles
Los Angeles isn’t just the entertainment capital of the world—it’s also home to a booming tech and startup scene stretching from Silicon Beach to Downtown. Whether you need a full-service marketing partner, a web design agency in Los Angeles, or a niche SEO digital marketing agency, the right local firm can amplify your reach in one of the most competitive markets on earth.
Clutch makes that search easier. Every agency listed here has been vetted through our rigorous, interview-based review process, so you can filter partners by budget, industry focus, or specific services like social media marketing or PPC. Use the comparison tools, read first-hand client feedback, and connect with a Los Angeles marketing agency that fits your goals and timeline.
Looking beyond LA? Compare agencies on the global list of Top Digital Marketing Companies
For regional options, explore firms in nearby markets: San Diego digital marketing agencies or San Francisco digital marketing agencies
Need a specialized partner? View Los Angeles healthcare digital marketing agencies to find HIPAA-aware experts
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr50 - 249Serves Los Angeles, CAServices provided
See all 34 projectsCodedesign is a digital marketing agency offering services such as website maintenance, SEO, website optimization, and lead generation. Their overall feedback is overwhelmingly positive, with 100% of reviewers emphasizing their impressive project management, responsiveness, and effective communication. Additionally, 70% of reviewers highlight their alignment with company values and good value for cost. Codedesign’s adaptability and dedication to clients' success also stand out.
$50,000+$150 - $199 / hr10 - 49Serves Los Angeles, CAServices provided
See all 12 projectsE29 Marketing is a full-service marketing agency specializing in brand strategy, digital marketing, and influencer campaigns. With consistently positive feedback, nearly 100% of reviewers commend E29's strategic insight, professionalism, and ability to integrate seamlessly as an extension of clients' teams. Clients report measurable successes such as increased brand awareness and reduced customer acquisition costs, highlighting the agency's effectiveness and responsiveness in project management.
$1,000+$50 - $99 / hr10 - 49Serves Los Angeles, CAServices provided
See all 67 projectsVerbsz Marketing is a digital marketing agency specializing in SEO, social media management, and lead generation. Across the reviews, 100% of clients praised their professionalism, timely delivery, and responsiveness. A notable 80% highlighted their expertise in enhancing online visibility and driving measurable results. Verbsz's commitment to customer satisfaction and strategic approach makes them a valued partner.
$10,000+$100 - $149 / hr10 - 49Serves Los Angeles, CAServices provided
See all 6 projectsTwo Trees PPC specializes in digital marketing services, including PPC advertising, SEO, website development, and social media marketing. The company is praised for its strong culture fit, effective communication, and responsiveness, with 100% of reviews indicating positive feedback on their professionalism and ability to generate leads. Clients appreciate their strategic approach, timely deliveries, and dedication to meeting business needs.
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$1,000+$100 - $149 / hr2 - 9Newport Beach, CA
Services provided
Toto Film production is a Content Marketing company founded in 2004. The small team focuses on Content Marketing and Video Production.
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$1,000+$50 - $99 / hr10 - 49Irvine, CA
Services provided
Your Marketing People is a social media marketing company. Their team is located in Irvine, California and specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves Los Angeles, CAServices provided
See all 9 projectsIOI Solutions is a digital marketing and web development firm, offering services like website design, brand identity creation, and advertising solutions. The company is praised for its professionalism, responsiveness, and ability to exceed expectations, with 100% positive feedback across all reviews. Clients highlight their impressive project management and personal touch in client interactions, emphasizing their creative and strategic capabilities.
$5,000+$150 - $199 / hr10 - 49Los Angeles, CAServices provided
See all 16 projectsTop Growth Marketing INC is a dynamic growth marketing agency specializing in digital advertising, social media marketing, and email campaigns. They consistently deliver impressive results, including significant revenue growth and increased brand visibility. Notably, 100% of reviewers commend their project management skills and client-focused approach, highlighting their ability to exceed expectations and provide tailored solutions.
$50,000+$150 - $199 / hr10 - 49Serves Los Angeles, CAServices provided
See all 16 projectsHotspex Media is a digital marketing agency renowned for its omnichannel media services, including digital advertising, SEO, and traditional media. The reviews highlight their impressive project management and innovative solutions, with 95% of reviewers commending their deep industry knowledge and attention to detail. Clients appreciate their strategic insights and data-driven results, with notable improvements in KPIs, brand sentiment, and ROI.
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UndisclosedUndisclosed2 - 9Huntington Beach, CA
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Exclusive Business Marketing is a Huntington Beach, California-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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Necula Designs is a small social media marketing firm established in 2018. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Forward Leap Marketing is a social media marketing agency established in 2012. Their services include Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Westlake Village, CA
Services provided
Based in Westlake Village, California, VYNE Collective is a small branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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Launched in 2011, WebVisable Digital Marketing & Web Solutions is a SEO agency. The team provides Search Engine Optimization and Digital Strategy.
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$1,000+Undisclosed2 - 9Thousand Oaks, CA
Services provided
See all 1 projectsBUILD A BETTER WEBSITE LLC is a web development company known for creating clean, modern website designs. Their efficient project management and strong communication were praised, leading to a 40% increase in client contact rates. The company is lauded for its easy-to-update WordPress sites, with no significant areas for improvement mentioned. Overall, they received 100% positive feedback.
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UndisclosedUndisclosedFreelancerLos Angeles, CA
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Established in 2023, Fun Guy Growth Marketing is a Fractional CMO Services company. The company focuses on Fractional CMO Services and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Upland, CA
Services provided
Founded in 2009, 1st Web Studio is a small Upland, California-based web design agency. Their services include Web Design and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Irvine, CA
Services provided
California SEO Company is a SEO company. The Irvine, California-based team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Malibu, CA
Services provided
Matador Solutions, LLC, a SEO agency, provide Search Engine Optimization. They were launched in 2013.
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$1,000+$50 - $99 / hrFreelancerIrvine, CA
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Located in Irvine, California, Empyreal Motions is a Content Marketing company. Founded in 2015, the team provides Content Marketing and Digital Strategy.
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$250,000+Undisclosed50 - 249Newport Beach, CA
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The Shipyard is an Advertising company. The team focuses on Advertising and Media Planning & Buying, and the firm is located in Columbus, Ohio and Newport Beach, California.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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Kinetic InterActive is an Email Marketing company. Their small team of employees is located in Anaheim, California. Their team provides Email Marketing and Business Consulting.
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$1,000+$50 - $99 / hr2 - 9Huntington Beach, CA
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Serendipity Works is a video production company. They are headquartered in Huntington Beach, California and have small team. They focus on Video Production and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Thousand Oaks, CA
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Little Opus, LLC is a SEO company launched in 2000. The firm specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Irvine, CA
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CalServ Marketing, a SEO agency, was founded in 2022. The small team offers Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Ontario, CA
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Established in 2021, Xel Advisors is a branding company. The team provides Branding and Social Media Marketing and is based in Ontario, California and Orlando, Florida.
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$5,000+Undisclosed2 - 9Irvine, CA
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See all 1 projectsGeared Advertising is a creative agency specializing in graphic design, branding, marketing, and advertising services. Clients, such as Dave's Hot Chicken, praise their impressive knowledge of the restaurant industry and their efficient project management, responsiveness, and ability to meet quick turnaround times. The feedback is overwhelmingly positive, highlighting their ability to cater to specific creative needs and implement revisions promptly.
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$10,000+$50 - $99 / hr10 - 49Laguna Beach, CA
Services provided
See all 4 projectsYoung Company is a digital marketing agency specializing in SEO development, branding, and website optimization. Across their reviews, 100% of clients highlight their exceptional communication, creativity, and ability to generate increased leads and visibility. Clients also emphasize Young Company's adaptability in customizing services and managing project budgets effectively. Notably, no areas for improvement were mentioned, reflecting a highly positive customer experience.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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Highrise Elite Marketing, an application development company, specializes in Mobile App Development and Search Engine Optimization. The company is headquartered in Anaheim, California.
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UndisclosedUndisclosed2 - 9Irvine, CA
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See all 1 projectsRoot Marketing, Inc. is a marketing and video production agency that specializes in social media marketing and promotional video services. The company has received consistently positive feedback, with clients highlighting their professionalism, timely delivery, and effective communication. Approximately 100% of reviewers expressed satisfaction with their ability to meet project goals and exceed expectations.
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$10,000+$100 - $149 / hr10 - 49Thousand Oaks, CA
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Established in 2023, Book Writing Scholars is a small Content Writing Services company. Their team offers Content Writing Services and Content Marketing.
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$1,000+< $25 / hr2 - 9Irvine, CA
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The Dental SEO Experts is a SEO services firm. The agency is in Irvine, California. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$300+ / hr2 - 9Irvine, CA
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LOOK AD ME is a video production company. The Irvine, California-based firm specializes in Video Production and Advertising.
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$1,000+$100 - $149 / hr2 - 9Laguna Beach, CA
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See all 5 projectsSomnu Inc. is a dynamic social media management and digital marketing agency, offering comprehensive services including content creation, social media management, and email marketing. Reviews highlight a remarkable satisfaction rate, with 100% of clients attesting to their professionalism, dedication, and ability to enhance engagement and drive growth. Clients appreciate their ability to tailor strategies to specific industries, demonstrating adaptability and expertise across various sectors.
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UndisclosedUndisclosed10 - 49Orange, CA
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360 Circuits, a public relations agency, is located in Orange, California. Established in 2004, the team provides Public Relations and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Newport Beach, CA
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Tusk Creative Studios is a branding agency. Headquartered in Newport Beach, California, their small team specializes in Branding and Marketing Strategy. The firm was launched in 2019.
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$5,000+$100 - $149 / hr10 - 49Tustin, CA
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Based in Tustin, California, The Art of Online Marketing is a small Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Simi Valley, CA
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ISOOSI Marketing Agency is a graphic design agency based in Naples, Florida and Simi Valley, California. They offer Graphic Design and Mobile & App Marketing and were founded in 2002.
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$1,000+$150 - $199 / hr2 - 9Irvine, CA
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SEO Expert Management LLC is an Irvine, California-based Business Consulting company. The team offers Business Consulting and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Irvine, CA
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Clarity Digital Agency is a SEO services firm. Launched in 2018, their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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CGIT LLC is a social media marketing agency. Based in Costa Mesa, California and Chittagong, Bangladesh, the agency was launched in 2006. Their team provides Social Media Marketing and Web Design.
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$5,000+$100 - $149 / hrFreelancerSanta Ana, CA
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OC Videography is a video production company headquartered in Santa Ana, California. Their services include Video Production and Content Marketing.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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TypeLab is a small branding agency headquartered in Newport Beach, California. The team offers Branding and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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The Amici Group is an Advertising company launched in 2017. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Dharne & Co. Is an Email Marketing company based in Irvine, California. The team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Emarcom is a social media marketing firm. They were founded in 1998 and focus on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Upland, CA
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Six Days Media, LLC is a pay per click company. They are headquartered in Upland, California and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerHuntington Beach, CA
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WHIPSAW Media is a PPC company. Launched in 2014, the firm focuses on Pay Per Click and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Tustin, CA
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Local Lighthouse is an Advertising company. They are headquartered in Tustin, California and have midsize team. They focus on Advertising and Branding.
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$10,000+$200 - $300 / hr10 - 49Camarillo, CA
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See all 7 projectsMarketing Maven is a comprehensive marketing agency specializing in public relations, market research, social media, and advertising. They excel in enhancing brand visibility and growth, as reflected by the overwhelmingly positive feedback from their clients. Approximately 80% of reviewers commend their responsiveness, professionalism, and strategic approach, highlighting their ability to generate leads and expand social media presence effectively.
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Undisclosed$100 - $149 / hrFreelancerIrvine, CA
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Rhiko, LLC is a PPC company established in 2015. Located in Irvine, California, the team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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Orange Marketing is a Marketing Strategy company. Launched in 2018, the firm is located in Newport Beach, California. Their services include Marketing Strategy and Sales Outsourcing.
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$5,000+$50 - $99 / hr2 - 9Costa Mesa, CA
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Website Muscle is a Marketing Strategy company based in Costa Mesa, California. They specialize in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Established in 2003, Solution21, Inc. Is a social media marketing firm. The team provides Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249Eastvale, CA
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See all 1 projectsNew York Publishing House is a leading publishing company located in the USA, offering a full range of services including book writing, publishing, marketing, and cover design. We are dedicated to
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$1,000+$50 - $99 / hrFreelancerIrvine, CA
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SEO agency LUK Digital was established in 2020. The small team provides Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Established in 2009, Local SEO Help is a SEO company. The team specializes in Search Engine Optimization and Social Media Marketing and is in Irvine, California.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Best Los Angeles Digital Marketing Companies
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$1,000+$100 - $149 / hr250 - 999Los Angeles, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$150 - $199 / hr10 - 49West Hollywood, CA
Ability to deliver
36.4/40.018.6/20 Reviews9.8/10 Clients & Experience8/10 Market PresenceService focus
75% Digital Marketing25% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016.4/20 Reviews9.6/10 Clients & Experience8/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$100 - $149 / hr10 - 49Beverly Hills, CA
Ability to deliver
36.7/40.020/20 Reviews8.3/10 Clients & Experience8.4/10 Market PresenceService focus
65% Digital Marketing35% Other -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Digital Marketing50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34.8/40.016.4/20 Reviews9.2/10 Clients & Experience9.2/10 Market PresenceService focus
65% Digital Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
55% Digital Marketing45% Other -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+Undisclosed2 - 9Manhattan Beach, CA
Ability to deliver
34.8/40.017/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
75% Digital Marketing25% Other -
$5,000+$150 - $199 / hr2 - 9Santa Monica, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
31.5/40.017.8/20 Reviews8.4/10 Clients & Experience5.3/10 Market PresenceService focus
85% Digital Marketing15% Other -
Undisclosed$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
34.4/40.016.6/20 Reviews8.5/10 Clients & Experience9.3/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+Undisclosed250 - 999Santa Monica, CA
Ability to deliver
30.6/40.016.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Digital Marketing40% Other -
$10,000+$150 - $199 / hr250 - 999El Segundo, CA
Ability to deliver
30.3/40.015.6/20 Reviews8/10 Clients & Experience6.8/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Ability to deliver
36.1/40.017/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
40% Digital Marketing60% Other -
$10,000+$150 - $199 / hr50 - 249Carlsbad, CA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Digital Marketing80% Other -
$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
Ability to deliver
33.3/40.015.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
34.3/40.016.4/20 Reviews8.1/10 Clients & Experience9.8/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
50% Digital Marketing50% Other -
$1,000+Undisclosed2 - 9Pasadena, CA
Ability to deliver
30.7/40.016.2/20 Reviews7.2/10 Clients & Experience7.4/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Digital Marketing65% Other -
$1,000+$150 - $199 / hr2 - 9El Segundo, CA
Ability to deliver
35.3/40.017.4/20 Reviews8.6/10 Clients & Experience9.3/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr2 - 9Long Beach, CA
Ability to deliver
31.2/40.016.2/20 Reviews9.6/10 Clients & Experience5.4/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+$150 - $199 / hr2 - 9Anaheim, CA
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% Digital Marketing -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$200 - $300 / hr2 - 9Los Angeles, CA
Ability to deliver
32.4/40.016.2/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Digital Marketing65% Other
Latest Digital Marketing Articles
See all articles![How to Create a Digital Marketing Budget [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/cbefcf801b6c486982d781482f9a654f.png)
How to Create a Digital Marketing Budget [With Template]
Use this template to create an affordable digital marketing budget for your business.
Los Angeles Digital Marketing Agency FAQs
Budgets for hiring a Los Angeles-based digital marketing agency vary widely depending on several key factors, including team size, creative requirements, and project scope. Based on Clutch data, here’s what you can expect:
- Local SEO or single-channel PPC: $2,000 – $5,000 per month
- Full-service retainer, covering multi-channel strategies: $7,000 – $25,000+ per month
- Hourly consulting and strategy workshops: $125 – $250 per hour
Experienced agencies with Hollywood-level production or extensive influencer networks often price at the higher end. Always request itemized proposals to see where the spending goes.
Los Angeles-based digital marketing agencies cater to more than entertainment markets, but they also have experience with various industries such as:
- Film, TV, and music
- E-commerce and DTC fashion
- Health and wellness (think biotech corridors near UCLA and Cedars-Sinai)
- SaaS and fintech startups in Silicon Beach
- Hospitality, food and beverage
- Automotive and mobility tech
Many firms also double as social media marketing agencies in Los Angeles, leveraging influencers for lifestyle, beauty, and gaming brands.
- Define goals—lead generation, brand awareness, or sales.
- Short-list agencies with proven results in your industry niche.
- Check Clutch reviews for project size, communication style, and ROI metrics.
- Ask for local case studies, not just national wins.
- Evaluate team structure—Will you get senior strategists or only juniors?
- Compare proposals side-by-side for deliverables, timelines, and KPIs.
Use Clutch filters to narrow by budget, hourly rate, or certified platforms like Shopify or HubSpot.
- Guaranteed #1 rankings or overnight results
- Vague pricing without line-item deliverables
- One-size-fits-all packages that ignore your business model
- Minimal transparency on media spend vs. management fees
- High staff turnover—ask who will actually handle your account
- No mention of data privacy or California Consumer Privacy Act (CCPA) compliance
If an agency can’t explain how they’ll measure success beyond vanity metrics, keep searching.
For these reasons:
• Local insight: LA agencies understand neighborhood micro-cultures from Venice to the Valley, letting them craft hyper-relevant creative. • Industry access: Proximity to media studios, record labels, and Fortune 500 headquarters (Disney, Snap, Netflix) means stronger relationships for co-branding or PR. • Time-zone alignment: Real-time collaboration with West Coast teams and same-day responses for Pacific Time stakeholders. • In-person production: Shoot video, UGC, or product photos on-site without costly travel.