eMaximize

BACKGROUND

Please describe your company and position.

I am the Co-Founder of RapidFire Safety & Security

Describe what your company does in a single sentence.

RapidFire is an M&A firm that acquires and integrates fire life Safety & Security companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eMaximize to accomplish?

• Create a website platform that would represent us as a high-level professional organization.
• Ensure that our website platform was stable & secure.
• Develop and release a corporate branding kit to drive a consistent & cohesive image on all marketing material, vehicle & building signage,
• Develop & deliver effective Lead Gen program/campaign.

SOLUTION

How did you find eMaximize?

Online Search

Why did you select eMaximize over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from eMaximize were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work included development of a branding kit, lead generation campaign material, and a strong and secure website platform. Deliverables included:

• Development of Strong and Secure Website Platform
• Develop a website that is easy to use and navigate.
• Make sure the website is secure and protected from hackers
• Integrate the website with marketing automation software to track leads and sales
• Development of Branding Kit Created a brand identity that is consistent across all marketing materials, including website, social media, and print. 
• Developed a brand style guide that includes fonts, colors, and imagery.
• Created marketing materials that are aligned with our brand identity, including brochures, flyers, and email templates.
• Created Lead Generation Campaign Material that targets potential sellers, including social media and email marketing to promote the lead generation campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased brand awareness, lead generation & lead generation, measured by increase in website traffic, enquires and sales results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Max and his creative team were great to work with. Max delivered all of the items on time and within budget. Very responsive to my needs and were always willing to make changes or adjustments as needed.

What was your primary form of communication with eMaximize?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

primarily, Max's creativity and innovation: He is always coming up with new ideas and ways to improve our marketing needs.

Are there any areas for improvement or something eMaximize could have done differently?

Overall, I was very pleased with eMaximize's work.

BACKGROUND

Please describe your company and your position there.

General Manager of digital advertising company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

Branding, Website Strategy, Lead Generation, Advertising

What were your goals for this project?

Increase lead generation and brand awareness

SOLUTION

How did you select this vendor?

Referred from colleague

Describe the scope of their work in detail.

Ran targeted advertising campaign to increase in bound lead generation.

What was the team composition?

Sales, marketing, and strategy teams

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Drastically increased lead generation and new client acquisition.

How effective was the workflow between your team and theirs?

Very effective. The teams were efficient, focuses, and targeted in their mission with few issues or troubleshooting required

What did you find most impressive about this company?

Their professionalism and communication ultimately delivered great results.

Are there any areas for improvement?

None I can think of

BACKGROUND

Please describe your company and your position there.

We are Property and Casualty insurance agency in Southern California. I am the CEO/Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

We needed help with our Web presences and Search Engine Optimization. Max helps us with website design and Google Adwords management.

What were your goals for this project?

To increase our web presence and increase our conversions on Adwords.

SOLUTION

How did you select this vendor?

I found Max on Google and after reading his reviews and seeing his work, I was sold.

Describe the project and the services they provided in detail.

Max runs our Adwords program and is continually adding keywords and assessing the program to see that Peninsula General is getting the most out of Adwords. Max also handles our Social Medial such as Facebook and Twitter.

What was the team composition?

Max had employees but I deal directly with Max on all issues and he responds immediately.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since Max took over our SEO management, not only has our online presence increased, the quality of our SEO leads has improved significantly.

How was project management arranged and how effective was it?

Max assessed all of our online activity and gave me a full analysis of what he recommended to change and what to keep. Max's improvements were spot on and every day our web presence gets stronger.

What did you find most impressive about this company?

Max! They are friendly, caring, informative, personable, and most importantly, experts in SEO management. Max responds to every concern we have ever had and Max gives you the feeling he is your partner, not just another SEO guy who wants to make a buck off of you.

Are there any areas for improvement?

Improvement in our online presence, improvement in the quality of leads, improvement in a number of leads and just an overall comfort knowing that our SEO management is in competent hands.

BACKGROUND

Please describe your company and your position there.

I'm the VP of a large appraisal company servicing Massachusetts, Rhode Island, and New Hampshire. We also consult for our sister company, an insurance inspection group. Around 50-60 contractors depend on us for work. I oversee the customer contacts and growth potential of each company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

Since this has been a family business for 30 years, staying informed on the latest web and marketing strategies is paramount. eMaximize helped us step away away from older, traditional methods and into the modern world.

What were your goals for this project?

eMaximize is a one-size-fits-all provider that expanded our goals of reaching new clients and retaining our current ones. 

SOLUTION

How did you select this vendor?

Web searches, client reviews, and phone interviews showed us that eMaximize was the solution to our problem. We weren't disappointed.

Describe the scope of their work in detail.

During three discussions, we outlined our vision for the project. eMaximize gave us a comprehensive, revised proposal with suggestions. They gave weekly updates, crunched numbers, and implemented small changes to meet our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website traffic is up 72%, and two major insurance companies have come aboard as new full-time clients. Our appraisal side is staying busy when most are slowing down. We've expanded our inspection staff and are hiring a new in-office administrator to keep up with the work flow.

How effective was the workflow between your team and theirs?

We had weekly progress calls, emails, and video conferences. Their methodology changed depending on our request, but they were always prepared. We focused on our daily process and let them handle problems.

Communicating with eMaximize was easy. They never missed a deadline or meeting. Whether we were communicating with the head of the company or his staff, they were always organized and on the same page. 

What did you find most impressive about this company?

Their flexibility and intuition were phenomenal, and their overwhelming mastery of digital advertising stood out after just one month. eMaximize stayed current on trends, and the results were impressive. They were knowledgeable and flexible, and their ability to increase traffic was amazing.

Are there any areas for improvement?

No, we were 100% satisfied with the service and results we received.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Premier Mind & Body, a health and wellness service. I create custom programs that help my clients get closer to the results they want.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

We were looking for consultation on a website build, advertising, social media, and an email campaign. We're a two-person company so we need support to scale and reach a larger audience.

What were your goals for this project?

We wanted to increase awareness about our company, increase sales for our remote training business, and increase sales of products, such as our book and online program.

SOLUTION

How did you select this vendor?

They showed up in our search for the services we were looking for. After a few consultations, we determined they were the best fit. They understood our needs, were able to deliver the quality of service we were looking for and met our budget.

Describe the scope of their work in detail.

They did extensive research on our company and demographics in order to determine the marketing strategy as well as project future clientele. They provided direction and support with social media marketing, enhanced SEO keyword searches, and developed templates for email marketing.

What was the team composition?

We worked very closely with the owner and lead strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've noticed an increase in visits to our website and have seen more likes on our social media posts. We've also seen a few sales as a result of targeted articles and emails that were designed by eMaximize.

How effective was the workflow between your team and theirs?

They were very easy to work with. One of my main concerns with this type of relationship is accountability and being able to get hold of people when I need something quick. They were been extremely responsive and supportive.

What did you find most impressive about this company?

They were very transparent and made sure we knew the metrics of what was going on. Measurables are easily manipulated and honesty is the key. We felt very comfortable with our relationship and the communication with them.

Are there any areas for improvement?

None at this point.

BACKGROUND

Please describe your company and your position there.

I am the founder and president of K-Line & Company, a PR and social marketing agency that represents lifestyle clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

We needed a dynamic, outside agency to help with content marketing projects for one of our clients in the cannabis space. We needed content that appealed to the general consumer who enjoys cooking with legal cannabis

What were your goals for this project?

We wanted to raise the profile of the company to a more consumer audience. 

SOLUTION

How did you select this vendor?

We selected eMaximize based on my knowledge of their previous work and their digital marketing expertise.

Describe the scope of their work in detail.

eMaximize promoted a couple of targeted pieces of content on social media.

What was the team composition?

We worked closely with eMaximize's principle.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their efforts helped grow the client's email list, and we were happy with the results.

How effective was the workflow between your team and theirs?

Our workflow was smooth. They stayed on task and kept to our desired timeline. We were happy with the project and campaign from start to finish.

What did you find most impressive about this company?

eMaximize were quick to learn the audience and industry. Their content really hit the right audience. We were impressed by their flexibility and eagerness to go above and beyond. eMaximize had the perfect capabilities to help us grow our audience.

BACKGROUND

Please describe your company and your position there.

I am the president of Michael Dunn Architect. We design custom homes and various commercial properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

We needed to develop a marketing plan, e-commerce development, and web design.

What were your goals for this project?

We wanted to increase our online presence and showcase our projects.

SOLUTION

How did you select this vendor?

I was recommended to them by a friend. I did some research, liked their online presence, and was impressed by their portfolio.

Describe the project in detail.

We meet to talk extensively about redesigning our web design and online presence. We work together to design the website with great keywords, easy-to-use layout, and beautiful pictures.

What was the team composition?

We work with owner/president.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A lot of lead and referrals have come through the website thus far. We now have dozens of new jobs lined up.

How effective was the workflow between your team and theirs?

They make it super easy, and we can always contact them through phone or email.

What did you find most impressive about this company?

They are experts in modern technology, easy to communicate with, and always makes us feel comfortable. They really want to develop the optimal product for us.

BACKGROUND

Please describe your company and your position there.

I’m the CEO and founder of The Ultimate Property Group. We’re a real estate company specializing in commercial and residential real estate investment opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eMaximize?

We needed to market our company to specific prospects and grow awareness of our company, as we’re relatively new. We needed someone with expertise in web and social advertising, including SEO and content creation.

What were your goals for this project?

We wanted to generate awareness and interest in our investments through marketing.

SOLUTION

How did you select this vendor?

We searched online for well rated and experienced small businesses, who were able to put resources behind us and do so at an affordable price. eMaximize clients seemed to align with our interests.

Describe the scope of their work in detail.

We spoke with eMaximize about our goals in detail, and then we devised a digital marketing plan with several aspects: web, social, SEO, and content creation. eMaximize not only set up our web and social advertising, they tweaked our website to raise our search rankings.

What was the team composition?

We communicated with their owner and his tech team as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We liked the new website updates and the content suggestions and additions. We were able to fulfill the investment needs of our latest project quite quickly, and we attribute much of that success to eMaximize’s efforts.

How effective was the workflow between your team and theirs?

The workflow was concise and to the point. We accomplished and executed tasks without wasted time or meetings.

What did you find most impressive about this company?

Their speed, responsiveness, effectiveness, and execution were keys to our success. We really like the individual attention they pay us, as if we’re one of their only clients.

Are there any areas for improvement?

We wouldn't change anything.

BACKGROUND

Introduce your business and what you do there.

I’m the practice administrator at Rejuva Medical Aesthetics, a premier cosmetic surgical and aesthetic center located in West Los Angeles. Dr. Chester Griffiths and Dr. Kian Karimi are both double-board certified by the American Board of Facial Plastic & Reconstructive Surgery and the American Board of Otolaryngology. They combine exceptional skills, extensive experience, and the latest technology to deliver the most natural and beautiful results possible for patients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eMaximize?

Our website needed an overhaul, not only from a design perspective, but because our SEO [search engine optimization] was non-existent. We wanted an effective website that was both engaging and responsive.

SOLUTION

What was the scope of their involvement?

Our project involved redesigning our website and SEO. eMaximize also created a strategy for social media and email marketing.

How did you come to work with eMaximize?

We spoke to several companies before deciding on eMaximize. We were looking for a designer, developer, and implementer. They offered an exceptional balance of designers and web developers, which set them apart from the rest.

How much have you invested with them?

We paid $15,000 for their services.

What is the status of this engagement?

The project took a total of three months, from start to finish. We worked together from February 2017 until May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been phenomenal. We have seen a significant increase in revenue since our launch. Our old website generated very few leads. Now, it is common for us to receive at least five per day.

How did eMaximize perform from a project management standpoint?

They communicated with us on a daily basis, sending an update of the steps completed. The project was managed very well, and they finished ahead of schedule.

What did you find most impressive about them?

eMaximize made us feel like we were their only client.

Are there any areas they could improve?

Absolutely not.

BACKGROUND

Introduce your business and what you do there.

I’m the Director and CEO of Little Organics USA. We sell organic baby food off of our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eMaximize?

Overall, we wanted to get new customers. With every online business especially, you need to advertise to attract new customers. Our company is pretty new and we were using a different marketing person up until March, but it wasn’t working out. We weren’t getting enough volume and conversions from advertising compared to what we were spending. I researched some other options and looked at four or five different agencies before I ultimately went with Max.

SOLUTION

What was the scope of their involvement?

As far as our digital marketing campaigns go, I wanted to reduce my cost of conversions and clean up all of my ads. I wanted to do some more targeting around L.A. and California specifically because of the cheaper shipping costs and strong economics of the area. I also needed somebody to manage my other social media accounts (e.g. Facebook, Instagram), which were in need of updating. I basically wanted full-service digital marketing.

What I appreciated about eMaximize is that they were really responsive and I was able to connect with the CEO (Max) directly. Also, Max had huge amounts of experience in all of the channels that I wanted to market. He was fairly priced and I felt very confident with him. My confidence was well-justified because he basically spent two weeks doing a deep dive into all of my current marketing efforts, cleaning them all up. My advertising costs went down, but my conversions went up, and that’s continued to be the case all the way through.

He essentially doubled my effectiveness in terms of changing the advertising copy, focusing on certain regions, reducing the number of campaigns we had, and tightening up all of our key words. He also manages my Merchant Center accounts now and he regularly posts on Facebook on my behalf. He manages our Instagram and has increased our followers by about 1,000 a week. He posts all of these cute baby photos for us and works on our branding, making funny little jokes that do well with my customer base.

What is the team dynamic?

I work directly with Max, and that’s one of the things I like. When I was looking at changing agencies, most of them were larger. With these larger agencies, you are usually speaking with someone who has less experience and it feels like a cookie cutter type of approach. They always tell you that you’re going to have access to the account manager, but that’s rarely the case. However, it’s different with eMaximize. Max is much more hands-on and he often times shows me new trends or strategies, so I know that he’s got his hands on the wheel pretty much constantly.

How did you come to work with eMaximize?

Part of my deciding factor was proximity—I’m in the South Bay of Los Angeles and I wanted somebody close to me. I looked at multiple companies within the area and it was important for me to have direct contact with the company owner. I did a lot of research on Yelp and Google, contacted 10 agencies and ultimately heard back from 5. Max was actually the last one that I contacted. Rather than putting a deck together, we just met and it clicked. By the end of the meeting, I had already signed a retainer contract.

What is the status of this engagement?

We started working together in March 2017 and it’s an ongoing engagement.

How much have you invested with them?

I pay about $1200 a month for my Google advertising and about $3000 a week for his work on my Facebook page.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My cost per conversion was about $40 previously and now it’s about $20 to $25, which is fantastic and an important metric to me. I focus on retaining customers because once I get a lead, I stick around until the baby doesn’t need formula anymore. Also, my Instagram has grown from basically nothing to over 10,000 followers. I’m currently looking into how social media posts relate back to my conversions and sales.

How did eMaximize perform from a project management standpoint?

He’s been fantastic—he’s so accessible at all times. I can send him a text and he gets back to me within the hour. I probably text Max at least every day, because I’m constantly looking at my performance. He’s on the phone with Google all the time on my behalf trying to fix problems.

What did you find most impressive about them?

Not only is Max good at writing the ad copy—it’s more to the point and catches the eye better, which improves the conversion rates. He actually cleaned up my website, too, which helped boost sales from people’s mobile phones.

Are there any areas they could improve?

Not really—I’m very satisfied with him and he meets all of my requirements. I’d be making stuff up if I said something negative.