What was the scope of their involvement?
As far as our digital marketing campaigns go, I wanted to reduce my cost of conversions and clean up all of my ads. I wanted to do some more targeting around L.A. and California specifically because of the cheaper shipping costs and strong economics of the area. I also needed somebody to manage my other social media accounts (e.g. Facebook, Instagram), which were in need of updating. I basically wanted full-service digital marketing.
What I appreciated about eMaximize is that they were really responsive and I was able to connect with the CEO (Max) directly. Also, Max had huge amounts of experience in all of the channels that I wanted to market. He was fairly priced and I felt very confident with him. My confidence was well-justified because he basically spent two weeks doing a deep dive into all of my current marketing efforts, cleaning them all up. My advertising costs went down, but my conversions went up, and that’s continued to be the case all the way through.
He essentially doubled my effectiveness in terms of changing the advertising copy, focusing on certain regions, reducing the number of campaigns we had, and tightening up all of our key words. He also manages my Merchant Center accounts now and he regularly posts on Facebook on my behalf. He manages our Instagram and has increased our followers by about 1,000 a week. He posts all of these cute baby photos for us and works on our branding, making funny little jokes that do well with my customer base.
What is the team dynamic?
I work directly with Max, and that’s one of the things I like. When I was looking at changing agencies, most of them were larger. With these larger agencies, you are usually speaking with someone who has less experience and it feels like a cookie cutter type of approach. They always tell you that you’re going to have access to the account manager, but that’s rarely the case. However, it’s different with eMaximize. Max is much more hands-on and he often times shows me new trends or strategies, so I know that he’s got his hands on the wheel pretty much constantly.
How did you come to work with eMaximize?
Part of my deciding factor was proximity—I’m in the South Bay of Los Angeles and I wanted somebody close to me. I looked at multiple companies within the area and it was important for me to have direct contact with the company owner. I did a lot of research on Yelp and Google, contacted 10 agencies and ultimately heard back from 5. Max was actually the last one that I contacted. Rather than putting a deck together, we just met and it clicked. By the end of the meeting, I had already signed a retainer contract.
What is the status of this engagement?
We started working together in March 2017 and it’s an ongoing engagement.
How much have you invested with them?
I pay about $1200 a month for my Google advertising and about $3000 a week for his work on my Facebook page.
Their efforts ensured the website and social media pages received greater traffic, with sales as a result of the targeted ads also increasing. The team communicated effectively at all times and were transparent throughout, ensuring the business understood the results and metrics.