SeedX Inc.

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of Eighth Generation

Describe what your company does in a single sentence.

Eighth Generation provides a strong, ethical alternative to “Native-inspired” art and products through its artist-centric approach and 100% Native designed products. Our Inspired Natives™ Project, anchored by the tagline “Inspired Natives™, not Native-inspired,” builds business capacity among cultural artists while addressing the economic impact of cultural appropriation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SeedX Inc. to accomplish?

• Meta Ads
• Google Ads

SOLUTION

How did you find SeedX Inc.?

• Online Search
• Clutch Site

Why did you select SeedX Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SeedX Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SeedX has been successfully managing our social and google ad campaigns across a variety of platforms. They have gone above and beyond by ensuring that they understand our brand, messaging, and the importance of the stories that go with each of our products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SeedX has helped improve our ad engagement, increase reach, conversions, and improve our brand sentiment and awareness with their amazing team!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We work together weekly to go over plans and general goals. They are always available via email and text whenever we need something and have never been late in delivering completed ads and copy. Incredibly fast turnaround in general.

What was your primary form of communication with SeedX Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SeedX has continued to give our small business plenty of attention and care since day one! They have become part of our team; they continue to impress us with how hard they work to ensure our ads are beautiful, consistent, and perform well.

Are there any areas for improvement or something SeedX Inc. could have done differently?

SeedX is doing great. The only thing I can think of is making sure that ads are double checked after they're published for any potential errors.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a wellness & fitness company

Describe what your company does in a single sentence.

We are an industry-leading Traditional Chinese Medicine company based in the US that has provided authentic and carefully-curated TCM products nationwide for over 40 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SeedX Inc. to accomplish?

• Grow Online Sales
• Grow Omni Chanel Marketing
• Grow Online Awareness and Engagement

SOLUTION

How did you find SeedX Inc.?

Online Search

Why did you select SeedX Inc. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SeedX Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to do a complete Website redesign and backend move to Shopify platform in order to modernize and improve our customer shopping experience. We needed to create a more robust digital omni channel marketing and engagement program to grow our business and strategically position ourselves in the health and wellness ecosystem.

Our aim is to better serve our customers by showing up where they are, educate them about traditional medicine and the high quality products we offer, and share helpful information about staying well and healthy, and be viewed as trusted partners in helping to support their overall health. The key deliverables are to grow online sales, increase online presence/brand awareness and grow customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our revenue has grown within reasonable expectations, our email marketing program has grown significantly, and our SEO strategy is showing great results, however our social media presence still needs work but that's because we focused on email marketing in the first year and haven't applied as much pressure to it as it needed. But we expect that to grow in the next year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a small boutique firm so they managed projects and deliverables within reason. They are always positive and do their best to address urgencies as they arise. The owners Jacqueline and Justin are very hands on and continue to be when we ask for it. We really enjoy working with them — everyone on their team is very customer-oriented.

Whenever friction does arise, as they often do in this type of work, they always handle it with great professionalism and a good attitude, which I as the head of the marketing department very much appreciate.

What was your primary form of communication with SeedX Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

I think that while they are a boutique firm they provide some of the best work I've seen in the industry. I've work in much larger companies and with larger marketing firms in my career, and I'm impressed by them because the work they do is as high quality if not better than some of the firms i've worked for in the past who are larger and more expensive. They are great value in my personal opinion.

Are there any areas for improvement or something SeedX Inc. could have done differently?

I think this happens in all firms who try to manage deadlines but they can sometimes try to hedge the work or require us to give them more notice for projects than we can give just because we are also a small company and things happen fast and more last minute than others. We are also a family business so sometimes, senior management requires something to be prioritized and turned around quicker than they are used to and that has sometimes caused friction but they end up making it work so that's ok.

We are still new to each other and learning how to work together so I suspect things will be even better than now. I always see improvement happening in all aspects of our working relationship so I have no real concerns at the moment about areas they explicitly need improvement.

BACKGROUND

Please describe your company and position.

I am the Creative Director of KKDW

Describe what your company does in a single sentence.

Designs and builds non-residential spaces like offices and restaurants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SeedX Inc. to accomplish?

• Create a new website that showcased our company's idiosyncratic talents for b2b clients.

SOLUTION

How did you find SeedX Inc.?

Referral

Why did you select SeedX Inc. over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

For this phase, we worked with the SeedX team to create a new website for our design-build company. Historically, we have had difficulty explaining our range of services to an ideal audience, as the work we do streamlines many aspects of the design-build process. SeedX worked with us to truly and fully understand our niche market and our particular edge within the larger industry.

From those meetings of drilling deeply into our operations, they created a site beyond our wildest dreams. For the first time, we feel like we're communicating what we do and how we do it directly to our ideal clients. SeedX designed the site to be on-brand with our company's strong visuals, and the copy that they wrote blew me away with its authentic and rare ability to communicate complex ideas clearly and succinctly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Live website with clear messaging and visuals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SeedX worked efficiently, they were beyond easy to work with, and their communication responses were quick, insightful, and truly helpful. They kept the project moving forward by leaps and bounds even when my busy schedule got in the way. They delivered a complex project beyond my wildest dreams months ahead of schedule.

What was your primary form of communication with SeedX Inc.?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

SeedX's ability to understand our needs in a niche market and translate them so seemingly effortlessly into a beautiful, impressive website is astounding to me. They have a powerful team of smart, creative talent, and they all work together to over-deliver to their clients.

Are there any areas for improvement or something SeedX Inc. could have done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

I am the Business Operations Manager for a Wholesale Bagel Company-New Yorker Bagels. The company has recently entered e-commerce, and we are selling our products directly to the consumer through our storefront website. We sell freshly baked bagels and ship them using overnight services all across the continental USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SeedX Inc., and what were your goals?

The company has been in business for over 40 years, but we have mainly been into B2B rather than B2C. The e-commerce part of the business is relatively new and our target audience is not yet familiar with our brand and what we have to offer. We were looking for a Marketing company that would help us build awareness, increase brand recognition and increase sales. We hire SeedX to handle our Media buying, Social Media Marketing and Email Marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a lot of research prior to hiring SeedX. We found out about the company through a client who was very happy with their services. After multiple rounds of interviews with them and 3 other companies, we decided to go with SeedX because we liked their ideas and their proposal seemed like the best fit for our brand.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Phase 1- Initial discovery meetings, audits of past results, alignments of our teams, improvements of current campaigns
• Phase 2- Finalization of Strategic Roadmap Creative and Messaging Design and Development
• Phase 3- Launch of New PPC, Ads, SEO, Email marketing campaigns, and Other Relevant Efforts
• Phase 4- Optimization and scaling of campaigns; Review KPIs and Goals; Scale to New Platforms or Audiences Marketing
• Tools- Klaviyo; Google Analytics; Google Search Console; Google Tag Manager; Facebook Business Manager; Google Ads

How many resources from the vendor's team worked with you, and what were their positions?

CEO, head of strategy, media buyer, content writer, project strategist, ux/ui designer, brand manager, director of social media, graphic designer, director of email marketing, email marketing copywriter, frontend developer, Shopify developer, and social media content creator. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've already seen considerable growth in the online, direct-to-consumer portion of our business in the 6 months we've been working together. Last year, in part thanks to their marketing efforts we had our most successful holiday season to date, and we are continuing to see increased growth in our wholesale and subscription programs as per the goals we've set with them.

SeedX has consistently been quick to communicate any questions or concerns they may have for us and have always responded to and resolved any of the minor issues we've brought up with them. In addition, we've seen our social advertising ROAS increase significantly - well over 100% since they took over the account. The team has created thoughtful, creative content to help maintain consistent messages across our social media pages so that we can put our focus on what we do best - baking bagels.

How effective was the workflow between your team and theirs?

Overall, workflow and communication between our two teams have been going very smoothly. We receive updates from their team multiple times a week with the new content they've created for our social media pages and email marketing campaigns. Our biweekly meetings also help keep our teams on the same page and allow us to work on new ideas for the future. In the rare case that we've had a more pressing issue that needed resolving, they have always been quick to respond and provide us with effective solutions. 

What did you find most impressive or unique about this company?

We've really enjoyed seeing all the content that SeedX has created for our social media pages. They've consistently presented us with creative, fun ideas that have helped us create a unified message and look across all platforms, which is an area we were seriously lacking before we hired SeedX.  

Are there any areas for improvement or something they could have done differently?

We requested SeedX more frequent updates, and they quickly responded and accommodated our request. As of now, there are no other areas for improvement. 

BACKGROUND

Please describe your company and your position there.

I am the Global Director of Marketing and Strategic Growth for a robotics and exoskeleton manufacturer. We design, develop, and sell exoskeletons for health and industrial verticals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SeedX Inc., and what were your goals?

We had been disappointed by previous SEO work from a prior agency and were hoping to increase our website speed, traffic, and get the right people to our website. Our big goal was at least a 20% increase in loading speeds, a better mobile experience, and increased conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with a female owned, diverse agency with fresh ideas and that is exactly what we got with SeedX. We also wanted to ensure that we would have great communication and they were overly communicative and listened from the get go.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The web project was to primarily work on increasing loading speeds based on our limitations with a themed WordPress site and to enhance the mobile experience. For SEO we agreed on 2 high quality blog posts per month on-going to increase web traffic and conversions.

How many people from the vendor's team worked with you, and what were their positions?

We work primarily with their Marketing Project Manager but also communicate regularly with their Chief Strategy Officer and CEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The web project led to a 25% speed increase which is as high as we could have expected with our current set up and is better than expectations. Our mobile experience is also significantly improved. As for SEO we are still early in terms of tangible results but with both the web project and SEO we have seen about a 12% increase in web conversions and between 5-10% increase in web traffic. We are very pleased with the quality of the blog posts as well.

Describe their project management style, including communication tools and timeliness.

We communicate with our project manager primarily via email and biweekly meetings. He responds very quickly, is always timely, and communicates well.

What did you find most impressive or unique about this company?

They go above and beyond to provide quality work and are a pleasure to partner with. The team listens to our feedback, and the results are everything we ask for. We wanted a young, diverse team of marketing professionals that wasn't going to provide cookie cutter plans for our business and they have exceeded expectations.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything they could do to improve at this point in our relationship.

BACKGROUND

Please describe your company and your position there.

I am the CEO & Founder of a startup that has both digital and physical products and high-level partnerships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SeedX Inc.?

We engaged SeedX to consult & advise on startup process, general professional business advising and mentorship as well as early digital advertising counsel.

SOLUTION

How did you select this vendor and what were the deciding factors?

Connected with them via LinkedIn.

Describe the project in detail and walk through the stages of the project.

We outlined the company, mission, and current strategy. SeedX advised on general startup process, gave targeted advice based on the specific industries and markets we are addressing and then outlined additional input from their specific expertise area of digital marketing (including what to look out for in potential partners and how they could eventually help us in this space when we are ready to engage).

How many resources from the vendor's team worked with you, and what were their positions?

One. Ceo/Owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company mission and strategy is sharper and more focused on specific next steps. We have the ability confidently move forward in fundraising stage. We have a more detailed plan for engaging in the digital space and what a partnership would need to be for success there.

How effective was the workflow between your team and theirs?

Workflow was amazing. SeedX almost instantly understood our model and really 'gets it'. They were able to answer all of our targeted questions openly and honestly and provided high-level value in real-time.

What did you find most impressive or unique about this company?

The most unique thing about SeedX was their ability to advise clearly across an array of topics using specific examples from their history. They 'wear many hats' and can connect key dots and strategies in ways that larger 'big / established' companies really suffer to. This is huge.

Are there any areas for improvement or something they could have done differently?

Nothing. Project went perfectly and we'll be back.

BACKGROUND

Introduce your business and what you do there.

I’m the author of Sparrow in the Razor Wire.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SeedX Inc.?

I needed help to build my brand and increase my online presence.

SOLUTION

What was the scope of their involvement?

First, SeedX Inc. provided consultation and gave me suggestions for changes to my website, such as which platform to use. They redesigned and developed my website on Shopify. During development, they provided mockups of the site and made changes as needed based on my feedback.

Currently, SeedX Inc. updates my website and helps me with logo and graphic design work for my podcasts.

What is the team composition?

Miranda (Head of Business Development) is my current point of contact. I’ve also worked with Justin (Co-Founder & Chief Strategy Officer) and Andrew (Lead Project Manager).

How did you come to work with SeedX Inc.?

SeedX Inc. reached out to me wanting to help with consulting for my company.

How much have you invested with them?

They’re working for me pro bono.

What is the status of this engagement?

We began working together around July 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My book was launched in September 2020, but SeedX Inc. has continued helping me build my brand. They’ve done a great job and exceeded my expectations.

How did SeedX Inc. perform from a project management standpoint?

We mainly communicate via email, and they use Asana on their end. I give them feedback on what they show me, and they make any necessary adjustments.

What did you find most impressive about them?

Justin's work isn't about finances; he’s on a mission to do good.

Do you have any advice for potential customers?

Follow through with their suggestions, even if they seem daunting at times.

BACKGROUND

Introduce your business and what you do there.

I own Bees & Trees Mānuka Honey. We're a wholesaler and retailer of mānuka honey that we produce and package in New Zealand and then sell here in the US. We sell direct-to-consumer (D2C) over our website, and we also sell through a network of independent retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SeedX?

We were trying to increase the business we were getting from our website, so basically, our D2C business. We needed someone to help us connect with more consumers.

SOLUTION

What was the scope of their involvement?

SeedX provides an entire suite of digital marketing services and web design. The first thing they did was assess our Shopify site in terms of SEO and design. The team came up with a complete redesign and created a new color palette. The team came up with a lot of ideas on how to better communicate through graphics and images. Aside from changing the look and feel, they also shot new product images and lifestyle images to bring our product to life instead of just relying on text. 

Afterward, they moved on to email marketing, Facebook advertising, and SEO. Before moving forward with their marketing efforts, we had discussions about how the content we post will help us do better on search rankings and algorithms. The team conducted keyword research to identify the terms people use when they look for similar products. They then created content using those keywords to increase our search rankings. SeedX pretty much does that on their own, and then they share it with us so I can review the content we’re publishing. I sometimes make a couple of edits to make sure the information is correct, and then I approve it for publishing. The team then helps us organize the content on our site and share it through email marketing. 

What is the team composition?

I work with three people. On a daily basis, I interface with Ty (VP of Business Solutions), who acts as our account manager and does our email marketing. I also coordinate with an ads manager and their CEO.

How did you come to work with SeedX?

I met Ty at a food show a few years ago. I talked to him about my product, and he became a big fan. When he started working at SeedX, he reached out to me and asked if we needed help. The timing was great because we had just decided to take our business to the next level. We liked what they pitched, so we gave them a try.

How much have you invested with them?

Our initial spend was $15,000 for the foundational work, like the website redesign and some of the SEO work. Since February, we’ve started spending $1,000 each month on email marketing, SEO, advertising, content creation, and so on. 

What is the status of this engagement?

We started working together in August 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work SeedX has done adds a lot of value to our business. Quantitatively, we’ve increased our sales and web traffic. Our conversion rates are high, and the amount of income we’ve been getting on our site has been growing. The return on ad spend and the number of sales our newsletters have generated have been satisfactory. We feel that their digital marketing efforts are working. Qualitatively, we’ve gotten good feedback on the site’s look and feel and our email’s designs. Customers really appreciate how information is presented in the emails.

How did SeedX perform from a project management standpoint?

They do really well on project management — the team stays on schedule and delivers what they promised. We had regular meetings to talk about their progress. To review the content they created, we used Filestage, where they uploaded documents for us to comment on.

What did you find most impressive about them?

I’m most pleased with how invested their team is in understanding our product — they were really excited about learning about mānuka honey. There was a lot of information that they had to digest to make sense of our company and how we produce, test, rate, and label the honey. SeedX has come up to speed quickly. Over the years, we’ve brought in other vendors, but they never took the time to learn about us, and I ended up developing the content. However, SeedX has done a great job with content. When I review it, it’s always at least 90% correct. They’re doing well.

Are there any areas they could improve?

I don’t have any specific suggestions for improvement. They’re doing a great job, and we’re delighted.

Do you have any advice for potential customers?

Stay close to the process and have good, frequent communication. Give the team feedback and input along the way so that your expectations are clear.

BACKGROUND

Introduce your business and what you do there.

I’m the director of development of On Your Mark. We are a nonprofit located on Staten Island, and we serve adults and children with intellectual and developmental disabilities. I'm responsible for all community relations, our social and digital media and marketing, grant writing, fundraising, events, and everything in between.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SeedX Inc.?

When I came into the organization, my goal was to look at everything and try to digitize it. Our online presence was lacking, and our website was lackluster. We didn’t have a social media presence or campaign for marketing our events or fundraising. We were definitely in need of an expert to guide us through that new world that everybody is now living in.

SOLUTION

What was the scope of their involvement?

SeedX Inc. is redoing our entire website, which has been incredible. They also helped us market our first virtual gala that we held at the beginning of May. They put together graphics and helped us with email marketing for that event. Not only that, but they also cleaned up and animated our logos. They sent us some really nice formats of the logos.

The biggest project is the website update, which has been tremendous — we're excited to get that launched, hopefully in the next couple of months. They’re currently creating each page, and I review them as they make design and formatting changes.

What is the team composition?

Miranda (Head Business Development) is our dedicated project coordinator. It was great because she had actually just started when I did, so we were navigating everything together. 

Jacqueline (Founder) has been super involved in the project as well. There's also a number of designers and website developers that have worked on the project. I know they are using this project to train some new designers, so there are probably 7–10 people looking at it.

How did you come to work with SeedX Inc.?

Jacqueline and I grew up together. Our paths crossed a couple of times, and I saw that she was on the Forbes ‘30 Under 30’ list on LinkedIn. I contacted her to say congratulations, and we started catching up. I mentioned what I was doing, and she told me about SeedX Inc. and how they were looking to take on a client pro bono. She thought that we would be a great fit, and it blossomed from there.

They made an entire communications audit for us where they delved into our problem areas and areas of improvement. They put together a thorough PowerPoint that highlighted what they could do for us and what our goals were in terms of expanding digitally. I didn't explore any other options because Jacqueline was so generous right from the start. It seemed like they were a really up-and-coming, fast-growing company, so we were more than happy to partner with them.

How much have you invested with them?

They took us on as a pro bono client, which is a testament to their work ethic and who they are as people and as a company in general. As a nonprofit, we appreciate their generosity so much.

What is the status of this engagement?

We started working together in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't launched the website, so I don’t have metrics to show. However, I am anticipating an increase across the board in terms of engagement, ease of use, and SEO. It's been a pleasure working with SeedX Inc. — they're so responsive. Their work is clean, cut and dry, and user-friendly. 

How did SeedX Inc. perform from a project management standpoint?

We communicate via email. We use the Filestage platform to review any changes on the website. I get a notification when something's been updated, and I can either request changes or accept the design. I had a situation where I was lacking for a few weeks, and they just sent me gentle reminders via email — they've been wonderful at keeping everything moving. 

Whenever I have a question, they're always responsive. They also take the time to meet with me, explain things, and go through all aspects of the work that they do. I'm really grateful for that because this is uncharted territory for me, so having their expertise and guidance whenever I ask for it has been really helpful.

What did you find most impressive about them?

This is my first experience working with a marketing and tech solution firm, but I can't imagine that I'd be provided with better customer service than what they've been providing me thus far. Their work is really nice. Having looked at the work and beautiful websites they’ve done for other companies, they really seem to know what they're doing. 

They're fresh and new, and they bring a really great perspective to how the internet has been changing. They’re super knowledgeable about what works and what doesn’t. Not only that, but they focus on the psychology of a website and the UX, which is something I'd never thought about. I'm very grateful for their diligence and expertise in those areas.

Are there any areas they could improve?

I don’t have any areas for improvement and haven't really identified anything too negative. Because this project is used to train new people, there have been some hiccups and things have taken a bit longer on the backend. However, we're not under a time crunch. I'm sure if we were, I'd maybe want things to move a little more quickly, but everything's been working in our favor. 

Any advice for potential customers?

Come with a really clear idea about what you're looking for because they do offer a wide variety of services. Have your goals in mind — they want you to be really specific so that they can serve you as best as they can.

They had me fill out 3–4 goals mentioning what I wanted to happen with my company and what I was looking to do with the project. Having yourself and your company's goals prioritized would help them recognize what exactly they need to focus on.