In terms of results, could you share any statistics, metrics, or user feedback that might demonstrate the effectiveness of their work?
I would say we've had a 200 percent increase in site traffic. Eric's also helped us implement specific indicators that have enabled us to track inbound traffic from Google, which I believe was also up 100 to 150 percent, depending upon which division we're targeting. That's during the course of a 12-month period. The first 12 months, I'll be honest, ever since we've started, when we got those first initial statistics back, we haven't really gone back and analyzed the return. I can tell you that it's a significant amount of work that Sachs Marketing provides, especially when you consider the return we're witnessing. Feedback from our staff has been overwhelmingly positive, too. We've all been very pleased with the work they've done for us.
When working with Sachs Marketing Group, is there anything you'd consider unique about their strategic approach that distinguishes them from other vendors?
Yeah, as a matter of fact, there is. One of the most beneficial things to me, and one of the things that I have enjoyed the most is that Eric is continually providing additional services outside of the scope of work, without our knowledge and ultimately as just part of his service. For instance, when we first started, Eric and his team were first dispatched here and handled all of our search engine optimization. After a period of time, he came to us and told us that he had created an online persona to help with our social media networking. After that, I also found out that he put together an informational site, which was now the home of this online persona to help drive traffic through our webpage through backlinks of an additional web source. Long story short, he never told us he was going to do that, nor did he tell us that there was any additional cost. It was just something that he went out and did as part of the benefit to the account. I felt that to be a great deal of value to us, and that's the kind of service you can really expect from Sachs.
In retrospect, are there areas in which you think Sachs Marketing Group could improve upon as a service provider?
They have a very robust documentation portal. They do seem to have a very comprehensive documentation process, which is adhered to without fail. The data and information they collect is invaluable, but the manner in which they choose to present it is less than ideal, at least from my perspective. They use a series of Google Docs to record all of this information and present it. I'm really not the biggest fan of Google Docs, especially for the amount and type of detailed data they're trying to capture. I think there's probably a better, more efficient way of doing it. That'd be my only real recommendation for them.